North Alabama SC

What North Alabama SC does

North Alabama SC (legal name: North Alabama Soccer Coalition) is a nonprofit youth soccer organization founded in 1999 and headquartered in Huntsville, Alabama. The club operates a comprehensive player development pathway serving boys and girls ages U4 through U19 across the North Alabama region, with 11 field locations spanning Huntsville, Madison, and Owens Cross Roads. Its program portfolio includes pre-competitive offerings (Jr. Academy U4-U6 and Pre-Academy U7-U8), competitive Academy (U9-U12), Senior Academy (U12-U19), High School Prep (U15-U19), and a National Premier League (NPL) girls program for 13U-19U elite players competing in the South Atlantic Premier League (SAPL) under US Club Soccer sanctioning.

The organization generates revenue through three primary streams: seasonal registration fees for competitive and pre-competitive programs (pre-competitive tiers range from $120 to $205 per season), tournament fees from the Leidos KICKS Invitational ($575-$775 per team across age brackets), and uniform kit sales through its official partner Capelli Sport (kits priced $45-$75). The club employs 13 staff, is led by Director of Coaching Henry Mpagi, and operates its digital infrastructure on the OTTO Sport website platform and PlayMetrics registration system. Strategic commercial relationships include a flagship sponsorship with Leidos (title partner of the annual KICKS Invitational and a recruitment advertising channel), a multi-year uniform partnership with Capelli Sport (2026-2028), and a development pathway partnership with Vero FC providing access to the MLS NEXT platform for top-performing players.

Name

North Alabama SC

Legal name

North Alabama Soccer Coalition

Website

https://northalabamasc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North Alabama SC is a nonprofit youth soccer organization founded in 1999, serving boys and girls ages U4-U19 across Huntsville and Madison, Alabama. It offers pre-competitive, Academy, Senior Academy, High School Prep, and NPL programs, and hosts the annual Leidos KICKS Invitational tournament.

Ownership category

akta.pro rank

Product category

Youth Soccer Services

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

Keywords

• Youth soccer programs
• Competitive soccer league
• Soccer player development
• Recreational soccer league
• Soccer tournament hosting

Headquarters

HQ city

Huntsville

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Season Registration Fees: Recurring seasonal fees for competitive programs including Academy, Senior Academy, High School Prep, and NPL teams. Fees include club fees and team fees. Pre-competitive programs (Jr. Academy and Pre-Academy) charge per-season fees ranging from $120 to $205.
2. Tournament Fees: The club hosts the Leidos KICKS Invitational tournament generating revenue through team registration fees: $575 for 9U-10U, $675 for 11U-12U, $775 for 13U-19U, plus $20 online check-in fee per team.
3. Uniform Sales: Uniform kits sold through the Capelli Sport partnership. Kits include jerseys, shorts, and socks. Estimated costs range from $45 for Jr. Academy uniforms to $45-$75 for Pre-Academy uniforms and competitive team uniforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

North Alabama SC runs a full youth soccer development pathway for ages U4-U19, including pre-competitive recreational programs (Jr. Academy and Pre-Academy), competitive tiered teams (Academy, Senior Academy, High School Prep), National Premier League (NPL) play for elite female players, and the annual Leidos KICKS Invitational tournament. Programs are delivered at multiple field locations in Huntsville and Madison, Alabama, and revenue is generated through seasonal registration fees, tournament entry fees, and uniform kit sales.

Product overview

North Alabama SC (North Alabama Soccer Coalition) operates a multi-tiered youth soccer organization offering recreational (Pre-Competitive), developmental (Academy), and competitive (Senior Academy, High School Prep, NPL) programs spanning ages U4-U19. The organization serves as a member of US Club Soccer and the South Atlantic Premier League, running the Leidos KICKS Invitational as its flagship tournament. The portfolio includes Jr. Academy and Pre-Academy for entry-level players, Academy for U9-U12, Senior Academy and High School Prep for U13-U19, and National Premier League participation for elite female players.

Differentiator

Problem solved

Functional benefit

Brands

• North Alabama SC: Full youth soccer organization providing competitive and recreational soccer programs for boys and girls ages U4-U19 in North Alabama.
• North Alabama Soccer Coalition

Products and services

• North Alabama SC Competitive Soccer Program

Quantifiable outcome

• Minimum 50% playing time guaranteed for Academy players
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered flagship, minor and core.

