Noom Hotels

What Noom Hotels does

Noom Hotels is the 5-star flagship brand of Mangalis Hotel Group, a privately held pan-African hospitality company controlled by Senegalese conglomerate Teyliom Group and registered in Barcelona, Spain. Mangalis operates 7 hotels across 4 West African countries (Senegal, Côte d'Ivoire, Guinea, and Niger) under a three-tier brand architecture: NOOM (5-star luxury, 4 properties), SEEN (4-star mid-range, 2 properties), and YAAS (3-star lifestyle economy, 1 property). The flagship Noom Hotel Abidjan Plateau alone carries 179 rooms/suites plus 20 luxury apartments, and Yaas Almadies Dakar offers 77 standard rooms and 12 family rooms, indicating a scaled physical footprint despite a thin corporate headcount (1-10 at the holding entity).

The group generates revenue through three operating streams: room revenue (the largest, across all 7 properties), food & beverage (multiple restaurants, bars, terraces, and African-cuisine concepts at most properties), and events & meetings (business events, conferences, and private functions at meeting-equipped properties). A fourth revenue stream is the AvantGarde by Mangalis loyalty program, which drives repeat guest retention and allows point transfer to partner airline programs. Distribution is omnichannel: direct booking via the mangalis.com engine, OTA partnerships (Booking.com, Expedia), wholesale (Hotelbeds), traditional travel agencies (Satguru), and the Radisson Individuals affiliation for the Dakar flagship.

The company serves two primary customer personas — business travelers requiring reliable infrastructure and meeting facilities, and leisure travelers seeking quality accommodation across comfort tiers — plus a secondary segment of travel intermediaries (OTAs, tour operators) and a nascent families segment. No proprietary technology platform, AI/ML capability, or vertically integrated booking technology is disclosed; competitive differentiation rests on physical footprint, multi-brand positioning, Radisson affiliation, and West African brand authenticity rather than technology.

Name

Noom Hotels

Legal name

Mangalis Hotel Group

Website

https://noomhotels.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Noom Hotels is the 5-star luxury brand of Mangalis Hotel Group, a privately held pan-African hospitality company operating 7 hotels across Senegal, Côte d'Ivoire, Guinea, and Niger under NOOM, SEEN, and YAAS brands, serving business and leisure travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Budget Hotel Chains & Franchises (THAGABAM)

Keywords

• Hotel accommodation
• Hospitality services
• Hotel management
• Lodging services
• Business travel

Headquarters

HQ city

Dakar

HQ country

Senegal

HQ region

Africa

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Revenue: Revenue from hotel room bookings across 7 properties (3, 4, and 5-star hotels) in West Africa. Rooms include standard rooms, suites, and apartments.
2. Food & Beverage: Revenue from restaurants, bars, and catering services at hotel properties. Each hotel features multiple dining options including African cuisine restaurants, lobby lounges, and terraces.
3. Events & Meetings: Revenue from hosting business events, conferences, and private functions. Hotels offer meeting rooms, event spaces, and business services.
4. Loyalty Program (AvantGarde by Mangalis): Exclusive loyalty program offering personalized customer experiences, special benefits, and rewards for repeat guests.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Pan-African hotel group operating 7 properties across 4 West African countries (Senegal, Côte d'Ivoire, Guinea, Niger) under three tiered brands: NOOM Hotels (5-star luxury), SEEN Hotels (4-star mid-range), and YAAS Hotels (3-star lifestyle economy). Core offerings include overnight accommodation, food and beverage services, meetings and events, wellness facilities, and loyalty rewards through the AvantGarde program.

Product overview

Mangalis Hotel Group is a pan-African hotel company founded in 2011 operating three distinct hotel brands across four West African countries (Senegal, Guinea, Côte d'Ivoire, Niger) through seven properties. The portfolio spans three star ratings: YAAS Hotels (3-star lifestyle economy brand offering urban contemporary design with coworking spaces at accessible rates), SEEN Hotels (4-star mid-range brand delivering elegant comfort with meeting and fitness facilities), and NOOM Hotels (5-star luxury brand providing premium accommodation with spa, pool, diverse dining, and extensive event spaces). Under the NOOM brand, four properties operate in Abidjan, Dakar (as a Radisson Individuals member), Conakry, and Niamey. The group also operates the AvantGarde loyalty program enabling point accumulation and partner transfers. All bookings are facilitated through the Mangalis website and booking engine.

