Nissan Stadium Special Events

What Nissan Stadium Special Events does

Nissan Stadium Special Events is the private-events and group hospitality business unit of Nissan Stadium, a multi-purpose 60,000-seat sports and entertainment venue in Nashville, Tennessee owned by the Metropolitan Nashville Sports Authority and operated by Cumberland Stadium, Inc. The unit markets 27 customizable indoor and outdoor event spaces (including the West Upper Deck, Touchdown Club, Platinum Club, 1960 Clubs, Press Box, and field-level areas) for weddings, corporate events, and celebrations, complemented by behind-the-scenes stadium tours for groups of 25 or more, a year-round Titans Team Store, and a Verizon-powered mobile app.

Underlying the Special Events business is a sophisticated venue technology stack including Amazon Just Walk Out frictionless concessions, Evolv Express touchless security screening, TitansPay mobile ordering, a 5G network from Verizon, an interactive 3D campus navigation map, and the forthcoming 77,000+ sq ft Ring of Fire LED super system in the new stadium. Revenue is generated through nine streams: ticket sales (via SeatGeek), premium seating and suites, concessions, team store merchandise, parking, Nissan naming rights, corporate partnerships, private event rentals, and stadium tours, with private event pricing handled on an inquiry basis and a tier of ancillary fees (e.g., $15 box-office print fee, $10+ storage lockers, $15–$20 shuttle rides). The business is a sub-unit of a much larger operation anchored by a $2.1 billion, 1.75 million sq ft new enclosed stadium scheduled to open in 2027 on Nashville's East Bank, with the existing 66-acre site slated for redevelopment into parks, affordable housing, and a multimodal boulevard.

Name

Nissan Stadium Special Events

Legal name

Cumberland Stadium, Inc.

Website

https://nissanstadium.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Nissan Stadium Special Events is the private-events and group-tours business of Nissan Stadium in Nashville, TN, offering 27 customizable event spaces, stadium tours, and venue rentals for corporate events, weddings, and celebrations, operating within a major NFL venue ecosystem.

Ownership category

akta.pro rank

Product category

Sports & Entertainment Venue Services

NAICS

Spectator Sports (7112), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Arenas & Indoor Sports Centers (MPAKAEAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)

Keywords

• Private event hosting
• Stadium venue rentals
• Premium suite sales
• Stadium tour experiences
• Concession services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Ticket Sales: Revenue from tickets to Titans games, TSU football games, concerts, and special events. Primary ticketing through SeatGeek partnership with mobile-only tickets.
2. Premium Seating & Suites: Annual, multi-game and single-game suite rentals; club level access; premium hospitality packages requiring PSL purchase.
3. Concessions: Food and beverage sales through numerous local and national vendor partnerships. Cashless operation with TitansPAY mobile ordering system.
4. Team Store Merchandise: Titans Team Store selling officially licensed merchandise including jerseys, hats, and collectibles. Open year-round.
5. Parking: Parking operations across stadium lots including tailgating areas, with some lots managed by PMC Parking.
6. Naming Rights: 20-year naming rights partnership with Nissan North America for both current and new stadium.
7. Corporate Partnerships: Sponsorship agreements with partners including Verizon, Pinnacle, Coca-Cola, Extreme Networks, and others with brand presence throughout stadium.
8. Private Event Rentals: Hosting private events including weddings, corporate events, celebrations in customizable event spaces with Southern hospitality.
9. Stadium Tours: Behind-the-scenes tours for groups of 25+ including Press Box, Titans Locker Room, TV Production Studio, T-Rac Den, Field access.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels11 records

Core offering

Nissan Stadium Special Events rents 27 customizable event spaces within Nashville's NFL stadium to corporate clients, wedding hosts, and private groups for galas, corporate functions, and celebrations. The venue also operates behind-the-scenes stadium tours for groups of 25 or more, premium seating and suite rentals on annual or single-game bases, a year-round Titans Team Store, and on-site concessions delivered through 50+ vendor partnerships.

Product overview

Nissan Stadium Special Events operates Nashville's premier sports and entertainment venue as a multi-faceted platform offering event hosting services, retail operations, and digital experiences. The core offering centers on private event hosting and stadium tours for groups, complemented by the year-round Titans Team Store retail operation. The stadium provides multiple named special event spaces (West Upper Deck, Touchdown Club, Platinum Club, 1960 Clubs, etc.) and premium seating/suite options. Digital services include the Titans + Nissan Stadium mobile app (powered by Verizon) and an interactive 3D campus navigation map. Food and beverage is delivered through a concessions program featuring over 50 local and national vendor partnerships. The venue is undergoing expansion with a new enclosed stadium planned for 2027.

Differentiator

Problem solved

Functional benefit

Products and services

• Private Event Hosting

Quantifiable outcome

• New stadium projected to generate over $1 billion in revenue for Nashville's General Fund over first 30 years of East Bank development
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

21 partnerships are on record, tiered core, major and minor.

