What One Knoxville SC does

One Knoxville Sporting Club (d/b/a One Knoxville SC) is a professional soccer club competing in USL League One, the third tier of the American professional soccer pyramid, based at Covenant Health Park, 500 East Jackson Avenue, Knoxville, Tennessee. Founded in 2021 and operating with approximately 86 employees, the club fields a men's first team, an organized supporters group (The Scruffs), and a multi-brand portfolio covering youth development (One Knox Youth Club, Monsters, Futures League, Two Knox Academy), adult recreational play (Social Leagues / The Collective), adaptive soccer, and seasonal camps. In 2025, One Knox won the USL League One Players' Shield and league championship — its first titles — and in 2026 reached the Round of 16 of the Lamar Hunt US Open Cup as the last remaining USL1 team, notably defeating Major League Soccer's DC United in a penalty shootout.

The club's revenue model is a standard lower-division professional sports stack: ticketing (single-match, 6-match plans, season memberships, group packages) sold through TicketReturn, phone, and on-site box office; corporate sponsorships and partnerships anchored by marquee partner Regions Bank on the jersey, plus KUB Fiber, Academy Sports + Outdoors, hummel, Harper Auto Square, Markman's Diamonds, StoragePug, Clean Eatz, RT Lodge, Kern's Bakery, and Visit Knoxville; merchandise sales through a Shopify storefront and the GoTeez Locker Room at the stadium, including the 2026 Retro, Legacy, and Delaney Kit collections; and concessions at Covenant Health Park. Pricing is not publicly disclosed and operates on a quote basis. The go-to-market is community-led, relying on youth programs, nonprofit initiatives (Goals for Good, $500 per goal donated to featured nonprofits), cultural positioning (the Delaney Kit collaboration with the Beck Cultural Exchange Center honoring Harlem Renaissance artist Beauford Delaney), watch parties, and local partnership activations rather than paid performance marketing.

The organization is privately held, operates without disclosed venture or institutional capital, and has no proprietary technology platform; its commercial infrastructure consists of third-party SaaS (TicketReturn, Shopify) and its owned physical venue. Management disclosure is limited to Managing Partner Drew McKenna, Vice President of Partnerships Ami Rabiei, and Head Coach Ian Fuller. The club has no parent company, no disclosed funding rounds, no M&A activity, and no AI/ML or data-science capability in evidence.

Name

One Knoxville SC

Legal name

One Knoxville Sporting Club

Website

https://oneknoxsc.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

One Knoxville SC is a private professional soccer club competing in USL League One from Covenant Health Park in Knoxville, Tennessee, generating revenue through matchday ticketing, corporate sponsorships, merchandise, and concessions while operating an integrated youth and amateur soccer development ecosystem.

Ownership category

akta.pro rank

Product category

Professional Soccer Club / Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Professional soccer
• Match ticketing
• Sports merchandise
• Youth soccer development
• Community soccer programs

Headquarters

HQ city

Knoxville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Ticket Sales: Revenue from single match tickets, season memberships, 6-match plans, and group tickets sold at Covenant Health Park box office and online through TicketReturn platform
2. Sponsorships and Partnerships: Corporate sponsorship deals with regional and national brands including Regions Bank (marquee partner), KUB Fiber, Academy Sports + Outdoors, and other local businesses through jersey sponsorship and activation rights
3. Merchandise Sales: Sale of official club merchandise including kits (Retro, Legacy, Delaney Kit), apparel, and accessories through online shop and stadium store (GoTeez Locker Room)
4. Concessions: Food and beverage sales throughout Covenant Health Park during matches and events

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

One Knoxville SC is a professional soccer club competing in USL League One that sells match tickets (single match, season memberships, 6-match plans, group packages), official merchandise (kits and apparel), and offers youth soccer development programs (One Knox Youth Club, Monsters, Futures League, Academy, Camps, Adaptive Soccer) along with adult recreational leagues. The club operates its home venue Covenant Health Park in downtown Knoxville and runs community initiatives like Goals for Good.

Product overview

One Knoxville Sporting Club is a professional soccer club competing in USL League One. The organization offers a comprehensive portfolio including match ticketing (single tickets, season memberships, group packages), official merchandise (kits, apparel), and a robust youth development ecosystem (One Knox Youth Club, Monsters, Futures League, Academy, Soccer Camps, Adaptive Soccer). The club operates its home venue Covenant Health Park and runs community programs including adult recreational leagues through The Collective, the Goals for Good initiative with StoragePug, and World Cup watch party events. Merchandise offerings include three distinct kit releases for 2026: the Legacy Kit (primary away), Retro Kit, and Delaney Kit (third kit honoring Beauford Delaney).

Differentiator

Problem solved

Functional benefit

Products and services

• Single Match Tickets Individual game tickets granting single-match access to One Knoxville SC home matches at Covenant Health Park in Knoxville, Tennessee.
• Season Memberships Full-season ticket package granting access to all regular-season home matches plus additional member benefits on an annual subscription basis.
• 6 Match Plan Partial-season ticket package offering access to six selected home matches on an annual basis.
• Group Tickets Discounted ticket packages for groups of 10 or more people attending matches together, including access to a dedicated group area.
• One Knox Youth Club Comprehensive youth soccer development program offering recreational and competitive play for children in the Knoxville area.
• One Knox Academy (Two Knox) Elite-level youth soccer development academy program operated as a wholly owned internal division of One Knoxville SC.
• One Knox Social Leagues (The Collective) Adult recreational soccer leagues including men's, women's, and co-ed divisions operated under the One Knox Collective.
• Legacy Kit One Knoxville SC's primary away uniform for the 2026 USL League One season, designed in partnership with hummel and featuring a beige base with orange gradient accents, navy collar, retro stripe pattern, and a championship star earned from the 2025 USL1 title.
• Retro Kit Vintage-inspired uniform kit in the 2026 One Knoxville SC kit collection, produced in partnership with hummel.
• Delaney Kit Third kit released in collaboration with Beck Cultural Exchange Center, Regions Bank, and hummel, honoring Harlem Renaissance artist and human rights activist Beauford Delaney. White base with green and yellow accents inspired by Delaney's artwork, with his signature on the bottom right; proceeds support preservation of Delaney's ancestral home and the Beauford Delaney Museum.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core, flagship and minor.

