Northern Colorado Rush Soccer

What Northern Colorado Rush Soccer does

Colorado Rush Soccer Club is a 501(c)(3) nonprofit youth soccer organization operating across seven regions in Colorado: Lakewood/Littleton, East (Aurora), North (Thornton/Northglenn), Mountain (Evergreen), South (Pueblo), Colorado Springs (COS), and NorCO (Greeley). Founded in 1979 as Altitude FC in Evergreen and later rebranded after joining the Rush Soccer global network (125+ clubs worldwide), the club delivers age-segmented programming for players ages 2–19 spanning Soccer Stars parent-and-me classes, U4–U19 in-house recreational leagues, Youth Academy (U9–U12), Junior Academy competitive (U13–U14), Senior Academy competitive (U15–U19), and elite pathways including ECNL Girls and Boys Academies, ECNL Regional League, DPL, and NPL. Supporting offerings include the College Advisory Program (CAP) with proprietary resources (CAP University, Navigate app, academic partnerships), the Goalkeeping Program under a dedicated Director of Goalkeeping, the R.E.A.C.H. humanitarian gear-donation initiative, the Colorado Rush Training Center for supplemental development, and multiple hosted tournaments (Denver International Cup, Colorado Rush Friendlies, COS 7v7 Rush Cup).

The business model is community-led and subscription-based, with revenue generated primarily through seasonal registration fees, all-inclusive competitive program pricing (covering seasons, camps, and College Advisory), and ancillary fees from camps, tournaments, clinics, and uniform kits (e.g., $250/season for U9–U19 recreational; $265/week for summer camps; $750–$900 for Denver International Cup teams). Registration and communications run through the third-party PlayMetrics platform, with tournament operations on GotSport. Distribution is direct to families via self-service online registration, annual tryouts in late May/early June for competitive and elite placement, and in-house recreational leagues across all regions. Marketing is community-driven: regional Instagram accounts, the coloradorush.com website, hosted tournaments, free clinics, and word-of-mouth through enrolled families.

Technology is intentionally minimal: no proprietary platform or AI/ML capabilities are disclosed; third-party tools include PlayMetrics (registration/CRM), GotSport (tournament management), Hudl (video analysis), and partner content from Roundglass Living. The club holds a 501(c)(3) certification and complies with the Jake Snakenberg Youth Concussion Act. No external funding rounds, M&A activity, or institutional investors are disclosed; ownership and operational control sit with the local nonprofit while benefiting from brand, programming, and College Advisory Program resources through affiliation with Rush Soccer.

Name

Northern Colorado Rush Soccer

Legal name

Colorado Rush Soccer Club

Website

https://norcorush.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Northern Colorado Rush Soccer is a 501(c)(3) youth soccer nonprofit serving ages 2–19 across seven Colorado regions, offering recreational through elite ECNL/DPL/NPL pathways, the College Advisory Program, goalkeeping and supplemental training programs, and hosted tournaments as a Rush Soccer affiliate.

Ownership category

akta.pro rank

Product category

Youth Soccer Club Services

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Combine, Tryout & Showcase Programs (MPAKAJAM)

Keywords

• Youth soccer development
• Competitive soccer leagues
• Soccer coaching programs
• College recruitment advisory
• Elite academy training

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Youth Soccer Registration Fees: The club generates revenue through seasonal registration fees for recreational, competitive, and elite youth soccer programs. Fees vary by program level and region. The club offers an all-inclusive pricing model for competitive programs that includes seasons, camps, and College Advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Northern Colorado Rush Soccer operates the NorCO (Greeley) region of Colorado Rush Soccer Club, delivering year-round youth soccer programs for players ages 2–19 across recreational, academy, competitive, and elite (ECNL/DPL/NPL) tiers. Core offerings include team training, seasonal leagues, supplemental training at the Colorado Rush Training Center, a specialized Goalkeeping Program, the College Advisory Program, hosted tournaments, and the humanitarian R.E.A.C.H. initiative. All programs are delivered under the Rush Soccer brand with access to national showcases, international training opportunities, and a College Advisory network spanning 11,000+ high school players.

