North Harbour Hyundai

What North Harbour Hyundai does

North Harbour Hyundai is an authorised Hyundai car dealership operating a single retail showroom at 175b Wairau Road in Auckland's North Shore, New Zealand. The business sells new Hyundai passenger vehicles, SUVs, and commercial vehicles alongside pre-owned cars sourced through trade-ins and wholesale acquisition. It is part of the Ingham North Harbour automotive group and has served North Shore customers for over 21 years since establishment in 2004; in 2025 the parent group added Renault and Isuzu franchises to the same site, making it a multi-brand outlet.

The business operates four revenue streams. New vehicle sales span Hyundai models from the Kona (from NZ$42,990) through the Santa Fe, Staria, and Palisade up to the IONIQ 5 N performance EV at NZ$149,990. Used vehicle sales are stocked and sold through the same facility. Authorised service and parts cover warrant of fitness inspections, tyre and air-conditioning work, and genuine-parts replacements. Finance and insurance revenue is generated through commission on third-party financing, extended warranties, and insurance product attach, with a 0% finance / 0 deposit promotion currently offered on hybrid models.

The dealership is led by Dealer Principal Nic Tsimas with a small team of approximately six employees, including a General Sales Manager (Ryno Hattingh), Service Manager (Alex Crowe), and F&I Business Manager (Antoinette Hutton). Customer acquisition is direct-to-consumer via the physical showroom, the group's inghamdriven.nz website, promotional specials, and word-of-mouth. The business carries no proprietary technology platform, has no disclosed financial figures, and is privately held under the Ingham North Harbour corporate structure.

Name

North Harbour Hyundai

Legal name

Ingham North Harbour

Website

https://northharbourhyundai.co.nz

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

North Harbour Hyundai is an authorised Hyundai car dealership on Auckland's North Shore, selling new and used vehicles, authorised servicing, parts, and finance and insurance products to individual consumers and families.

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Hyundai vehicles including passenger cars, SUVs, and hybrids. Revenue is generated on a per-transaction basis with prices ranging from approximately $42,990 to $149,990 depending on model and specifications.
2. Used Vehicle Sales: Sale of pre-owned vehicles across multiple brands. Used vehicles are sourced through trade-ins and wholesale acquisitions, inspected, and resold to consumers.
3. Service and Parts: Vehicle servicing, maintenance, warrant of fitness (WOF) inspections, tyre repairs, and air conditioning services. Parts and accessories sales accompany service operations.
4. Finance and Insurance Products: Arrangement of vehicle financing through financial partners, sale of extended warranties, and provision of insurance products. Revenue generated through commissions and fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

North Harbour Hyundai is an authorised Hyundai car dealership on Auckland's North Shore that sells new Hyundai vehicles (passenger cars, SUVs, hybrids, EVs, and N-performance models), pre-owned vehicles across multiple brands, and provides vehicle servicing, warrant of fitness inspections, tyre repairs, air conditioning services, genuine parts, and finance and insurance products to support vehicle purchases. The dealership operates a physical showroom on Wairau Road in Wairau Valley and an online vehicle listing and booking platform.

