Norlandair
Norlandair is a privately held Icelandic regional airline based in Akureyri operating scheduled flights, charter services, and freight to remote Icelandic communities and Greenland using a fleet of Twin Otter and King Air STOL aircraft.
- Company typePrivate
- Founded2008
- HeadquartersAkureyri, Iceland
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Norlandair does
Norlandair is a privately held Icelandic regional airline headquartered at Akureyri Airport, operating a fleet of three de Havilland Canada DHC-6 Twin Otter STOL aircraft and four Beechcraft King Air B200 turboprops across eight destinations (seven domestic Icelandic points and one Greenland destination, Nerlerit Inaat). The company was re-established on June 3, 2008 by former Air Iceland employees and investors who acquired the Twin Otter operations and Akureyri maintenance base, though its operational lineage as Flugfélag Norðurlands dates to 1974. Revenue is generated across three streams: scheduled passenger flights (subsidized in part by the Loftbrú rural-resident discount program), charter flights for business, air ambulance, scientific expeditions, and remote-area transport, and freight handled in partnership with Icelandair Cargo.
The core technical asset is the Twin Otter fleet, which is configurable with skis, floats, or wheeled gear to operate on icecaps, gravel strips, and unprepared surfaces across Iceland, Greenland, the Faroe Islands, and Scandinavia. Pilots undergo dedicated STOL training with two annual simulator proficiency checks, reflecting the niche skill set required for safe Arctic operations. The airline runs a multilingual direct booking platform at book.norlandair.is supporting ISK, EUR, and DKK, with Icelandair handling check-in and Icelandair Cargo managing all freight, and Air Greenland providing helicopter interline connections onward to Ittoqqortoormiit. Customer segments are rural Icelandic communities (catchments ranging from 50 to 660 residents), Greenlandic settlements reliant on winter air cargo, scientific research teams, and tourism travelers.
Norlandair is 87% owned by two shareholders — KEA Eignir ehf and Air Greenland — with four additional minority shareholders making up the balance; it has no VC or PE backing and is not publicly listed. CEO Arnar Friðriksson leads a 16-person organization, with the board split between KEA and Air Greenland representatives. With roughly 50 years of continuous Arctic service and an entrenched position on essential PSO-style links, the business operates as a niche infrastructure provider rather than a growth-oriented venture.
Norlandair firmographics
Firmographics- Name
- Norlandair
- Legal name
- Norlandair
- Website
- https://norlandair.is
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Norlandair is a privately held Icelandic regional airline based in Akureyri operating scheduled flights, charter services, and freight to remote Icelandic communities and Greenland using a fleet of Twin Otter and King Air STOL aircraft.
- Ownership category
- akta.pro rank
Norlandair industry classification
Industry- Product category
- Regional Airline Services
- NAICS
- Nonscheduled Chartered Passenger Air Transportation (481211), Nonscheduled Air Transportation (4812), Other Support Activities for Air Transportation (488190)
- SIC
- Air Transportation, Scheduled (4512), Air Transportation, Nonscheduled (4522)
- akta.pro primary industry
- Feeder & Hub-Connector Regional Airlines (THABACAA)
- akta.pro secondary industries
- Thin-Route / Rural Community Regional Airlines (THABACAI), Essential Air Service (EAS) & Subsidized Regional Operators (THABACAC)
Keywords
Where Norlandair is headquartered
LocationHeadquarters
- HQ city
- Akureyri
- HQ country
- Iceland
- HQ region
- Europe
Offices1 record
Markets served
Norlandair business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Scheduled Passenger Flights: Revenue from scheduled domestic flights within Iceland connecting remote communities (Akureyri to Vopnafjörður, Þórshöfn, Grímsey; Reykjavík to Bíldudalur, Gjögur) and international flights to Greenland (Nerlerit Inaat/Constable Point). Passengers can book directly through the website with various fare options including Loftbrú discounts for rural residents.
- Charter Flights: Revenue from charter flights for business trips, air ambulance services, and cargo/passenger transport to remote locations in Greenland. The company offers both Twin Otter and King Air aircraft for diverse charter needs.