Product overview

Colorado Rush Soccer Club is a multi-regional youth soccer organization operating across Colorado with seven locations (Lakewood/Littleton, East Aurora, North Thornton/Northglenn, Mountain Evergreen, South Pueblo, Colorado Springs, and NorCo Greeley). The organization offers a unified portfolio of programs spanning recreational soccer (ages 2-19), Youth Academy (U9-U12 focused on individual development), Competitive Programs (U13-U14), and Elite Academy Programs including ECNL and ECNL Regional League teams. Supporting programs include the College Advisory Program (CAP) for college recruitment, Rush Select ID Camps for elite player identification, Goalkeeping Program, R.E.A.C.H. humanitarian initiative, and Colorado Rush Training Center for supplemental development. The club organizes multiple tournaments including the Denver International Cup, Colorado Rush Friendlies, and COS 7v7 Rush Cup. All programs are delivered through Rush Soccer's global network of over 125 Rush clubs worldwide, providing international training opportunities and professional networking pathways.

Differentiator

Problem solved

Functional benefit

Products and services

• Recreational Soccer Programs Entry-level in-house soccer programs for ages 2–19 including Soccer Stars (Parent & Me for 12–24 months), Super Soccer Stars (ages 2–3), and U4–U19 recreational leagues. Designed for families seeking an age-appropriate, fun introduction to soccer with minimal time commitment, no tryouts required, and local play at seven regional Colorado locations.
• Youth Academy Programs Development programs for U9–U12 players focused on individual technical development and building confident, skilled players. No tryouts required for registration; serves as a pathway to Junior Academy and competitive programs. Offered across all seven Colorado regions.
• Competitive Programs (Junior and Senior Academy) U13–U19 competitive soccer programs for players aiming to elevate their skills. Teams train twice weekly, compete in Colorado Advanced League on Saturdays, and follow an all-inclusive pricing model covering seasons, camps, and College Advisory. Senior Academy (U15–U19) tryouts are held during the first three days after Memorial Day.
• ECNL Girls Academy Elite girls program competing in the Elite Clubs National League (ECNL) Texas Conference and ECNL Regional League Mountain Conference. Ranked 17th in the SoccerWire Top 100 Girls Clubs (September 2022), with teams training 3x/week and participating in 2–3 national showcases annually. Prepares athletes for collegiate, professional, and international soccer careers.
• ECNL Boys Academy Elite boys program competing in the Elite Clubs National League (ECNL) Midwest Conference and ECNL Regional League Mountain Division. Dedicated to preparing male athletes for collegiate, professional, and international soccer careers through national-level competition and exposure.
• ECNL Regional League (ECNL RL) Regional league providing competitive opportunities with reduced travel for high-performing teams, organized into geographic conferences (Mountain, Texas, Midwest). Focuses on player development and college exposure as a complement to the national ECNL platform.
• Development Player League (DPL) Elite female soccer league designed to bridge youth to adult soccer with high-level competition and exposure. Colorado Rush East Girls Academy competes in DPL.
