North American School

What North American School does

North American School is a privately held Brazilian language school and educational consulting firm founded in 2009 and headquartered in Porto Alegre. The company delivers English instruction across 11 modalities spanning kindergarten through adult professional levels (Market Leader for business English, New Language Leader for academic English, Lifestyle for general English, NorthStar-based ESL), French instruction across 10 modalities from beginner to Master level including TCF/TCFQ preparation and Québec-specific programs, and a 3-year American High School Dual Diploma Plus Program for students aged 13-18 delivered in partnership with Whitmore School (West Virginia). The school operates as an official test center for ACT (Center #874760 since 2015), IELTS (Center BR080 administered by IDP Australia since 2017), and Pearson Vue Test Center Select, and provides educational consulting covering study-abroad placements across 26 countries plus student exchange programs to nine or more countries. The company carries ICEF Quality Seal (Code CCG #1684) since 2022.

The underlying technology centers on Pearson-licensed educational content (Now I Know, Market Leader, New Language Leader, NorthStar, Big Fun) integrated with the Pearson English Portal — an interactive learning management system featuring video clips, audio resources, and automatic grading on teacher-assigned homework — supplemented by BBC video content. Live online classes extend physical campus delivery to remote students for IELTS and private tutoring formats.

The business model combines recurring monthly subscription revenue from group language courses, transaction fees from official test administration (ACT, IELTS, Pearson Vue), professional services fees from educational consulting, and transaction/commission revenue from student exchange arrangements. Customer segments include K-12 children and adolescents (primary), working professionals, university aspirants seeking North American placement, and Canadian immigration candidates (particularly Québec). GTM motion is sales-led and direct-to-consumer through the physical campus, supplemented by event-driven university recruitment visits, cultural events, and ICEF-certified agency partnerships. The company maintains approximately 6 total employees plus 5+ native English-speaking foreign teachers, with no external funding, no parent company, and no disclosed revenue.

Name

North American School

Legal name

North American School

Website

https://northamericanschool.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

North American School is a Porto Alegre-based private Brazilian language school and educational consulting firm offering English and French instruction, an American dual diploma program with Whitmore School, official ACT/IELTS/Pearson Vue test administration, and study-abroad consulting across 26 countries for K-12 students, professionals, and immigration candidates.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAIAEAB

English Language Schools (ESL/EFL)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDAIAEAA

General Language Schools (Multi-Language)

Education/International Education & Study Abroad/Overseas Language Schools & Immersion Programs

SECONDARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAIAHAB

Secondary School Exchange Programs (Academic Year/Semester)

Education/International Education & Study Abroad/Overseas Secondary School Programs (Boarding, Exchange, Summer)

SECONDARYEDAIAIAC

Subject-Specific Short Courses & Academies (e.g., STEM, Business, Arts)

Education/International Education & Study Abroad/International Summer/Winter Schools & Short-Term Academic Programs

Keywords

• Language education
• Test preparation
• Study abroad consulting
• High school diploma
• International education

Headquarters

HQ city

Porto Alegre

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Language Course Instruction: Group and private English and French language courses at multiple levels from kindergarten through adult education
2. Test Administration Fees: Official ACT and IELTS test center generating revenue from exam administration fees
3. Educational Consulting: Higher education consulting for students seeking undergraduate, graduate, and doctorate programs abroad
4. Student Exchange Programs: Arrangement of student exchanges to Australia, Canada, USA, France, UK, and other countries

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

North American School is a private language school in Porto Alegre, Brazil that delivers English and French instruction across multiple age groups and proficiency levels, American High School Dual Diploma program, standardized test preparation and official test administration (ACT, IELTS, Pearson Vue), and educational consulting for international study placement across 26 countries. The school also arranges student exchange programs in 9 countries and runs University Experience campus-visit programs for North American universities.