- Freight Services: Cargo transport to all Norlandair destinations. Freight services are handled by Icelandair Cargo, with packages sent on next available flights. Includes delivery of fresh produce to remote Greenlandic settlements during winter months.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Standard Domestic Flight - One checked bag included |
| Unit Pricing | Pay-as-you-go | Extra Baggage |
| Subscription | Pay-as-you-go | Child Fares (2-11 years) |
| Subscription | Pay-as-you-go | Infant Fares (0-24 months) |
| Subscription | Annual | Loftbrú Rural Resident Discount |
| Subscription | Pay-as-you-go | Greenland Flights |
| Subscription | Pay-as-you-go | Senior/Greenlandic Citizen Discount |
| Subscription | Multi-year contract | Group Bookings (9+ passengers) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels2 records
Norlandair product offering
Product offeringCore offering
Norlandair operates scheduled regional passenger flights connecting Akureyri with rural Icelandic communities (Hornafjörður, Vopnafjörður, Grímsey, Þórshöfn) and provides the only direct air link between Iceland and Greenland (Nerlerit Inaat, Constable Point, Kulusuk). In addition to scheduled services, the airline offers charter flights and air cargo/freight services using a fleet of STOL-capable Twin Otter and King Air aircraft.
Product overview
Norlandair operates as a regional airline offering three core services: scheduled flights connecting multiple Icelandic destinations and Greenland, charter flights using Twin Otter and Beechcraft King Air aircraft, and freight services. The airline connects remote communities across Iceland's Westfjords (Bíldudalur, Gjögur), North (Akureyri, Grímsey), East (Vopnafjörður, Þórshöfn), South (Vestmannaeyjar), and Greenland (Nerlerit Inaat). Charter operations extend to Scandinavia and the Faroe Islands. The company also participates in the Loftbrú government discount program for rural residents. With 50 years of Arctic operational experience, the fleet consists of 3 Twin Otter and 4 Beech 200 King Air aircraft.
Differentiator
Problem solved
Functional benefit
Products and services
- Scheduled Regional Passenger Flights Scheduled passenger air service connecting Akureyri (AEY) with rural Icelandic communities (Hornafjörður, Vopnafjörður, Grímsey, Þórshöfn) and providing the only direct air link between Iceland and East Greenland (Nerlerit Inaat, Constable Point, Kulusuk). Designed for residents, workers, and visitors of remote communities with no road or year-round sea access.
- Charter Flight Services On-demand charter flights operated with Twin Otter, King Air B200, and Learjet 35A aircraft for groups, expeditions, corporate travel and specialized missions in Iceland, Greenland, and other remote Arctic regions.
- Air Cargo and Freight Service Air freight transport services leveraging Norlandair's STOL-capable Twin Otter aircraft to deliver cargo to remote Icelandic and Greenlandic destinations that other carriers cannot serve, operated in partnership with Icelandair Cargo.
Quantifiable outcome
- Continuous service to East Greenland for nearly 50 years
Companies that use Norlandair
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Norlandair technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Norlandair partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and supporting.
- IcelandaircoreIcelandair handles check-in for Norlandair flights at Reykjavík Airport and Akureyri Airport. Icelandair Cargo manages all freight services for Norlandair, including cargo delivery to remote destinations.
- Air Greenland (Helicopter Services)supportingAir Greenland offers helicopter flights to/from Ittoqqortoormiit village in connection with Norlandair flights to Nerlerit Inaat (Constable Point) airport, providing ground connections for passengers traveling to the remote settlement.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
Norlandair competitors and assessment
Company assessmentOthers
- Isavia: Icelandic national airport operator managing Akureyri and other airports Norlandair serves. Not a direct competitor but a critical infrastructure partner; relevant for understanding the controlled airport environment in which Norlandair operates.
Regional players
- Atlantic Airways: Flag carrier of the Faroe Islands, operating scheduled and charter flights across the North Atlantic. Highly comparable in operating environment (similar Arctic/sub-Arctic conditions) and small-fleet business model, though serving a different national market with limited direct overlap.
