What Norgesdekk Kristiansand does

Norgesdekk AS is Norway's largest independent tire and wheel wholesaler, distributing passenger car, motorcycle, truck and bus, agricultural, construction/OTR, industrial, ATV, and specialty tires as well as a broad rim portfolio to more than 400 authorized dealers and workshops across Norway. Founded in 1996 and headquartered in Sandnes, the company operates seven regional branches (Bergen, Jæren, Kristiansand, Tønsberg, Oslo, Trondheim, Narvik) with over 27,000 m2 of warehouse capacity holding 400,000+ tires and 70,000+ wheels simultaneously, enabling same-day delivery to most of the Norwegian market. The company owns proprietary wheel brands (PH Edition, Trinity, Sento) and holds exclusive Norwegian import rights for premium wheel brands (OZ Racing, MSW, Sparco) and tire brands (Vredestein, Aeolus, Magna, Alliance/Galaxy, Michelin motorcycle).

The core technology platform is the DekkPro integrated store system, developed in collaboration with industry partners and deployed at dealer locations; it connects dealer point-of-sale, accounting systems, tire hotel modules, SMS customer notifications, and live inventory to Norgesdekk's product database. A B2B webshop with registration number lookup, smart search, rolling circumference data, and rim-width recommendations layers on top, complemented by a public Felgkonfigurator (wheel configurator) tool and Log:nett TMS integration for shipment tracking.

Revenue is generated through wholesale tire and rim transactions with authorized B2B dealers at subscription-based portal access with pay-as-you-go order flow, supplemented by exclusive brand import margins and own-brand sales. The company has pursued a roll-up strategy, acquiring Hjulius Dekk og Felg AS (2014), Valla Däck AB (67%, 2014, Sweden entry), Felgimport Norge AS (2016), Røwdehjul AS (2018), and Dexen AB (2024, Sweden). Long-serving CEO Arne Stangeland has announced an intended step-down within one to two years, initiating a leadership transition. The company is privately held, Miljøfyrtårn (Eco-Lighthouse) certified since 2022, and compliant with the Norwegian Transparency Act (Åpenhetsloven).

Name

Norgesdekk Kristiansand

Legal name

Norgesdekk AS

Website

https://norgesdekk.no

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Norgesdekk AS is Norway's largest independent tire and wheel wholesaler, distributing passenger, motorcycle, truck, agricultural, and OTR tires plus a broad rim portfolio to 400+ authorized dealers from seven regional warehouses enabling same-day delivery across Norway and Sweden.

Ownership category

akta.pro rank

Product category

Tire and Wheel Wholesale Distribution

NAICS

Tire and Tube Merchant Wholesalers (423130), Tire and Tube Merchant Wholesalers (42313), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Tires, wheels & related supplies distribution (CRAOANAD), Specialty Tires (OTR, Industrial, Agricultural, Mining, Aviation, Marine) (TLAKADAJ), Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

Keywords

• Tire wholesale distribution
• Wheel wholesale supply
• B2B tire dealer network
• Automotive tire wholesale
• Commercial vehicle tire supply

Headquarters

HQ city

Sandnes

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tire Wholesale Distribution: Wholesale distribution of tires and wheels to authorized tire dealers across Norway. Operates as the largest independent tire and wheel wholesaler in Norway, offering same-day delivery from regional warehouses.
2. Wheel Imports: Norgesdekk serves as Norwegian importer for multiple wheel brands including OZ Racing, MSW, Sparco, and owns brands PH Edition, Trinity, and Sento.
3. Motorcycle Tire Distribution: Norwegian distributor for Michelin, Continental, Metzeler, Pirelli and Avon motorcycle tires.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Norgesdekk is Norway's largest independent wholesale distributor of tires and wheels, supplying passenger car, motorcycle, truck, bus, agricultural, construction, industrial, ATV, and lawn/garden tires, plus an extensive portfolio of alloy wheels, to authorized dealers and workshops across Norway (and increasingly Sweden) from seven regional warehouses with same-day delivery capability. The company also serves as Norwegian importer for wheel brands such as OZ Racing, MSW, and Sparco, and owns the PH Edition, Trinity, and Sento wheel brands, while offering integrated B2B ordering via the DekkPro store system and a B2B webshop.