Product overview

North American School is a multi-product language and educational services company operating as a unified portfolio of complementary offerings rather than a single platform. Its core products are organized into two primary language streams — English (11 modalities spanning Kindergarten through ESL and professional courses) and French (10 modalities from beginner to Master level) — supported by an American High School Dual Diploma program. These are complemented by standardized test preparation (IELTS, TOEFL, ACT, SAT), educational consulting for studying abroad across 26 countries, and international student exchange programs across 9 countries. Strategic partnerships include Ignite Achievers/University of Michigan (STEM research), Instituto Politécnico de Bragança (Portugal pathway), and Whitmore School (US high school diploma). The school also operates as an official test center for ACT, IELTS (IDP/British Council), and Pearson Vue. All products are delivered in-person at its Porto Alegre campus, supplemented by online components and live tutoring.

Differentiator

Problem solved

Functional benefit

Brands

• NAS4U – Private Classes: Customized exclusive English language course with native or bilingual teachers, from elementary to advanced level including IELTS and TOEFL preparation.
• NAS4U
• Consultoria Educacional
• NAS Pour Toi – Cours Privés
• University Experience

Products and services

• English Language Program (Inglês) Comprehensive English program with 11 modalities: Kindergarten, Elementary School, Junior High School, Continuing Education, Lifestyle, Market Leader, New Language Leader, IELTS Preparation, TOEFL Preparation, NAS4U Private Classes, and ESL Program. Covers ages 4 through adult using Pearson and Cambridge curricula with native and bilingual instructors.
• French Language Program (Français) French program with 10 modalities: Language Levels, Débutant, Élémentaire, Pré-Intermédiaire, Intermédiaire, Avancée, Master, TCF Preparation, La Conquête du Québec, and NAS Pour Toi Private Classes. Covers A1 through C1 proficiency levels with focus on Canadian immigration preparation.
• Dual Diploma Plus Program (American High School Diploma) 3-year American high school diploma program in partnership with Whitmore School, allowing Brazilian students aged 13-18 to earn both Brazilian and American diplomas simultaneously. Taught by native English-speaking teachers with 14 weekly 45-minute periods. Graduates exempt from IELTS/TOEFL at most universities and diploma is valid for US visa acquisition.
• ACT Official Test Center Official ACT test administration (International Test Center #874760) for American College Testing exams used in US and Canadian university admissions, available in computer-based format.
• IELTS Official Test Centre Official IELTS test administration (Centre BR080) certified by IDP Australia for English proficiency certification, offering both Academic and General Training modules.
• Pearson Vue Test Center Select Authorized Pearson Vue Test Center Select venue for computer-based professional and academic certification examinations including PTE in Porto Alegre.
• IELTS Preparation Course IELTS exam preparation using official Cambridge materials, delivered in private or duo format, in-person or live online, with instructors experienced in proficiency exam preparation.
• TOEFL Preparation Course TOEFL iBT TEST preparation course for intermediate and advanced students covering all four skills (Listening, Speaking, Reading, Writing) and all question types found on the TOEFL iBT.
• ACT Test Preparation Preparation for the ACT standardized test (scores 1-36) covering English, Mathematics, Reading, Science, and optional Writing, with question formats and strategies tailored to ACT exam requirements.
• SAT Test Preparation