Differentiator

Problem solved

Functional benefit

Brands

• Noom Hotels: 5-star premium luxury hotel brand offering high-end accommodations, spa, fitness, fine dining restaurants, and event facilities. Properties include Noom Hotel Abidjan Plateau, Noom Hotel Dakar Sea Plaza (Radisson Individuals), Noom Hotel Conakry, and Noom Hotel Niamey.
• Seen Hotels
• Yaas Hotels
• AvantGarde by Mangalis

Products and services

• Noom Hotel Abidjan Plateau Five-star hotel in the Plateau business district of Abidjan, Côte d'Ivoire, with 179 rooms and suites plus 20 luxury apartments, featuring spa, fitness, swimming pool, multiple restaurants and bars, and event spaces for business and private functions.
• Noom Hotel Dakar Sea Plaza Five-star hotel in Dakar, Senegal, operating as a member of Radisson Individuals, featuring rooms, suites, apartments, private villas, spa with sauna, jacuzzi, massage services, fitness, pool, multiple dining options, and business and private event venues.
• Noom Hotel Conakry Five-star hotel in Conakry, Guinea, with design-inspired rooms, restaurants, bars, swimming pool, fitness facilities, and business and private event spaces. The property holds HACCP food safety certification.
• Noom Hotel Niamey Five-star hotel in Niamey, Niger, offering modern accommodation for business and leisure travelers with restaurant, bar, swimming pool, gym, and business event facilities.
• Seen Hotel Abidjan Plateau Four-star hotel in Abidjan's Plateau district offering modern and friendly accommodation with restaurant, bar, fitness room, and professional event spaces.
• Seen RanHotel Bouaké Four-star hotel in Bouaké, Côte d'Ivoire, renovated in 2023, blending charm and modernity with pool, massage, fitness, restaurant, bar, and event spaces.
• Yaas Hotel Almadies Dakar Three-star lifestyle economy hotel in the Almadies district of Dakar, Senegal, with 77 standard double rooms, 12 family rooms, 1 PMR-accessible room, African cuisine restaurant, lobby lounge, Yaas terrace, smart snack corner, and coworking networking space.
• AvantGarde by Mangalis Loyalty Program Exclusive loyalty program offering personalized customer experiences, special benefits, and rewards for repeat guests across all Mangalis properties. Points can be transferred to airline and other partnership programs.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Booking.comcoreChannel Partner/ Reseller/ DistributorOnline travel agency partnership for global distribution. Booking.com is one of the world's largest accommodation booking platforms, enabling Noom Hotels to reach international travelers booking online.
• ExpediacoreChannel Partner/ Reseller/ DistributorOnline travel agency partnership for global distribution. Expedia provides another major OTA channel for reaching business and leisure travelers internationally.
• SatgurusupportingChannel Partner/ Reseller/ DistributorTraditional travel agency partnership specializing in personalized travel services. Satguru creates tailor-made packages combining flights and accommodation.
• HotelbedscoreChannel Partner/ Reseller/ DistributorTour operator partnership. Hotelbeds is one of the world's largest accommodation wholesalers, selling bulk hotel rooms to travel agencies and tour operators for package holidays.
• Radisson IndividualscoreChannel Partner/ Reseller/ DistributorNoom Hotel Dakar Sea Plaza operates as a member of Radisson Individuals, benefiting from the Radisson group's global brand recognition, distribution network, and loyalty program integration. This affiliation provides access to international traveler base and booking platforms.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Onomo Hotels: Africa-focused hotel chain operating midscale-to-upscale properties across West and Central Africa. Most directly comparable peer given similar pan-African, multi-brand positioning targeting business travelers in underserved African capitals.
• Azalaï Hotels: West African hotel group headquartered in Bamako with upscale properties across the region (Mali, Côte d'Ivoire, Burkina Faso, Niger, Guinea). Direct regional competitor with similar footprint and tier strategy.
• Radisson Hotel Group: International hotel group operating upscale and luxury brands across Africa. Mangalis's Noom Hotel Dakar Sea Plaza is a Radisson Individuals member, and the two share premium business-traveler positioning in West African capitals.

Broad incumbents

• Hilton Worldwide: International hotel major with growing African presence under Hilton Hotels & Resorts, DoubleTree, and Curio Collection. Targets same premium business and leisure travelers as NOOM Hotels.
• Marriott International: Global hospitality leader expanding luxury (Ritz-Carlton, St. Regis, Marriott) and select-service brands across Africa, increasingly competing with NOOM in business/leisure segments.
• Accor: Largest international hotel operator in Africa with brands spanning economy (ibis) to luxury (Sofitel, Fairmont, Pullman). Competes with Mangalis across all three brand tiers and is the most relevant incumbent benchmark.
• InterContinental Hotels Group (IHG): Global hotel group with InterContinental, Holiday Inn, and Crowne Plaza brands expanding in Africa, providing competition across Mangalis's 4-star (SEEN) and 5-star (NOOM) tiers.

Emerging players

• Louvre Hotels Group: European hotel group (part of Jin Jiang) operating mid-range and upscale brands (Golden Tulip, Royal Tulip) with growing footprint across Africa, overlapping with SEEN and YAAS positioning.
• Kempinski Hotels: European luxury hotel group with selective African presence (e.g., Kempinski Accra, Kempinski Seychelles). Competes with NOOM in the luxury segment for high-end inbound travelers.

Others

• Teyliom Group (parent): Diversified African conglomerate and parent owner of Mangalis Hotel Group; comparable as a portfolio company illustrating the conglomerate's capital allocation strategy but not a direct hotel competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noom-hotels

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Noom Hotels