Northshore Insurance

What Northshore Insurance does

Northshore Insurance Agency LLC is a privately held, independent insurance agency founded in 1970 and headquartered at 2340 West Grandview Blvd, Suite 3, Erie, Pennsylvania. The firm operates a traditional sales-led distribution model — licensed agents provide in-person consultations at the Erie office, phone-based service, and online quote request handling — serving individual consumers, families, and small-to-medium businesses across Pennsylvania. Its go-to-market emphasizes local presence, multi-carrier comparison, and personalized policy guidance rather than proprietary digital platforms.

The agency places and services policies across four product verticals: personal insurance (auto, homeowners, motorcycle, ATV, boat, condo, renters, flood, umbrella, valuable items, and others), commercial insurance (commercial property, general liability, workers' compensation, cyber liability, EPLI, D&O, and industry-specific packages), life insurance (term, whole, universal, final expense, fixed annuities, mortgage protection), and Medicare (Parts A-D and Medigap). It does not build proprietary technology; products are quoted and serviced via agent-led workflows supported by a website, an insurance blog, a Facebook page, and online support forms.

Revenue is generated entirely through commissions paid by carrier partners — Erie Insurance (primary), Millville Mutual Insurance, The Progressive Corporation, Foremost Insurance, Burns & Wilcox, and Plymouth Rock Assurance — on policies placed and renewed. Pricing is individually quote-based rather than tiered, billing is monthly, and revenue figures are not publicly disclosed. The team includes a Principal Agent (Jake Jaskiewicz), at least one additional Agent, and customer service staff, operating as a privately held LLC with no disclosed parent company, institutional investors, or M&A activity.

Name

Northshore Insurance

Legal name

Northshore Insurance Agency LLC

Website

https://northshoreinsuranceagency.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Northshore Insurance Agency LLC is an independent insurance agency founded in 1970 in Erie, Pennsylvania, placing personal, commercial, life, and Medicare policies for Pennsylvania individuals, families, and small-to-medium businesses via commission-based arrangements with six carrier partners.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

akta.pro secondary industries

General Liability Insurance (FSAJAMAE), Standalone Umbrella Liability (FSAJANAE)

Keywords

• Independent insurance agency
• Personal insurance coverage
• Commercial insurance services
• Medicare supplemental insurance
• Life insurance products

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Commission Revenue: Generates revenue through commissions paid by insurance carriers (Erie Insurance, Millville Mutual, Progressive, Foremost, Burns & Wilcox, Plymouth Rock) for policies placed and renewed. As an independent agency, earns a percentage of premium from each carrier partnership.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Northshore Insurance Agency LLC is an independent insurance agency in Erie, Pennsylvania, representing multiple carriers (Erie Insurance, Millville Mutual, Progressive, Foremost, Burns & Wilcox, Plymouth Rock). It sells personal insurance (auto, homeowners, motorcycle, renters, etc.), business insurance (commercial property, general liability, workers' compensation, cyber liability), life insurance (term, whole, universal, final expense, fixed annuities, mortgage protection), and Medicare products (Parts A, B, C, D, Medigap) to customers throughout Pennsylvania.

Product overview

Northshore Insurance Agency LLC is an independent insurance agency headquartered in Erie, Pennsylvania, offering a comprehensive portfolio of insurance products across four main categories: Personal Insurance (including auto, homeowners, motorcycle, ATV, boat, condo, renters, and valuable items coverage), Business Insurance (including commercial property, general liability, workers compensation, cyber liability, and industry-specific coverages), Life Insurance (including individual, term, whole, universal life, final expense, and fixed annuities), and Medicare services (Parts A-D and Medigap). The agency serves customers across Pennsylvania through partnerships with multiple insurance carriers including Erie Insurance, Millville Mutual Insurance, Progressive, Foremost Insurance, Burns & Wilcox, and Plymouth Rock Assurance. As an independent agency, they compare quotes from multiple providers to offer competitive pricing and customized coverage solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Auto Insurance
• Homeowners Insurance
• Motorcycle Insurance
• ATV Insurance
• Boat & Marine Insurance
• Condominium Insurance
• Earthquake Insurance
• Flood Insurance
• Mobile (Manufactured) Home Insurance
• Motor Home / RV Insurance
• Non-Owner Insurance
• Personal Umbrella Insurance
• Personal Watercraft Insurance
• Rental Property Insurance
• Renters Insurance
• Snowmobile Insurance
• Underinsured or Uninsured Motorists Coverage
• Valuable Items Insurance
• Wedding Insurance
• Commercial Property Insurance
• General Liability Insurance
• Workers' Compensation Insurance
• Builder's Risk Insurance
• Business Interruption Insurance
• Business Owners Package Insurance
• Commercial Auto Insurance
• Cyber Liability Insurance
• Professional Liability (Errors & Omissions) Insurance
• Individual Life Insurance
• Term Life Insurance
• Whole Life Insurance
• Universal Life Insurance
• Final Expense Insurance
• Fixed Annuities
• Mortgage Protection Insurance
• Medicare Part A
• Medicare Part B
• Medicare Part C (Medicare Advantage)
• Medicare Part D
• Medigap

