Nurse & Midwife Support

What Nurse & Midwife Support does

Nurse & Midwife Support is a non-profit national health and wellbeing support service for nurses, midwives, students, employers, educators, and concerned family members across Australia. Founded in March 2017 as an initiative of the Nursing and Midwifery Board of Australia (NMBA), the service is operated by Turning Point (part of Eastern Health and formally affiliated with Monash University) following an NMBA research project that surveyed 10,000 nurses and midwives nationally. Headquartered in Melbourne with 14 employees, it provides free, anonymous, confidential 24/7 support via a national telephone helpline (1800 667 877), email support, and online resources.

The service's product portfolio includes a 24/7 anonymous helpline, email support, a Wellbeing Portal hosted on the Turning Point platform (turningpointau.my.site.com) offering self-tests, modules, exercises, and wellness plans, a Graduate Mentorship Program matching new graduates with 5+ year experienced mentors, a Notification Navigator for practitioners facing Ahpra notifications, a Service Finder directory, and validated self-assessment tools for mental health and alcohol use. Specialized support pathways exist for First Nations practitioners (developed with CATSINaM), culturally and linguistically diverse users (via Telephone Interpreter Service), and rural/remote healthcare workers. The service is staffed by Registered Nurses and Midwives with post-graduate counselling qualifications.

Nurse & Midwife Support is funded as a national initiative of the NMBA via Turning Point and provided free to all users. The go-to-market motion is direct-to-consumer through the helpline, email, and website, supplemented by stakeholder engagement visits to health services, conference presence (CRANAplus, Australian College of Midwives), digital marketing across social platforms, podcasts, and an email newsletter. No revenue diversification beyond NMBA/government funding is documented, and the service operates exclusively for residents of Australia. The underlying technology stack relies on standard telephony, Drupal-based web content management, Salesforce-powered portals, and structured online application systems rather than proprietary AI/ML infrastructure.

Name

Nurse & Midwife Support

Legal name

Nurse & Midwife Support

Website

https://nmsupport.org.au

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nurse & Midwife Support is a free, confidential 24/7 national telephone and online health and wellbeing support service for nurses, midwives, students, employers, and educators across Australia, operated by Turning Point as an initiative of the Nursing and Midwifery Board of Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Government Funding: Nurse & Midwife Support is funded as a national initiative of the Nursing and Midwifery Board of Australia (NMBA) and operated by Turning Point. The service is provided free to all users.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels8 records

Core offering

Nurse & Midwife Support provides a free, anonymous, and confidential 24/7 telephone helpline (1800 667 877) and complementary online services offering advice, referral, and emotional support to nurses, midwives, students, employers, educators, and concerned family members across Australia. Specialized offerings include a Graduate Mentorship Program, an Ahpra Notification Navigator service, a wellbeing portal with self-assessments, and dedicated support for First Nations, CALD, and rural/remote healthcare workers.

Product overview

Nurse & Midwife Support is a single, unified national support service providing free, confidential, and anonymous health and wellbeing assistance to nurses, midwives, students, employers, educators, and concerned family members across Australia. The core offering consists of a 24/7 telephone helpline (1800 667 877), email support, and a comprehensive website with resources. These are supplemented by specialized support channels including a Graduate Mentorship Program, Notification Navigator for Ahpra notification guidance, a Wellbeing Portal, mental health and alcohol self-assessments, and dedicated support for First Nations nurses and midwives, culturally and linguistically diverse users, and rural/remote healthcare workers. A Service Finder tool helps users locate additional specialized services by category and location.

Differentiator

Problem solved

Functional benefit

Products and services

• 24/7 Anonymous Helpline A free, confidential, anonymous telephone helpline (1800 667 877) available 24/7 to nurses, midwives, students, employers, educators, and concerned family members across Australia for advice and referral on health and wellbeing issues.
• Email Support An email-based support service allowing users to submit questions to Nurse & Midwife Support counsellors, who respond within 24 hours. Available 24/7 and free to use.
• Graduate Mentorship Program A program matching newly graduated nurses and midwives with experienced mentors (5+ years experience) to provide tailored support, career guidance, and professional development during the early career transition period. Includes orientation sessions, online program check-ins, and access to a secure portal with resources, toolkits, templates and guides.
• Notification Navigator A free support service for nurses and midwives who have received an Ahpra notification, providing accessible, confidential, and compassionate assistance throughout the notification process by registered nurses and midwives with counselling qualifications.
• Wellbeing Portal An online portal featuring self-tests, modules, exercises, wellness plans, and diary tools to help nurses and midwives assess and improve their wellbeing.
• Service Finder An online directory enabling users to search for specialized health and support services by type (e.g., Aboriginal and Torres Strait Islander, alcohol and other drugs, mental health, rural and remote) and Australian state/territory.
• First Nations Support Culturally appropriate support resources and telephone counselling for Aboriginal and Torres Strait Islander nurses, midwives, and students, developed in collaboration with CATSINaM (Congress of Aboriginal and Torres Strait Islander Nurses and Midwives).
• Culturally and Linguistically Diverse (CALD) Support Support services connecting non-English speaking nurses and midwives to telephone interpreter services (TIS) for assistance in accessing helpline support in their preferred language.
• Rural and Remote Support Dedicated support resources and referral pathways for nurses and midwives working in rural and remote areas of Australia, who face additional challenges including isolation and limited access to health services.

