What Nonna's does

Nonna's (legal name: Nonna's Woburn Sands) is a single-location independent fine-dining Mediterranean restaurant located on The Square in Woburn Sands, Milton Keynes, UK, founded in 2016 by owner Damien West. The business operates a 7-day full-service restaurant (breakfast, lunch, dinner, Sunday roast) supplemented by a walk-in Bistro, a dedicated Vinyl Room for music events, a garden terrace, and a Winter Marquee for private hire accommodating 20–60 guests. Headcount is 27 employees, and the operational footprint is anchored entirely within this one venue.

The revenue model is diversified across dine-in service, takeaway and delivery (phone orders within a 5-mile radius plus Uber Eats), private events and venue hire, gift vouchers and Christmas hampers, and a Wine Club membership with recurring themed events. Supporting technology is limited to commodity SaaS — ResDiary and OpenTable for reservations, Vouchermine for voucher sales, and Uber Eats for delivery — with a wood-fired pizza oven as the principal piece of proprietary food-preparation equipment. The go-to-market is direct-to-consumer, relying on organic social (Facebook, Instagram), a blog, email, TripAdvisor reviews, and an event-driven promotional calendar (Boozy Brunch, bottomless brunch, Vinyl Fridays, cocktail deals).

The customer base is overwhelmingly individual diners and small groups, with occasional private-event clients for weddings, anniversaries, and corporate functions. The restaurant has built local brand equity in the Milton Keynes area, with 1,000+ five-star reviews and multiple regional awards (Best Breakfast MK, Best Café, Best Restaurant, Best Waiter at the MK Food & Leisure Awards). Ownership is fully private with no institutional investment, no parent company, and no disclosed financials.

Name

Nonna's

Legal name

Nonna's Woburn Sands

Website

https://nonnaswoburnsands.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Nonna's Woburn Sands is a single-location independent fine-dining Mediterranean restaurant in Milton Keynes, UK, serving individual diners, families, and private-event guests with dine-in, takeaway, and event experiences across 7 days a week.

Ownership category

akta.pro rank

Product category

Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

All-Day Dining Restaurants (THAFACAJ)

akta.pro secondary industries

Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH), Drop-Off Catering & Boxed Meals (HSACAGAB)

Keywords

• Fine dining restaurant
• Mediterranean cuisine
• Restaurant dining services
• Private event hire
• Wine club events

Headquarters

HQ city

Woburn Sands

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Dine-in restaurant service: Full-service fine dining experience in main restaurant with table reservations. Walk-in service available in Bistro area. Revenue generated from food and beverage sales including breakfast, lunch, dinner, and Sunday roast services.
2. Bar and Bistro service: Bistro area serves artisan coffees, pastries, wine, and cocktails. Also accepts walk-in guests and serves as pre-drinks area.
3. Takeaway and delivery: Takeaway menu including wood-fired pizzas, pasta, and full meals. Delivery available within 5-mile radius. Orders via phone and Uber Eats platform.
4. Private events and hire: Private hire of winter marquee, garden terrace, and entire venue for special occasions including weddings, anniversaries, baby showers, and corporate events. Includes sit-down meals and buffet packages.
5. Gift shop and vouchers: Sale of gift vouchers for restaurant credit, including experience vouchers for wine club, cocktail tasting, chef's table, and vinyl Friday packages.
6. Wine Club membership events: Regular themed wine events including Cheese & Wine Monday, Steak & Wine Thursday, and Seafood & Wine evenings. Members receive 10% discount on events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Nonna's is a single-location Mediterranean fine-dining restaurant in Woburn Sands, Milton Keynes, serving breakfast, lunch, dinner, and Sunday roasts 7 days a week, complemented by a Bar & Bistro for walk-in guests. The restaurant also offers takeaway and delivery (via phone and Uber Eats), gift vouchers, curated Wine Club events, The Vinyl Room music experience, Bottomless Brunch, and private event hire for weddings, anniversaries, and corporate occasions.