Quantifiable outcome

• More than 90% of Erie Insurance customers renew year after year

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, supporting and minor.

• Erie InsurancecoreChannel Partner/ Reseller/ DistributorPrimary insurance carrier partner. Erie Insurance is based in Erie, PA and is described as the area's Fortune 500 company. Agency specializes in Erie Insurance products with emphasis on auto insurance through ERIE's YourTurn Rewards Program. Over 90% customer retention rate cited.
• Millville Mutual InsurancecoreChannel Partner/ Reseller/ DistributorRegional insurance carrier partner providing coverage options to Pennsylvania customers. Millville Mutual Insurance is based in Millville, PA.
• The Progressive CorporationsupportingChannel Partner/ Reseller/ DistributorNational insurance carrier partner offering auto and other insurance products. Based in Mayfield Village, Ohio.
• Foremost InsurancesupportingChannel Partner/ Reseller/ DistributorNational insurance carrier partner. Based in Carol Stream, Illinois. Provides specialty insurance products.
• Burns & WilcoxsupportingChannel Partner/ Reseller/ DistributorInsurance carrier and underwriting partner. Based in Charlotte, North Carolina. Provides specialty and surplus lines insurance products.
• Plymouth Rock AssurancesupportingChannel Partner/ Reseller/ DistributorRegional insurance carrier partner serving the Northeast. Based in Boston, Massachusetts. Provides auto and related insurance coverage.
• IA&B (Insurance Association & Brokers)minorOthersProfessional association membership providing industry resources, education, and advocacy for independent insurance agents.
• Better Business BureauminorOthersCommunity association membership demonstrating commitment to ethical business practices and customer service standards.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Acrisure: Major U.S. insurance brokerage built largely through acquisitions of independent agencies. Directly comparable distribution model (multi-carrier, multi-line agency), although Acrisure operates nationally and at substantially larger scale.
• Erie Insurance: Fortune 500 insurance carrier headquartered in Erie, Pennsylvania, and Northshore's primary carrier partner. While Erie Insurance is principally a carrier, it competes indirectly by offering direct channels to the same Pennsylvania customers Northshore serves.
• USI Insurance Services: Large U.S. insurance brokerage serving middle-market commercial and personal clients via a multi-carrier platform. Comparable in product breadth (commercial property/liability, personal lines, life) but operating at a far larger scale.
• Cincinnati Financial / Cincinnati Insurance Companies: Regional property-and-casualty carrier distributed heavily through independent agents in the Midwest and Mid-Atlantic. Comparable in its independent-agency distribution model and personal/commercial product mix.
• HUB International: Large North American insurance brokerage network with multiple carrier appointments and a similar multi-line personal/commercial/Life/Medicare offering. Comparable as a multi-carrier independent-style brokerage, though operating at far greater scale and geographic breadth.

Direct peers

• RPS Insurance Brokerage: Independent wholesale and retail insurance brokerage with multi-carrier appointments across personal, commercial, and specialty lines. Directly comparable in agency structure and product breadth.
• Brown & Riding: Specialty insurance brokerage offering multiple carrier appointments across complex commercial and personal risks. Closely comparable multi-carrier brokerage model and product mix, including specialty lines.
• Keystone Insurers Group: Alliance of independent insurance agencies headquartered in Pennsylvania, sharing carrier access and operational resources. Closely comparable as a Pennsylvania-based network of independent multi-carrier agencies.
• Burns & Wilcox: Specialty insurance wholesale broker and underwriting partner offering multiple carrier appointments for complex personal and commercial risks. Already listed as one of Northshore's carrier partners and a direct comparable in specialty brokerage.
• Frankenmuth Insurance: Regional mutual insurance carrier working exclusively through independent agents across the Midwest and Mid-Atlantic. Comparable independent-agency distribution approach, personal/commercial product set, and regional, relationship-driven market posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/268118782374
• LinkedInlinkedin.com/company/northshore-insurance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northshore Insurance