North Kirra SLSC

What North Kirra SLSC does

North Kirra SLSC is a community-based nonprofit surf life saving organization founded in 1949 and headquartered on the beachfront at Pacific Parade (end of Lang Street), North Kirra, Queensland, Australia (ABN 89 799 749 060). It operates a volunteer surf lifesaving program with patrols every Saturday, Sunday, and public holiday from 20 September 2025 through 4 May 2026, complemented by a Nippers youth program for children aged 5-14 (Sunday mornings on North Kirra Beach) and a Senior Members program requiring bronze medallion certification. The club has over 350 members and was awarded Point Danger Branch Patrol Club of the Year and Youth Development Club of the Year for 2024/2025.

The commercial arm, branded as the North Kirra Surf Life Saving Supporters Club, runs hospitality operations from the same venue: NK Kitchen (full-service restaurant open for lunch and dinner Monday-Friday with all-day dining on weekends), NK Cafe (beachside cafe open 7 days from 6am serving Blackboard Coffee, smoothies, and snacks), an 11-machine gaming floor (Dragon Link, Lightning Link, Dragon Train, plus Keno), and the Beachfront Deck function venue for weddings, corporate events, wakes, and reunions. Membership is sold via a rewards-based subscription program currently running a promotional $5/1-year and $25/3-year offer through 2026-2028, with members earning points on F&B, receiving birthday meals, and accessing Friday members draws and Happy Hour pricing. Weekly events (Tuesday trivia, Friday raffles, weekend live music from 2pm) drive recurring foot traffic.

The revenue model is multi-stream but entirely venue-based: transaction-fee F&B and gaming sales, subscription membership fees, function hire (with minimum food spend requirements), and weekly raffles whose proceeds support the surf lifesaving operations. Distribution is exclusively direct-to-consumer through the single beachfront site, with marketing conducted via Instagram (@nkcafe41), the website (northkirra.com.au), and community programming. Sponsorship support comes from the QLD Government, City of Gold Coast, Pacific Petroleum, Resinc Solar, Coastal Fresh, and other local businesses. The organization is privately held (not publicly traded) and operates with a small team of 6 employees.

Name

North Kirra SLSC

Legal name

North Kirra Surf Life Saving Club

Website

https://northkirra.com.au

Company type

Private

Founded year

1949

Operating status

Operating

Headcount range

1–10 employees

Short description

North Kirra SLSC is a community nonprofit surf lifesaving club founded in 1949 in North Kirra, Queensland, operating volunteer beach patrols, a Nippers youth program, and a Supporters Club hospitality venue with NK Kitchen restaurant, NK Cafe, gaming, and function hire.

Ownership category

akta.pro rank

Headquarters

HQ city

North Kirra

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Food and Beverage Sales: Revenue from NK Kitchen restaurant (lunch and dinner service) and NK Cafe (coffee, drinks, snacks, ice creams). Cafe opens 7 days from 6am. Kitchen serves lunch 11:30am-2:30pm Mon-Fri, dinner 5:30pm-8pm Mon-Fri, and all-day dining on weekends.
2. Gaming Revenue: Revenue from 11 gaming machines including Dragon Link, Lightning Link, and Dragon Train slots, plus Keno and vending machines.
3. Membership Fees: Annual and multi-year membership subscriptions with promotional pricing. Current promo: 1 Year $5 (through 30 Sept 2026), 3 Years $25 (through 30 Sept 2028). Membership provides access to rewards points, birthday meals, members draws, and Happy Hour pricing.
4. Function and Event Hire: Revenue from hiring out function facilities including the Beachfront Deck for weddings, birthdays, engagements, wakes, corporate events, and reunions. Minimum spend requirements on food apply with complimentary venue hire when minimums are met.
5. Raffles and Entertainment: Weekly raffles (meat and seafood) every Friday with proceeds supporting NK Surf Lifesaving Club. Weekend entertainment with live music on Saturday and Sunday from 2pm.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

North Kirra SLSC is a community surf life saving organization operating a Supporters Club that provides beachfront hospitality through NK Kitchen restaurant, NK Cafe, gaming facilities, and function/event spaces, alongside a volunteer Surf Life Saving Club that runs beach patrols and Nippers and Senior Members education programs. It sells annual and multi-year memberships, food and beverage, venue hire, and gaming services, with proceeds supporting lifesaving operations.

