Northland Plastic Surgery Ltd

What Northland Plastic Surgery Ltd does

Northland Plastic Surgery Ltd (legal entity Northland Plastic Surgery 2022 Ltd) is a privately held New Zealand plastic and reconstructive surgery practice headquartered at 4 Vinery Lane, Whangārei, with a satellite clinic at Rodney Surgical Centre in Warkworth. Founded in 1989 by David Crabb, the practice is now led by principal surgeon Chris Powell, who assumed the role in 2022 after a 12-month handover. It serves patients across the Northland region through four service lines: cosmetic surgery (facelifts, rhinoplasty, blepharoplasty, abdominoplasty, liposuction, scar revision), hand and wrist surgery (carpal tunnel release, Dupuytren's, wrist arthroscopy, fracture fixation), breast surgery (reduction, augmentation via lipomodelling fat transfer, implant removal, reconstruction), and skin cancer treatment and reconstructive surgery. The practice is distinguished by specialist expertise in lipomodelling (a micro-fat grafting breast augmentation technique with a 65-80% fat survival rate) and fellowship-trained hand surgery unavailable elsewhere in the region.

The business operates a fee-for-service professional services model, generating revenue from private self-pay patients, Southern Cross Health Insurance reimbursements, and Accident Compensation Corporation (ACC) claims for accident-related hand and wrist surgery. Pricing is quote-based and not publicly disclosed, with surgeon fees itemised separately from hospital and anaesthetist charges. Patient acquisition relies on a consultation-based sales motion (in-person or free Zoom assessments for out-of-town patients), GP referrals, insurance and ACC channels, and a modest digital presence via website, Instagram, and LinkedIn. Surgical procedures are performed at the Whangarei clinic's on-site theatre for minor work and at Kensington Hospital for major procedures (facelifts, abdominoplasty), with the Warkworth satellite extending reach into the Rodney District.

Operating alongside the private practice, Chris Powell concurrently holds a consultant plastic surgeon post at Whangarei Base Hospital in the public sector, an arrangement that supports cross-referral flow between the public and private systems. The practice functions with a small team (principal surgeon, practice manager, general manager, theatre nurse) and has no disclosed funding, external investors, subsidiaries, patents, or AI/technology platforms.

Name

Northland Plastic Surgery Ltd

Legal name

Northland Plastic Surgery 2022 Ltd

Website

https://northlandplasticsurgery.co.nz

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Plastic and Reconstructive Surgery Services

NAICS

Freestanding Ambulatory Surgical and Emergency Centers (621493)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industry

Mohs Surgery & Skin Cancer (Dermatologic Oncology) (HLAKACAD)

Keywords

• Plastic surgery services
• Cosmetic surgery procedures
• Reconstructive surgery
• Hand wrist surgery
• Breast surgery specialists

Headquarters

HQ city

Whangārei

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Surgical Procedures: Fee-for-service surgical procedures including cosmetic surgery, reconstructive surgery, hand and wrist surgery, breast surgery, and skin cancer treatment. Revenue generated through private payments, medical insurance claims (Southern Cross and other insurers), and ACC claims.
2. Consultation Services: Initial consultations are charged; subsequent pre-operative consultations pertaining to surgery are not charged. Free Zoom assessments available for out-of-town patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Northland Plastic Surgery Ltd is a private plastic and reconstructive surgery practice based in Whangarei, New Zealand, offering cosmetic surgery, hand and wrist surgery, breast surgery, and skin cancer and skin surgery services. The practice operates from a main clinic in Whangarei with satellite clinics in Kaitaia and Dargaville, and performs procedures at private surgical hospitals in the region.

