NEW MEXICO YOUNG ACTORS INC

What NEW MEXICO YOUNG ACTORS INC does

New Mexico Young Actors Inc (NMYA) is a 501(c)(3) non-profit children's theater company founded in 1979 in Albuquerque, New Mexico, providing theater education and youth performance programming for children and teenagers ages 5-19. The organization operates a structured curriculum progressing from introductory play-based classes (Storybook Theater, Young Players, Summer Stars Camp) through Drama I fundamentals to Advanced Drama, where students perform in two major annual musicals at the historic KiMo Theatre and four touring productions statewide. NMYA also runs flexible Open Enrollment classes, summer workshops, and a Summer Shakespeare Fest.

NMYA derives revenue from six distinct streams: tuition and class fees ($140-$475 per semester/session), ticket sales at KiMo Theatre and North 4th Theater ($15 adults, $12 children), discounted school day shows ($6/seat, $4.50 for Title I schools), school touring performance fees ($350-$650 per booking), sponsorships and grants from foundations (Urban Enhancement Trust Fund, NM Arts) and corporate sponsors, and fundraising via raffles and individual donations. The organization reaches customers through its website, Active.com registration, YouTube channel, direct school outreach, and community referrals. Tuition assistance is available at 50% reduction for families with demonstrated financial need, and a Rotary Club partnership provides free bus transportation to Title I schools.

The company serves primarily as the resident children's theater company at the historic KiMo Theatre and operates with a small staff of 5 employees, augmented by a broader team of teaching artists, designers, musicians, and board members. NMYA is governed by a Board of Directors and operates independently without a parent company. The organization has produced over 150 shows and served an estimated 500,000 audience members since 1979, with annual student enrollment growing 33% since December 2022 under current Executive Director Rachel Ribeiro. Technology and distribution are intentionally minimal: a content website, a YouTube archive, and a web-based registration flow, with no disclosed AI or platform technology.

Name

NEW MEXICO YOUNG ACTORS INC

Legal name

New Mexico Young Actors Inc

Website

https://nmyoungactors.org

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

New Mexico Young Actors Inc is a 501(c)(3) non-profit children's theater company in Albuquerque, New Mexico, providing theater education and youth performance programming for children ages 5-19 through classes, school tours, and productions at the historic KiMo Theatre.

Ownership category

akta.pro rank

Product category

Youth Theater Education and Performing Arts Training

NAICS

Theater Companies and Dinner Theaters (71111), Fine Arts Schools (61161), Performing Arts Companies (7111)

akta.pro primary industry

Children’s & Youth Theatre (MPAGABAE)

akta.pro secondary industries

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG), Play-Based Early Learning Academies (EDACADAE)

Keywords

• Youth theater education
• Children's performing arts
• Acting classes for kids
• Community theater productions
• After-school arts programs

Headquarters

HQ city

Albuquerque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Class Fees: Revenue from Drama I classes ($425/semester), Advanced Drama ($475/semester), Summer Workshops ($400-$440), Theater for Ages 5-8 classes ($160), and Open Enrollment classes ($140).
2. Ticket Sales: Public performances at KiMo Theatre and North 4th Theater generate revenue at $15 adults, $12 for 12 & under. School day shows priced at $6/seat standard, $4.50 for Title I schools.
3. School Touring Performance Fees: Touring plays to schools: $350 for one performance, $500 for two, $650 for three performances.
4. Raffle Fundraising: Spring raffle tickets sold at $5 each with prizes including semester tuition and family ticket packs.
5. Donations and Grants: 501(c)(3) non-profit relies on charitable donations from individuals and organizations, grants from foundations like Urban Enhancement Trust Fund and NM Arts.
6. Sponsorships: School Day Show Sponsors provide funding to support accessible performances for Title I schools while enabling fair wages for artists.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels5 records

Core offering

New Mexico Young Actors Inc (NMYA) is a New Mexico-based nonprofit that provides theater education and live youth theatrical performances for children and teens ages 5-19. It operates multiple programming tracks including a Major Production Track, Open Enrollment Classes, an early-childhood theater program for ages 5-8, Summer Workshops, and outreach offerings such as Touring Performances and School Day Shows. The organization combines paid training (tuition-based classes) with ticketed live productions and community outreach.

Product overview

New Mexico Young Actors is a nonprofit children's theater company offering a multi-tiered theater education and performance program for youth ages 5-19. The organization operates a core Major Production Track (Drama I and Advanced Drama classes), supplemented by Open Enrollment Theater Classes for flexible skill development, Theater for Ages 5-8 for early childhood exposure, and Summer Workshops including Shakespeare Fest and Musical Theater Intensive. The company produces two major musical productions annually at KiMo Theatre, four touring plays for schools, and operates a fundraising/donation program to support accessibility. The program progression moves from introductory classes (Storybook Theater, Young Players, Summer Stars Camp) through Drama I prerequisite to Advanced Drama for production roles.

