Cheatcode Foundation

Name

Cheatcode Foundation

Legal name

The Cheatcode Foundation, Inc.

Website

https://thecheatcode.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Concierge Mental Strength Coaching & Immersions: One-on-one sessions and immersive experiences for elite athletes, entertainers, and top executives seeking mental strength and wellness support. Delivered as personalized coaching engagements.
2. Corporate Programming: Keynotes, immersions, and training programs for corporate leadership and organizations to foster vulnerability and connection in workplace cultures.
3. Consulting Services: Group of mental health experts providing consulting services at the intersection of trauma-informed therapy, sports, culture, and community.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Cheatcode Foundation provides personalized mental strength coaching, corporate wellness programming, and consulting services that combine brain-based methodology with trauma-informed therapeutic techniques. The foundation serves elite athletes, entertainers, and top executives through one-on-one coaching and immersive experiences, while a parallel corporate division delivers keynotes, trainings, and immersions to organizations seeking to foster cultures of vulnerability and connection.

Product overview

Cheatcode is a mental health movement offering a personalized, science-backed mental training platform designed to end stigma around mental health support and increase access to transformational solutions. The portfolio consists of three interconnected core offerings: Concierge Mental Strength Coaching & Immersions (one-on-one personalized sessions for elite athletes, entertainers, and executives), Corporate Programming (keynotes, immersions, and trainings for organizations), and Consulting (access to mental health experts at the intersection of trauma-informed therapy, sports, culture, and community). The Cheatcode Foundation operates as the non-profit arm focused on community healing, while the Cheatcode Corporate division delivers the commercial programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Concierge Mental Strength Coaching & Immersions
• Corporate Programming
• Consulting

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Direct peers

• Athletes for Care: Non-profit organization focused on athlete mental health, wellness, and advocacy. Comparable to Cheatcode Foundation's mission of supporting elite athletes' mental health, though with a more collective-action model.
• Calm: Direct-to-consumer mental wellness and meditation platform. Comparable to Cheatcode's mental wellness mission and overlapping audience of high-performing professionals, though distributed via a digital app rather than concierge coaching.
• Talkspace: Online therapy and mental health services platform serving both consumers and enterprise clients. Comparable to Cheatcode's corporate programming and individual coaching, with a tech-enabled delivery model.
• BetterHelp: Online therapy platform connecting individuals with licensed therapists. Comparable to Cheatcode's clinical mental strength coaching, though delivered virtually at a much larger scale and lower price point.
• Headspace: Mental wellness platform offering meditation, coaching, and therapy services to consumers and enterprises. Comparable to Cheatcode's corporate wellness and individual coaching offerings, with a much broader product footprint.

Broad incumbents

• Lyra Health: Enterprise mental health benefits platform providing therapy, coaching, and wellness services to employees. Comparable to Cheatcode's Corporate Programming stream, but at significantly larger scale and backed by substantial venture capital.
• Cerebral: Telehealth platform providing mental health and ADHD treatment through licensed clinicians. Comparable to Cheatcode's clinical coaching and therapy positioning, though focused on treatment-as-product rather than performance coaching.
• Spring Health: Enterprise mental health benefits provider offering precision mental healthcare, coaching, and therapy. Comparable to Cheatcode's corporate mental wellness programming with a more clinically rigorous, scaled offering.

Emerging players

• The Hidden Opponent: Non-profit advocating for student-athlete mental health. Comparable to Cheatcode's mission-driven approach to athlete mental wellness, though focused on collegiate rather than professional/elite audiences.
• Morgan's Message: Non-profit promoting mental health awareness and resources for student-athletes. Comparable to Cheatcode Foundation's athlete mental health advocacy work, complementary rather than overlapping in delivery.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/thecheatcode

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cheatcode Foundation