Northside Towing

What Northside Towing does

Northside Service Inc, operating as Northside Towing, is a family-owned towing and roadside assistance company founded in 1967 by Bob Finley Sr and headquartered in Lansing, Michigan. The company provides light-duty, medium-duty, and heavy-duty towing, long-distance vehicle transport, equipment hauling for construction and agricultural machinery, and roadside assistance including jump starts, lockouts, tire changes, and fuel delivery. Specialized capabilities include rotator recovery, air cushion recovery, and electric vehicle towing. Operations are dispatched 24/7 from three physical locations in Lansing, St. Johns, and DeWitt, serving Ingham County, Eaton County, Clinton County, and surrounding Mid-Michigan communities.

The company operates a fleet of light, medium, and heavy-duty tow trucks along with specialized recovery equipment, but has no disclosed software platform, APIs, or proprietary technology systems. Revenue is generated entirely through per-transaction fees across towing, roadside assistance, equipment transportation, and impound storage services. Pricing is quote-based and not publicly disclosed. The customer base is segmented across individual motorists (primary), commercial trucking operators (primary), commercial fleets, construction and agricultural operators, and government/law enforcement impound contracts. Go-to-market is purely direct-to-consumer via phone dispatch (517-487-5921, 989-224-9200, 517-669-4921), website contact, and walk-in impound inquiries, with no channel partners or formal sales infrastructure. The company has 21 employees and maintains an active Google presence with 582 reviews.

Name

Northside Towing

Legal name

Northside Service Inc

Website

https://northsidetowing.net

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Towing and Roadside Assistance Services

NAICS

Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884), Warehousing and Storage (493)

SIC

Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)

akta.pro primary industry

Accident Recovery, Winch-Out & Towing Services (Light/Heavy) (TLAKAFAH)

akta.pro secondary industry

Towing, Recovery & Vehicle Storage (Collision-Related) (TLAKAEAM)

Keywords

• Light duty towing
• Heavy duty towing
• Roadside assistance
• Vehicle recovery
• Equipment transportation

Headquarters

HQ city

Pineville, Louisiana

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Towing Services: Per-transaction fees for light duty, medium duty, and heavy duty towing services provided to individual vehicle owners, commercial businesses, and government/law enforcement entities. Services include local and long-distance towing.
2. Roadside Assistance Services: Per-service fees for emergency roadside assistance including jump starts, lockout service, tire changes, fuel delivery, and heavy duty road service for trucks and commercial vehicles.
3. Equipment Transportation Services: Per-job fees for transporting construction equipment, agricultural machinery, and specialty loads beyond standard towing services.
4. Impound Services: Vehicle impound services with operating hours Monday–Friday 8:00 AM – 6:00 PM, Saturday–Sunday 8:00 AM – 5:00 PM. Storage fees and impound release services generate additional transaction revenue.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Northside Service (dba Northside Towing) is a family-owned towing and roadside assistance company operating 24/7 from three Mid-Michigan locations. It provides light, medium, and heavy duty towing for passenger vehicles through commercial semi-trucks; long-distance vehicle transport; equipment hauling for construction and agricultural machinery; roadside assistance including jump starts, lockouts, tire changes, and fuel delivery; specialized recovery using rotator and air cushion systems; electric vehicle towing; and impound storage and release services.

