What Texas Farm Bureau does

Texas Farm Bureau is a private, nonprofit membership-based agricultural organization headquartered in Waco, Texas, operating as the largest farm and ranch organization in the state with more than 500,000 member-families. It serves as the Texas state affiliate of the American Farm Bureau Federation and functions as the unified voice of Texas agriculture, advocating at both the state (Austin) and federal (Washington) levels on issues including eminent domain, farm labor, climate, and agricultural regulation. The organization runs the AGFUND political action arm and the VoterVoice grassroots advocacy platform.

Core products and services include the MyTFB member portal and mobile applications (iOS and Android) for membership account management, TFB Health Plans (health insurance), and TFB Insurance (property, casualty, auto, and farm coverage). Content and brand surfaces include the Texas Table Top food blog, Texas Ag Today Podcast, a daily newsletter, and radio programming. The organization also operates youth and leadership development programs (Young Farmer & Rancher, AgLead, BLOCK, Collegiate Farm Bureau, Ag in the Classroom), and partners with 4-H on youth agricultural education.

Revenue is generated through recurring annual membership dues across 500,000+ member-families, supplemented by affiliated insurance and health plan revenue from wholly-owned TFB Insurance and TFB Health Plans subsidiaries. Distribution is multi-channel: direct sales via the MyTFB portal, field-based sales through a statewide network of county Farm Bureau offices, and affiliated insurance and health plan providers. Membership pricing is quote-based and not publicly disclosed; member benefits include health solutions, vehicle and entertainment discounts, advocacy representation, and disaster recovery support.

Name

Texas Farm Bureau

Legal name

Texas Farm Bureau

Website

https://texasfarmbureau.org

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Texas Farm Bureau is a nonprofit agricultural membership organization serving more than 500,000 member-families across Texas as the state's largest farm and ranch body, providing advocacy, health plans, insurance, and leadership development through county chapters and digital platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Membership Dues: Texas Farm Bureau generates revenue through annual membership dues from its over 500,000 member-families. Membership provides access to benefits including health plans, insurance products, advocacy services, and member discounts.
2. Member Benefits and Services: The organization offers affiliated services including TFB Health Plans (health insurance), TFB Insurance, AGFUND political advocacy contributions, and various member benefit programs that generate revenue or support operations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Texas Farm Bureau is a membership-based agricultural advocacy organization that serves more than 500,000 Texas member-families through annual dues. Members receive legislative and regulatory advocacy representation in Austin and Washington, access to affiliated health insurance (TFB Health Plans) and property/casualty insurance (TFB Insurance), member discounts, leadership development programs, youth agricultural education, and disaster recovery support.

Product overview

Texas Farm Bureau operates as a membership-based agricultural advocacy organization offering a portfolio of products and services. The core member services include MyTFB (a member portal for account management and benefits access), TFB Health Plans (health insurance), and TFB Insurance (property and casualty coverage). Additional offerings include Texas Table Top (a food blog focused on Texas agriculture and recipes) and the Texas Ag Today Podcast. The organization serves more than 500,000 member-families across Texas, providing advocacy, leadership programs, youth initiatives, and member benefits through its integrated product ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• MyTFB: Member portal and mobile application for Texas Farm Bureau members
• Texas Table Top
• Ag in the Classroom
• Young Farmer & Rancher
• AgLead Program
• BLOCK
• Collegiate Farm Bureau
• AGFUND

Products and services

• TFB Membership Annual membership in the Texas Farm Bureau providing Texas farmers, ranchers, and agricultural producers with legislative and regulatory advocacy representation, access to affiliated insurance and health plan products, member discounts, leadership development programs, youth education, and disaster recovery support. Membership is available to individuals and families across Texas through county Farm Bureau offices or the MyTFB online portal.
• TFB Health Plans Health insurance plans offered to Texas Farm Bureau members, providing coverage options for individuals and families through the affiliated TFB Health Plans subsidiary at tfbhp.com.
• TFB Insurance Property, casualty, auto, home, and farm insurance products and services for Texas Farm Bureau members, distributed through the affiliated TFB Insurance subsidiary at txfb-ins.com with policy assistance available by phone.
• MyTFB Member Portal Online member portal and native iOS/Android mobile applications providing members with account management, membership verification, access to exclusive member resources, and self-service enrollment.
• TFB Store Online store offering Texas Farm Bureau branded merchandise, apparel, and promotional items for members and supporters.
• AGFUND Political Advocacy Contributions Political advocacy contribution program under Texas Farm Bureau that channels member contributions to support candidates and policy efforts aligned with Texas agricultural interests.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• American Farm Bureau Federation (AFBF)coreStrategic or Co-development PartnerTexas Farm Bureau operates as the Texas affiliate of the American Farm Bureau Federation, the nation's largest general farm organization. The partnership involves shared policy frameworks, national advocacy coordination, and organizational alignment on agricultural issues affecting farmers and ranchers nationwide.
• 4-HminorStrategic or Co-development PartnerTexas Farm Bureau supports and promotes 4-H youth development programs in Texas, which inspire young people through agriculture, leadership, and volunteer opportunities, supporting the next generation of farmers and ranchers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kansas Farm Bureau: State-level Farm Bureau providing membership, advocacy, and member benefits including insurance through Farm Bureau Financial Services. Similar structure to Texas Farm Bureau with county chapters focused on agricultural policy and member services.
• Nebraska Farm Bureau: State-level Farm Bureau federation with comparable membership, advocacy, and county chapter structure. Offers similar member benefits and representation for farmers and ranchers in its state.
• Illinois Farm Bureau: Major state Farm Bureau organization with affiliated insurance and county chapter network. Operates COUNTRY Financial as its financial services arm, paralleling Texas Farm Bureau's TFB Insurance and TFB Health Plans subsidiaries.
• California Farm Bureau: State-level Farm Bureau serving California farmers and ranchers with similar membership, advocacy, and county chapter structure. Comparable in offering member benefits, insurance products, and policy representation at state and federal levels.
• Indiana Farm Bureau: State Farm Bureau organization with similar membership-based model, advocacy focus, and affiliated insurance products. Comparable to Texas Farm Bureau in serving agricultural producers through county offices and member benefits.
• Iowa Farm Bureau Federation: Large state-level Farm Bureau organization with similar structure of membership dues, advocacy, county chapters, and affiliated insurance and financial services. Iowa Farm Bureau's wholly-owned FBL Financial Group provides a comparable insurance model to Texas Farm Bureau's TFB Insurance.
• Ohio Farm Bureau: State-level Farm Bureau serving Ohio farmers with membership, advocacy, and insurance services. Similar structure to Texas Farm Bureau with county chapters and member benefit programs.

Broad incumbents

• American Farm Bureau Federation: National umbrella organization of which Texas Farm Bureau is the Texas state affiliate. Operates as the largest general farm organization in the US, sharing policy frameworks, advocacy coordination, and member benefit ecosystems with state affiliates like Texas Farm Bureau.

Emerging players

• National Farmers Union: National advocacy organization for farmers and ranchers with state-level affiliates. Competes with Farm Bureau for member farmers and policy influence, though with a different policy orientation and smaller scale.

Others

• Farm Credit Council: National trade association for the Farm Credit System, which provides lending and financial services to farmers and ranchers. Tangentially comparable to Texas Farm Bureau in serving the agricultural community through member-based services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/texasfarmbureau
• YouTubeyoutube.com/user/texasfarmbureau/videos
• Facebookfacebook.com/TexasFarmBureau
• Instagraminstagram.com/texasfarmbureau
• Pinterestpinterest.com/texasfarmbureau

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Texas Farm Bureau