New Jersey Farm Bureau

What New Jersey Farm Bureau does

New Jersey Farm Bureau (NJFB) is a private, non-profit membership organization that serves as the principal agricultural advocacy body for New Jersey farmers and agricultural producers. Founded as the state affiliate of the American Farm Bureau Federation (AFBF), NJFB represents the interests of farmers across the state's 21 counties, serving more than 10,000 farmers in the Garden State. The organization operates from its headquarters at 168 W State St, Trenton, NJ, with a lean staff of 10 employees led by President Allen Carter and Executive Director Peter Furey. Membership is structured through county-level boards of agriculture, with additional engagement channels including Young Farmers & Ag Professionals and a Women's Leadership Committee.

NJFB delivers services through its county-affiliate network, providing policy advocacy at state and federal levels, legislative representation, and member benefits such as insurance programs, scholarships, and educational resources. Its core deliverables are advocacy outcomes rather than physical or digital products: legislative testimony (e.g., opposition to heat stress bill S2422/A3521), farmland preservation initiatives, disaster relief coordination, and public awareness campaigns anchored by the registered "No Farmers No Food" trademark. The technology footprint is limited: a WordPress-based website (njfb.org) hosts news, policy updates, an advocacy action center, and a merchandise apparel storefront; no proprietary software platform, API, or AI capability is disclosed.

The revenue model rests on annual membership dues from farmers and agricultural professionals, supplemented by a modest affiliate referral incentive from a June 2023 partnership with Tractor Supply (online purchases routed through NJFB's referral link). Membership pricing is not publicly disclosed. NJFB also delivers non-monetary value through partnerships with Rutgers Cooperative Extension, the New Jersey Department of Agriculture, and Farmers Against Hunger, enabling research, food security, and educational services that strengthen member retention without direct monetization.

Name

New Jersey Farm Bureau

Legal name

New Jersey Farm Bureau

Website

https://njfb.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

New Jersey Farm Bureau is a private, non-profit membership organization that advocates for over 10,000 New Jersey farmers across 21 county boards. As the state affiliate of the American Farm Bureau Federation, it delivers policy advocacy, legislative representation, and member services.

Ownership category

akta.pro rank

Headquarters

HQ city

Trenton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Membership Dues: NJFB generates revenue through annual membership dues from farmers and agricultural professionals across New Jersey's county boards of agriculture.
2. Tractor Supply Affiliate Partnership: As of June 2023, NJFB affiliated with Tractor Supply for online purchases. NJFB receives a small incentive from online purchases made through their referral link.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

New Jersey Farm Bureau is a non-profit, membership-based agricultural advocacy organization that represents New Jersey farmers and rural communities. It sells paid memberships, provides legislative and policy advocacy, offers a Tractor Supply affiliate shopping program, and supports education through scholarships and a Local Farms-Local Food directory.

Product overview

New Jersey Farm Bureau is a private, non-profit membership organization that serves as an agricultural advocacy group for New Jersey farmers. The organization provides membership benefits, advocacy services, legislative representation, and educational resources for the agricultural community. Services include policy advocacy, scholarships for agricultural students, local foods promotion, and public education about agriculture's value to the state. This is not a technology product company.

Differentiator

Problem solved

Functional benefit

Brands

• No Farmers No Food: Public awareness campaign highlighting the importance of farmers and agriculture to food security

Products and services

• NJFB Membership Annual paid membership subscription for New Jersey farmers, growers, and agricultural producers that provides legislative and policy advocacy, member benefits, and participation in the county and state federation.
• Tractor Supply Affiliate Shopping Program Member benefit service that connects NJFB members to Tractor Supply for purchases and provides commission-funded savings on farm and ranch supplies.
• No Farmers No Food Apparel Store Online store selling branded apparel and merchandise featuring the "No Farmers No Food" campaign and New Jersey Farm Bureau branding for supporters and the public.
• Local Farms-Local Food Directory Online listing service that connects New Jersey consumers with local farms and locally produced food, supporting the state's agricultural community.
• Advocacy Action Center Standalone online advocacy service that allows NJFB members to easily contact state and federal legislators on agricultural policy and legislative issues.
• NJFB Scholarships Program Educational scholarships awarded to students pursuing studies in agriculture and related fields, supported by New Jersey Farm Bureau.

