DekkPro
DekkPro AS is a Norwegian SaaS provider of a cloud-based store and wholesale management platform purpose-built for the Norwegian tire industry. It serves tire retailers, tire hotels, and workshops across Norway with integrated POS, tire hotel management, scheduling, and direct Norgesdekk wholesale integration.
- Company typePrivate
- Founded2022
- HeadquartersStavanger, Norway
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DekkPro does
DekkPro AS is a Norwegian software-as-a-service (SaaS) provider that builds a cloud-based store and wholesale management platform specifically for the Norwegian tire retail and service industry. Headquartered in Tananger (Stavanger region), Norway, the company delivers an all-in-one solution combining point-of-sale (POS), tire hotel storage management, workshop scheduling, inventory control, customer communication via SMS, and integrations with Norwegian accounting and payment systems. The platform is browser-delivered, requires no local software installation, and supports cross-device access across desktop, tablet, and smartphone.
The platform is modular, with core components including Salg (POS), Bestilling (ordering), DekkHotell (tire hotel), Timeplan (workshop scheduling), Bilag (receipts), Rapport (reports), and KundeWeb (a customer self-service portal for 24/7 booking and prepayment). A defining differentiator is the direct integration with Norgesdekk, Norway's largest tire wholesaler, which provides real-time product catalog access, stock visibility, and in-software ordering. The system also integrates with nine Norwegian accounting platforms (Tripletex, Visma eAccounting, Visma Business, Visma Global, Unimicro, PowerOffice, Duett, DNB Regnskap, 24SevenOffice) and with Vipps MobilePay for payment processing. Domain-specific features include composite POS orders covering tires plus mounting, balancing, and TPMS sensor programming, plus QR-coded placement tracking and rim/TPMS registration for stored wheels.
DekkPro operates on a subscription-based revenue model with two publicly listed pricing tiers — an entry-level Dekkhotell tier at NOK 1,090/month and a Premium tier at NOK 1,790/month — plus usage-based fees for SMS (NOK 0.99/message), EHF invoicing (NOK 4/invoice), and per-module add-ons (NOK 290/month each). The company is majority-owned (51%) by Norgesdekk, whose dealer network serves as the primary channel partner. Direct sales, content marketing (a Norwegian-language blog), and SEO supplement this channel. DekkPro was recognized as a Gasellebedrift (Gazelle Company) by Dagens Næringsliv in 2022 and, per available data, supports 64 active tire stores across Norway.
DekkPro firmographics
Firmographics- Name
- DekkPro
- Legal name
- DekkPro AS
- Website
- https://dekkpro.no
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DekkPro AS is a Norwegian SaaS provider of a cloud-based store and wholesale management platform purpose-built for the Norwegian tire industry. It serves tire retailers, tire hotels, and workshops across Norway with integrated POS, tire hotel management, scheduling, and direct Norgesdekk wholesale integration.
- Ownership category
- akta.pro rank
DekkPro industry classification
Industry- Product category
- Tire retail management software
- NAICS
- Tire and Tube Merchant Wholesalers (42313), Tire Dealers (441340)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)
- akta.pro secondary industries
- Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Retail Tire Sales & Installation (Consumer) (TLAKADAA)
Keywords
Where DekkPro is headquartered
LocationHeadquarters
- HQ city
- Stavanger
- HQ country
- Norway
- HQ region
- Europe
Offices1 record
Markets served
DekkPro business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- SaaS Subscription - Dekkhotell: Base tier offering tire hotel management with customer portal, SMS dispatch, and time scheduling. Billed monthly per user. Starting at kr 1,090/month for one user including tire hotel, time plan, KundeWeb, SMS dispatch, and email/chat support.
- SaaS Subscription - Premium (Full Suite): Full-featured tier including complete POS system, tire hotel, Norgesdekk integration, and accounting transfer. Starting at kr 1,790/month including one user. Additional users at kr 290/month each.
- Additional Modules and Services: Add-on modules including extra users (kr 290/month), KundeWeb (kr 290/month), Online Service booking (kr 290/month), EHF invoicing (kr 4.00/invoice), and SMS at kr 0.99 per SMS sent.