Product overview

Northside Service is a traditional towing and roadside assistance company offering a unified set of services rather than a modular software platform. The core portfolio spans light duty, medium duty, and heavy duty towing services for vehicles ranging from passenger cars to commercial semi-trucks, complemented by specialized recovery services (Rotator Services, Air Cushion Recovery) and electric vehicle towing. The company also provides roadside assistance including fuel delivery, jump starts, lockouts, and tire changes, as well as equipment transportation for construction and agricultural machinery. Services are available 24/7 across three locations in Lansing, DeWitt, and St. Johns, Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Light Duty Towing Safe and efficient towing for passenger cars, SUVs, and light trucks throughout Lansing and surrounding Mid-Michigan areas.
• Medium Duty Towing Reliable towing solutions for box trucks, vans, and small commercial vehicles with equipment to ensure secure transport.
• Heavy Duty Towing Professional heavy duty towing for semi trucks, trailers, box trucks, bobtail units, and other large commercial vehicles with experienced operators and specialized equipment.
• Long Distance Towing Dependable long distance towing for vehicles that need to travel beyond the local area, ensuring safe and on-schedule arrival.
• Equipment Towing Secure transport for construction equipment, machinery, and oversized loads with precision loading and hauling.
• Roadside Assistance Fast roadside assistance for common issues like flat tires, dead batteries, and lockouts to get drivers back on the road quickly.
• Electric Vehicle Towing Specialized towing for electric vehicles using proper equipment to protect batteries, drivetrains, and low clearance systems in transit.
• Heavy Duty Road Service On-site service for heavy trucks and equipment to minimize downtime, handling mechanical issues and roadside repairs.
• Truck Roadside Assistance Dedicated roadside support for commercial trucks and fleet vehicles to keep drivers moving and reduce delays.
• Fuel Delivery Gas or diesel delivery directly to the customer's location to get them back on the road without delay.
• Jump Starts Quick jump start service to revive dead batteries with fast and safe handling.
• Lockouts Fast and damage-free lockout service to help customers regain access to their vehicles.
• Tire Changes On-site tire changes for stranded motorists with flat or damaged tires to get them moving again.
• Rotator Services Heavy duty rotator recovery for complex accident scenes and recoveries requiring precise lifting, control, and advanced rigging capability.
• Air Cushion Recovery Controlled air cushion recovery for uprighting and extracting vehicles in difficult positions while minimizing damage and maximizing safety.
• Impound Services Vehicle impound storage and release services operating Monday-Friday 8:00 AM - 6:00 PM and Saturday-Sunday 8:00 AM - 5:00 PM, generating storage fees and impound release transaction revenue.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• Urgently: Urgently (formerly Urgent.ly) is a digital roadside assistance marketplace connecting drivers to towing and recovery providers via app. It overlaps with Northside's roadside and towing services and represents the kind of digital-native entrant reshaping how tow jobs are sourced.
• HONK Technologies: HONK is an on-demand roadside assistance platform that partners with towing operators to deliver service via a digital app. It is directly comparable as a competing supply-side partner for the same fleet, insurer, and consumer tow demand that Northside serves.
• Better World Club: Better World Club is a smaller roadside assistance and towing membership club competing against AAA. It sources tow jobs from a provider network and overlaps with Northside in serving motorists needing towing, lockout, and battery service.

Broad incumbents

• Agero: Agero is a major B2B roadside assistance platform that dispatches towing and recovery jobs on behalf of insurers, automakers, and fleet operators. It represents the type of dispatch network Northside would need to partner with to capture insured-driver volume at scale.
• Auto Club Group (ACG): Auto Club Group is the AAA affiliate serving Midwestern states including Michigan. It dispatches towing and roadside jobs to a contracted provider network, and represents both a direct competitor (for AAA members) and a potential channel partner for Northside.
• Copart: Copart operates the largest salvage and total-loss vehicle auction network in North America and works with tow operators to move accident vehicles to its yards. Northside's accident recovery and heavy-duty work touches this ecosystem, particularly when transporting vehicles to Copart-affiliated storage.
• AAA (American Automobile Association): AAA is the largest North American roadside assistance network, operating through regional clubs that contract with local tow operators to serve members. Northside competes for the same end-customers (motorists needing towing/lockout/jump-start) but as an independent provider rather than a contracted AAA affiliate.
• IAA (Insurance Auto Auctions): IAA is a major salvage auction operator that depends on a network of tow providers to move total-loss vehicles from accident scenes to storage. It is adjacent to Northside's collision recovery and impound services and shapes the same vehicle-flow ecosystem.
• Allstate Roadside Services: Allstate's roadside assistance program dispatches towing and recovery jobs to contracted providers for its policyholders. It represents the type of insurance-backed demand channel Northside would need to plug into to scale beyond direct-call volume.

Others

• Good Hands Roadside (Allstate brand): Good Hands Roadside is Allstate's consumer-facing roadside brand that arranges towing and lockout service for members. It sits adjacent to Northside's direct-to-consumer offering and could serve as either a competitor or channel partner for the same end motorists.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/northside-towing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Northside Towing