• LeidosflagshipGTM or Marketing PartnerLeidos is the premier sponsor and title partner of the Leidos KICKS Invitational, North Alabama's premier youth soccer tournament. The partnership includes logo placement on the NASC website homepage, tournament branding, and uniform kits. Leidos also uses NASC for recruitment advertising purposes.
• Martinson & BeasonminorGTM or Marketing PartnerPersonal injury law firm listed as a partner/sponsor on the NASC website. Partnership appears to be marketing-focused with logo placement on the website.
• Simax SportsminorGTM or Marketing PartnerOfficial provider of tournament apparel for the Leidos KICKS Invitational. Provides tournament merchandise and apparel for participants.
• Capelli SportcoreChannel Partner/ Reseller/ DistributorOfficial uniform partner for North Alabama SC's 2026-2028 seasons. NASC Teamshop available through Capelli Sport for uniform kit ordering. Uniform coordinator manages orders with Capelli Sport.
• Vero FCcoreStrategic or Co-development PartnerElite soccer club connected to NASC's competitive pathway. Top-performing NASC players may have opportunities to compete at the highest levels through Vero FC within the MLS NEXT platform. Vero FC is pursuing placement within the highest available national platform.
• GravityminorOthersLogo displayed in associations section of competitive programs page. Nature of partnership not fully detailed in available content.
• US Club SoccercoreStrategic or Co-development PartnerNational governing body that sanctions the National Premier Leagues (NPL). NPL operates under US Club Soccer's framework, providing a national competition platform for elite youth soccer clubs.
• South Atlantic Premier League (SAPL)coreStrategic or Co-development PartnerRegional league conference within NPL structure. NASC participates as a member of the West Conference competing against 8 other clubs including Alpharetta Ambush, Kings Hammer Murfreesboro, North Georgia Soccer Academy, One Knoxville SC, and others. SAPL Playoffs determine teams advancing to NPL regional playoffs.
• US Youth Soccer (USYS)coreStrategic or Co-development PartnerNational youth soccer organization. Senior Academy teams can qualify for USYS National League and Southern Regional Championships through league competition.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• US Youth Soccer (USYS): National youth soccer organization under which NASC's Senior Academy teams can qualify for National League and Southern Regional Championships. Provides the alternative competitive pathway and governance umbrella for youth soccer clubs nationally.
• US Club Soccer: National governing body that sanctions the NPL in which NASC competes. Oversees the framework that enables NASC's elite competitive offering and provides national competition platforms — analogous to the league operator rather than a direct competitor.
• AYSO (American Youth Soccer Organization): National nonprofit youth soccer organization offering recreational and competitive programs at scale across the U.S. Represents a broad incumbent in the same youth soccer space, though with a different operating model (community-based vs. club-based competitive).

Emerging players

• Vero FC: Elite soccer club named in NASC's data as a strategic pathway partner connected to the MLS NEXT platform. Represents an emerging top-tier option that NASC routes its highest-performing players toward, making it a peer in the broader talent pipeline even as it sits one tier above NASC.

Direct peers

• Charlotte Soccer Academy: Charlotte, NC-based competitive youth soccer club with a similar full-pathway model (U9–U19) including NPL participation. Comparable organizational scale and positioning as a regional club competing for elite Southeast talent.
• Concorde Fire: Atlanta-area elite youth soccer club operating a comparable academy/NPL-style pathway serving U9–U19 players in the Southeast. Comparable scale, programming tiers, and competitive positioning as a regional soccer development organization.
• Alpharetta Ambush SC: Georgia-based competitive youth soccer club named as a SAPL West Conference peer. Competes directly with NASC for elite female players, regional showcase placements, and college coach visibility in the same conference.
• North Georgia Soccer Academy: Regional competitive youth soccer club identified as a SAPL West Conference competitor. Offers a similar academy-to-NPL pathway targeting the same geographic talent pool as NASC's Senior Academy and NPL programs.
• Kings Hammer Murfreesboro: Tennessee-based competitive youth soccer club explicitly identified as a SAPL West Conference competitor alongside NASC. Operates a comparable competitive pathway model (academy, senior academy, NPL participation) targeting similar elite female player pools in the Southeast.
• One Knoxville SC: Tennessee-based youth soccer club competing in the SAPL West Conference alongside NASC. Comparable club size, competitive pathway structure, and target demographic in the same regional league.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/NorthAlabamaSC
• LinkedInlinkedin.com/company/north-alabama-sc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Alabama SC