Product overview

North Kirra SLSC operates as a community surf life saving club with two interconnected divisions: a Surf Life Saving Club providing volunteer beach patrol services and youth/adult lifesaving programs (Nippers and Senior Members), and a Supporters Club offering hospitality services including NK Kitchen restaurant, NK Cafe coffee shop, Beachfront Deck function venue, gaming facilities, and a membership rewards program. The club also hosts regular entertainment events including live music, trivia nights, and raffles.

Differentiator

Problem solved

Functional benefit

Brands

• NK Kitchen: Restaurant and dining facilities serving lunch, dinner and all-day dining on weekends
• NK Cafe

Products and services

• NK Kitchen Full-service beachside restaurant at North Kirra SLSC offering lunch Monday to Friday (11:30am-2:30pm), dinner Monday to Friday (5:30pm-8pm), and all-day dining on weekends (Saturday 11:30am-8pm, Sunday 11:30am-7:30pm). Features weekly food specials such as Chef's Curry on Monday ($24), Pot & Parmy on Tuesday ($26), Member Mania (20% off mains) on Wednesday, and Rump Steak on Thursday ($26). Coffee and cakes are served daily from 11am (10am Fridays).
• NK Cafe Downstairs beachside cafe at North Kirra SLSC open 7 days from 6am (including Good Friday). Serves takeaway Blackboard Coffee, cold drinks, milkshakes, smoothies, iced drinks, toasties, ice-creams, and fresh sweet treats including products from edBaker and Sourdough Crumpet Co.
• Beachfront Deck Functions Beachfront function venue at North Kirra SLSC available for weddings, birthdays, engagements, wakes, corporate events, family reunions, and life celebrations. Catering options include cocktail, buffet, and set menu formats. Minimum spend requirements on food apply, with complimentary venue hire when minimums are met. Mid-week dates offer the best opportunity to secure a space.
• Supporters Club Membership Program Tiered membership program for individuals 18+ at North Kirra SLSC Supporters Club. Options include 1-Year membership at $5 promotional (through 30 September 2026) and 3-Year membership at $25 promotional (through 30 September 2028) including a bonus $10 venue voucher. Benefits include rewards points on food and beverage purchases, free birthday meal in birthday month, weekly and monthly members draws eligibility, Happy Hour pricing at the Bar Monday to Thursday, access to member-only promotions, and random prizes on sign-in.
• Gaming Room On-site gaming facility at North Kirra SLSC featuring 11 gaming machines including 3 x Dragon Link, 4 x Lightning Link, and 2 x Dragon Train, plus Keno, an ATM, and a snack vending machine.
• Surf Life Saving Patrol Services Volunteer beach patrol services at North Kirra Beach conducted every Saturday, Sunday, and Public Holiday from 20 September 2025 through 4 May 2026 (hours 8am-5pm, extended to 7am-6pm during school holidays). Drawn from a membership base of over 350 senior lifesavers and Nippers.
• Nippers Youth Program Youth surf education and training program at North Kirra SLSC for children aged 5-14. The 'Flippers' program runs for ages 5-6, and from age 7 participants become competitive Nippers eligible for local surf carnivals and progression to state and Australian championships. Sessions run Sunday mornings 8:45am-11:30am on North Kirra Beach.
• Senior Members Lifesaving Program Volunteer lifesaving membership program at North Kirra SLSC where senior members conduct beach patrols. Members are required to hold bronze medallion certification and may participate in surf carnivals including Queensland State Champs and Australian Championships. Many nipper parents have obtained bronze certification to assist with patrols.
• Weekly Events and Entertainment Program Recurring entertainment programming at North Kirra SLSC including weekly meat and seafood raffles every Friday, members draws every Friday, Tappa's Trivia every Tuesday, and live music every Saturday and Sunday from 2pm, plus seasonal events throughout the year.