Quantifiable outcome

• Free, anonymous, confidential support available 24/7 Australia-wide
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core, major and minor.

• Nursing and Midwifery Board of Australia (NMBA)coreStrategic or Co-development Partner · 8 March 2017NMBA is the regulatory body that initiated Nurse & Midwife Support following a research project on health issues for nurses and midwives. The service was established following evidence reviews and extensive stakeholder consultation, including a survey sent to every nurse and midwife in Australia.
• Turning PointcoreStrategic or Co-development PartnerTurning Point Alcohol and Drug Centre is the operational partner running Nurse & Midwife Support. Established in 1994, Turning Point is a leading addiction treatment, research and education organisation in Victoria, Australia. They became part of Eastern Health in 2009 and are formally affiliated with Monash University. Turning Point operates multiple telephone and online support services across Australia.
• Congress of Aboriginal and Torres Strait Islander Nurses and Midwives (CATSINaM)majorStrategic or Co-development PartnerCATSINaM developed the content for the First Nations nurses and midwives support page on the Nurse & Midwife Support website. The material addresses cultural isolation, racism, cultural safety, and cultural load issues specific to Aboriginal and Torres Strait Islander nurses and midwives.
• CRANAplus Bush Support ServicesminorOthersCRANAplus Bush Support Services is a free and confidential telephone counselling service for rural and remote area health professionals and their families. Nurse & Midwife Support refers nurses and midwives in remote areas to this additional resource and collaborates to ensure comprehensive support coverage.

Scale indicators5 records

Recent moves10 records

Expansion highlights6 records

Broad incumbents

• SANE Australia: National mental health helpline and online support service for people with complex mental health needs. Overlaps in audience and delivery mechanism (phone/online) but lacks profession-specific expertise and regulatory navigation for healthcare workers.
• Lifeline Australia: National 24/7 crisis support and suicide prevention helpline. A larger, well-established incumbent providing overlapping crisis counselling services to the general public, including healthcare workers, but without the profession-specific focus or regulatory navigation capability.
• Beyond Blue: Australia's largest mental health organisation, providing 24/7 phone, online, and chat support for anxiety, depression, and suicide prevention. Broader incumbent competing for the same audience of healthcare workers with extensive brand recognition but no nursing/midwifery specialization.

Direct peers

• Doctors' Health Advisory Services (Drs4Drs / DHAS): Australia's network of doctors' health advisory services, providing confidential support to medical practitioners on health and wellbeing issues. Directly parallel to NM Support's model but targeting the medical profession, with similar regulatory backing from Medical Boards/Ahpra.
• AMA Peer Support Service: Australian Medical Association's peer support service for doctors, providing confidential telephone support on health and registration matters. Same profession-specific peer support model as NM Support, but for the medical workforce.
• CRANAplus Bush Support Services: Free, confidential telephone counselling for rural and remote health professionals and their families. Functions as both a peer (overlapping rural/remote nurse-midwife audience) and an existing referral partner for NM Support.
• Pharmacists' Support Service: Provides a 24/7 telephone support service for Australian pharmacists facing health, wellbeing, and Ahpra notification issues. Closest direct peer to NM Support in terms of service model, target profession, and regulatory context.

Emerging players

• MindSpot Clinic: Free digital mental health clinic funded by the Australian Government, offering online assessment and therapist-guided treatment for anxiety and depression. An emerging digital-first player with overlapping telehealth delivery model but general-population focus.
• Allied Health Professions Australia: Peak body representing allied health professions in Australia with member wellbeing support pathways. A comparable professional-body-led support model for an adjacent health workforce that could either compete with or partner into NM Support's ecosystem.
• Practitioner Health (NHS, UK): Confidential mental health service for UK doctors and dentists, run as an NHS programme. International peer demonstrating that the profession-specific support model has been adopted in other regulatory contexts — signals potential replication pathways for NM Support.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NMSupportAU
• YouTubesoundcloud.com/nmsupportau
• Facebookfacebook.com/NMSupportAU
• Instagraminstagram.com/nmsupportau
• LinkedInlinkedin.com/company/nurse-midwife-support

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nurse & Midwife Support