Product overview

Norgesdekk is Norway's largest independent tire and rim wholesale distributor offering an extensive product portfolio across multiple categories. The core offering includes passenger car tires (Bildekk), motorcycle tires (MC Dekk), truck and bus tires (Lastebildekk-Bussdekk), agricultural tires (Landbruksdekk), construction tires (Anleggsdekk), industrial tires (Truck og Industri dekk), ATV tires, lawn and garden tires, small specialty tires, inner tubes, and accessories. The company also distributes a comprehensive range of rims (Felger) from brands including OZ Racing, MSW, SPARCO, MAK, MOMO, TSW, Black Rhino, and its own brands PH Edition, Trinity, and Sento. Additional offerings include TPMS (tire pressure monitoring systems), a rim configurator tool, and the proprietary DekkPro shop system for dealers. With warehouses across Norway (Bergen, Jæren, Kristiansand, Tønsberg, Oslo, Trondheim, and Narvik) offering over 400,000 tires and 70,000 rims in stock, the company provides same-day delivery to most of the market.

Differentiator

Problem solved

Functional benefit

Products and services

• Bildekk (Passenger Car Tires) Wholesale distribution of passenger car and van tires from brands including Michelin, Continental, Goodyear, Nokian, Pirelli, Kumho, Falken, Vredestein, Sailun, Westlake, Gripmax, Linglong, Laufenn, Minerva, and Antares, supplied to authorized tire dealers across Norway.
• MC Dekk (Motorcycle Tires) Wholesale distribution of motorcycle tires from Michelin, Continental, Metzeler, Pirelli and Avon to motorcycle tire dealers across Norway.
• Lastebildekk - Bussdekk (Truck and Bus Tires) Wholesale distribution of truck and bus tires from Michelin, Bridgestone, Falken, Sailun, Goodride, Roadlux, Linglong, and Windpower, including TPMS sensors for trucks, sold to commercial vehicle tire dealers and workshops.
• Landbruksdekk (Agricultural Tires) Wholesale supply of tractor tires and rims for Norwegian agriculture including low-profile and special tires, distributed from brands Michelin, Alliance, Nokian, Tianli, Vredestein, Starmaxx, and Özka.
• Anleggsdekk (Construction Tires) Wholesale distribution of Off-The-Road (OTR) construction and industrial tires from Aeolus, Magna, Dynamaxx, Galaxy, and Tianli to construction equipment tire dealers across Norway.
• Truck og Industri dekk (Industrial Tires) Wholesale supply of industrial tires from Galaxy, Dunlop, and Apollo to dealers serving material handling and industrial equipment customers.
• ATV Dekk (All-Terrain Vehicle Tires) Wholesale distribution of ATV and UTV tires from OBOR, Wanda, and Duro brands, plus ATV rims, supplied to ATV/UTV specialty dealers.
• Plen og Hagedekk (Lawn and Garden Tires) Wholesale distribution of lawn mower and garden tractor tires from Wanda, Galaxy, and Carlisle to garden equipment dealers.
• Felger (Wheels/Rims) Wholesale distribution of an extensive rim portfolio including Autec, Alutec, Black Rhino, CMS, Fuel, MAK, MSW, MOMO, PH Edition, OZ Racing, Rial, Ronal, Sento, Sparco, Tisli, Trinity, TSW, plus ATV and motorhome rims, sold to tire dealers and wheel specialty shops.
• TPMS (Tire Pressure Monitoring System) Wholesale distribution of tire pressure monitoring sensors along with TPMS data tools and reset functionality, supplied to authorized tire dealers for vehicle service and fitment.
• Sento X-Load (Reinforced Trailer Rim) Norgesdekk-owned brand of reinforced trailer rim specially produced for the company, with high load capacity (800-1030 kg depending on model), sold wholesale to tire and trailer dealers.
• B2B Nettbutikk (B2B Webshop) Online B2B ordering platform at b2b.norgesdekk.no providing authorized dealers access to the full Norgesdekk inventory with real-time stock levels, direct ordering to the nearest warehouse, and advanced search and filtering tools.

Quantifiable outcome

• 400,000+ tires and 70,000 wheels kept in stock
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and major.