• VerizoncoreTechnology or Integration · 30 January 20248-year agreement establishing Verizon as the exclusive wireless telecommunications provider and first cornerstone partner. Provides 5G network, connectivity solutions, and technology including Accelerated Access, CrowdVision, and Cashierless Checkout. Verizon donated $35,000 to Nashville Metro Parks for technology labs at community centers.
• Nissan North AmericacoreOEM/ Whitelabel/ Licensing Partner · 17 November 202320-year exclusive naming rights partnership branding the new Titans home venue as 'Nissan Stadium.' Partnership features dedicated areas for brand experiences, innovative technology integration, and involvement in Titans broadcast platforms. Nissan also supports ONE Community philanthropic platform.
• Extreme NetworksmajorTechnology or IntegrationPartnership to power the new Nissan stadium experience with advanced network and technology infrastructure.
• Amazon (Just Walk Out Technology)majorTechnology or IntegrationJust Walk Out technology by Amazon creates a frictionless concessions experience at the new stadium allowing customers to purchase items without traditional checkout lines.
• ConstellationmajorTechnology or IntegrationSelected as preferred energy source for the new Nissan Stadium and Tennessee Titans, providing power solutions for the facility.
• Vanderbilt HealthmajorOthersBecomes Tennessee Titans' official healthcare provider, providing medical services and health-related partnerships.
• Bluebird CafemajorStrategic or Co-development PartnerPartnership at the new Nissan Stadium bringing iconic Nashville music venue experience to the stadium environment.
• Hobbs & AssociatesminorGTM or Marketing PartnerNamed official partner of the new Nissan Stadium through Hobbs & Associates partnership.
• Coca-Cola Company and Coca-Cola ConsolidatedmajorGTM or Marketing PartnerMulti-year partnership renewal ensuring Coca-Cola products remain available throughout the stadium.
• PinnaclecoreGTM or Marketing Partner10-year partnership renewal including naming rights to the Pinnacle Club. Pinnacle is presenting sponsor of Blue & White Stadium Scrimmage.
• SeatGeekcoreChannel Partner/ Reseller/ DistributorOfficial ticketing partner and only authorized ticketing resale platform for Nissan Stadium and Tennessee Titans. Handles primary ticket sales and secondary market exchange.
• PMC ParkingminorChannel Partner/ Reseller/ DistributorSecondary logo partner managing stadium parking operations.
• WMmajorTechnology or IntegrationSustainability partnership with WM for environmental initiatives at the new Nissan Stadium.
• Metro Nashville Sports AuthoritycoreOthersOwner and landlord of both current and new stadium. Issued $760 million in revenue bonds for new stadium. Approves stadium agreements and oversees stadium operations.
• WeGo (Metro Transit Authority)majorChannel Partner/ Reseller/ DistributorPartnership extension providing free bus rides for Titans home gamedays to encourage public transportation.
• Gray Line TennesseeminorChannel Partner/ Reseller/ DistributorGame Day Shuttle service providing round-trip transportation from Nashville to Nissan Stadium for $20 per person.
• Nashville Business Incubation Center (NBIC)minorStrategic or Co-development PartnerScholarships for small and minority-owned businesses to grow capacity through the Nashville Business Incubation Center as part of 1st & Goal Small Business Support Program.
• Project DestinedminorStrategic or Co-development PartnerPaid virtual internship and adult professional program focused on real estate and sports venue development with hands-on stadium construction experience.
• Cheatcode FoundationminorStrategic or Co-development PartnerMental health initiative providing trauma-informed therapy sessions and training, originally for Titans players and coaches, expanded to community healthcare and workers.
• KultureCityminorStrategic or Co-development PartnerSensory inclusion program providing KultureCity Sensory Kits with noise-cancelling headphones, fidget items, and sensory room for guests with sensory needs.
• Ascension Saint Thomas HospitalmajorOthersMedical staff on duty during games for first aid and medical assistance. Ascension Saint Thomas Sports Park is the Titans practice facility location.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• AT&T Stadium: Home of the Dallas Cowboys; comparable enclosed NFL stadium venue with similar premium seating, naming rights, and large-scale concert/event hosting model to Nissan Stadium.
• SoFi Stadium: Home of the LA Rams and LA Chargers; the premier recent comparable for a privately-financed NFL stadium with naming rights, premium hospitality, and mega-event strategy (Super Bowl LVI, future World Cup).
• Hard Rock Stadium: Home of the Miami Dolphins and host of multiple Super Bowls and Miami Open tennis; directly comparable NFL venue with similar premium hospitality, mega-event hosting, and renovation-driven technology upgrades.
• MetLife Stadium: Home of the NY Giants and NY Jets; comparable large-capacity NFL stadium with similar naming rights, suite/premium hospitality, and event-hosting profile.
• Caesars Superdome: Home of the New Orleans Saints and frequent Super Bowl host; comparable large-capacity NFL venue with naming rights, premium suites, and signature mega-event (Super Bowl) strategy directly parallel to Nissan Stadium's 2030 plans.
• NRG Stadium: Home of the Houston Texans and host of multiple Super Bowls; directly comparable large-capacity, enclosed NFL stadium with similar premium hospitality, mega-event hosting, and naming rights structure.
• Mercedes-Benz Stadium: Home of the Atlanta Falcons and Atlanta United; directly comparable multi-purpose NFL/MLS stadium with similar naming rights structure, premium club tiers, and SEC Championship/Music City-style event programming.
• Lucas Oil Stadium: Home of the Indianapolis Colts; comparable enclosed NFL venue with naming rights partnership, premium seating/suite products, and convention-style event hosting for NCAA Final Fours and similar anchor events.
• Empower Field at Mile High: Home of the Denver Broncos; comparable NFL venue with naming rights, premium hospitality, and concerts/special events business parallel to Nissan Stadium's multi-event programming model.
• Allegiant Stadium: Home of the Las Vegas Raiders; recent enclosed NFL stadium with similar naming rights, suite/premium model, and Super Bowl bid (2024) comparable to Nashville's 2030 Super Bowl aspiration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/nissanstadium
• YouTubeyoutube.com/titans
• Facebookfacebook.com/NissanStadium
• LinkedInlinkedin.com/company/nissan-stadium-special-events
• Instagraminstagram.com/nissanstadium
• TikToktiktok.com/@nissanstadium

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nissan Stadium Special Events