- SMS Usage Revenue: SMS dispatch for customer communication is charged per message at kr 0.99 per SMS. Both batch seasonal campaigns and individual SMS notifications are billed under this usage-based model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Dekkhotell - Entry tier for tire hotel management |
| Subscription | Monthly | DekkPro Premium - Full-featured shop system (most popular) |
| Subscription | Pay-as-you-go | Add-on modules priced per unit/feature |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
DekkPro product offering
Product offeringCore offering
DekkPro is a cloud-based SaaS store and wholesale management system built specifically for the Norwegian tire industry. It bundles point-of-sale, tire hotel (seasonal storage) administration, workshop scheduling, inventory control, customer SMS communication, and integrations with Norwegian accounting systems and the Norgesdekk wholesale product database into a single browser-delivered platform. The system is sold primarily to independent tire retailers, tire hotels, automotive workshops, and multi-location tire chains across Norway.
Product overview
DekkPro is a cloud-based (SaaS) store and wholesale management system built specifically for the Norwegian tire industry. The platform consists of a core system with integrated modules: the main DekkPro platform combined with modular components including Salg (POS/Sales), Bestilling (Ordering), DekkHotell (Tire Hotel), Timeplan (Scheduling), Bilag (Receipts), and Rapport (Reports). Two pricing tiers are offered: Dekkhotell package (starting at 1090 NOK/month) focused on tire storage management, and DekkPro Premium (starting at 1790 NOK/month) adding full POS capabilities, accounting integrations, and Norgesdekk connectivity. Additional add-on modules include extra users, customer web portal, online service, EHF invoicing, and SMS. The system is fully integrated with Norwegian accounting platforms (Visma, Tripletex, PowerOffice, Unimicro, Duett, DNB Regnskap, 24SevenOffice) and payment provider Vipps MobilePay.
Differentiator
Problem solved
Functional benefit
Products and services
- DekkPro Cloud-based SaaS store and wholesale management system designed specifically for the Norwegian tire industry. Combines point-of-sale, tire hotel administration, inventory control, workshop scheduling, customer SMS communication, and accounting system integration in a single browser-accessible platform. Sold to independent tire retailers, tire hotels, automotive workshops, and multi-location tire chains across Norway.
- KundeWeb (Customer Web Portal) Customer-facing online portal for tire hotel customers (end consumers) to view their stored tires, check tire condition, book appointment times 24/7 without calling the shop, and pre-pay for services and tire hotel season. Sold as a separate add-on (NOK 290/month) to DekkPro tire shop customers.
- DekkPro 2.0 Major version release of the DekkPro platform (DekkPro 2.0), featuring an updated cloud-based store and wholesale system with POS, tire hotel, and inventory management for Norwegian tire dealers.
Quantifiable outcome
- 99.9% uptime target for the service (measured monthly, excluding planned maintenance)
- +2 more outcomes
Companies that use DekkPro
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
DekkPro technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature9 records
DekkPro partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered flagship, minor and core.
- NorgesdekkflagshipNorgesdekk is the largest tire wholesaler in Norway with 7 warehouses nationwide. DekkPro is 51% co-owned by Norgesdekk, making it the majority shareholder. DekkPro is fully integrated with Norgesdekk's product database including real-time inventory availability and direct order placement. Norgesdekk also uses DekkPro internally, and DekkPro's dealer customers have direct access to the Norgesdekk product catalog and ordering platform through the software.
- MichelinminorMichelin is listed as a partner brand on DekkPro's website. Michelin Norge uses DekkPro's platform to connect with tire dealers. The partnership provides mutual visibility within the Norwegian tire market.
- GoodyearminorGoodyear is listed as a partner brand on DekkPro's website, representing mutual cooperation for visibility and market presence in Norway's tire distribution ecosystem.
- ContinentalminorContinental is listed as a partner brand on DekkPro's website. Continental-Tires Norway operates in the same dealer ecosystem as DekkPro users.
- TripletexcoreTripletex is one of Norway's most widely used cloud accounting platforms. DekkPro provides automatic voucher transfer to Tripletex via API integration. This is a standard integration offered to all DekkPro customers using Tripletex as their accounting system.
- VismacoreDekkPro integrates with multiple Visma products: Visma eAccounting (API), Visma Business (file export), and Visma Global (file export). Visma is one of the dominant accounting software providers in Norway, serving a large portion of SMB customers.
- UnimicrocoreUnimicro is a Norwegian accounting system with API integration (and file export coming soon). DekkPro provides automatic voucher transfer to Unimicro for accounting purposes.
- PowerOfficecorePowerOffice is a Norwegian cloud accounting platform. DekkPro provides automatic voucher transfer to PowerOffice via API integration, serving mutual customers.
