What Charity No Panic does

Charity No Panic is a UK-registered charity (charity number 1018184) providing advice, support, mentoring, and self-help resources for people living with panic attacks, phobias, obsessive compulsive disorder, and other anxiety-based disorders. Founded in 1991 and headquartered in Oakengates, Telford, the organisation operates a confidential helpline on 0300 772 9844 available 10am–10pm every day of the year, alongside a 24-hour crisis line. Its service model centres on cognitive behavioural therapy (CBT) principles delivered through one-to-one telephone mentoring, group telephone cohorts, an email recovery programme, and peer-support mechanisms including befriending groups and a members-only Anxiety Support Chat. The product portfolio spans individual and youth memberships, structured 6- and 12-week mentoring programmes, MP3 self-help downloads, books, and merchandise, all distributed primarily through the nopanic.org.uk e-commerce site.

The organisation is funded through a hybrid revenue model combining annual membership subscriptions (Standard £35, Youth £10, Renewal £25), pay-as-you-go support programmes (£8–£45), bulk workplace membership packages to universities and large employers (£2,400–£9,500 for 50–250 seats distributed over a 3-year period), product sales, and voluntary donations and fundraising. Customer segments are individual adults with anxiety disorders, young people aged 10–21, and institutional buyers (universities and corporate employers). The go-to-market is direct-to-consumer via digital and telephony channels, with a secondary B2B2C motion through bulk workplace memberships and a 365-day helpline acting as the primary acquisition funnel. Operations are UK-only and small-scale, with 16 disclosed employees and a volunteer-driven delivery model supplemented by Charity-of-the-Year workplace partnerships.

Name

Charity No Panic

Legal name

No Panic

Website

https://nopanic.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Charity No Panic is a UK-registered charity providing CBT-based mentoring, a 365-day helpline, and self-help programmes for individuals with anxiety disorders, phobias, and OCD, serving individual members, youth, and workplace bulk customers.

Ownership category

akta.pro rank

Product category

Mental Health Support Services

NAICS

Individual and Family Services (6241), Other Individual and Family Services (624190), Child and Youth Services (62411), Emergency and Other Relief Services (624230)

SIC

Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health & Crisis Support Services (BPAGACAD)

akta.pro secondary industries

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK), Recreation Therapy, Stress Management & Mindfulness Programs (EDALAFAO), Mental Health & Crisis Support Services (BPAGAEAH)

Keywords

• Mental health support
• Anxiety disorder helpline
• CBT mentoring services
• Peer support groups
• Charity self-help programmes

Headquarters

HQ city

Oakengates, Telford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Annual membership subscriptions providing access to support services, mentoring programmes, community groups, and member discounts. Includes standard, youth, and renewal memberships.
2. Support Services: One-to-one CBT mentoring, group CBT programmes, fast-track mentoring, email recovery programmes, and extra listening services offered as separate paid programmes.
3. Product Sales: Sale of self-help books, CDs, MP3 downloads, information booklets, wristbands and other merchandise through the online shop.
4. Bulk Workplace Memberships: Bulk membership packages sold to universities and organisations for their employees or students, with packages ranging from 50 to 250 memberships.
5. Donations and Fundraising: Voluntary donations from supporters, fundraising events, and legacy donations to support the charity's helpline and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Charity No Panic is a UK-registered mental health charity delivering CBT-focused mentoring, a volunteer-run telephone helpline (365 days, 10am-10pm), structured email recovery programmes, and graded memberships for individuals, youth and organisations affected by anxiety disorders, phobias, OCD, PTSD, panic, GAD and social anxiety. It also sells self-help audio downloads, books, wristbands and related merchandise via its online shop, and offers bulk membership packages to universities, prisons and businesses.

Product overview

Charity No Panic is a UK-based mental health charity offering a comprehensive suite of services for anxiety, panic attacks, phobias, OCD, and related anxiety disorders. The core offering centres on membership programmes (individual, youth, and bulk corporate/university packages) that provide access to CBT-focused mentoring services including one-to-one telephone mentoring, group CBT programmes, email recovery programmes, and peer support through chat rooms and befriending groups. The organisation provides digital self-help resources including MP3 downloads for breathing, muscle relaxation, and anxiety recovery tools. Additional offerings include a helpline service (0300 772 9844, 10am-10pm daily), volunteer training, and merchandise such as wristbands. The portfolio includes both direct-to-consumer memberships and enterprise solutions for organisations seeking to support employees or students with anxiety management.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Testimonial: Child went from vomiting, shaking and hyperventilating every morning before school and multiple panic attacks per week to attending school normally with no panic attacks within six weeks of youth mentoring.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor.

• Easy FundraisingminorGTM or Marketing PartnerNo Panic partners with Easy Fundraising platform allowing supporters to raise money through online shopping donations.
• Give as you LiveminorGTM or Marketing PartnerPartnership with Give as you Live enabling supporters to donate to No Panic through their online shopping.
• Run For CharityminorGTM or Marketing PartnerNo Panic is listed on Run For Charity platform for sponsored running events, enabling supporters to fundraise through marathons, races, cycling, and triathlons.
• Lavender WorldminorGTM or Marketing PartnerMember discount partner offering 15% discount to No Panic members.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mental Health Foundation: UK charity focused on mental health research, prevention, and public education including anxiety. Comparable charity brand, donor base, and content-marketing approach.
• Rethink Mental Illness: Large UK mental health charity providing advice, services, and support across multiple conditions including anxiety. Competes for grants, corporate partnerships, and volunteer pools.
• Samaritans: UK charity operating a 24/7 emotional support helpline for people in distress, including those with anxiety. Comparable volunteer-driven helpline model and donor base, though broader in scope.
• Mind: Largest UK mental health charity offering information, support, and services across the full mental health spectrum including anxiety. Competes for donors, volunteers, and corporate partnerships while overlapping in the anxiety segment.

Direct peers

• Anxiety UK: UK national charity specifically focused on anxiety disorders, offering membership, helpline, therapy services, and self-help resources — directly comparable mission, beneficiary base, and service model to No Panic.
• YoungMinds: UK charity focused on children and young people's mental health, including anxiety. Closely comparable youth-focused service portfolio and university/school engagement channels.
• Calm (Campaign Against Living Miserably): UK charity focused on male mental health including anxiety, with a prominent helpline and webchat. Comparable UK volunteer-helpline model and direct-to-consumer digital outreach.
• OCD Action: UK charity dedicated to Obsessive Compulsive Disorder, a condition No Panic also addresses. Comparable helpline, peer support, and information-sharing model for a specific anxiety-related condition.

Emerging players

• Headspace: Global digital mental health app offering guided meditation, CBT-style content, and on-demand support for anxiety. Comparable anxiety-management content delivered digitally at far greater scale.

Regional players

• Beat (Eating Disorders): UK charity offering helpline, online support groups, and self-help resources for a specific condition. Comparable volunteer-helpline-plus-digital model though focused on a different condition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/charitynopanic
• YouTubeyoutube.com/channel/UCE2TT3XrOZSS41T9kwPbkPw
• Facebookfacebook.com/charitynopanic
• LinkedInlinkedin.com/company/charity-no-panic
• Instagraminstagram.com/charitynopanic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Charity No Panic