What Nojo srl does

Nojo s.r.l. is an Italian privately-held limited liability company (P.IVA 14007281000) founded in 2016 and headquartered in Rome, operating a single-site Japanese-European fusion restaurant under the brand "NOJO" in the Ponte Milvio district (Viale di Tor di Quinto, 35/c). The concept blends traditional Japanese cuisine with international influences and modern European cooking techniques, anchored by signature dishes such as Maki Selection, Tuna Tostada, and Nojo Snickers, served in an interior featuring a bamboo garden and lounge lighting. The legal seat is registered at Via Panaro, 8a, Rome.

The business operates evening-only (Wednesday through Sunday, 19:30–01:00 on Wed/Thu/Sun and until 02:00 on Fri/Sat) and has expanded its revenue mix beyond dine-in to include takeaway (Wed–Sun, 19:30–23:00) and delivery services accessed via a published PDF menu. The company also runs a Fidelity Card loyalty program (registrations include personal data under GDPR consent) and offers after-dinner DJ sets on Friday and Saturday nights from 23:00, converting the venue into a club-format late-night experience.

The technology footprint is minimal: a WordPress-based website (nojo.it) supporting reservations, menu browsing, English/Italian localization, and loyalty card registration. There is no mobile app, no API, no disclosed integrations, and no proprietary technology platform. Revenue is generated directly from consumer transactions across dine-in, takeaway, and delivery, with no disclosed menu pricing, no enterprise or B2B contracts, and no external investors or funding rounds. The company is GDPR-compliant and reports no subsidiaries, acquisitions, or expansion beyond the single Rome location.

Name

Nojo srl

Legal name

Nojo s.r.l

Website

https://nojo.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nojo s.r.l. operates a single Japanese-European fusion restaurant brand "NOJO" in Rome's Ponte Milvio district, serving evening diners via on-premise dining, takeaway, and delivery, supported by a loyalty card and weekend DJ programming.

Ownership category

akta.pro rank

Product category

Japanese Fusion Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Casual Dining Restaurants (THAFACAB)

Keywords

• Japanese fusion cuisine
• Restaurant dining service
• Takeaway and delivery
• Cocktail bar lounge
• Loyalty card program

Headquarters

HQ city

Rome

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Dine-in restaurant service: On-premises dining experience at the Ponte Milvio location in Rome, with table reservations available online or by phone.
2. Takeaway: Takeaway service available Wednesday through Sunday, 19:30 to 23:00.
3. Delivery: Delivery service offered through a dedicated PDF delivery menu.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Nojo srl operates a Japanese fusion restaurant in Rome's Ponte Milvio district, blending Japanese culinary tradition with international influences and modern European cuisine. The restaurant offers dine-in service with a curated menu of fusion dishes and cocktails in an elegant bamboo garden and lounge atmosphere, complemented by takeaway and delivery services, online table reservations, a Fidelity Card loyalty program, and weekend DJ entertainment on Friday and Saturday nights.

Product overview

NOJO is a Japanese fusion restaurant concept located in Rome (Ponte Milvio) that harmonizes Japanese tradition with international influences and modern European cuisine. The restaurant offers a curated menu featuring signature dishes like Maki Selection rolls, Tuna Tostada, Nojo Snickers dessert, and Ventresca di Ricciola, complemented by expertly crafted cocktails. Services include dine-in experiences in an elegant bamboo garden and lounge setting, take-away and delivery services, a Fidelity Card loyalty program, online reservations, and weekend DJ entertainment. The company operates under Nojo s.r.l., registered in Rome.

Differentiator

Problem solved

Functional benefit

Products and services

• NOJO Restaurant Dining Experience Japanese fusion restaurant in Rome (Ponte Milvio) blending traditional Japanese cuisine with international influences and modern European cooking techniques, offered via dine-in service in an elegant bamboo garden and lounge atmosphere.
• Take Away Service Take-away food service available Wednesday through Sunday, 19:30 to 23:00, allowing customers to order Japanese fusion dishes for off-premises consumption.
• Delivery Service Food delivery service offering Japanese fusion dishes directly to customers via a PDF-based delivery menu.
• Fidelity Card Loyalty Program Loyalty card program offering registered customers exclusive reservation priority, discounts, and early previews of holiday menus.
• Online Reservation System Online table booking system that allows customers to reserve restaurant tables via the website, complemented by phone reservations.
• Weekend DJ Sets / After-Dinner Entertainment Weekend DJ entertainment offering on Friday and Saturday nights from 23:00, which transforms the restaurant into a club with sound, energy, and positive vibes.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Josefine s.r.l.minorOthersJosefine s.r.l. is referenced in Nojo's Privacy Policy as a third-party company in the restaurant sector to which user data may be shared for marketing purposes (market research and commercial information) with the user's explicit consent. This is a data-sharing partnership for marketing activities.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Wicky: Japanese fine-dining restaurant in Milan with a curated tasting-menu approach. Comparable as a premium Japanese-Italian destination venue with an elegant design atmosphere and cocktail program.
• Zushi: Italian chain of Japanese restaurants with locations across Italy, offering sushi and Japanese fusion in a casual-upscale setting. Comparable on Japanese-fusion cuisine, urban Italian customer base, and multi-stream revenue model.
• Temakinho: Italian-Japanese-Brazilian fusion restaurant chain founded in Rome and now operating across major Italian cities. Most directly comparable as a Japanese fusion concept serving a similar Italian urban dining audience with a multi-location format.
• Jorò: Asian-fusion restaurant in central Rome operating a contemporary dining-plus-bar concept. Comparable as a Rome-based Asian fusion venue targeting evening diners with a lounge/cocktail atmosphere.

Broad incumbents

• Langosteria: Upscale Italian restaurant group (Milan-based, expanding in Italy). Comparable as a premium Italian dining operator with multiple revenue layers (dine-in, takeaway, retail) and elegant design-driven positioning.
• Zuma: Global contemporary Japanese izakaya brand operating in major world cities. Comparable for its Japanese cuisine, cocktail bar program, and late-evening lounge positioning that mirrors NOJO's dining-plus-nightlife format.
• Hakkasan: Internationally recognized upscale Asian cuisine and nightlife brand. Comparable for combining refined Asian dining with DJ-driven late-night venue economics in a single footprint.
• Nobu Restaurants: Global luxury Japanese-Peruvian fusion brand with a worldwide footprint. Comparable as the highest-profile incumbent in the Japanese fusion category; serves as a benchmark for premium positioning, signature dishes, and international brand value.
• Eataly: Large Italian food retail and restaurant operator. Comparable as a broader incumbent in the Italian dining market with multi-format (dine-in, takeaway, retail) revenue streams and national brand recognition.

Regional players

• Roscioli: Rome-based upscale dining and gourmet food brand with a strong central-Rome following. Comparable as a high-end, single-city Roman hospitality operator targeting food-forward local clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nojo-srl

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nojo srl