NOCKNOCK ART

Name

NOCKNOCK ART

Legal name

Nocknock

Website

https://nocknockart.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Art Sales Commission: NOCKNOCK acts as an intermediary platform connecting artists with art collectors and enthusiasts. The company facilitates sales of artworks through its e-commerce platform, likely earning commission on transactions. Artworks are priced from €545 to €6,400+ based on the product listings.
2. Artist Registration Fees: Artists pay a €22.50 application/registration fee for participation in the annual art fair. This fee covers administrative and evaluation costs and is non-refundable regardless of selection outcome.
3. Art Fair Tickets: Revenue generated from ticket sales for the annual NOCKNOCK ART FAIR event. Opening hours span 4 days with various ticket categories for visitors.
4. Food & Beverage at Events: Partnership with food vendors like ZERO ZERO (Italian sandwiches) and beverage partners including Peroni Nastro Azzurro (beer), Campari (cocktails), and ÉLALA (spirits) generates revenue during the art fair event.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NOCKNOCK ART is an artist-focused art platform that organizes an annual art fair (NOCKNOCK ART FAIR) featuring approximately 180 artists and 15,000+ visitors at De Kromhouthal Amsterdam, runs a year-round studio exhibition space at art'otel Amsterdam, and operates an e-commerce art shop selling original artworks priced from €545 to €6,400+. The platform connects artists without traditional gallery representation directly to art collectors and enthusiasts through curated events and direct online sales.

Product overview

NOCKNOCK ART operates as an artist-focused art platform and gallery, organizing one annual art fair (NOCKNOCK ART FAIR) featuring approximately 180 artists with over 15,000 visitors, alongside a year-round studio exhibition space in art'otel Amsterdam. The company also maintains an online art shop (Winkel) where artworks from featured artists are sold directly. The platform connects art lovers with artists through curated exhibitions, the annual fair, and e-commerce, providing artists with opportunities to showcase and sell their work without traditional gallery representation.

Differentiator

Problem solved

Functional benefit

Products and services

• NOCKNOCK ART FAIR Annual 4-day art fair held at De Kromhouthal Amsterdam featuring approximately 180 artists and attracting 15,000+ visitors. The fair includes Art on the Catwalk fashion shows, talks and panels, live performances, live painting, and on-site food and beverage. Designed as the flagship event connecting artists directly with collectors and art enthusiasts.
• NOCKNOCK Studio Year-round exhibition space located at art'otel Amsterdam (Prins Hendrikkade 33) hosting rotating exhibitions, artist talks, performances, and creative sessions. Provides continuous artist visibility and community engagement between annual fairs, with current exhibition 'Second Nature' running until May 2026.
• Online Art Shop (Winkel) E-commerce storefront selling original artworks, sculptures, wall sculptures, ceramics, and decorative objects from featured artists. Prices range from €545 to €6,400+. Purchases above €10,000 trigger EU AML/KYC compliance, with international shipping available.
• Artist Registration Platform Online registration system enabling artists to apply for participation in the annual NOCKNOCK ART FAIR. Requires form completion and a €22.50 application fee. Artists are selected based on artistic quality, content coherence, space availability, and curatorial vision.

Quantifiable outcome

• 180 artists participated in single art fair edition with 15,000+ visitors
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered flagship and core.

