Norway Marine supply AS

What Norway Marine supply AS does

Firmographic header names "Norway Marine supply AS" (Arendal, 14 employees), but virtually all substantive source content — the company website, customer references, product documentation, and every enrichment data block — describes Gurusoft AS (Sandefjord, ~45 employees, Org.nr. 991 543 732), a separate Norwegian software company. The analysis below is built on the Gurusoft AS data set, which is where the primary evidence resides.

Gurusoft AS is a privately held Norwegian software company headquartered at Østre Kullerød 5, 3241 Sandefjord. It sells an all-in-one SaaS e-commerce platform branded Gurusoft Commerce, bundled with Product Information Management (PIM), a Content Management System (CMS), and native integrations to the dominant Norwegian ERP systems — Visma, Microsoft 365 Business Central NAV, and SAP Business One. The platform also connects to the Norwegian national product catalog NOBB and to supporting logistics and retail tools (Kolly, PCKasse, Skydda, Luna), giving merchants a single back-office-to-storefront spine that handles product data, content, orders, inventory, and fulfillment.

Revenue is generated primarily through monthly SaaS subscriptions starting at 4,500 NOK for the all-in-one bundle, supplemented by professional services for custom implementations and ERP integrations. Go-to-market is hybrid: an inside sales team handles enterprise deals with demos and consultation-led selling, while a self-serve subscription flow enables smaller customers to onboard quickly. Gurusoft serves 400+ customers in Norway across B2B industrial companies (primary), B2C retailers, food & beverage, and construction/industry verticals. The company employs approximately 45 people, runs an active content and event program (Ecommerce SUMMIT 2026, GuruPodden podcast, GuruMagasinet blog, joint partner seminars), and operates a partner-referral channel through Norwegian ERP resellers and industry consultants. No public listing, external institutional backing, or subsidiary structure is disclosed.

Name

Norway Marine supply AS

Legal name

Gurusoft AS

Website

https://nmsinfo.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Gurusoft AS is a Norwegian SaaS company providing an all-in-one e-commerce platform with integrated PIM, CMS, and ERP connectors (Visma, Microsoft, SAP), serving 400+ B2B and B2C customers across Norway.

Ownership category

akta.pro rank

Product category

E-commerce Platform Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)

akta.pro secondary industry

App Monetization & Subscription Management Platforms (BPAMADAI)

Keywords

• E-commerce platform
• Product information management
• ERP integration software
• Content management system
• SaaS online retail

Headquarters

HQ city

Sandefjord

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription Revenue: Monthly subscription-based revenue from all-in-one e-commerce platform. Customers pay recurring monthly fees for access to the platform including online store, PIM, CMS, and integrations.
2. Professional Services: Implementation and consulting services for custom e-commerce solutions and ERP integrations

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Per the associated source material, the referenced entity sells an all-in-one cloud-based SaaS e-commerce platform (branded Gurusoft Commerce) that bundles an online store, Product Information Management (PIM), Content Management System (CMS), and customer portal. The platform is targeted at Norwegian businesses and ships with native integrations to Visma, Microsoft 365 Business Central NAV, SAP Business One, the Norwegian NOBB product catalog, Skydda, Luna, Kolly logistics, and PCKasse POS. Subscription pricing starts at 4,500 NOK per month, supplemented by implementation and consulting services.

Differentiator

Problem solved

Functional benefit

Brands

• Gurusoft Commerce: All-in-one e-commerce platform solution with integrated PIM, CMS, and ERP integrations.
• GuruMagasinet

Products and services

• Gurusoft Commerce
• PIM - Product Information Management
• CMS - Content Management
• PCKasse POS (Kassesystem)
• Gurusoft Ecommerce (Kundeportal)

Quantifiable outcome

• Quick implementation with cloud-based all-in-one solution
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• VismacoreTechnology or IntegrationDeep integration partnership providing seamless connection between Gurusoft's e-commerce platform and Visma ERP systems. Visma customers are referred to Gurusoft for new online store implementations.
• Microsoft 365 Business Central NAVcoreTechnology or IntegrationIntegration with Microsoft 365 Business Central NAV ERP for enterprise customers requiring Microsoft ecosystem compatibility.
• SAP Business OnecoreTechnology or IntegrationIntegration with SAP Business One for enterprise customers with SAP ERP infrastructure needing e-commerce capabilities.
• NOBB (Norsk Offentlig Bransjebase)coreTechnology or IntegrationNative integration with Norwegian product catalog NOBB enabling automatic product information updates and standardized product data for Norwegian businesses.
• Oseberg SolutionsminorStrategic or Co-development PartnerCollaboration partner for joint seminars on digital transformation and e-commerce growth strategies.
• MaskinimportørenminorStrategic or Co-development PartnerIndustry collaboration partner for joint seminars addressing digital growth opportunities in industrial sector.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sana Commerce: B2B e-commerce platform tightly integrated with ERP systems (Microsoft Dynamics, SAP, NetSuite). Highly comparable to Gurusoft on ERP-centric differentiation, B2B industrial customer base, and integration-led GTM motion.
• Voyado: Swedish e-commerce, CDP, and marketing automation platform targeting Nordic retailers and B2B companies. Closely comparable to Gurusoft on Nordic origin, vertical SaaS model, and combined commerce/marketing functionality for regional merchants.
• Centra: Swedish headless commerce and PIM platform for fashion and lifestyle brands. Comparable to Gurusoft on Nordic SaaS commerce with strong PIM focus, mid-market customer base, and subscription-based delivery model.
• Brightpearl: Retail-first ERP with integrated commerce and order management, targeting mid-market omnichannel retailers. Comparable to Gurusoft on ERP-plus-commerce bundling and retail/wholesale customer base.
• Optimizely: CMS and commerce platform (formerly Episerver) with strong Nordic heritage serving mid-market and enterprise B2B/B2C merchants. Comparable to Gurusoft on combined CMS + commerce offering and Nordic market focus.

Broad incumbents

• Shopify: Global leader in SMB and mid-market commerce SaaS with extensive app ecosystem and partner integrations. Competes with Gurusoft for Norwegian SMB customers and increasingly B2B use cases via Shopify Plus.
• Adobe Commerce (Magento): Enterprise-grade e-commerce platform (open-source and managed) used by larger Nordic B2B and B2C merchants. Gurusoft explicitly positions against the pain points of legacy/custom Magento implementations.
• BigCommerce: Global headless and SaaS e-commerce platform serving B2B and B2C merchants worldwide. Overlaps with Gurusoft on cloud commerce SaaS model and multi-vertical mid-market customer base, though at much greater scale and geographic reach.

Others

• Visma: Dominant Nordic ERP and business software vendor and a core integration partner of Gurusoft. Strategically important as both a partner (referral channel) and a potential competitor if Visma extends into native commerce functionality.

Emerging players

• WooCommerce: Open-source WordPress-based e-commerce plugin widely used by small Norwegian merchants. Lower-cost alternative that Gurusoft must displace, particularly in the SMB self-serve segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@gurusoftas
• Facebookfacebook.com/GurusoftAS
• LinkedInlinkedin.com/company/norway-marine-supply-as
• Instagraminstagram.com/gurusoft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norway Marine supply AS