NN SAUNAS - N&N d.o.o.

What NN SAUNAS - N&N d.o.o. does

NN SAUNAS (N&N d.o.o.) is a Slovenia-based manufacturer of premium indoor and outdoor saunas. Founded in 1993, the company executed a strategic pivot to dedicated sauna production in 2015 and now operates five production halls with annual capacity exceeding 500 units; cumulative production surpassed 2,000 units by 2023. The product portfolio spans premium, mid-range, and entry-level tiers and supports four heating technologies — Finnish (electric), wood-burning, and infrared — with both standard and bespoke configurations.

The company operates a hybrid go-to-market model combining B2B dealer distribution and B2C e-commerce. Its European dealer network comprises 7 partners in Austria, 25 in Germany, 8 in Belgium, and 7 in Norway. A major US partnership with ThermaSol provides access to over 2,237 US showroom locations, while the snordic.at platform handles direct-to-consumer sales. Target segments include residential homeowners, hospitality operators, and wellness facility developers, with quote-based project pricing across all channels.

NN SAUNAS differentiates on industrial design — winning Red Dot Awards in 2021, 2023, and 2024 and a BIG SEE Award in 2023 — and on sustainability credentials, holding ISO 14001:2015 certification since 2023 and generating approximately 50% of its electricity from on-site photovoltaic cells. The company received a €99,905 EU/ERDF grant in 2021 to fund digital transformation and production automation, and is actively scaling headcount (carpenters, assemblers, electricians) to support capacity expansion.

Name

NN SAUNAS - N&N d.o.o.

Legal name

N & N d.o.o.

Website

https://nnsaunas.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

NN SAUNAS is a Slovenia-based manufacturer of premium indoor and outdoor saunas across multiple heating technologies, serving residential, hospitality, and wellness customers through a European dealer network, a major US partnership with ThermaSol, and direct-to-consumer e-commerce.

Ownership category

akta.pro rank

Product category

Sauna Manufacturing

SIC

Heating Equipment, Except Electric & Warm Air Furnaces (3433), Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Sauna & Steam Bath Facilities (HSADAKAC)

akta.pro secondary industries

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Thermal Baths, Hot Springs & Saunas (Onsen, Hammams, Banya, Sauna Worlds) (THAJAHAD)

Keywords

• Custom sauna manufacturing
• Outdoor sauna design
• Indoor sauna production
• Wellness installations
• Woodworking craftsmanship

Headquarters

HQ city

Sv. Trojica (Slovenske gorice)

HQ country

Slovenia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Sauna Sales: Custom-built outdoor and indoor saunas manufactured to customer specifications. High customization in design with in-house design team. Products include various types of saunas including infrared and traditional saunas, and sauna accessories.
2. Standard Product Sales: Standard Products sold through price list, available in product catalogue. Prices vary by country, territory, and customer type. Includes prefabricated stage modules, sauna doors, panel coverings, headboards, special shaped parts.
3. Installation Services: If parties agree that seller will arrange transport and/or installation of products. Customer/end client responsible for arranging appropriate lifting device (e.g., crane) for outdoor product delivery and placement.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

NN SAUNAS is a Slovenian manufacturer of premium, custom-built outdoor and indoor saunas that combines skilled artisan craftsmanship with state-of-the-art CNC production technology. The company designs and tailors each sauna to customer spaces, offering Finnish, infrared, wood-burning, and electric heating variants across a portfolio of approximately 28 named models. Sales are made directly to private homeowners as well as to hotels, resorts, and wellness centers across Europe and North America through an extensive dealer and showroom network.

Product overview

NN SAUNAS - N&N d.o.o. is a Slovenia-based manufacturer of premium outdoor and indoor saunas, founded in 1993 and pivoting to sauna production in 2015. The company offers three product tiers: Premium (Wellness Oasis, Sauna House, Velden, Woody, Amadè), Mid-range (Panorama, Grande, Flora, Loma, Trinity, Balcony, Sölden XL, Ischgl), and Entry-level (KIVA and CUTE product families). Outdoor saunas range from compact balcony models to large multi-functional pool houses, while indoor saunas (Kitzbühel, Saalbach, St. Moritz, Velden ID) are fully customized to customer spaces. Products feature various heating options including Finnish, wood-burning, electric, and infrared. The company has received Red Dot Awards in 2021, 2023, and 2024.

Differentiator

Problem solved

Functional benefit

Brands

• snordic.at: Online shop operated by N & N d.o.o. for sauna products and accessories.

