Nissan Stadium Special Events
Nissan Stadium Special Events is the private-events and group-tours business of Nissan Stadium in Nashville, TN, offering 27 customizable event spaces, stadium tours, and venue rentals for corporate events, weddings, and celebrations, operating within a major NFL venue ecosystem.
- Company typePrivate
- Founded1999
- HeadquartersNashville, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Nissan Stadium Special Events does
Nissan Stadium Special Events is the private-events and group hospitality business unit of Nissan Stadium, a multi-purpose 60,000-seat sports and entertainment venue in Nashville, Tennessee owned by the Metropolitan Nashville Sports Authority and operated by Cumberland Stadium, Inc. The unit markets 27 customizable indoor and outdoor event spaces (including the West Upper Deck, Touchdown Club, Platinum Club, 1960 Clubs, Press Box, and field-level areas) for weddings, corporate events, and celebrations, complemented by behind-the-scenes stadium tours for groups of 25 or more, a year-round Titans Team Store, and a Verizon-powered mobile app.
Underlying the Special Events business is a sophisticated venue technology stack including Amazon Just Walk Out frictionless concessions, Evolv Express touchless security screening, TitansPay mobile ordering, a 5G network from Verizon, an interactive 3D campus navigation map, and the forthcoming 77,000+ sq ft Ring of Fire LED super system in the new stadium. Revenue is generated through nine streams: ticket sales (via SeatGeek), premium seating and suites, concessions, team store merchandise, parking, Nissan naming rights, corporate partnerships, private event rentals, and stadium tours, with private event pricing handled on an inquiry basis and a tier of ancillary fees (e.g., $15 box-office print fee, $10+ storage lockers, $15–$20 shuttle rides). The business is a sub-unit of a much larger operation anchored by a $2.1 billion, 1.75 million sq ft new enclosed stadium scheduled to open in 2027 on Nashville's East Bank, with the existing 66-acre site slated for redevelopment into parks, affordable housing, and a multimodal boulevard.
Nissan Stadium Special Events firmographics
Firmographics- Name
- Nissan Stadium Special Events
- Legal name
- Cumberland Stadium, Inc.
- Website
- https://nissanstadium.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nissan Stadium Special Events is the private-events and group-tours business of Nissan Stadium in Nashville, TN, offering 27 customizable event spaces, stadium tours, and venue rentals for corporate events, weddings, and celebrations, operating within a major NFL venue ecosystem.
- Ownership category
- akta.pro rank
Nissan Stadium Special Events industry classification
Industry- Product category
- Sports & Entertainment Venue Services
- NAICS
- Spectator Sports (7112), Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Professional & Major League Stadiums (MPAKAEAA)
- akta.pro secondary industries
- Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Arenas & Indoor Sports Centers (MPAKAEAB), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC)
Keywords
Where Nissan Stadium Special Events is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Nissan Stadium Special Events business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Ticket Sales: Revenue from tickets to Titans games, TSU football games, concerts, and special events. Primary ticketing through SeatGeek partnership with mobile-only tickets.
- Premium Seating & Suites: Annual, multi-game and single-game suite rentals; club level access; premium hospitality packages requiring PSL purchase.
- Concessions: Food and beverage sales through numerous local and national vendor partnerships. Cashless operation with TitansPAY mobile ordering system.
- Team Store Merchandise: Titans Team Store selling officially licensed merchandise including jerseys, hats, and collectibles. Open year-round.
- Parking: Parking operations across stadium lots including tailgating areas, with some lots managed by PMC Parking.
- Naming Rights: 20-year naming rights partnership with Nissan North America for both current and new stadium.
- Corporate Partnerships: Sponsorship agreements with partners including Verizon, Pinnacle, Coca-Cola, Extreme Networks, and others with brand presence throughout stadium.
- Private Event Rentals: Hosting private events including weddings, corporate events, celebrations in customizable event spaces with Southern hospitality.
- Stadium Tours: Behind-the-scenes tours for groups of 25+ including Press Box, Titans Locker Room, TV Production Studio, T-Rac Den, Field access.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Gray Line Tennessee Game Day Shuttle |
| Other | Pay-as-you-go | Titans Express Shuttle |
| Unit Pricing | Pay-as-you-go | Storage Locker Rental |
| Other | Pay-as-you-go | Box Office Ticket Printing Fee |
| Subscription | Annual | Season Ticket Membership |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels11 records
Nissan Stadium Special Events product offering
Product offeringCore offering
Nissan Stadium Special Events rents 27 customizable event spaces within Nashville's NFL stadium to corporate clients, wedding hosts, and private groups for galas, corporate functions, and celebrations. The venue also operates behind-the-scenes stadium tours for groups of 25 or more, premium seating and suite rentals on annual or single-game bases, a year-round Titans Team Store, and on-site concessions delivered through 50+ vendor partnerships.