Product overview

North Harbour Hyundai operates as an authorised Hyundai car dealership offering a comprehensive automotive retail experience. The core offering consists of new and used vehicle sales across multiple Hyundai models (Palisade, i20 N, IONIQ 5, IONIQ 5 N, Kona, Santa Fe, Staria, Tucson), complemented by vehicle finance, insurance, and authorised service/maintenance modules. The product portfolio includes high-performance N-brand variants (i20 N, IONIQ 5 N), hybrid models (Kona Hybrid, Staria Hybrid, Santa Fe Hybrid), electric vehicles (IONIQ 5, IONIQ 5 N), and standard petrol variants. The dealer also offers used vehicles, extended warranties, and trade-in valuation services as part of the customer experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Hyundai Palisade Full-size SUV offering commanding presence, connected technology, and luxury features. Available to individual consumers and families seeking a large Hyundai SUV.
• Hyundai i20 N Compact performance hatchback from Hyundai's N performance brand, starting from $53,990, targeting driving enthusiasts.
• Hyundai IONIQ 5 N High-performance electric SUV with Hyundai N brand performance tuning, priced at $149,990, targeting performance-oriented EV buyers.
• Hyundai IONIQ 5 Series II Updated electric vehicle with enhanced features and technology, targeting consumers seeking a mid-size electric SUV.
• Hyundai Kona Compact SUV in standard petrol variant, starting from $42,990, targeting buyers seeking a subcompact crossover.
• Hyundai Kona Hybrid Hybrid compact SUV offering fuel efficiency through a petrol-electric powertrain for buyers seeking lower running costs.
• Hyundai Santa Fe Mid-size SUV featuring clever design and high technology with a full complement of Hyundai SmartSense safety technology, starting from $69,990.
• Hyundai Santa Fe Hybrid Hybrid version of the Santa Fe SUV offering enhanced fuel efficiency for buyers wanting a mid-size SUV with lower running costs.
• Hyundai Staria MPV/van with futuristic design and exceptional space, starting from $58,990, for families or commercial buyers needing passenger capacity.
• Hyundai Staria Hybrid Hybrid version of the Staria MPV with futuristic design, exceptional space, and impressive hybrid efficiency, priced from $64,990.
• Used Vehicles Pre-owned Hyundai vehicles (and other brands) sourced through trade-ins and wholesale acquisitions, inspected in the authorised service centre, and resold to consumers seeking more affordable options.
• Finance & Insurance Services Finance and insurance solutions for vehicle purchases, including financing arrangements, trade-in valuations, finance applications, insurance products, and Ingham Extended Warranty protection. Includes 0% finance on hybrid models with 0 deposit.
• Vehicle Servicing & Parts Authorised service centre providing vehicle maintenance, Warrant of Fitness (WOF) inspections, tyre repairs, air conditioning services, and genuine Hyundai parts and accessories for Hyundai owners and other-brand customers.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hyundai New ZealandcoreChannel Partner/ Reseller/ DistributorAuthorised Hyundai dealership representing the Hyundai brand in Auckland North Shore. The dealership holds exclusive rights to sell, service, and support new Hyundai vehicles in their territory, accessing manufacturer support, genuine parts supply, technical training, warranty coverage, and marketing resources.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Regional players

• Armstrong Motor Group: A New Zealand multi-brand automotive dealer group operating across multiple North and South Island cities; comparable as an authorised franchised dealer with full sales-service-parts operations similar in scope to North Harbour Hyundai.
• Archibald Motor Group: A multi-brand dealer group across New Zealand, with a strong presence in regions outside Auckland; comparable as a multi-franchise authorised retailer with similar business model of new/used sales plus parts and service.
• Brady Motor Group: A New Zealand multi-brand dealer group based outside Auckland but operating similar volume and commercial vehicle franchises; comparable as an authorised franchised new and used vehicle retailer with service operations.

Broad incumbents

• Ebbett Group: A New Zealand-wide multi-brand automotive dealer group with a mix of volume and premium franchises and significant service operations; comparable as a multi-rooftop authorised dealer operating dedicated parts/service alongside vehicle sales.
• Turners Automotive Group: New Zealand's largest used vehicle retailer with finance and insurance operations; comparable in business model mix (used vehicle sales + F&I revenue) and competes directly for the same North Shore customer financing funnel.
• Giltrap Group: One of New Zealand's largest multi-brand automotive retail groups with franchises across Volkswagen, Audi, and other premium brands; comparable as a multi-site, multi-brand dealer competitor targeting similar North Shore/Auckland consumer demand.
• Continental Cars New Zealand: A long-established New Zealand multi-brand automotive retail group operating premium franchises (including Hyundai-aligned marques and competitors such as BMW, MINI, and Ferrari); comparable as a multi-rooftop authorised dealer group targeting similar Auckland consumer segments.

Direct peers

• Botany Hyundai: An authorised Hyundai dealership serving East Auckland; directly comparable as a Hyundai franchise competitor offering overlapping model lineup and access to the same OEM-backed service network.
• Manukau Hyundai: A sister authorised Hyundai dealership in South Auckland operated under the Ingham umbrella; directly comparable authorised Hyundai franchise with overlapping manufacturer support structure and similar product range.

Others

• Wairau Valley Auto Services: An independent multi-brand service and repair operator located in the same Wairau Valley trade district; relevant as a local aftermarket service alternative that competes for the dealership's service and parts revenue stream.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/north-harbour-hyundai

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Harbour Hyundai