新生精神康復會

What 新生精神康復會 does

新生精神康復會 (New Life Psychiatric Rehabilitation Association) is a Hong Kong-based non-profit organization incorporated with limited liability, founded in 1965 and currently celebrating its 60th anniversary. It delivers recovery-oriented psychiatric rehabilitation services spanning residential care (halfway houses, long stay care homes, hostels), vocational rehabilitation (supported employment, integrated vocational rehabilitation service centres), community mental wellness support (Integrated Community Centres for Mental Wellness across 18 districts), clinical psychological services, family support, and specialized support for adults with Autism Spectrum Disorder (iSPA / 朗程翱). The organization's service methodology integrates positive psychology, mindfulness, cognitive behavioral therapy, and proprietary frameworks including the 3-tier Model of Positive Psychology Application and the peer-reviewed CBT-Context-Based Social Competence Training for adolescents with ASD.

The organization operates an unusually broad social enterprise portfolio as vocational rehabilitation platforms, including cafe330 catering outlets embedded in major hospitals (Kwong Wah, Prince of Wales, Caritas Medical Centre, Kwai Chung, Castle Peak) and universities (HKU, CUHK), retail stores (rwb330, New Life Convenience Store, Sun Store), food production (delight kitchen, drinks330), and a 4.1-hectare eco-tourism farm (ecotour330). Mental health promotion is delivered through the 330 (body-mind-spirit) wellness philosophy, the dayday330 mindfulness app and campaign, newlife330.hk digital platform, the Positive Psychological Resources Centre, and the 330 Wellbeing Tips resource library, supported by academic collaboration with City University of Hong Kong.

Revenue is generated through a hybrid non-profit model: Social Welfare Department subvention funds core residential, vocational, and community services; charitable foundation grants (Chow Tai Fook Medical Fund, Shi Wing Ching Foundation, Kerry Group, Lui Pak Wei Charitable Trust, Lai Yun Yin Second Charitable Foundation) fund the Fifth Phase Psychiatric Medical Subsidy and Community Support Project (2025-2027); the Jockey Club New Life Institute generates professional training course fees and venue rental revenue; social enterprises generate commercial revenue while providing employment for people in recovery; and donations are channeled through the Community Chest and direct giving. The Psychiatric Medical Subsidy program co-pays HK$150 per visit for general applicants with exemptions for low-income families and CSSA recipients. The organization's go-to-market combines government referral channels, direct walk-in services, hospital and university institutional partnerships, social enterprise retail traffic, digital wellness platforms, and educational visits to schools and community groups.

Name

新生精神康復會

Legal name

New Life Psychiatric Rehabilitation Association

Website

https://nlpra.org.hk

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

11–50 employees

Short description

New Life Psychiatric Rehabilitation Association is a Hong Kong non-profit founded in 1965 providing psychiatric rehabilitation, vocational training, autism support, and community mental wellness services across 18 districts, funded by government subvention, charitable foundations, and a network of social enterprises employing people in recovery.

Ownership category

akta.pro rank

Product category

Psychiatric Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Specialty Outpatient Facilities, Nec (8093), Services-Social Services (8300)

akta.pro primary industry

Residential Mental Health Treatment Centers (HLAFACAC)

akta.pro secondary industries

Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Behavioral Health–Capable Assisted Living (Mental Health/SUD Support) (HLADABAI)

Keywords

• Psychiatric rehabilitation services
• Mental health support
• Vocational rehabilitation
• Social enterprise catering
• Community wellness programs

Headquarters

HQ city

Kowloon

HQ country

Hong Kong SAR China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Others

Revenue model

1. Government Subvention: Core services are primarily funded through government grants from the Social Welfare Department and other government bodies. This represents the main revenue source for residential, vocational, and community support services.
2. Social Enterprise Operations: Retail stores, cafes, catering services, and eco-tourism generate revenue through commercial operations while providing vocational training and employment for people in mental health recovery.
3. Training Course Fees: The Institute offers professional development courses for mental health practitioners, earning revenue through enrollment fees for certificate programs, workshops, and training prospectus offerings.
4. Venue Rental: The Jockey Club New Life Institute generates revenue from renting out event spaces with audio-visual equipment for courses, seminars, workshops and ceremonies.
5. Donations and Charitable Contributions: The organization receives donations and support through its donation platform, with partnerships with charitable foundations including 周大福醫療基金 and 施永青基金.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

New Life Psychiatric Rehabilitation Association is a Hong Kong non-profit organization founded in 1965 that delivers comprehensive psychiatric rehabilitation and mental health services. Its core offering spans residential halfway houses and long-stay care homes, vocational rehabilitation programs, community mental wellness centers across 18 districts, social enterprises (cafes, retail stores, eco-tourism farm) that provide employment for people in recovery, professional training through the Jockey Club New Life Institute, and family/caregiver support services for individuals recovering from mental illness and autism spectrum disorder.

