MyPet
MyPet is a UK-based company operating a Defra-compliant pet microchip database and supplying Trovan microchips, alongside a modular MyVet practice management SaaS platform (including the VetScribe AI scribe) serving independent vet practices and pet owners.
- Company typePrivate
- Founded2019
- HeadquartersAntrim, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What MyPet does
MyPet is a UK-based, founder-led company operating a Defra-compliant pet microchip database and supplying Trovan (German-engineered, ISO-certified) microchips to UK vet practices. Founded in 2019 and a founding member of AMDO (Animal Microchip Database Operators), MyPet serves two customer segments: pet owners (through a freemium registration service with Protected and Pampered paid tiers) and independent UK vet practices (through hardware sales and the modular MyVet practice management platform).
The MyVet platform is a modular SaaS offering for vet practices, with paid modules including VetScribe (an AI clinical-notes scribe trained on UK veterinary terminology, £20 per vet per month), MyVet Connect (messaging), MyVet Prescriptions, and MyVet Websites (£249 setup plus £39 per month). MyVet integrates with VetEnvoy practice management software, embedding MyPet into existing vet workflows. A 2026 roadmap adds MyVet Appointments and WhatsApp, voicemail, and email communication integrations.
MyPet monetizes through consumer pet-owner subscriptions (Basic free, Protected £12/year, Pampered £26/year), one-time fees (e.g., £3.99 to register non-MyPet microchips), hardware sales of Trovan microchips, and B2B SaaS module subscriptions to vet practices. The company reports 100,000+ pets protected, hundreds of vet practices and rescues served, and a 4.9/5 customer service rating across 504 reviews. Operations are UK-only; headcount, revenue, and external funding are not disclosed.
MyPet firmographics
Firmographics- Name
- MyPet
- Legal name
- MyPet
- Website
- https://mypethq.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MyPet is a UK-based company operating a Defra-compliant pet microchip database and supplying Trovan microchips, alongside a modular MyVet practice management SaaS platform (including the VetScribe AI scribe) serving independent vet practices and pet owners.
- Ownership category
- akta.pro rank
Where MyPet is headquartered
LocationHeadquarters
- HQ city
- Antrim
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
MyPet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
Revenue model
- MyPet Database Subscription Plans: Three-tier subscription model for pet owners: free Basic tier, £12/year Protected tier with lost pet tools, £26/year Pampered tier adding Smart Pet Tag. Paid tiers cover all pets in household under one plan.
- Microchip Hardware Sales: Sale of Trovan microchips to vet practices, breeders, implanters and rescues; German-engineered to ISO 13485 medical-device standards; bulk pricing available for high-volume customers
- One-time Database Registration Fees: One-off £3.99 fee to register non-MyPet microchips; £12 per pet one-off fee for changing database provider
- Smart Pet Tag: Premium Smart Pet Tag included with Pampered plan; free replacement tags if lost or damaged; additional tags available in MyPet shop with 10% discount for registered pet owners
- VetScribe AI Scribe: £20 per vet per month (including VAT); first month free; discounted when used alongside other MyVet products; works for solo vets or whole practice with per-seat pricing
- MyVet Websites: One-off setup fee of £249 for website build; £39/month hosting, updates and support; unlimited forms, pages, content changes; works standalone or integrated with MyVet
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free database registration and lifetime updates |
| Subscription | Monthly | All Basic features plus household coverage and premium lost-pet tools |
| Subscription | Monthly | All Protected features plus Smart Pet Tag and privacy features |
| Per seat | Monthly | AI clinical note-taking for vets |
| Subscription | Monthly | Modern website for vet practices |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels9 records
MyPet product offering
Product offeringCore offering
No source-supported data was provided in the input to describe MyPet's core offerings. Note: The user-supplied thinking block referenced a Defra-compliant pet microchip database, German-engineered Trovan microchips, and a MyVet practice management platform, but no WX-prefixed source identifiers accompany these claims, so they cannot be emitted under the source attribution rules.
Product overview
MyPet is a pet microchip database and veterinary practice management platform offering three core product lines: the MyPet Database (Defra-compliant microchip register with free lifetime registration), MyPet Microchips by Trovan (German-engineered, ISO 13485-certified microchips), and MyVet (a modular practice management platform for independent UK vets comprising VetScribe AI clinical notes, Connect messaging inbox, Prescriptions, Appointments, Websites, and Microchip Registration modules). Pet owners can choose from MyPet Basic (free), Protected (£12/year), and Pampered (£26/year) subscription plans that cover the microchip database and optional Smart Pet Tags with MyPet SafeCall privacy feature.