Products and services

• Trinity Outdoor sauna inspired by Sveta Trojica, featuring fully glazed front and rear facades with vertical ash lamella side walls, combining timeless elegance with strong connection to surroundings.
• CUTE Compact outdoor sauna with clean lines, additional upper L-shaped bench, integrated canopy extension for sheltered entrance, glass front, and optional infrared heaters.
• CUTE XL Expanded outdoor sauna with thoughtful entrance area, protective canopy, L-shaped upper bench layout, and customizable exterior finishes in wood, dark tones, glass, or HPL cladding.
• CUTE 44 Spacious wellness pavilion combining sauna with relaxation lounge and sheltered entrance canopy. Features solid wooden daybed, infrared ceiling heater, and underfloor heating.
• CUTE 54 Fully equipped wellness pavilion uniting sauna, lounge, and integrated shower extension. Includes canopy entrance, underfloor heating, and infrared ceiling heater.
• KIVA Compact garden outdoor sauna with sleek single-glazing design, intuitive touch control, wood facade available in natural or black finishes.
• KIVA V2 Refined outdoor sauna with additional upper L-shaped bench, adaptable exterior in wood, dark tones, glass, or HPL cladding, and optional infrared heaters.
• KIVA XL Outdoor sauna with integrated entrance anteroom, L-shaped upper bench design, full-glass front, and options for alternative glazing and up to two full-spectrum infrared heaters.
• KIVA 44 Outdoor wellness pavilion with generously sized relaxation lounge, solid wooden daybed, television wall preparation, infrared ceiling heater, and adaptable facade options.
• KIVA 54 Most comprehensive KIVA concept combining sauna, relaxation lounge, and fully integrated shower extension. Includes underfloor heating, infrared ceiling heater, and solid wooden daybed.
• Wellness Oasis Premium Finnish sauna with asymmetrical gable roof, large skylight, dark grey glass for privacy, Harvia hidden heater, adjustable lounger, and optional ice bath addition.
• Wellness Oasis S Space-efficient Finnish sauna with asymmetrical roofline, generous skylight, dark grey privacy glass, and compact ergonomic bench arrangement.
• Sauna House Large multi-functional outdoor structure that can accommodate pool, sauna, relaxation room, whirlpool, bar, and other amenities. Standard length 5.5 meters, expandable up to 10 meters.
• Velden Premium outdoor sauna with dark grey glass exterior, decorative IPE vertical plates, walnut sauna boards interior, and thermal aspen benches. Suitable for 4-5 persons.
• Velden XL Extended outdoor sauna with bronze mirrored glass facade, double-glazed thermal glass, wood fibre insulation, rustic interior walls, and built-in Finnish, Bio, and IR sauna modes.
• Woody Red Dot 2023 award-winning outdoor sauna with wood-burning heater option (loading inside or outside), expansive canopy, and hybrid heating option combining wood-burning with electric heater.
• Amadè Outdoor sauna with balanced wood and glass elements, 2x6mm ESG thermal glass, and 8mm ESG safety mirror glass with black enamel background.
• Amadè XL Extended outdoor sauna with anterooms, canopies, and wind-resistant walls. Features same thermal glass specifications as Amadè base model.
• Panorama Mirror glass sauna offering 180-degree panorama with transparency on three sides. Features 2x6mm ESG thermal glass with black enamel framing and dimmable interior lighting.
• Panorama Grande Most spacious panoramic sauna accommodating up to 8 people with three-sided glazing, mirrored glass reflecting greenery, and adjustable interior lighting.
• Loma Outdoor sauna with two fully glazed sides, seamlessly integrated heater into bench structure, premium safety glass elements, and balanced wood and glass design.
• Flora Outdoor sauna with mirrored glass front and integrated vertical garden on the side with self-watering system for flowers or herbs.
• Balcony Compact outdoor sauna designed for 2-3 persons, suitable for balconies and limited spaces with flexible door placements, glass types, and orientations.
• Ischgl Classic outdoor sauna model with clear glass exterior showcasing wooden interior, expandable roof window for natural light and stargazing, and customizable heater options.
• Sölden XL Garden sauna with designed fore room for changing and relaxation, clear glass configuration exposing wooden interior, and customizable HPL facade options.
• Kitzbühel Classic design indoor sauna with vertical wooden boards, two expansive glass walls, LED lighting, 8 wood options, 8 heater options, and customizable IR radiators. Standard sizes 200x160x200cm and 200x200x200cm.
• Saalbach Modern glass-style indoor sauna with open interior, enameled glass sides, LED lighting, 8 wood options, 8 heater options, and flexible IR radiator placement.
• St. Moritz Enclosed indoor sauna with inclined stylish backrests, LED lighting, 8 wood options, 8 heater options, and flexible IR radiator placement.
• Velden ID Indoor version of Red Dot award-winning Velden outdoor sauna with dark gray tinted glass, vertical decoration boards, LED lighting, 8 wood options, and 8 heater options.
• Installation Services Transport and installation service for sauna products, arranged by NN Saunas when both parties agree. Customer/end client is responsible for arranging appropriate lifting device (e.g., crane) for outdoor product delivery and placement.
• Snordic Online Shop Direct-to-consumer online shop operated by N & N d.o.o. for sauna products and accessories in the European market.