Product overview

New Life Psychiatric Rehabilitation Association operates a diverse portfolio of social enterprises and mental health services across Hong Kong. The organization runs multiple branded retail and catering outlets (rwb330, cafe330, inno330, so330, T·Cafe, OneCafe, New Life Convenience Store, Sun Store, delight kitchen, drinks330) providing vocational rehabilitation for individuals in mental health recovery. The association also operates ecotour330 (New Life Farm), a 4.1-hectare eco-tourism facility. For mental health promotion, it offers dayday330/newlife330 wellness initiatives, the Positive Psychological Resources Centre, 330 Wellbeing Tips digital platform, and Integrated Community Centres for Mental Wellness (The Wellness Centre) across 18 districts. The Jockey Club New Life Institute of Psychiatric Rehabilitation and New Life Recovery College provide professional education and training. Specialized services include iSPA (朗程牽) for Autism Spectrum Disorder support and the Psychiatric Medical Subsidy and Community Support Project (PMS) for financial assistance. Clinical Psychological Services, vocational rehabilitation programs, and residential services complete the comprehensive mental health ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• 330 (身心靈): Well-being concept promoted by the organization emphasizing holistic mental health through 3 aspects: body, mind, and spirit. Used across multiple programs and services including dayday330 app and wellness initiatives.
• Wellness Centre
• Jockey Club New Life Institute

Products and services

• rwb330 Retail social enterprise selling organic products and daily goods, providing vocational training and employment for individuals in mental health recovery.
• cafe330 Catering social enterprise with cafe locations at multiple hospitals (Kwong Wah Hospital, Prince of Wales Hospital, Caritas Medical Centre, Kwai Chung Hospital) and HKU campus, providing employment and vocational training for people in mental health recovery.
• inno330 Catering social enterprise operating at Chinese University of Hong Kong InnoPort, providing training and employment for individuals in mental health recovery.
• so330 Catering social enterprise located in Wan Chai, offering training and employment opportunities for people in mental health recovery.
• T·Cafe Cafe located at Tuen Mun EEC Building, operated as a social enterprise providing vocational rehabilitation services.
• OneCafe Cafe operating at Castle Peak Hospital's Tuen Mun Mental Health Centre, providing employment for individuals in mental health recovery.
• New Life Convenience Store Convenience store outlets at Kowloon Hospital locations, offering retail employment and training for people in mental health recovery.
• Sun Store Retail outlet in Aberdeen providing employment opportunities for individuals in mental health recovery.
• ecotour330 (New Life Interactive Farm) Nature-based tourism social enterprise on a 4.1-hectare interactive organic farm, offering eco-tours, workshops, and organic farming experiences while providing employment for people in mental health recovery.
• delight kitchen and drinks330 Food and beverage production facility providing vocational training and employment for individuals in mental health recovery.
• dayday330 / newlife330 Wellness promotion initiative advocating for holistic mental health (330 = body, mind, spirit), featuring mindfulness-based online exercises, workshops, and activities.
• Jockey Club New Life Institute of Psychiatric Rehabilitation Professional training institute offering courses on mental health counseling, therapy techniques, and psychiatric rehabilitation for mental health professionals and caregivers, including corporate training programs and venue rental.
• New Life Recovery College Recovery-focused educational college operating under the Jockey Club Institute, providing learning opportunities for mental health recovery.
• Positive Psychological Resources Centre (PPRC) Centre promoting positive psychology with workshops, therapeutic groups, and self-help materials for building daily well-being habits, incorporating hope, savoring, gratitude, character strength, and mindfulness.
• Integrated Community Centre for Mental Wellness (The Wellness Centre) Multi-location community mental health centres across Hong Kong providing wellness programs, support groups, and mental health services in 18 districts.
• iSPA (朗程牽) Support Centre for Persons with Autism Specialized support centre for individuals with Autism Spectrum Disorder (ASD), providing social competence training (CBT-Context-Based program), career support, clinical psychology services, speech therapy, and occupational therapy.
• Psychiatric Medical Subsidy and Community Support Project (PMS) Financial assistance program subsidizing private psychiatric treatment costs (HK$150 co-payment per visit) for economically disadvantaged individuals awaiting public hospital psychiatric services.
• Clinical Psychological Services Professional clinical psychology services including cognitive behavioral therapy, group therapy, and family interventions for individuals with mental health needs.
• eshop330 Online Store Online shopping platform for New Life social enterprise products including organic produce, handmade items, wellness products, and rwb330 merchandise.

