Nordic Collection

What Nordic Collection does

Nordic Collection (legal entity: NORDIC INFO BV, headquartered in Londerzeel, Belgium) is a privately held, founder-led travel organization that designs and sells tailor-made, off-the-beaten-track trips to nature destinations worldwide. Founded in 2008 by Maarten Raes after he acquired predecessor Noorwegen Info from Harry van Lint, the group operates through three core consumer brands — Nordic (Scandinavia and the High North), Explore (worldwide travel, launched 2025), and Beyond Borders (adventure/expedition travel, acquired 2023) — alongside a corporate incentive-travel line serving team-building and corporate events. It is active across Belgium, the Netherlands, France, and Germany via seven offices, serving both individual leisure travelers and corporate clients.

The company's product is delivered through human Travel Designers organized into small destination-specialist teams, supported by a Servico booking/CRM system (no proprietary platform technology disclosed), a curated network of small-scale local partners, and proprietary or co-owned accommodation assets such as Northern Lights Range, Arctic Bath, and Explore the North lodges. Underlying operational technology is conventional rather than differentiated; competitive advantage rests on destination expertise, partner relationships, and ESG credentials (Travelife certification achieved 2024).

Revenue is generated on a transaction-fee / commission basis from customized trip sales, Hurtigruten cruise bookings (Nordic is market leader in BE/NL), expedition cruises (Albatros Expeditions), and corporate incentive packages, with combined Nordic+Norske tour-operating revenue disclosed at EUR 130M and hotel operations at EUR 15M (May 2024). The business model is sales-led, quote-based, and multi-country, with no disclosed public-market listing or external venture or private-equity funding.

Name

Nordic Collection

Legal name

NORDIC INFO BV

Website

https://nordiccollection.eu

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Nordic Collection is a Belgian founder-owned travel group operating Nordic, Explore, and Beyond Borders brands across Belgium, the Netherlands, France, and Germany, selling tailor-made, nature-focused leisure and corporate-incentive trips to destinations on all seven continents.

Ownership category

akta.pro rank

Product category

Travel Agency / Tour Operator Services

NAICS

Tour Operators (561520), Travel Agencies (56151), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB), Adventure & Active Travel Agencies (THAKABAD), Fee-Based/Independent Trip Planners (No Booking) (THAKAOAA)

Keywords

• Tailor-made travel
• Scandinavian tour operator
• Adventure group travel
• Corporate incentive travel
• Expedition cruises

Headquarters

HQ city

Steenhuffel

HQ country

Belgium

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Customized Travel Packages: Nordic Collection generates revenue through designing and selling customized travel packages to individual travelers and groups. Travel Designers create tailor-made offers based on customer preferences.
2. Incentive Trips for Companies: Corporate incentive travel services where Nordic designs team-building trips for businesses, including adventure activities, accommodation, and excursions in Scandinavia and other destinations.
3. Hurtigruten and Expedition Cruises: As market leader in Hurtigruten sales, Nordic earns commissions on cruise bookings. Combined tour operating revenue reaches 130 million euros.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nordic Collection designs and sells customized, tailor-made travel packages to Scandinavia and worldwide destinations through three core travel brands (Nordic, Explore, Beyond Borders), complemented by a corporate incentive travel service. Travel Designers per destination create personalized quotes covering flights, accommodation, excursions, and adventure activities for individual travelers, families/friends, and corporate groups. The group also sells Hurtigruten expedition cruises as market leader in Belgium and the Netherlands.

Product overview

Nordic Collection is a travel organization conglomerate offering travel experiences to pristine wilderness destinations across all 7 continents. The portfolio consists of three core brands: Nordic (specializing in Scandinavia and the High North since 1980/2008), Explore (worldwide travel launched 2025 combining six specialized operators), and Beyond Borders (adventure travel since 2023). Additionally, the company offers corporate incentive travel services. Nordic Collection operates across Belgian, Dutch, French, and German markets, serving both individual travelers and corporate clients through a network of specialized travel designers.

Differentiator

Problem solved

Functional benefit

Products and services

• Nordic (Scandinavia travel brand) Flagship travel brand specializing in tailor-made trips to Scandinavia and the High North, including Norway, Sweden, Finland, Iceland, and Lapland. Offers summer and winter vacations, Norwegian cabins (blockhuts), hotels, Hurtigruten Norwegian coast voyages, and polar-region expeditions, with local-language websites (nordic.be, nordic.nl, nordic.de, nordic-voyages.fr).
• Explore (worldwide travel brand) International travel brand launched in 2025 by Nordic Collection, consolidating six previously acquired specialized travel organizations under one umbrella to offer worldwide tailor-made trips to South America, Asia, Canada, Alaska, Australia, and New Zealand, focused on meaningful experiences with personalized service and deep destination expertise.
• Beyond Borders (adventure travel brand) Adventure travel brand offering group, family/friend, and challenge trips to off-the-beaten-track destinations across all continents, including saboteur-style trips, expedition formulas, and survival-focused formats away from mass tourism.
• Corporate Incentive Travel Services B2B service designing end-to-end corporate incentive trips and team-building experiences in Scandinavia and Nordic destinations, including aurora hunting, husky sledding, snowmobiling, ice fishing, sauna/jacuzzi relaxation, and city trips to Oslo, Copenhagen, and Stockholm, priced via customized quotes and often structured as multi-year contracts.
• Hurtigruten and Expedition Cruises Market-leading Hurtigruten Norwegian coast and expedition-cruise sales in Belgium and the Netherlands, complemented by Albatros Expeditions Antarctic and Spitsbergen sailings aboard the Ocean Albatros; bookings generate commission-based revenue within Nordic Collection's tour-operating activities.