Direct peers
- Loganair: UK-based regional airline serving remote Scottish islands and communities. Closest European analogue in terms of PSO-supported scheduled routes to small populations, reliance on government subsidies, and use of small turboprop aircraft. Highly comparable business model and customer profile.
- Air Greenland: National carrier of Greenland and 87% co-owner of Norlandair. Operates similar fixed-wing and helicopter services across Greenland's remote communities, including direct overlap with Norlandair's Greenland charter routes and the Ittoqqortoormiit helicopter connection. Most directly comparable operator in terms of mission, fleet type, and Arctic operating environment.
- Widerøe: Norwegian regional airline operating short take-off and landing (STOL) routes to remote coastal communities, many under Norwegian government PSO contracts. Operates Dash 8 and similar small turboprops and shares Norlandair's mission of connecting remote Nordic communities with hub airports.
- Eagle Air Iceland: Icelandic regional airline operating scheduled domestic flights and charter services using small turboprop aircraft. Competes with Norlandair for Icelandic domestic and charter demand, with overlaps in passenger and business traveler segments, particularly around Akureyri and regional connectivity.
- Kenn Borek Air: Canadian operator specializing in Twin Otter and DC-3 operations across the Arctic, including polar research support, medevac, and remote community resupply. Highly comparable in fleet composition (Twin Otters), mission profile (Arctic research logistics), and operating geography.
Broad incumbents
- Bristow Helicopters: Global helicopter operator with significant Arctic and offshore presence serving oil & gas, search and rescue, and government transport. Comparable in remote-area passenger lift services and Arctic operational expertise, though focused on rotary-wing rather than STOL fixed-wing operations.
- Norwegian Air Shuttle: Large Nordic low-cost carrier. While operating at a different scale and on long-haul/short-haul routes, it touches the same Nordic passenger market and occasionally competes for Iceland-Norway tourist traffic. Relevant as a benchmark for Scandinavian aviation economics rather than a direct route competitor.
- Icelandair: Iceland's flag carrier and a core operational partner (check-in, cargo) for Norlandair. Operates a much broader international network from Reykjavík and serves as the dominant incumbent. Overlaps with Norlandair in providing domestic connectivity, but as part of a much larger portfolio of international long-haul services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Norlandair social profiles
Digital presenceNorlandair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Norlandair leadership team
Management profileNumber of profiles
Profiles6 records
Norlandair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Norlandair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Norlandair
What does Norlandair do?
Norlandair operates scheduled regional passenger flights connecting Akureyri with rural Icelandic communities (Hornafjörður, Vopnafjörður, Grímsey, Þórshöfn) and provides the only direct air link between Iceland and Greenland (Nerlerit Inaat, Constable Point, Kulusuk). In addition to scheduled services, the airline offers charter flights and air cargo/freight services using a fleet of STOL-capable Twin Otter and King Air aircraft.
Is Norlandair a public or private company?
Norlandair is a private company. It is classified as corporate owned and is currently operating.
When was Norlandair founded?
Norlandair was founded in 2008. It employs 11 to 50 people.
Where is Norlandair based?
Norlandair is headquartered in Akureyri, Iceland, in the Europe region.
How does Norlandair make money?
Three revenue lines are on record. Scheduled Passenger Flights are the primary driver. The others are charter Flights and freight Services.
Who are Norlandair's main competitors?
Isavia is listed as an others. Atlantic Airways is listed as a regional player. Direct peers are Loganair, Air Greenland, Widerøe, Eagle Air Iceland and Kenn Borek Air. Broad incumbents are Bristow Helicopters, Norwegian Air Shuttle and Icelandair.
Does Norlandair have an API?
No public API is recorded for Norlandair.
What industry is Norlandair in?
Norlandair's product category is Regional Airline Services. Its primary akta.pro industry code is THABACAA, Feeder & Hub-Connector Regional Airlines, with a secondary code of THABACAI, Thin-Route / Rural Community Regional Airlines. Its NAICS code is 481211 and its SIC code is 4512.