Quantifiable outcome

• Social competence training validated to effectively improve social skills in adolescents with ASD in Chinese context
• +1 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Guangzhou Yang'ai Special Children Parents Club (廣州市揚愛特殊孩子家長俱樂部)minorStrategic or Co-development Partner · 9 July 2026Cross-border collaboration to adapt and implement the 'Emotional-Rational-Behavioral-Context' social competence training program for young people with ASD in Mainland China.
• Environmental Protection DepartmentcoreStrategic or Co-development Partner · 19 August 2025Government partnership to operate GREEN@COMMUNITY recycling stations including GREEN@Wong Tai Sin and Green@Kwai Tsing, promoting environmental protection while providing employment for people in recovery.
• City University of Hong Kong - Department of Applied Social StudiescoreStrategic or Co-development PartnerAcademic collaboration with Professor Samuel Ho's department on positive psychology research and development, including validation of the Chinese Positive Psychological Resources Questionnaire and research on psychological well-being.
• Boston University Center for Psychiatric RehabilitationminorStrategic or Co-development PartnerInternational partner organization providing resources and expertise in psychiatric rehabilitation best practices.
• United Centre of Emotional Health and Positive LivingminorStrategic or Co-development PartnerLocal partner organization focused on emotional health promotion and positive living education.
• Selective Placement Division of Labour DepartmentminorChannel Partner/ Reseller/ DistributorGovernment partner providing free recruitment services for employers and employment services for people with disabilities, complementing New Life's vocational rehabilitation programs.

Scale indicators3 records

Recent moves8 records

Expansion highlights7 records

Regional players

• Mental Health Foundation (UK): UK mental health promotion and prevention charity combining public education, research, and community programs. Comparable to NLPRA's Mental Health Promotion & Prevention division (dayday330, Positive Psychological Resources Centre).
• Mind (UK): Leading UK mental health charity providing information, community support, and campaigning. Comparable in mission scope (information services, support, advocacy, training) but operating in a different regulatory and funding environment.

Broad incumbents

• Heep Hong Society: Established Hong Kong NGO providing education, therapy, and family support services primarily for children with developmental disabilities. Adjacent comparator for the iSPA autism service line and pediatric ASD day programs.
• Caritas Hong Kong: Hong Kong Catholic social services conglomerate providing rehabilitation, elderly, family, and community mental health services. One of the largest operators of halfway houses and psychiatric community support competing for the same subvention funding.
• SAHK (Spastic Association of Hong Kong): Larger Hong Kong disability NGO operating schools, residential services, vocational training, and social enterprises (e.g., café, retail). Comparable in scope of social enterprise + rehabilitation model but with a broader physical-disability focus.
• Hong Kong Sheng Kung Hui Welfare Council: One of Hong Kong's largest social welfare NGOs operating community support, elderly, family, and rehabilitation services across the territory. Direct competitor for government subvention contracts including mental health and elderly wellness.
• The Salvation Army Hong Kong: International religious NGO operating comprehensive social welfare services in Hong Kong including elderly, family, and community mental health programs, plus social enterprises. Large-scale competitor for similar government commissioning.

Direct peers

• Hong Kong Society for Rehabilitation: Hong Kong NGO providing community rehabilitation, vocational training, and supported employment for people with chronic illness and disability. Comparable in vocational rehabilitation focus and government-funded service delivery model.
• HKSKH Lady MacLehose Centre / Mental Health Association of Hong Kong: Hong Kong mental health-focused NGO offering community mental health, family support, and wellness services. Direct competitor for ICCMW commissioning and mental health promotion programs in Hong Kong.
• Richmond Fellowship of Hong Kong: Hong Kong non-profit providing halfway houses, supported employment, and community mental health programs. Comparable to New Life's residential and vocational rehabilitation model, operating under similar Social Welfare Department subvention framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCdfUVtoshEsupCDhXg8Dzog
• Facebookfacebook.com/NewLifePsychiatricRehabilitationAssociation
• Instagraminstagram.com/newlife330hk
• LinkedInlinkedin.com/company/%E6%96%B0%E7%94%9F%E7%B2%BE%E7%A5%9E%E5%BA%B7%E5%BE%A9%E6%9C%83

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 新生精神康復會