Product overview
Nissan Stadium Special Events operates Nashville's premier sports and entertainment venue as a multi-faceted platform offering event hosting services, retail operations, and digital experiences. The core offering centers on private event hosting and stadium tours for groups, complemented by the year-round Titans Team Store retail operation. The stadium provides multiple named special event spaces (West Upper Deck, Touchdown Club, Platinum Club, 1960 Clubs, etc.) and premium seating/suite options. Digital services include the Titans + Nissan Stadium mobile app (powered by Verizon) and an interactive 3D campus navigation map. Food and beverage is delivered through a concessions program featuring over 50 local and national vendor partnerships. The venue is undergoing expansion with a new enclosed stadium planned for 2027.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Event Hosting
Quantifiable outcome
- New stadium projected to generate over $1 billion in revenue for Nashville's General Fund over first 30 years of East Bank development
- +3 more outcomes
Companies that use Nissan Stadium Special Events
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
Nissan Stadium Special Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature6 records
Nissan Stadium Special Events partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered core, major and minor.
- Verizoncore8-year agreement establishing Verizon as the exclusive wireless telecommunications provider and first cornerstone partner. Provides 5G network, connectivity solutions, and technology including Accelerated Access, CrowdVision, and Cashierless Checkout. Verizon donated $35,000 to Nashville Metro Parks for technology labs at community centers.
- Nissan North Americacore20-year exclusive naming rights partnership branding the new Titans home venue as 'Nissan Stadium.' Partnership features dedicated areas for brand experiences, innovative technology integration, and involvement in Titans broadcast platforms. Nissan also supports ONE Community philanthropic platform.
- Extreme NetworksmajorPartnership to power the new Nissan stadium experience with advanced network and technology infrastructure.
- Amazon (Just Walk Out Technology)majorJust Walk Out technology by Amazon creates a frictionless concessions experience at the new stadium allowing customers to purchase items without traditional checkout lines.
- ConstellationmajorSelected as preferred energy source for the new Nissan Stadium and Tennessee Titans, providing power solutions for the facility.
- Vanderbilt HealthmajorBecomes Tennessee Titans' official healthcare provider, providing medical services and health-related partnerships.
- Bluebird CafemajorPartnership at the new Nissan Stadium bringing iconic Nashville music venue experience to the stadium environment.
- Hobbs & AssociatesminorNamed official partner of the new Nissan Stadium through Hobbs & Associates partnership.
- Coca-Cola Company and Coca-Cola ConsolidatedmajorMulti-year partnership renewal ensuring Coca-Cola products remain available throughout the stadium.
- Pinnaclecore10-year partnership renewal including naming rights to the Pinnacle Club. Pinnacle is presenting sponsor of Blue & White Stadium Scrimmage.
- SeatGeekcoreOfficial ticketing partner and only authorized ticketing resale platform for Nissan Stadium and Tennessee Titans. Handles primary ticket sales and secondary market exchange.
- PMC ParkingminorSecondary logo partner managing stadium parking operations.
- WMmajorSustainability partnership with WM for environmental initiatives at the new Nissan Stadium.
- Metro Nashville Sports AuthoritycoreOwner and landlord of both current and new stadium. Issued $760 million in revenue bonds for new stadium. Approves stadium agreements and oversees stadium operations.
- WeGo (Metro Transit Authority)majorPartnership extension providing free bus rides for Titans home gamedays to encourage public transportation.
- Gray Line TennesseeminorGame Day Shuttle service providing round-trip transportation from Nashville to Nissan Stadium for $20 per person.
- Nashville Business Incubation Center (NBIC)minorScholarships for small and minority-owned businesses to grow capacity through the Nashville Business Incubation Center as part of 1st & Goal Small Business Support Program.
- Project DestinedminorPaid virtual internship and adult professional program focused on real estate and sports venue development with hands-on stadium construction experience.
- Cheatcode FoundationminorMental health initiative providing trauma-informed therapy sessions and training, originally for Titans players and coaches, expanded to community healthcare and workers.
- KultureCityminorSensory inclusion program providing KultureCity Sensory Kits with noise-cancelling headphones, fidget items, and sensory room for guests with sensory needs.
- Ascension Saint Thomas HospitalmajorMedical staff on duty during games for first aid and medical assistance. Ascension Saint Thomas Sports Park is the Titans practice facility location.