- Vipps MobilePaycoreVipps MobilePay is Norway's dominant mobile payment platform. DekkPro has full integration enabling customers to pay seamlessly with Vipps at checkout. Customers can also pre-pay for goods, services, and tire hotel season directly via Vipps before visiting the shop. Payments are automatically linked to orders and receipts.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
DekkPro competitors and assessment
Company assessmentRegional players
- Treadsafe (Tireweb Solutions): Treadsafe / Tireweb Solutions provides tire retailer software in the UK market, including booking, tire hotel, and POS. Comparable to DekkPro in product scope but serves a different geography, illustrating a regional replication model.
Direct peers
- R.O. Writer: R.O. Writer is a shop management system for automotive repair shops, including tire and wheel services, with scheduling, POS, and customer management. It overlaps with DekkPro's workshop and tire service features for a similar SMB customer base.
- Shop-Ware: Shop-Ware is a modern cloud-based auto shop management platform with workflow, customer communication, and POS features. Targets independent automotive service shops with similar product/positioning to DekkPro's cloud-based, integrated approach.
- Traxx Web (TireTraxx): Traxx Web / TireTraxx is a tire dealer and retread management system covering POS, inventory, and customer data. Directly comparable to DekkPro's vertical specialization in tire retail and storage operations.
- AutoLeap: AutoLeap is a cloud-based auto shop management platform with digital inspections, workflow automation, and customer communication. Comparable to DekkPro in delivering modern SaaS for small/mid-market tire and auto service shops.
- Protractor Software: Protractor offers tire and wheel industry-specific software for dealers and distributors, including inventory, point-of-sale, and supplier integrations. Directly comparable to DekkPro's tire-dealer vertical focus and product scope.
- ASA Tire Systems: ASA Tire Systems provides tire dealership management software including POS, inventory, and customer management for tire retailers. It is the closest US-based analog to DekkPro, serving the same vertical with a comparable end-to-end software suite.
Broad incumbents
- CDK Global: CDK Global is a broad automotive dealer management and DMS provider serving dealerships with software, marketing, and data solutions. As a broad incumbent, it covers a wider automotive ecosystem than DekkPro's tire-vertical focus but represents the larger players that could expand into the tire segment.
- Visma: Visma is a dominant Nordic business and accounting software provider that DekkPro integrates with via its eAccounting, Business, and Global platforms. As a broad incumbent, Visma could expand into tire-vertical features and compete with DekkPro at the SMB level.
- Mitchell 1: Mitchell 1 provides a broad automotive shop management suite including repair information, shop management, and POS capabilities. As a broad incumbent, it serves a wider range of auto service businesses than DekkPro's tire-focused niche.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
DekkPro social profiles
Digital presenceDekkPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
DekkPro leadership team
Management profileNumber of profiles
DekkPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DekkPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DekkPro
What does DekkPro do?
DekkPro is a cloud-based SaaS store and wholesale management system built specifically for the Norwegian tire industry. It bundles point-of-sale, tire hotel (seasonal storage) administration, workshop scheduling, inventory control, customer SMS communication, and integrations with Norwegian accounting systems and the Norgesdekk wholesale product database into a single browser-delivered platform. The system is sold primarily to independent tire retailers, tire hotels, automotive workshops, and multi-location tire chains across Norway.
Is DekkPro a public or private company?
DekkPro is a private company. It is classified as corporate owned and is currently operating.
When was DekkPro founded?
DekkPro was founded in 2022. It employs 1 to 10 people.
Where is DekkPro based?
DekkPro is headquartered in Stavanger, Norway, in the Europe region.
How does DekkPro make money?
Four revenue lines are on record. SaaS Subscription - Dekkhotell is the primary driver. The others are saaS Subscription - Premium (Full Suite), additional Modules and Services and SMS Usage Revenue.
Who are DekkPro's main competitors?
Treadsafe (Tireweb Solutions) is listed as a regional player. Direct peers are R.O. Writer, Shop-Ware, Traxx Web (TireTraxx), AutoLeap, Protractor Software and ASA Tire Systems. Broad incumbents are CDK Global, Visma and Mitchell 1.
Does DekkPro have an API?
No public API is recorded for DekkPro.
What industry is DekkPro in?
DekkPro's product category is Tire retail management software. Its primary akta.pro industry code is TLAKADAH, Tire Distribution & Wholesale (Regional/Local Supply), with a secondary code of TLAKAAAD, Tire & Wheel Services (Mount/Balance/Alignment). Its NAICS code is 42313 and its SIC code is 5013.