• National Premier Leagues (NPL) Competitive youth soccer platform providing meaningful games, reduced travel, and pathways to postseason competition. Colorado Rush East boys compete in the NPL Mountain Division.
• College Advisory Program (CAP) Player-focused program providing college recruitment support, services, and resources across the Rush network (11,000+ high school players). Includes CAP University online courses, Regional Showcase Teams, the Navigate app, Peer Tutoring, and academic resource partnerships (Magoosh, Wolfram|Alpha, Honest Game). Produced 30+ college commits in the 2026 class at NCAA DI, DII, DIII, and NAIA programs.
• Goalkeeping Program Specialized goalkeeper training program led by the Director of Goalkeeping (Blair Quinn), providing a consistent training environment and specialized development throughout all age groups. Regional Directors of Goalkeeping (e.g., Nick Kuykendall at NorCO) deliver the program locally.
• Colorado Rush Training Center High-performance supplemental training program for motivated players (birth years 2014–2009) focusing on technical quality, tactical understanding, physical development, and mental competitiveness during the regular season. Players supplement their team training with additional high-intensity sessions.
• Rush Select ID Camps Identification and advancement pathway where top Rush players are selected to train, compete, and represent Rush at the highest domestic and international levels. Participants receive exclusive access to Rush College ID Camps for exposure to college coaches.
• R.E.A.C.H. (Rush Equipment Assisting CHildren) Program Humanitarian program established in 2002 where players donate used soccer gear and equipment to Rush Soccer Clubs worldwide, developing responsible global citizens through community service. Recognized by the Colorado State Senate with a R.E.A.C.H. Day proclamation in 2007 for partnership with the US military and gear donations to Iraq and Africa.
• Denver International Cup Annual multi-day tournament held at Broomfield County Commons Park for U11–U19 boys and girls teams. Each team receives 3 guaranteed games with awards for 1st and 2nd place finishers. Open to external clubs through GotSport registration.
• Colorado Rush Friendlies Pre-season friendlies tournament for competitive Rush teams to warm up with friendly matches against Rush squads of varying ages and divisions ahead of regular season play.
• COS 7v7 Rush Cup Tournament held August 29–30, 2026 at El Pomar Youth Sports Park for U9–U10 boys and girls teams. Includes Gold, Silver, and Bronze brackets based on competitive level, with $400/team entry fee and early-bird discount.
• Christmas Kick Indoor Arounds Coed indoor kick-around sessions for ages U11–U16 held during winter break at Golden Goal Sports Complex. Each session features 6-minute games with 3–4 teams of 5 players plus goalkeeper; priced at $20 per player.
• Futsal Winter League Winter futsal league providing indoor soccer training and competition during the off-season for players wanting to maintain development through the colder months.
• Financial Assistance and Scholarship Programs Need-based financial assistance programs that lower the cost barrier to participation. Includes the Andrew Borg Helping Hand Fund for NorCO players, the Nick J. LoRusso Memorial Scholarship for Colorado soccer players of all ages, and the King Soopers Community Rewards program linking grocery loyalty purchases to player scholarship funding.

