NEW JERSEY ASSOCIATION OF REALTORS

What NEW JERSEY ASSOCIATION OF REALTORS does

New Jersey REALTORS® (New Jersey Association of REALTORS) is a private, nonprofit trade association representing real estate professionals in the state of New Jersey. The organization serves approximately 53,000 Realtors® across New Jersey (with figures cited across sources ranging from 45,000 to 59,000), acting as the state-level federation affiliate of the National Association of REALTORS® (NAR). It is headquartered at 10 Hamilton Avenue, Trenton, NJ, and is operated by a small core staff of 8 employees working in coordination with a network of local boards and associations throughout the state.

The association's core product is a bundled membership offering that includes standardized NJ-specific real estate forms (zipForm Plus with AuthentiSign e-signature and mobile edition), continuing education through the NJ REALTORS® Academy of Continuing Education (ACE) at njarace.com, monthly housing market statistics compiled in partnership with 10K Research & Marketing and the state's MLSs, a Legal Library, advocacy resources, and consumer-facing tools (Affordability, Mortgage, Rate Comparison, Bi-Weekly, and Realty Transfer Fee calculators). Distribution is layered: a national NAR affiliation, the state-level association, and a grassroots network of local boards/associations that deliver localized services and education. The technology stack is not proprietary or AI-driven; it is a membership portal with deterministic financial calculators and standard forms/e-signature workflows.

Revenue is generated primarily through annual membership dues from individual Realtors, supplemented by pay-as-you-go continuing education course fees (online CE courses priced at $10.50 each, with four free courses offered to members), event revenue from the annual REALTORS® Triple Play Convention, and ancillary income from forms and publications. Specific dues pricing is not publicly disclosed. The go-to-market is sales-led within a federated member-services model: acquisition is driven through professional networking, industry advocacy, local board affiliation, and the perceived value of REALTOR® Code of Ethics membership, rather than direct sales motions.

Name

NEW JERSEY ASSOCIATION OF REALTORS

Legal name

New Jersey Realtors®

Website

https://njar.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Jersey REALTORS® is a nonprofit trade association representing approximately 53,000 Realtors® across New Jersey, delivering membership-based advocacy, standardized forms, continuing education, and market data through the NAR federation.

Ownership category

akta.pro rank

Product category

Real Estate Trade Association Services

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA), New Construction & Builder Sales (BPAJAAAB)

Keywords

• Real estate trade association
• Professional membership services
• Continuing education courses
• Real estate forms management
• Housing market statistics

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: NJ REALTORS® generates revenue through annual membership dues from its 53,000+ Realtor® members across New Jersey. Membership provides access to benefits including continuing education, forms library (zipForm Plus), market statistics, advocacy services, and professional development resources.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

New Jersey REALTORS® is a private, nonprofit trade association providing membership-based services to approximately 53,000 licensed real estate professionals (Realtors®) in New Jersey. Its core offerings include standardized real estate forms and e-signature via zipForm Plus, continuing education through the Academy of Continuing Education (ACE), monthly housing market statistics through a partnership with 10K Research & Marketing, government affairs advocacy at federal/state/local levels, and consumer-facing tools including financial calculators and a Find Your REALTOR® agent directory.

Product overview

New Jersey REALTORS® is a trade association offering a suite of digital tools and services for real estate professionals and consumers. The core offering centers on zipForm Plus for forms management with e-signature capabilities, supplemented by consumer-facing financial calculators (affordability, mortgage, rate comparison, bi-weekly, realty transfer fee), market statistics powered by 10K Research & Marketing, and continuing education through the ACE platform. Additional services include Find Your REALTOR® matching, Legal Library access, RPAC advocacy tools, and publications including the New Jersey REALTOR® Magazine.

Differentiator

Problem solved

Functional benefit

Products and services

• zipForm Plus
• NJ REALTORS® Academy of Continuing Education (ACE)
• Affordability Calculator
• Mortgage Calculator
• Rate Comparison Calculator
• Bi-Weekly Mortgage Calculator
• Realty Transfer Fee Calculator

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• 10K Research & MarketingcoreStrategic or Co-development PartnerNJ REALTORS® has partnered with 10K Research & Marketing to compile comprehensive New Jersey housing market data. The partnership provides monthly state and county reports as well as municipality-level reports (for members) for Realtors® and public consumers.
• New Jersey MLSscoreStrategic or Co-development PartnerNJ REALTORS® has partnered with the MLSs (Multiple Listing Services) in New Jersey to compile housing market data. This collaboration enables the monthly market reports and statistics available to members and the public.
• National Association of REALTORS®coreStrategic or Co-development PartnerNJ REALTORS® works with the National Association of REALTORS® (NAR) at the federal level. NAR represents over one million residential REALTORS® and commercial practitioners. NJ REALTORS® participates in NAR's advocacy agenda and utilizes NAR resources, designations, and certifications for members.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Texas Realtors: State-level Realtor association serving Texas licensees with advocacy, education, standard forms, and member services. Same trade-association model and revenue structure as NJ REALTORS®.
• Illinois Association of Realtors: State-level Realtor association serving Illinois licensees through advocacy, education, and member resources. Mirrors the structure and offerings of NJ REALTORS®.
• Florida Realtors: Florida's state Realtor association, one of the largest in the country. Provides parallel services (forms, advocacy, education, market statistics) to Florida real estate professionals — a close functional peer.
• Maryland Association of Realtors: Maryland's state Realtor association providing advocacy, standard forms, education, and market data to members. Direct functional peer in a neighboring Mid-Atlantic state.
• Pennsylvania Association of Realtors: State Realtor association for Pennsylvania with a similar member-services portfolio (advocacy, forms, CE, market stats). Neighboring state with overlapping Mid-Atlantic market dynamics.
• California Association of Realtors: Largest U.S. state Realtor trade association with ~180,000+ members. Provides the same core bundle of advocacy, standard forms, education, and market data to California licensees — directly comparable operating model to NJ REALTORS®.
• New York State Association of REALTORS (NYSAR): State trade association representing NY real estate professionals with advocacy, standard forms, education, and market data. Most directly comparable geographically and operationally to NJ REALTORS®.
• Massachusetts Association of Realtors: Massachusetts state Realtor association providing advocacy, standard forms, and continuing education to its members. Comparable operating model in a higher-cost, regulated Northeast housing market.
• Georgia Association of Realtors (GAR): Georgia's state Realtor trade association with advocacy, forms, education, and member services. A direct functional peer at the state-association level.
• Virginia Realtors: Virginia's state Realtor association delivering the standard state-level trade association bundle. Functionally and operationally comparable to NJ REALTORS®.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/NJ_REALTORS
• YouTubeyoutube.com/user/RealStoryNJ
• Facebookfacebook.com/NJREALTORS
• Instagraminstagram.com/njrealtors
• LinkedInlinkedin.com/company/new-jersey-association-of-realtors

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NEW JERSEY ASSOCIATION OF REALTORS