Quantifiable outcome

• 350+ members served

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Haymans Electrical CapalabaminorOthersElectrical supply store located at 97-99 Redland Bay Road, Capalaba QLD 4157. Phone: (07) 3245 5611. Listed as a sponsor of North Kirra SLSC.
• The Butch's ShopminorOthersLocal preferred fresh meat supplier for both the Bistro and weekly meat raffles. Located in Murwillumbah. Phone: 0401 572 136.
• QLD GovernmentcoreOthersProud sponsor of the North Kirra Surf Lifesaving Club. Provides government support for surf lifesaving operations and community safety initiatives.
• Pacific PetroleumminorOthersMajor distributor of Mobil fuels and importer/marketer of ConocoPhillips lubricants. Founded by Ivan Hollows at Wandoan, Central Queensland in 1969. Major sponsor of the club.
• City of Gold CoastcoreOthersProud sponsor of the North Kirra Surf Lifesaving Club. Provides local government support for surf lifesaving operations and community beach safety.
• Coastal FreshminorOthersPreferred fresh fruit and vegetables supplier for NK Kitchen. Phone: (07) 5593 6023. Provides produce for the restaurant and cafe operations.
• Resinc SolarminorStrategic or Co-development PartnerNorth Kirra SLSC's Solar Sponsor. RESINC Solar provides high quality solar and battery solutions to homes, businesses and community organisations. As a Social Enterprise, they contribute a portion of revenues directly back into socially beneficial projects, like supporting Surf Club Solar Programs.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Tweed Heads & Coolangatta RSL: Adjacent community services club with restaurant, gaming, and function facilities serving the same southern Gold Coast / Tweed market. Operates a broader community-services mandate but competes directly for hospitality spend.

Direct peers

• Coolangatta Surf Life Saving Club: Adjacent southern Gold Coast / Tweed surf club with the same lifeguarding-plus-hospitality operating structure. Direct overlap in geography, member base, and function/event market.
• Surfers Paradise Surf Life Saving Club: Iconic Gold Coast surf club operating lifeguarding, nippers, and beachfront hospitality. Similar member-driven, dual-mandate operating structure in the same regional market.
• Southport Surf Life Saving Club: Gold Coast surf club with on-site restaurant, bar, gaming, and function/event facilities. Closely comparable operating model combining volunteer lifeguarding with commercial hospitality.
• Burleigh Heads Surf Life Saving Club: Gold Coast surf club with combined volunteer patrol, nipper program, and on-site hospitality (restaurant/bar/function facilities). Operates the same community-club-with-commercial-amenity model.
• Palm Beach Surf Life Saving Club: Nearby northern Gold Coast surf club operating volunteer patrols alongside a hospitality venue. Overlaps with North Kirra on member geography and beachside dining market.
• Currumbin Vikings Surf Life Saving Club: Southern Gold Coast surf club with full hospitality venue (Vikings restaurant and bar), gaming, and function hire. Competes for the same southern Gold Coast family demographic.
• Mooloolaba Surf Life Saving Club: Sunshine Coast surf club with restaurant, bar, gaming, and function facilities underpinning a volunteer lifeguarding mission. Highly comparable dual-mandate operating model in a neighbouring Queensland region.
• Kirra Surf Life Saving Club: Neighbouring Gold Coast surf lifesaving club on the same stretch of beach. Operates an analogous membership + hospitality + volunteer lifeguarding model and competes directly for North Kirra visitors and members.
• Noosa Heads Surf Life Saving Club: Queensland surf club combining volunteer patrols with on-site restaurant and event facilities. Comparable dual-mandate model in a premium beachfront tourism market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/nkcafe41
• LinkedInlinkedin.com/company/north-kirra-slsc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Kirra SLSC