• Art'otel AmsterdamflagshipStrategic or Co-development Partner · 1 May 2026Year-round studio location partnership where NOCKNOCK operates its exhibition space within art'otel Amsterdam. The studio hosts rotating exhibitions, artist talks, performances, and creative sessions, creating a vibrant meeting place for art, creativity, and community. Current exhibition 'Second Nature' runs until May 2026.
• Vogue NederlandflagshipGTM or Marketing Partner · 27 January 2026Vogue Nederland is a leading platform where fashion, art, culture, and beauty converge naturally. The brand is known for groundbreaking photography, iconic imagery, and strong journalism. During NOCKNOCK ART FAIR, Vogue Nederland has a special booth presenting a selection of photographic images, creating a visual experience that inspires and blurs boundaries between fashion and art.
• ZERO ZEROcoreOthers · 27 January 2026Italian sandwich shop with three locations in Amsterdam, known for fresh, homemade schiacciata and sandwiches prepared with high-quality ingredients. Every morning bread is freshly prepared in their own dough lab in Amsterdam Oost. From March 5-8, ZERO ZERO takes over the sandwich corner at NOCKNOCK ART FAIR.
• PorscheflagshipGTM or Marketing Partner · 27 January 2026Porsche and NOCKNOCK share a passion for design, innovation, creativity, and creating experiences beyond the ordinary. A Porsche Macan will be exhibited at the fair floor. Special guests are picked up in Porsche vehicles, so the experience begins before entering the fair. The collaboration highlights the convergence of art and technical craftsmanship.
• ÉLALAcoreGTM or Marketing Partner · 27 January 2026Mindful spirits brand founded by Ambre-Jalisa van de Berg, rooted in community and craftsmanship. Small-batch production at women-led distilleries in Oaxaca and Arandas with master distillers Miriam and Daniela. The brand features impact through its mezcal line donating annually to SiKanda, a non-profit in Oaxaca supporting local communities. ÉLALA has been a proud partner of NOCKNOCK since their second year.
• Peroni Nastro AzzurrocoreGTM or Marketing Partner · 27 January 2026Peroni Nastro Azzurro is a premium Italian beer representing style, passion, and flair. Brewed with high-quality ingredients including hops, spring barley, and exclusive Nostrano dell'Isola maize. NOCKNOCK is proud that Peroni Nastro Azzurro is their official beer partner for the third consecutive year.
• CamparicoreGTM or Marketing Partner · 27 January 2026Campari brings art, atmosphere, and experience together at NOCKNOCK ART FAIR. The iconic red Italian bitter is the heart of some of the world's most famous cocktails. At the fair, visitors can enjoy Campari Spritz, Negroni, Negroni Sbagliato, and Crodino Rosso Alcohol Free Spritz.
• My Lima LimaflagshipGTM or Marketing Partner · 27 January 2026Social fashion concept co-founded by Eloise van Oranje and Brenda Menken. My Lima Lima gives clothing a second life by selling donated high-quality clothing and accessories, with all proceeds going to foundation supporting people with fewer opportunities. They organize an 'Art on the Catwalk' show at the fair featuring the newest design items.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Artsy: Online art marketplace and editorial platform connecting collectors with galleries and artists. Comparable as a digital art discovery and purchase channel serving similar collector demographics, though gallery-mediated rather than direct-to-artist.
• 1stDibs: Online marketplace for art, design, and luxury goods connecting sellers with collectors. Comparable as a curated e-commerce channel for higher-priced original works and decorative art.
• Affordable Art Fair: Global art fair organizer running fairs in multiple cities focused on original art under a defined price ceiling. Directly comparable to NOCKNOCK's emerging-art fair model with similar target artists and collectors.
• The Other Art Fair (by Saatchi Art): Curated emerging-art fair operated by Saatchi Art, run in multiple cities worldwide. Closely matches NOCKNOCK's positioning as a curated alternative to traditional galleries with selective artist application processes.
• Rise Art: Online gallery platform specializing in original contemporary art from emerging and mid-career artists. Closely comparable to NOCKNOCK's model of selling original art directly from artists to collectors through an online channel.
• Saatchi Art: Online art marketplace with strong emerging-art positioning and global collector base. Comparable to NOCKNOCK's online shop and artist-discovery model, though at significantly larger scale.

Broad incumbents

• TEFAF (The European Fine Art Foundation): Premier European fine art and antiques fair based in Maastricht, Netherlands. Comparable as a high-profile Dutch-rooted art fair brand with premium positioning, though serving the high-end rather than emerging-art market.
• Art Basel: Premier global art fair brand operating fairs in Basel, Miami Beach, Hong Kong, and Paris. Comparable as an art fair organizer with premium brand partnerships but serves higher-end market than NOCKNOCK's emerging-art focus.
• Frieze: Major art fair and media brand with fairs in London, New York, Los Angeles, and Seoul plus publishing operations. Comparable as a multi-format art platform with events and editorial content, though at much larger scale and price point.

Regional players

• PAN Amsterdam (art fair): Contemporary art fair held in Amsterdam, Netherlands, featuring modern and contemporary galleries. Comparable as a Dutch art fair in the same city with overlapping artist and collector audiences, though targeting more established gallery-represented artists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nocknock.art
• LinkedInlinkedin.com/company/nocknock-art

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOCKNOCK ART