• Academy Sports + OutdoorscoreGTM or Marketing Partner · 26 June 2026Official sporting goods partner of One Knoxville SC. Grand opening celebration at new North Knoxville location (6574 Clinton Hwy). Provides soccer gear and sporting goods access for Knoxville athletes and families.
• Regions BankflagshipGTM or Marketing PartnerMarquee partner and main jersey sponsor for One Knoxville SC. Featured prominently on match kits and stadium signage. Contributed $10,000 donation to Beck Cultural Exchange Center as part of Delaney Kit initiative. Regions Bank Knoxville Market President Rob Stivers serves as partner representative.
• KUB FibercoreGTM or Marketing PartnerKUB Fiber logo appears on shorts of Retro and Legacy Kits for 2026. Logo featured inside Covenant Health Park during home matches. Partnership focused on building awareness for KUB Fiber products and connecting customers to Knoxville's fastest internet service.
• hummelcoreGTM or Marketing PartnerOfficial kit supplier for One Knoxville SC. Collaboration on kit designs including Retro, Legacy, and Delaney Kits. Provides all match and training apparel for players and staff.
• StoragePugcoreGTM or Marketing PartnerKnoxville-based partner sponsoring Goals for Good initiative. Provides 10 complimentary match tickets to each featured nonprofit organization. Partnership focused on community engagement and nonprofit support.
• Harper Auto SquarecoreGTM or Marketing PartnerExclusive automobile partner of One Knoxville SC. Sponsoring World Cup Bracket Challenge with chance to win an Audi Q5. Creates unique experiences connecting supporters with the club.
• Clean EatzminorGTM or Marketing PartnerHealthy eating and lifestyle brand partnership. Clean Eatz meals incorporated into player and staff nutrition. Partnership aims to educate fans about healthy living and clean eating.
• RT LodgeminorGTM or Marketing PartnerTennessee's premier hospitality destination partnership. Features Soccer Mom of the Match initiative on match days. Amplifies Carriage House spa services. RT Lodge offers dining and accommodations for fans.
• Markman's DiamondscoreGTM or Marketing PartnerFirst corporate partner of One Knoxville SC. Special 50th anniversary partnership featuring 50th anniversary mark on pre-match jackets. Three-generation family jeweler deeply rooted in Knoxville community.
• Beck Cultural Exchange CentercoreStrategic or Co-development PartnerCollaboration partner for Delaney Kit honoring Harlem Renaissance artist Beauford Delaney. Proceeds from kit sales support Beck Center's efforts in preserving Delaney's ancestral home and establishing Beauford Delaney Museum.
• Kern's BakerycoreGTM or Marketing PartnerOfficial watch party location for 10 One Knox away matches throughout 2026 season. Features exclusive merchandise, giveaways, and player appearances at watch parties. Partnership extends to World Cup watch events.
• Visit KnoxvillecoreGTM or Marketing PartnerPartnership for World Cup watch parties in Market Square. Visit Knoxville President Kim Bumpas collaboration to showcase Knoxville through soccer passion and community energy.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Corpus Christi FC: Recent USL League One expansion club sharing similar league economics, lower-tier positioning, and community-driven operating model.
• Greenville Triumph SC: USL League One founding member with a strong community-owned model and comparable mid-sized market dynamics, often cited as a benchmark for success in the third tier.
• Fort Wayne FC: USL League One expansion team in a mid-sized market, sharing comparable structural dynamics around third-tier professional soccer economics.
• AV Alta FC: Recent USL League One expansion team with similar third-tier professional soccer dynamics and emerging market positioning.
• Charlotte Independence: Established USL League One club competing in the same league with similar community engagement focus, providing direct on-field and business-model comparability.
• Lexington SC: USL League One club in Lexington, Kentucky — a comparable mid-sized Southeastern market with similar community-focused positioning and lower-tier professional soccer economics.
• Athletic Club Boise: Newer USL League One club with community-focused brand and mid-sized market dynamics comparable to One Knox's positioning in Knoxville.
• Forward Madison FC: USL League One club with a strong supporter culture and community engagement model in a mid-sized Midwest market — directly comparable in scale and approach to One Knox.
• Chattanooga Red Wolves SC: Also a USL League One club based in Tennessee (Chattanooga), making it the closest geographic and competitive peer to One Knox SC with similar market dynamics and league positioning.

Broad incumbents

• Phoenix Rising FC: USL Championship club (one tier above) with strong community engagement model and significant corporate sponsorship base — useful benchmark for the potential promotion pathway from USL League One.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/OneKnoxSC
• YouTubeyoutube.com/@oneknoxsc
• Facebookfacebook.com/OneKnoxSC
• Instagraminstagram.com/oneknoxville
• TikToktiktok.com/@oneknoxsc
• LinkedInlinkedin.com/company/one-knoxville-sc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about One Knoxville SC