Differentiator
Problem solved
Functional benefit
Brands
- MyVet: Modular practice management platform for independent UK vet practices. Includes VetScribe (AI clinical notes), Connect (shared messaging inbox), Prescriptions (online prescription requests), Microchip Registration, Websites for Vets, and Appointments (coming soon).
- VetScribe
- MyPet Connect
- MyPet Prescriptions
- MyPet Microchips by Trovan
- MyPet Smart Tags
- MyPet Websites
Quantifiable outcome
- ~60 minutes saved per vet per day on clinical note writing
- +3 more outcomes
Companies that use MyPet
Customer profileNamed customers5 records
Segments5 records
MyPet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature7 records
MyPet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- TrovancoreTrovan is the exclusive UK supplier of microchips for MyPet; German-engineered microchips made to ISO 13485 medical-device standards with laser-programmed IDs that cannot be altered, in bioglass that will not migrate or react; 5x fewer potential failure points than conventionally assembled chips
- VetEnvoycoreVetEnvoy integration allows vet practices using practice management software to register MyPet microchips directly from their existing system without additional login or double entry; streamlines vet workflow
- AMDOcoreMyPet is a founding member of AMDO (Animal Microchip Database Operators), the industry body for UK microchip database operators; helps set standards and best practices for the industry
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
MyPet competitors and assessment
Company assessmentBroad incumbents
- ezyVet: ezyVet is a well-established cloud-based veterinary practice management system used by UK and global vet practices. As a broader incumbent, it competes with the full MyVet platform but as a wider portfolio (full PMS) rather than the modular niche MyPet targets.
- Provet Cloud (Nordhealth): Provet Cloud, part of Nordhealth, is a long-established cloud veterinary practice management suite serving practices across Europe including the UK. It is a broader incumbent competing for the same MyVet wedge with deeper enterprise penetration and substantially more capital.
Emerging players
- Vetstoria: Vetstoria provides online booking and appointment management software for veterinary practices, directly comparable to MyPet's upcoming MyVet Appointments module. It is an emerging specialist in the same workflow surface that MyVet is launching into.
- Joii (Vet-AI): Joii is an AI-driven veterinary triage, tele-consultation and pet-care app with an embedded AI vet assistant. It is an emerging player partially overlapping with MyVet/VetScribe's AI-clinical-workflow positioning and shares MyPet's UK vet-centric focus.
Direct peers
- Petlog: Petlog is the UK's largest and longest-standing Defra-compliant pet microchip database, operated by the Kennel Club. It is the most direct competitor to MyPet's database business and offers comparable pet-owner registration and lost-pet reunification services.
- Animal Tracker: Animal Tracker is another UK Defra-compliant microchip database providing registration, transfer, and reunification services. It is a direct competitor to MyPet Database and to MyPet's microchip distribution business for UK vet practices and breeders.
- PetsApp: PetsApp is a UK-headquartered veterinary client communication, telehealth and practice engagement platform that overlaps with MyVet Connect's shared inbox and with online booking/prescription workflows. Comparable product surface and target customer (independent vet practices) make it a direct peer in MyVet's core wedge.
- Identibase: Identibase is a UK Defra-compliant microchip database operator offering pet microchip registration, transfers and updates. It competes directly with MyPet for pet owner registrations and for vet/breeder/rescue relationships, operating in the same regulated niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MyPet social profiles
Digital presenceMyPet compliance and trust
Trust signalCompliance7 records
MyPet financial estimates
Financial estimateRevenue estimate
Valuation estimate
MyPet leadership team
Management profileNumber of profiles
MyPet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MyPet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MyPet
What does MyPet do?
No source-supported data was provided in the input to describe MyPet's core offerings. Note: The user-supplied thinking block referenced a Defra-compliant pet microchip database, German-engineered Trovan microchips, and a MyVet practice management platform, but no WX-prefixed source identifiers accompany these claims, so they cannot be emitted under the source attribution rules.
Is MyPet a public or private company?
MyPet is a private company. It is classified as unknown and is currently operating.
When was MyPet founded?
MyPet was founded in 2019. It employs 1 to 10 people.
Where is MyPet based?
MyPet is headquartered in Antrim, United Kingdom, in the Europe region.
How does MyPet make money?
Six revenue lines are on record. MyPet Database Subscription Plans are the primary driver. The others are microchip Hardware Sales, one-time Database Registration Fees, smart Pet Tag, vetScribe AI Scribe and myVet Websites.
Who are MyPet's main competitors?
Broad incumbents on record are ezyVet and Provet Cloud (Nordhealth). Emerging players are Vetstoria and Joii (Vet-AI). Direct peers are Petlog, Animal Tracker, PetsApp and Identibase.
Does MyPet have an API?
No public API is recorded for MyPet.