New Life Family Services

Name

New Life Family Services

Legal name

New Life Family Services

Website

https://nlfs.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

New Life Family Services is a faith-based Minnesota nonprofit founded in 1973 that delivers free pregnancy help, licensed adoption, and post-abortion recovery services across six regional centers.

Ownership category

akta.pro rank

Product category

Family Social Services

NAICS

Other Individual and Family Services (624190), Family Planning Centers (621410), Child and Youth Services (62411)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Maternal, Child & Family Health Organizations (BPAGACAF)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Postpartum Family Helper (Non-Medical) (HSAAAGAJ)

Keywords

• Pregnancy help services
• Adoption services
• Post-abortion recovery
• Faith-based nonprofit
• Parenting education

Headquarters

HQ city

Richfield

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals supporting the ministry's mission
2. Life Sustainers Monthly Giving Program: Monthly donors committing $50 or more with benefits including updates from Executive Director, complimentary gala tickets, and early event access
3. Corporate Sponsorships: Year-long partnerships with visibility at events, social media exposure, newsletter features, and association with trusted organization since 1973
4. Planned Giving / Legacy Gifts: Bequests through wills/trusts, retirement plan beneficiary designations, life insurance beneficiary, donor advised funds, and charitable trusts
5. Creative Giving Programs: Seven Weeks Coffee (10% of purchases donated), real estate gifts, stock donations, IRA Qualified Charitable Distributions, donor advised fund gifts
6. Event Fundraising: Annual galas, baby bottle campaigns, diaper drives, sporting clay shoots, trivia nights, and riverboat cruises

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

New Life Family Services is a faith-based nonprofit that provides no-cost pregnancy help (free pregnancy testing, limited first-trimester ultrasounds, STI testing and treatment, options counseling, and parenting education), licensed adoption services for birth parents and adoptive families (including embryo adoption and interim foster care), and post-abortion recovery through one-on-one mentoring and group sessions. All services are delivered free of charge to clients across multiple physical centers in Minnesota.

Product overview

New Life Family Services operates as a faith-based nonprofit organization offering three core programs: First Care (pregnancy help centers providing free pregnancy testing, ultrasounds, STI testing, and parenting support), New Life Adoptions (licensed full and limited adoption services for birth parents and adoptive families), and Conquerors (post-abortion recovery through mentoring and group sessions). The organization runs six pregnancy center locations throughout the Twin Cities and Rochester, Minnesota. Services are provided at no cost to clients and are supported through donations, volunteer efforts, and partnerships with churches and corporate sponsors. The organization has been serving Minnesota families since 1973.

Differentiator

Problem solved

Functional benefit

Products and services

• First Care Pregnancy Help Centers Free pregnancy help services delivered through five First Care centers across the Twin Cities and Rochester, including pregnancy testing, limited first-trimester ultrasounds, STI testing and treatment, options counseling, parenting support, and the Every Family parenting education program with points-based baby item rewards. Targeted at women and men facing unplanned pregnancies.
• New Life Adoptions (Licensed Adoption Services) Licensed full and limited domestic adoption services, embryo adoption, and interim foster care for birth parents and adoptive families. Operates through a distinctive two-worker model assigning separate social workers to birth parents and adoptive families for independent advocacy. Includes post-adoption support, family search, and contact facilitation. Targeted at expectant parents considering adoption and prospective adoptive families.
• Conquerors Post-Abortion Recovery Program Post-abortion recovery program offering one-on-one mentoring and group sessions from a biblical perspective, addressing pain, grief, shame, and stress common to those who have had abortions. Delivered at multiple New Life office locations and via community/church speaker services. Targeted at men and women healing from past abortions.
• Every Family Parenting Support Program Parenting support program where parents participate in 1:1 coaching sessions and parenting education, equipping them to confidently connect with and guide their children. Parents earn points to purchase items including maternity clothes, infant clothing, diapers, and baby equipment. Delivered through the First Care pregnancy centers.

Quantifiable outcome

• 94% of women choose life for their child after ultrasound
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core.

• Woodbury Options for WomencoreStrategic or Co-development Partner · 1 January 2026Strategic partnership effective January 1, 2026, where Woodbury Options for Women officially becomes part of New Life Family Services as its sixth First Care location. Designed to deepen community impact in East Metro suburbs, increase efficiency and long-term sustainability, and strengthen organizational structure with new VP of Operations.
• Damascus WaycoreOthersAffiliate ministry of Transform Minnesota network of pregnancy help organizations
• Arrive MinistriescoreOthersAffiliate ministry of Transform Minnesota network of pregnancy help organizations
• Transform MinnesotacoreStrategic or Co-development PartnerParent organization network. All volunteers must agree with and adhere to Transform Minnesota's Statement of Faith, Core Values, and Code of Conduct. Employment applications sent to Transform Minnesota HR contact.
• 46+ Church PartnerscoreChannel Partner/ Reseller/ DistributorChurches across Minnesota partnering through prayer, financial support, volunteers, baby bottle campaigns, diaper drives, and Sanctity of Human Life month activities. Includes Woodbury Lutheran Church, Grace Church, KTIS, and many others.

Scale indicators15 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Bethany Christian Services: Large, faith-based nonprofit providing pregnancy, adoption, and foster care services across the U.S. Directly comparable to New Life's adoption services (New Life Adoptions) and pregnancy support, but operating at national scale with broader service lines.
• Heartbeat International: The largest U.S. network of pregnancy help centers and the organization that just awarded New Life's Executive Director its 2025 Servant Leader Award. Directly comparable as an umbrella/affiliation model for faith-based pregnancy centers, though at a much larger scale and operating as a network rather than a direct service provider.
• Care Net: National affiliation network of more than 1,100 pregnancy resource centers offering pregnancy testing, ultrasounds, and parenting support. Highly comparable to New Life's First Care program; differs in being a network rather than an operating provider.

Direct peers

• Options for Women: Network of faith-based pregnancy resource centers providing free testing, ultrasounds, parenting classes, and material assistance. Closely comparable to First Care's center-based model, service mix, and faith-based positioning.
• CompassCare: Faith-based pregnancy center network offering free pregnancy testing, ultrasounds, STI testing, and post-abortion support. Highly comparable service mix to First Care, including APR-adjacent services.
• Woodbury Options for Women: Minnesota-based pregnancy help center providing free pregnancy testing, ultrasounds, and STI testing. Effectively a direct peer now being absorbed into New Life Family Services as its sixth First Care location effective January 1, 2026.
• Lifeline Children's Services: Faith-based nonprofit providing pregnancy support, adoption, and foster care services across the U.S. Highly comparable to New Life in faith-based positioning and integrated pregnancy + adoption service model.
• Nightlight Christian Adoptions: Faith-based licensed adoption agency offering domestic and embryo adoption, home studies, and post-adoption support. Closely comparable to New Life Adoptions in mission, faith-based positioning, and licensed full-service adoption offering.
• Birthright International: Volunteer-driven, non-profit pregnancy support organization offering free pregnancy testing, counseling, and material assistance. Closely comparable to New Life's First Care pregnancy help services and volunteer-led operating model.

Regional players

• Catholic Charities of the Archdiocese of Saint Paul and Minneapolis: Faith-based regional social services organization serving the Twin Cities with pregnancy support, adoption, family services, and counseling. Comparable to New Life in Minnesota geography, faith-based delivery model, and family-services portfolio, though it spans a much broader service scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubevimeo.com/newlifefamilyservices
• Facebookfacebook.com/newlifefamilyservices
• Instagraminstagram.com/_newlifefamilyservices_
• LinkedInlinkedin.com/company/new-life-family-services

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New Life Family Services