Differentiator

Problem solved

Functional benefit

Products and services

• Major Production Track A flagship theater training and production track for young actors, culminating in full live theatrical productions. Students audition and participate in rehearsals and performances of complete shows alongside peers. Designed for children and teens seeking a more immersive, performance-oriented theater experience.
• Open Enrollment Classes Open enrollment acting/theater classes for children and teens ages 5-19 that do not require auditions. Designed for families seeking flexible, drop-in-style performing arts training without the commitment of a full production track.
• Theater for Ages 5-8 An introductory theater program tailored for young children ages 5-8, focused on early exposure to performing arts through age-appropriate instruction. Designed for early-elementary children and their parents.
• Summer Workshops Seasonal intensive theater workshops held during the summer months, providing concentrated performing arts training for children and teens during school break. Designed as a short-duration, high-engagement training option.
• Touring Performances Outbound live theater performances taken on tour to schools, community venues, and partner organizations across New Mexico. Designed for institutional audiences (schools, community groups) and the broader public rather than enrolled families.
• School Day Shows Daytime theatrical performances scheduled for K-12 school audiences, delivered during school hours. Designed for schools seeking supplemental arts and educational programming for their students.

Quantifiable outcome

• 33% increase in student enrollment since 2022
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and secondary.

• Albuquerque Theatre GuildcoreStrategic or Co-development PartnerNMYA is a member of the Albuquerque Theatre Guild. This membership represents NMYA's regional leadership in youth theater and commitment to the broader theater community. NMYA's board members, including Vicki-Marie Singer as President, actively participate in guild leadership.
• Rotary Club of AlbuquerquecoreStrategic or Co-development PartnerThe Rotary Club of Albuquerque provides funding for free bus transportation for schools to attend NMYA's musical performances at the KiMo Theatre. Five free buses awarded each semester, plus one free bus for first-time attending schools.
• Menaul SchoolcoreStrategic or Co-development PartnerPartnership with Menaul School provides classroom space for Summer Stars Camp, Storybook Theater, Young Players classes, and Summer Workshops. This enables NMYA to expand its physical footprint and serve younger children.
• KiMo TheatrecoreStrategic or Co-development PartnerHistoric theater serving as NMYA's primary venue for major musical productions. NMYA has been the resident children's theater company at KiMo Theatre for decades, performing two major productions annually.
• National Hispanic Cultural Center (NHCC)secondaryStrategic or Co-development PartnerRegional cultural venue hosting select NMYA productions including Oz! and The Jungle Book musical.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Adventure Theatre MTC: Maryland-based professional theater for young audiences offering mainstage productions, a youth training academy, and school programs — a near-twin of NMYA's production + class + touring structure.
• First Stage: Milwaukee-based children's theater that runs a mainstage season alongside one of the nation's leading theater academies for young people (grades K-12), directly comparable to NMYA's Drama I → Advanced Drama pipeline.
• Imagination Stage: Bethesda, MD-based professional theater for young audiences combining mainstage productions, a performing arts training academy, and school outreach — directly paralleling NMYA's combination of productions, classes, and school touring.
• Nashville Children's Theatre: Long-running professional children's theater producing mainstage productions and education programs for youth. Closely mirrors NMYA's resident theater plus training-classes business model.
• Birmingham Children's Theatre: One of the oldest and largest children's theaters in the U.S., producing a mainstage season and extensive school touring program — a direct parallel to NMYA's touring-to-schools and resident-theater model.
• Children's Theatre Company: America's largest children's theater, based in Minneapolis. Operates a resident-theater model producing mainstage work for young audiences plus an extensive year-round education program, making it a directly comparable youth theater peer at significantly larger scale.
• The Coterie: Kansas City-based professional theater for young audiences producing mainstage shows and school programming, including nationally recognized children's musicals. Comparable youth-theater resident model.
• Lexington Children's Theatre: Kentucky-based children's theater with a year-round mainstage season and outreach/touring programming to schools, similar in scope and age focus to NMYA.

Regional players

• Albuquerque Little Theatre: Albuquerque's longstanding community theater running a mainstage season and youth education programs (referenced in NMYA staff bios). Operates in the same metro and competes directly for students, families, and teaching talent.

Others

• UNM Children's Theatre Program: University of New Mexico's academic children's theater program that also runs youth classes and productions. Overlaps with NMYA in audience and instructor pool (referenced in NMYA teaching artist bios) and is a related ecosystem participant rather than a direct commercial competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@newmexicoyoungactors
• LinkedInlinkedin.com/company/new-mexico-young-actors-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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