Product overview

Northland Plastic Surgery Ltd is a private plastic and reconstructive surgery clinic established in 1989, offering a comprehensive range of surgical services through four main categories: Cosmetic Surgery (including facelifts, rhinoplasty, blepharoplasty, abdominoplasty, liposuction, and lipomodelling), Hand and Wrist Surgery (including carpal tunnel release, Dupuytren's surgery, wrist arthroscopy, and fracture fixation), Breast Surgery (including breast augmentation with fat transfer/lipomodelling, breast reduction, mastopexy, breast reconstruction, and implant removal), and Skin Cancer and Skin Surgery (including skin checks, cancer removal, and complex reconstruction). The practice operates from its main location at 4 Vinery Lane, Whangarei, with a satellite clinic at Rodney Surgical Centre in Warkworth. Services are available to privately funded patients, ACC claimants, and patients with medical insurance such as Southern Cross.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Surgery Aesthetic and cosmetic surgical procedures covering facelift, nose reshaping (rhinoplasty), eyelid surgery, brow lift, ear surgery, neck lift, body contouring, tummy tuck, arm lift, thigh lift, labiaplasty, and liposuction for adult patients seeking elective cosmetic improvements.
• Hand and Wrist Surgery Specialised surgical treatment of hand and wrist conditions including carpal tunnel syndrome, Dupuytren's contracture, ganglion cysts, and hand fracture repair for patients with traumatic injuries, chronic conditions, or nerve compression syndromes.
• Breast Surgery Breast surgery covering breast augmentation, breast reduction, breast lift, breast asymmetry correction, gynaecomastia surgery, and breast reconstruction for patients with congenital asymmetry, post-mastectomy needs, or aesthetic concerns.
• Skin Cancer and Skin Surgery Surgical excision and reconstruction of skin lesions, lipomas, and skin cancers, including scar management and revision, for patients referred with suspected or confirmed skin cancers.
• Lipomodelling (Fat Grafting) Lipomodelling (fat grafting) technique offered by the principal surgeon, used as a stand-alone reconstructive or contouring procedure and in conjunction with other surgical procedures.

Quantifiable outcome

• 65%-80% fat survival rate in lipomodelling procedures
• +2 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Southern Cross Healthcare GroupcoreChannel Partner/ Reseller/ DistributorNorthland Plastic Surgery is an affiliate/accredited provider for Southern Cross health insurance. This allows patients with Southern Cross coverage to access plastic surgery services with insurance reimbursement. The partnership provides access to insured patient market.
• Rodney Surgical CentreminorImplementation/ SI/ Consulting PartnerPartnership arrangement for conducting surgeries at Rodney Surgical Centre facility in Warkworth. Located at 77 Morrison Drive, Rodney District, with separate contact details and administration.
• Kensington HospitalcoreImplementation/ SI/ Consulting PartnerMajor surgical procedures including facelifts and abdominoplasty are performed at Kensington Hospital in Whangarei. Patients are generally hospitalized for one day following surgery at this facility.
• Nova MedicalminorOthersNova Medical is listed as a partner/healthcare organization on the website footer, indicating a referral or collaborative relationship in the healthcare sector.
• Whangarei Base HospitalcoreStrategic or Co-development PartnerChris Powell holds a consultant plastic surgeon post at Whangarei Base Hospital in the public sector. This position allows him to serve the public health system while maintaining his private practice at Northland Plastic Surgery.

Scale indicators3 records

Recent moves1 record

Expansion highlights6 records

Broad incumbents

• Sk:n Clinics: UK chain of specialist skin and cosmetic clinics offering aesthetic treatments, skin cancer screening, and cosmetic procedures. Comparable business model to NPS as a multi-service private cosmetic clinic, though operating in a larger market.
• Transform Hospital Group: UK private cosmetic surgery provider with multi-clinic footprint offering cosmetic and reconstructive surgery. Comparable as a broader private-pay cosmetic surgery operator at larger scale.
• Stoke Mandeville Hospital (Plastic Surgery Department): Large UK NHS plastic surgery department where Chris Powell trained. Comparable as a broader-incumbent plastic surgery provider, though hospital-based rather than private practice.

Direct peers

• Laser Clinics New Zealand: NZ operations of a global cosmetic clinic chain offering skin treatments, injectables, and laser services. Comparable as a multi-location private-pay cosmetic provider in the same market.
• Caci: NZ franchise clinic chain specializing in cosmetic skin treatments and aesthetic services. Comparable as a private-pay, multi-location NZ clinic addressing cosmetic patient demand, though focused on non-surgical services.
• The Cosmetic Clinic: New Zealand's largest network of cosmetic clinic clinics offering injectables, laser, and skin treatments. Comparable as a multi-location NZ private-pay cosmetic provider addressing the same consumer demographic.
• MoleMap: NZ specialist skin cancer screening and surveillance provider. Overlaps directly with NPS's skin cancer and skin surgery service line and serves a similar patient demographic in NZ.
• Skin Institute: New Zealand multi-site chain offering cosmetic injectables, skin cancer treatment, and aesthetic procedures. Comparable as a multi-service private cosmetic/dermatologic clinic operating across NZ, overlapping with NPS's skin cancer, cosmetic, and breast offerings.

Others

• Rodney Surgical Centre: Partner facility where NPS performs surgeries. Comparable as an adjacent enabling infrastructure provider in the same regional surgical ecosystem.

Regional players

• Nova Medical (NZ): NZ healthcare partner referenced on NPS's website. Comparable as a regional NZ private healthcare provider with overlapping patient populations in Northland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/northland-plastic-surgery
• Instagraminstagram.com/chrispowell_plasticsurgeon/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northland Plastic Surgery Ltd