Quantifiable outcome

• 130 million euros combined tour operating revenue with Norske
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Albatros ExpeditionscoreStrategic or Co-development PartnerNordic partners with Albatros Expeditions for expedition cruises to Antarctica and Spitsbergen. The Ocean Albatros vessel serves Nordic's expedition travel programs with exclusive sailings.
• HurtigrutencoreStrategic or Co-development PartnerNordic is market leader in Hurtigruten sales in Belgium and Netherlands. Hurtigruten has been a leader in sustainable sea travel since 1893, operating hybrid-powered ships.
• Explore The NorthminorStrategic or Co-development PartnerJohan and Sara in Lapland operate Explore the North with lodges in Swedish and Finnish wilderness. Nordic became co-owner of these lodges in 2024, focusing on sustainable tourism.
• Skårungen ResortminorOthersIdyllic coastal resort in Lofoten islands, near Svolvær, offering traditional charm with modern comfort. Partners with Nordic for Norway travel experiences.
• Brussels AirlinesminorChannel Partner/ Reseller/ DistributorNordic works with Brussels Airlines for direct flights to Lapland from Belgium. Brussels Airlines operates with climate reduction plans targeting net-zero by 2050.
• CorendonminorChannel Partner/ Reseller/ DistributorCorendon operates flights from Amsterdam Schiphol to Lapland for Nordic's Dutch customers. Committed to CO2 emission reduction and sustainable procurement.
• EurowingsminorChannel Partner/ Reseller/ DistributorNordic works with Eurowings for flights from Dusseldorf to Lapland for German market. Eurowings invests in aircraft models reducing CO2 consumption.
• Climate Impact PartnerscoreOthersCertified organization that Nordic partners with for CO2 compensation of all trips. Supports large-scale wind and solar projects in China, India, and Africa.
• VaudeminorOthersSustainable outdoor equipment and clothing brand. Nordic recommends Vaude for travel gear with durability focus and sustainable materials.
• BeverminorOthersOutdoor retailer focused on sustainability and product longevity. Bever offers repair services and uses sustainable materials in their products.

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Exodus Travels: UK-based adventure and active travel tour operator with a global portfolio including polar expeditions. Comparable to Nordic on adventure travel, expedition cruises, and Trek/Snowshoe-style product across Scandinavia and beyond.
• G Adventures: Canada-based small-group adventure tour operator covering all seven continents. Comparable to Nordic on product breadth, focus on local guides/partners, and small-scale authentic experiences rather than mass tourism.
• Intrepid Travel: Australian-headquartered small-group adventure tour operator with global destinations and a strong sustainability profile. Closely comparable to Nordic's Beyond Borders and Explore brands on adventure travel, off-the-beaten-path positioning, and B Corp-style ESG credentials.
• Sawadee: Dutch tour operator offering group, family, and individual travel including adventure and expedition itineraries. Comparable to Nordic in the Netherlands market on product breadth, sustainability focus, and Tailor-made offerings.
• Explore Worldwide: UK small-group adventure tour operator with worldwide itineraries including Scandinavia, North America, South America, Asia, and the polar regions. Highly comparable to Nordic's Explore brand in product mix, customer type, and Tailor-made service model.
• Djoser: Dutch small-group adventure tour operator with worldwide itineraries. Direct competitor in the Dutch-speaking market to Nordic and its acquired brands (Askja Reizen, Norske) on adventure travel, off-the-beaten-track positioning, and Tailor-made offers.
• Travelbase: Belgian travel group operating adventure and experiential brands (including Pegi, Busi, Travel360) covering Scandinavia, Iceland, and other long-haul destinations. Direct competitor to Nordic Collection in the Belgian market on adventure and experiential travel.

Broad incumbents

• TUI Group: Europe's largest integrated travel and tourism group offering package holidays, cruises (TUI Cruises, Hapag-Lloyd), and tours across all continents. Comparable to Nordic as a broad incumbent across Scandinavia, expedition cruises, and European source markets, but at vastly greater scale and with a mass-market positioning.
• Kuoni / VFS Travel Group: Switzerland-headquartered premium and specialist travel group offering Tailor-made luxury, adventure, and escorted tours globally. Comparable to Nordic Collection in the premium Tailor-made tour operator space across Europe and globally, with overlapping destination portfolio.

Others

• Hurtigruten Group: Norwegian coastal voyage and expedition cruise operator, founded 1893, that Nordic resells as its flagship supplier. Comparable as a strategic ecosystem partner with overlapping end customers and overlapping destination footprint (Norwegian coast, Svalbard, Antarctica), but not a competitor in tour operating.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TheNordicCollection
• LinkedInlinkedin.com/company/nordic-collection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nordic Collection