Quantifiable outcome

• New Jersey ranked 8th nationally in total horticulture sales with $703 million in 2024

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• American Farm Bureau Federation (AFBF)coreStrategic or Co-development Partner · 1 June 2023NJFB is the state affiliate of the American Farm Bureau Federation. AFBF works every day to represent agriculture and rural issues in Congress, courts, and with federal agencies. When NJFB members join, they automatically become members of AFBF.
• Tractor SupplyminorGTM or Marketing Partner · 1 June 2023As of June 2023, NJFB affiliated with national farm supply retailer Tractor Supply. NJFB members and visitors can shop through the NJFB link for catalogue items, helping build the relationship. All online purchases reward FB with a small incentive. Available for online purchasing only with curbside pickup or delivery.
• Rutgers Cooperative ExtensioncoreStrategic or Co-development PartnerRutgers Cooperative Extension provides agricultural research, education, and resources to NJ farmers. Provides heat stress prevention resources, crop management guidance, and farming best practices for New Jersey agricultural producers.
• County Boards of AgriculturecoreStrategic or Co-development Partner21 county boards of agriculture across New Jersey serve as grassroots affiliates of NJFB, providing local representation, member services, and advocacy at the county level.
• New Jersey Department of AgriculturecoreStrategic or Co-development PartnerState agency partner for agricultural policy, food safety, pest management, and farm programs. Collaborates on farmer resources, disaster declarations, and agricultural promotion.
• Farmers Against HungerminorStrategic or Co-development PartnerAgricultural nonprofit that coordinates surplus produce to hunger relief organizations, reducing food insecurity while minimizing waste from New Jersey farms.
• American National InsuranceminorOthersProvides loss prevention resources including lightning protection information for agricultural operations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• National Farmers Union: National agricultural advocacy organization with state chapters. Directly competes with the Farm Bureau family for farmer advocacy mindshare and policy influence at federal and state levels.
• California Farm Bureau: Largest state Farm Bureau and AFBF affiliate, representing California's diverse agricultural producers. Same membership-advocacy business model as NJFB, scaled to a much larger and more politically contested state agricultural sector.
• Pennsylvania Farm Bureau: Adjacent state Farm Bureau affiliate of AFBF serving Pennsylvania farmers. Operates the identical county-board membership and advocacy model as NJFB, with comparable mid-Atlantic agricultural membership base.
• New York Farm Bureau: New York state affiliate of AFBF representing farmers across New York. Mirrors NJFB's county-board structure, dues model, and state-level legislative advocacy mission in a neighboring Northeast state.
• American Farm Bureau Federation: National umbrella organization of which NJFB is a state affiliate. Operates the same membership-based agricultural advocacy model at the federal level, providing policy representation in Congress and federal agencies.
• Iowa Farm Bureau Federation: Iowa state affiliate of AFBF, one of the most politically influential state Farm Bureaus nationally. Shares NJFB's county-board membership and advocacy structure but operates at greater scale in row-crop country.
• Texas Farm Bureau: Texas state affiliate of AFBF with a large county-board network across a major agricultural state. Same dues-funded advocacy and member-benefits business model as NJFB, executed at significantly greater scale.

Others

• Rutgers Cooperative Extension: Core strategic partner of NJFB providing agricultural research, education, and on-farm best-practices guidance. Comparable in serving New Jersey farmers but as an academic extension service rather than an advocacy organization.

Broad incumbents

• New Jersey Department of Agriculture: State government agency that partners with NJFB on farm programs, disaster declarations, pest management, and food security. Operates in the same agricultural-policy domain but as a regulator/program administrator rather than a member-driven advocacy body.

Regional players

• New Jersey Agricultural Society: New Jersey-based nonprofit focused on agricultural education, promotion, and farm-to-consumer programs. Operates in the same Garden State agricultural space as NJFB but emphasizes education and marketing rather than policy advocacy.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/new-jersey-farm-bureau

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Jersey Farm Bureau