• Aeolus TyrescoreChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive partnership with Aeolus Tyres, a leading global manufacturer of premium Off-The-Road (OTR) construction and industrial tires. Norgesdekk serves as exclusive distributor for the Norwegian market.
• Magna Tyres GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive partnership with Dutch Magna Tyres Group, a leading global manufacturer of premium Off-The-Road (OTR) construction and industrial tires.
• Yokohama Off-Highway Tires (YOHT)coreChannel Partner/ Reseller/ Distributor · 1 January 2023Distribution agreement for Alliance and Galaxy Off-Highway Tires brands for the Norwegian market.
• Apollo Tyres (Vredestein)coreChannel Partner/ Reseller/ Distributor · 1 January 2018Exclusive distribution agreement for Vredestein premium tires to Norway.
• Røwdehjul ASmajorStrategic or Co-development Partner · 1 January 2018Acquisition of 100% of Røwdehjul AS in 2018, strengthening position in special tires and special wheels market.
• Dexen ABmajorStrategic or Co-development Partner · 1 January 2018Acquisition of 100% of Gothenburg-based Dexen AB through Swedish holding company NDS Holdco AB. Expansion of Swedish operations.
• Felgimport Norge ASmajorStrategic or Co-development Partner · 1 January 2016Acquisition of 100% of Felgimport Norge AS in August 2016. Strengthened position as leading aluminum wheel supplier with unique wheel expertise.
• Hjulius Dekk og Felg ASmajorStrategic or Co-development Partner · 1 January 2014Acquisition of 100% of Hjulius Dekk og Felg AS. Strengthened position in Southern Norway (Sørlandet) with synergy benefits.
• Valla Däck ABmajorStrategic or Co-development Partner · 1 January 2014Acquisition of 67% of traditional Swedish tire and wheel wholesaler Valla Däck AB. Establishment of operations in Sweden.
• DekkProcoreTechnology or IntegrationDekkPro is a store system for tire dealers developed in collaboration with multiple tire industry actors. Fully integrated with Norgesdekk product database including inventory levels and direct ordering. Supports Norwegian accounting systems, tire hotel module, and customer SMS notifications.

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Euromaster: European tire and vehicle maintenance service network with B2B and B2C operations across multiple countries. Comparable to Norgesdekk's wholesale-to-dealer and integration with service-center model, though with broader mobility services.
• First Stop: European tire service network operating in multiple countries with affiliated dealer/service-center model. Comparable to the consumer-facing end of Norgesdekk's dealer network, though with its own corporate-owned service footprint.
• Vianor: Nordic tire retail and wholesale chain owned by Nokian Tyres, operating across Norway, Sweden, Finland, and the Baltics. Comparable to Norgesdekk's integrated Nordic tire distribution and retail service model, though backed by a major manufacturer.
• Point S: International tire retail and service franchise network with significant European presence, including wholesale supply to affiliated dealers. Comparable to Norgesdekk's dealer-network distribution model at a larger geographic scale.
• Apollo Tyres: Global tire manufacturer owning Vredestein, which Norgesdekk distributes exclusively in Norway. Represents the manufacturer-side dependency that drives Norgesdekk's wholesale volumes and brand portfolio.
• Nokian Tyres: Nordic tire manufacturer with products sold through the Vianor retail network. A key supplier for Norgesdekk (Nokian passenger and agricultural tires) and a counterparty comparable to the manufacturer-side relationships Norgesdekk depends on for volume.

Emerging players

• Blackcircles: Online tire retailer with comparison-and-fit marketplace model connecting consumers to local installers. Represents the digital channel reshaping consumer tire-buying behavior that pressures Norgesdekk's dealer-wholesaler two-step model.

Direct peers

• Delticom: European online tire retailer and wholesaler operating brands like mytyres.co.uk and 123pneus.fr. Comparable to Norgesdekk's wholesale tire distribution model but with a digital-first GTM that threatens traditional dealer-wholesaler dynamics.
• Tire Rack: Leading US online tire retailer and distributor with strong consumer brand and distribution infrastructure. Comparable to Norgesdekk's tire distribution and warehousing capabilities, though differentiated by direct-to-consumer digital model.
• Däckia: Sweden's largest independent tire and wheel wholesaler, operating a multi-branch distribution network across Sweden. Most direct comparable to Norgesdekk in terms of business model, Nordic focus, multi-category tire/wheel portfolio, and dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/norgesdekk-kristiansand

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Norgesdekk Kristiansand