Quantifiable outcome

• Over 2000 saunas produced and installed by 2023
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered major and core.

• THERMASOL.COMmajorChannel Partner/ Reseller/ DistributorPrimary US distribution partner with 2237 showroom locations across USA. THERMASOL distributes NN Saunas products to American consumers through their extensive retail network.
• armstark.demajorChannel Partner/ Reseller/ DistributorPrimary German distribution partner with 25 showroom locations across Germany. Resells NN Saunas products to German consumers.
• GERVI.BEcoreChannel Partner/ Reseller/ DistributorBelgian distribution partner with 8 showroom locations across Belgium.
• POLARBAD.NOcoreChannel Partner/ Reseller/ DistributorNorwegian distribution partner with 7 showroom locations across Norway.
• Beta-WellnesscoreChannel Partner/ Reseller/ DistributorAustrian distribution partner with 7 showroom locations across Austria.

Scale indicators6 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Scandia Manufacturing: US manufacturer specializing in infrared and traditional sauna cabins for residential and commercial wellness buyers. Comparable product mix (infrared, traditional, custom-built) and premium wellness positioning in the North American market.
• Amerec: US manufacturer of steam and sauna equipment including heaters, controls, and complete cabin systems. Competes with NN Saunas in the commercial/hospitality wellness segment served through US distribution partners.
• Helo: Finnish sauna heater and cabin manufacturer with deep heritage in traditional and infrared saunas. Comparable mid-premium manufacturer serving both residential and commercial/hospitality segments, with overlap in European dealer networks.
• Klafs: German premium sauna, spa, and wellness manufacturer with a strong design-led positioning and direct B2B/B2C distribution across Europe. Closely comparable to NN Saunas in target customer (hotels, premium residential), product depth (custom saunas), and craftsmanship-led premium brand strategy.
• Harvia: Finland-based publicly listed global leader in sauna and spa solutions, manufacturing electric heaters, wood-burning stoves, infrared cabins, and full sauna rooms. Direct competitor to NN Saunas in premium sauna manufacturing with overlapping product range including traditional Finnish saunas, infrared models, and custom installations.
• Sawo (Sawo Solutions): Finnish manufacturer of sauna heaters and complete sauna cabins serving European and global markets. Comparable manufacturer profile with broad product portfolio across traditional, electric, and infrared sauna categories sold through dealer networks.
• Almost Heaven Saunas: US-based manufacturer of indoor and outdoor traditional barrel saunas and infrared cabins. Direct competitor in the North American residential outdoor sauna segment served by NN Saunas through ThermaSol distribution.
• Tylo ( Tylö ): Swedish sauna and steam room manufacturer owned by Harvia, specializing in residential and commercial sauna cabins, infrared, and steam solutions. Direct competitor with overlapping premium positioning and distribution across European and US markets.
• EOS Saunatechnik: German manufacturer of sauna heaters, infrared cabins, and complete sauna systems for residential and commercial use. Closely comparable manufacturer profile with similar product mix (electric heaters, infrared, traditional) and European B2B/B2C distribution.

Others

• ThermaSol: US-based manufacturer and distributor of residential steam shower systems with the largest US sauna/steam showroom network (2,237 locations). Functions as NN Saunas' primary US distribution channel partner and adjacent category manufacturer, making it a comparable ecosystem participant rather than direct product-line competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NNsaunas
• Instagraminstagram.com/nnsaunas?igsh=dG1jbXU3amppa2pt
• LinkedInlinkedin.com/company/n-n-d-o-o

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NN SAUNAS - N&N d.o.o.