Quantifiable outcome

• Students admitted to top universities including Harvard, MIT, Yale, Princeton, Stanford, UCLA, McGill, University of Toronto, and University of British Columbia
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Whitmore SchoolcoreStrategic or Co-development PartnerPartnership with Whitmore School (Morgantown, West Virginia, USA) for American High School Diploma program. Students complete Brazilian and American high school simultaneously. Whitmore is nationally accredited by AdvanceEd and regionally by NCA-CASI.
• Instituto Politécnico de Bragança (IPB)minorStrategic or Co-development PartnerPartnership allowing NAS students with GPA above 3.0 and ACT or ENEM scores direct admission to IPB in Portugal, one of Europe's top higher education institutions with very low tuition costs.
• Ignite Achievers / University of MichigancoreStrategic or Co-development PartnerOfficial partnership to offer Ignite@Michigan summer program for high school students. NAS authorized to recruit and support students from Brazil and South America for STEM research experience at U-M Ann Arbor campus.
• IDP Australia (IELTS)coreStrategic or Co-development PartnerOfficial IELTS test center partnership with IDP Australia for test administration in Rio Grande do Sul. NAS serves as official test center BR080.
• LCI Education (Canada)coreChannel Partner/ Reseller/ DistributorPartnership with LCI Education network for college pathways in Canada. Partners include schools in Montreal, Vancouver, and Toronto.
• OHC - Oxford House CollegecoreChannel Partner/ Reseller/ DistributorLanguage school partner with locations in USA (Boston, New York, Miami), Canada (Toronto, Vancouver, Calgary), and Australia (Sydney, Melbourne, Brisbane, Cairns, Gold Coast).
• Accord ISS Language Schools (UK)minorChannel Partner/ Reseller/ DistributorSummer language schools in UK including Eastbourne (Moira House), Kent (Bethany Centre), Lancashire (Rossall School), Durham (Barnard Castle), and Manchester.
• Centre International D'AntibesminorChannel Partner/ Reseller/ DistributorFrench language school partner in Antibes on the French Riviera, offering programs for adults and young learners.
• Accord Ecole de Langues (France)minorChannel Partner/ Reseller/ DistributorParis-based language school partner for French exchange programs with summer and regular programs.
• Fusion English (Australia)minorChannel Partner/ Reseller/ DistributorMelbourne-based English language school offering General English, EAP, IELTS Preparation, and Business English courses.
• Indiana Purdue UniversityminorStrategic or Co-development PartnerUniversity visit partnership with international student recruitment coordinators presenting scholarship programs to NAS students.
• University of MinnesotaminorStrategic or Co-development PartnerUniversity visit partnership with Aimee Thostenson presenting international programs and scholarships to NAS students.
• University of CalgaryminorStrategic or Co-development PartnerCanadian university partner with English as second language programs; multiple NAS alumni admitted.
• ALI MontrealminorChannel Partner/ Reseller/ DistributorMontreal-based language school offering English and French courses for international students.
• BLI MontrealminorChannel Partner/ Reseller/ DistributorMontreal-based language school for English and French instruction with locations in Quebec City.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cultura Inglesa: Long-established Brazilian English language school institution with physical campuses, certified instructors, and test-preparation offerings. Closely matches NAS's physical-classroom, multi-modality English instruction model in Brazil.
• CCAA: Brazilian language school chain with strong emphasis on French and English instruction. Directly comparable given NAS's parallel focus on French (especially for Canadian/Québec immigration pathways).
• CNA Idiomas: One of Brazil's largest English and Spanish language school franchises with hundreds of units nationwide. Directly comparable as a domestic Brazilian language school competing for the same student base in Porto Alegre and across Brazil.
• Wizard (by Pearson): Major Brazilian language school franchise with nationwide footprint, backed by Pearson. Comparable as a franchise-based English/Spanish language school serving Brazilian families and adults — directly overlapping NAS's customer segments.
• International House São Paulo: Brazilian branch of the global International House network of language schools. Comparable as a premium in-person English school with international accreditation, teacher training, and standardized testing orientation.
• Wise Up: Brazilian English language school chain with a strong physical presence and standardized curriculum. Comparable as a direct competitor in the Brazilian in-person English language instruction market.
• Fisk Centro de Ensino: Brazilian language and K-12 tutoring franchise with national footprint. Comparable as a broad-based language and supplemental education provider serving similar Brazilian family and student segments.
• Aliança Francesa (Brazil): Official French language and cultural institution in Brazil offering courses from beginner to advanced levels and certification exam prep. Directly comparable for NAS's French programs including TCF/TCFQ preparation for Québec immigration.

Broad incumbents

• Kaplan International Languages: Global language school operator with broad international footprint, including pathway programs to universities abroad. Comparable as a larger incumbent offering English language instruction plus study-abroad pathways that overlap with NAS's exchange and consulting business.

Regional players

• STUDIES International: Brazilian study-abroad and international education consultancy helping students apply to universities abroad. Comparable to NAS's educational consulting arm, though primarily focused on application support rather than in-person language instruction.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/naschoolpoa
• YouTubeyoutube.com/channel/UCOoyf4WKNkA0h00rBIWHTtA
• Facebookfacebook.com/NASPOA
• Instagraminstagram.com/n.a.school
• LinkedInlinkedin.com/company/north-american-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North American School