Product overview

Nonna's is a Mediterranean fine-dining restaurant in Woburn Sands, Milton Keynes, operating as a single-location establishment open 7 days a week. The core offering is the fine-dining restaurant experience featuring Italian cuisine with expertly crafted dishes and an extensive wine selection. The restaurant's product portfolio centers around meal services (breakfast, lunch, evening, Sunday roast), multiple dining formats (dine-in, bistro, takeaway, delivery), and special events/experiences (Wine Club, Boozy Brunch, Vinyl Fridays, Chef's Table, Bottomless Brunch). Supplementary offerings include gift vouchers, Christmas hampers, buffet catering for groups of 18+, private hire in the Winter Marquee, and seasonal promotions like the Winter Wonderland Terrace.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Dining Restaurant Experience Mediterranean fine-dining restaurant open 7 days a week, offering expertly crafted dishes paired with outstanding wines in an elegant setting at The Square, Woburn Sands, Milton Keynes.
• Bar & Bistro Full bar and casual bistro service for walk-in guests, serving artisan coffees, pastries, wine, and cocktails, doubling as a pre-drinks area.
• Takeaway and Delivery Takeaway service featuring wood-fired pizzas, pasta, and full meals, with delivery within a 5-mile radius via phone orders and the Uber Eats platform.
• Private Hire & Events (Winter Marquee and Garden Terrace) Venue hire for weddings, anniversaries, baby showers, and corporate events, including the Winter Marquee (20–60 guests) and Garden Terrace with sit-down meal and buffet packages.
• Wine Club membership events Curated, recurring wine tasting events (Cheese & Wine Monday, Steak & Wine Thursday, Seafood & Wine evenings) with sommelier-selected pairings, member discounts, and VIP benefits.
• Boozy Brunch Bottomless brunch experience on the first Saturday of each month with live entertainment, DJs, singers, and fire breathers; tables of 6+ require phone booking.
• The Vinyl Room Music experience room featuring vinyl records and entertainment on Wednesday and Friday evenings, including the Vinyl Friday for Two curated cocktail-and-dishes package.
• Chef's Table Experience Premium intimate dining experience at the chef's table, offered as a gift voucher.
• Gift Vouchers and Experience Packages Monetary restaurant gift vouchers and experiential gift packages (Wine Club, Cocktail Tasting, Chef's Table, Steak & Wine, Vinyl Friday for Two) sold online via Vouchermine/ResDiary.
• Christmas Hampers Festive food hampers including The Godfather (£150), Maltese Hamper (£80), Local Craft Beer (£50), Truffle Lover (£75), Italian Sweet Treat (£35), and Nonna's Pantry Hamper (£80).
• Buffet Catering for Groups of 18+ Catering buffet service for groups of 18 or more, including vegan options, suitable for large group bookings and events.
• Sunday Bottomless Brunch Bottomless brunch package on Sundays including unlimited Prosecco, wine, or Moreti for two hours with brunch dishes.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

One partnership is on record.

• Uber EatsminorChannel Partner/ Reseller/ Distributor · 8 March 2021Uber Eats serves as a third-party delivery platform for Nonna's takeaway menu. Orders can be placed through the Uber Eats app for food delivery. Nonna's takeaway menu (wood-fired pizzas and classic dishes) is available Tuesday to Saturday between 5.30pm - 8.30pm via this platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Prezzo: UK Italian dine-in chain with a similar fine-dining-adjacent positioning, group/private event offerings, and broad menu including vegan and kids options.
• Zizzi: National UK Italian casual/fine-dining chain with comparable menu positioning (pizza, pasta, vegan options) and similar daypart service. Far larger scale but competes for the same occasion-led dining occasions in the same market segment.
• Bella Italia: Italian casual dining chain with overlapping menu (pasta, pizza, kids menu), family and group occasions, and similar promotional cadence (bottomless brunch, set menus).
• ASK Italian: UK-wide Italian casual dining chain with a similar menu breadth (pasta, pizza, vegan, kids) and event-driven marketing, operating at much greater scale but serving the same customer use cases.
• Pizza Express: Iconic UK pizza-led restaurant chain; directly comparable on the wood-fired pizza product and the casual/fine dining Italian positioning, with overlapping takeaway and dine-in channels.
• Strada: UK Italian restaurant group offering authentic, rustic Italian cuisine at a comparable price point and dining style — directly competes in the same casual/fine-dining segment.
• Carluccio's: UK Italian restaurant and deli chain with overlapping Mediterranean fine-dining positioning, wine list emphasis, and gift/retail (pantry, hampers) merchandising.
• Wildwood: UK casual dining chain with an Italian-influenced menu (pizza, pasta, grill) plus vegan and kids offerings, comparable to Nonna's broad menu and family/group occasion focus.

Direct peers

• Pizza Pilgrims: Independent-to-multi-site UK pizzeria brand focused on Neapolitan-style pizza, comparable to Nonna's wood-fired pizza offer and takeaway/delivery channel mix.
• Franco Manca: UK sourdough pizza specialist with comparable artisanal pizza focus and casual/fine-dining positioning; competes directly for pizza-led dining occasions at a similar price point to Nonna's takeaway menu.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NonnasWoburnSands
• Instagraminstagram.com/nonnas.woburnsands
• LinkedInlinkedin.com/company/nonna's

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nonna's