Scale indicators10 records
Recent moves7 records
Expansion highlights6 records
Nissan Stadium Special Events competitors and assessment
Company assessmentDirect peers
- AT&T Stadium: Home of the Dallas Cowboys; comparable enclosed NFL stadium venue with similar premium seating, naming rights, and large-scale concert/event hosting model to Nissan Stadium.
- SoFi Stadium: Home of the LA Rams and LA Chargers; the premier recent comparable for a privately-financed NFL stadium with naming rights, premium hospitality, and mega-event strategy (Super Bowl LVI, future World Cup).
- Hard Rock Stadium: Home of the Miami Dolphins and host of multiple Super Bowls and Miami Open tennis; directly comparable NFL venue with similar premium hospitality, mega-event hosting, and renovation-driven technology upgrades.
- MetLife Stadium: Home of the NY Giants and NY Jets; comparable large-capacity NFL stadium with similar naming rights, suite/premium hospitality, and event-hosting profile.
- Caesars Superdome: Home of the New Orleans Saints and frequent Super Bowl host; comparable large-capacity NFL venue with naming rights, premium suites, and signature mega-event (Super Bowl) strategy directly parallel to Nissan Stadium's 2030 plans.
- NRG Stadium: Home of the Houston Texans and host of multiple Super Bowls; directly comparable large-capacity, enclosed NFL stadium with similar premium hospitality, mega-event hosting, and naming rights structure.
- Mercedes-Benz Stadium: Home of the Atlanta Falcons and Atlanta United; directly comparable multi-purpose NFL/MLS stadium with similar naming rights structure, premium club tiers, and SEC Championship/Music City-style event programming.
- Lucas Oil Stadium: Home of the Indianapolis Colts; comparable enclosed NFL venue with naming rights partnership, premium seating/suite products, and convention-style event hosting for NCAA Final Fours and similar anchor events.
- Empower Field at Mile High: Home of the Denver Broncos; comparable NFL venue with naming rights, premium hospitality, and concerts/special events business parallel to Nissan Stadium's multi-event programming model.
- Allegiant Stadium: Home of the Las Vegas Raiders; recent enclosed NFL stadium with similar naming rights, suite/premium model, and Super Bowl bid (2024) comparable to Nashville's 2030 Super Bowl aspiration.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Nissan Stadium Special Events social profiles
Digital presenceNissan Stadium Special Events compliance and trust
Trust signalCompliance2 records
Nissan Stadium Special Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nissan Stadium Special Events leadership team
Management profileNumber of profiles
Nissan Stadium Special Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nissan Stadium Special Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nissan Stadium Special Events
What does Nissan Stadium Special Events do?
Nissan Stadium Special Events rents 27 customizable event spaces within Nashville's NFL stadium to corporate clients, wedding hosts, and private groups for galas, corporate functions, and celebrations. The venue also operates behind-the-scenes stadium tours for groups of 25 or more, premium seating and suite rentals on annual or single-game bases, a year-round Titans Team Store, and on-site concessions delivered through 50+ vendor partnerships.
Is Nissan Stadium Special Events a public or private company?
Nissan Stadium Special Events is a private company. It is classified as family owned and is currently operating.
When was Nissan Stadium Special Events founded?
Nissan Stadium Special Events was founded in 1999. It employs 11 to 50 people.
Where is Nissan Stadium Special Events based?
Nissan Stadium Special Events is headquartered in Nashville, United States, in the North America region.
How does Nissan Stadium Special Events make money?
Nine revenue lines are on record. Ticket Sales are the primary driver. The others are premium Seating & Suites, concessions, team Store Merchandise, parking, naming Rights, corporate Partnerships, private Event Rentals and stadium Tours.
Who are Nissan Stadium Special Events's main competitors?
Direct peers on record are AT&T Stadium, SoFi Stadium, Hard Rock Stadium, MetLife Stadium, Caesars Superdome, NRG Stadium, Mercedes-Benz Stadium, Lucas Oil Stadium, Empower Field at Mile High and Allegiant Stadium.
Does Nissan Stadium Special Events have an API?
No public API is recorded for Nissan Stadium Special Events.
What industry is Nissan Stadium Special Events in?
Nissan Stadium Special Events's product category is Sports & Entertainment Venue Services. Its primary akta.pro industry code is MPAKAEAA, Professional & Major League Stadiums, with a secondary code of MPAGALAA, Arena & Stadium Operations (Large-Capacity Venues). Its NAICS code is 7112 and its SIC code is 7900.