Quantifiable outcome

• 30+ college commits in 2026 graduating class
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Rush SoccercoreStrategic or Co-development PartnerParent organization and brand affiliation. Rush Soccer is the largest youth soccer club organization in the world with 125+ clubs globally. Colorado Rush operates as a franchise/affiliate receiving national-level program resources, coaching development, College Advisory Program access, Rush Select player pathways, and international opportunities.
• Children's Hospital ColoradocoreStrategic or Co-development PartnerOfficial sports medicine partner providing certified athletic trainers (ATs) at Colorado Rush programs. Sports Medicine Triage Line: (720) 777-0599. Resources include concussion guidelines, weather safety, and athlete health education.
• Soccer Stars (Super Soccer Stars)minorStrategic or Co-development PartnerPartnership to deliver Soccer Stars program for ages 12 months to 5 years. Soccer Stars is a nationally recognized children's soccer program with age-appropriate curriculum focusing on fundamental skills, confidence-building, and love of the game.
• Elite Clubs National League (ECNL)coreStrategic or Co-development PartnerColorado Rush Girls Academy competes in ECNL (Texas Conference) and ECNL Regional League (Mountain Conference). Boys compete in ECNL/ECNL RL (Midwest Conference). National elite youth soccer platform for player development and college exposure.
• Development Player League (DPL)coreStrategic or Co-development PartnerColorado Rush East Girls Academy competes in DPL, an elite female soccer league designed to bridge youth to adult soccer with high-level competition and exposure.
• National Premier Leagues (NPL)minorStrategic or Co-development PartnerColorado Rush East boys compete in NPL Mountain Division, a key component of the National Premier Leagues competition structure for elite youth soccer development.
• Colorado Soccer Association (CSA)coreChannel Partner/ Reseller/ DistributorGoverning body for recreational and competitive soccer in Colorado. CSA handles league operations including Front Range League divisional placement and game scheduling for Colorado Rush teams.
• Elite Academy League (EAL)coreStrategic or Co-development PartnerColorado Rush Colorado Springs accepted into Elite Academy League (2026), providing highly competitive national platform for player development, exposure, and long-term growth.
• Roundglass LivingminorGTM or Marketing PartnerWellness and lifestyle partner featured on Colorado Rush website with content related to sports and player wellness.
• Nick J. LoRusso Memorial Scholarship FundminorGTM or Marketing PartnerColorado-based nonprofit providing funding to Colorado soccer players of all ages. Scholarship deadlines February 15th and August 15th annually.
• Andrew Borg Helping Hand FundminorGTM or Marketing PartnerFinancial assistance fund within Northern Colorado Rush for players who might not otherwise have opportunity to participate. Established in memory of Andrew Borg, former club president and supporter.
• King Soopers Community RewardsminorGTM or Marketing PartnerLoyalty program partnership enabling community members to link their King Soopers card to Northern Colorado Rush to earn donations for player scholarships.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• FC Boulder: Competitive youth soccer club in the Boulder County area offering ECNL and developmental programs. Direct competitor in northern Colorado and shares a similar nonprofit/community club model with Colorado Rush.
• Colorado Rapids Youth Soccer Club: The largest youth soccer club in Colorado, affiliated with the professional Colorado Rapids MLS franchise. Competes in ECNL and other elite platforms across the Front Range, directly overlapping Colorado Rush's market across most of the 7 regions.
• Solar SC: Texas-based affiliate of Rush Soccer and one of the largest Rush clubs in the network. Operates ECNL, DPL, and elite programs, sharing the Rush brand, CAP resources, and Rush Select pathway with Colorado Rush — making it a sister-club peer.
• Real Colorado: Long-standing competitive youth soccer club in the Denver metro area operating ECNL and developmental programs. Direct competitor for players in the Lakewood/Littleton, Aurora, and Thornton markets served by Colorado Rush.
• Sockers FC Chicago: Prominent Rush Soccer affiliate in Illinois, one of the larger clubs in the Rush national network. Operates ECNL and developmental programs and shares the same national brand, CAP, and Rush Select infrastructure as Colorado Rush.
• Pride SC Colorado: Colorado-based competitive youth soccer club fielding ECNL teams and competing in the same Front Range league ecosystem. Overlaps with Colorado Rush in the Aurora and Colorado Springs markets.
• Boulder County United Soccer Club: Competitive youth soccer club in Boulder County running ECNL, NPL, and recreational programs. Comparable organizational structure and competes for talent in the northern Colorado corridor near the NorCO (Greeley) region.

Others

• Elite Clubs National League (ECNL): The governing league body for elite girls (and boys via ECNL RL) youth soccer in the United States. Colorado Rush's Girls Academy and Boys Academy compete in ECNL conferences, making it the competitive platform and a key ecosystem participant.
• US Youth Soccer / Colorado Soccer Association: Governing body for amateur and recreational youth soccer in Colorado. Colorado Rush registers recreational and competitive teams through CSA for the Front Range League, making it a regulatory and channel partner rather than a competitor.
• Sport Court of Colorado / Children's Hospital Colorado Sports Medicine: Children's Hospital Colorado is the official sports medicine partner of Colorado Rush, providing certified athletic trainers. It is an ecosystem partner rather than a peer, but relevant context for the youth soccer health and safety value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coloradorush
• Instagraminstagram.com/corushsoccer
• LinkedInlinkedin.com/company/northern-colorado-rush-soccer

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northern Colorado Rush Soccer