Battlefords North Stars

What Battlefords North Stars does

Battlefords North Stars Hockey Club is a community-owned non-profit junior hockey franchise founded in 1973 in North Battleford, Saskatchewan, competing in the Saskatchewan Junior Hockey League (SJHL). The organization fields a roster of junior players aged 16-20 with a stated mission of player development and progression to higher levels of the sport; it reports 69 alumni advancing to professional, NCAA Division I/III, USport, and ACAC programs, and a recent run including a 289-96 record over the last 8 seasons, three SJHL championships, and a 2023 Centennial Cup National Silver Medal. The club is led by a Board of Directors under President Mitch Hawtin, with on-ice operations run by Head Coach/General Manager Connor Logan, Assistant Coach Owen Lamb, and a multi-region scouting staff spanning Saskatchewan, BC, Manitoba, and the Dakotas/Minnesota.

The core product is competitive home games played at the Access Communications Centre, distributed through ticket sales (tickets.northstars.ca and walk-up), live streaming via FloSports/FloHockey, and live radio audio on CJNB. Ancillary revenue and engagement channels include a Gold Eagle Casino-sponsored official mobile app (news, scores, player stats), a merchandise store (apparel priced $25-$72), an online 50/50 raffle (northstars5050.com), the Growing with the Stars Ag Project fundraiser with agricultural partners (Simplot, Nutrien, Canterra Seeds, Richardson Pioneer), game-night and corporate sponsorship packages, and community programs including a billet family network compensated at $450/month per player in grocery cards and a Family Care Pass partnership with the Battlefords Healthcare Foundation.

The business model is community-led and diversified across five primary revenue streams: ticket sales (transaction fees), merchandise sales (transaction fees), corporate sponsorships (recurring agreements), 50/50 raffle (transaction fees), and the Ag Project (annual agricultural fundraising). Go-to-market relies on direct fan engagement through digital channels (website, Facebook, Twitter, Instagram, mobile app, FloSports), community programming (school visits, reading programs, Parent & Billet Weekend), and a hybrid local-regional sponsorship sales motion. The organization operates with a lean staff of approximately 8 employees and reports no disclosed financial figures.

Name

Battlefords North Stars

Legal name

Battlefords North Stars Hockey Club

Website

https://northstars.ca

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Battlefords North Stars is a community-owned non-profit SJHL junior hockey franchise in North Battleford, Saskatchewan, founded 1973, serving local fans, billet families, corporate sponsors, and 16-20-year-old players through games, merchandise, sponsorships, streaming, and fundraising programs.

Ownership category

akta.pro rank

Product category

Junior Ice Hockey / Amateur Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro industry

PRIMARYMPAKAAAE

Ice Hockey Leagues

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Leagues (Domestic & International)

SECONDARYMPAKABAI

Winter Sports Teams/Clubs (Ski, Snowboard, Bobsleigh, etc.)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Professional Sports Teams & Clubs

Keywords

• Junior hockey league
• Amateur hockey team
• Player development programs
• Community hockey club
• Sports entertainment services

Headquarters

HQ city

North Battleford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Ticket Sales: Revenue from game ticket sales through online ticketing platform and at the door for home games at Access Communications Centre.
2. Merchandise Sales: Sale of team merchandise including jerseys, hoodies, t-shirts, accessories, and memorabilia through the merch booth at games and office.
3. Sponsorships: Corporate sponsorship agreements with local businesses and organizations providing financial support in exchange for brand visibility and marketing opportunities.
4. 50/50 Raffle: Online 50/50 game ticket sales during home games, generating revenue for the organization.
5. Ag Project Fundraiser: Annual agricultural fundraising initiative where local farmers, businesses, and volunteers contribute to growing crops, with proceeds supporting the team.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Battlefords North Stars field a competitive junior A ice hockey team in the Saskatchewan Junior Hockey League (SJHL), playing home games at the Access Communications Centre in North Battleford, Saskatchewan. Surrounding the games, the club sells tickets, team merchandise, sponsorships, online 50/50 raffles, and live streaming access, while running a billet housing program, community events, and agricultural fundraisers to support operations.

Product overview

Battlefords North Stars is a junior hockey team offering competitive games in the Saskatchewan Junior Hockey League. The organization's digital presence includes a mobile app, merchandise store, online ticketing, live streaming via FloHockey, live radio audio, online 50/50 raffles, and various community programs including a billet program and family care pass initiative. The team also offers sponsorship and advertising opportunities through game night packages and rink signage.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 69 players advanced to continue hockey careers at various levels including 2 Pro, 11 NCAA Div I, 8 USport, 13 NCAA Div III, 27 ACAC
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Battlefords Healthcare FoundationcoreStrategic or Co-development Partner · 1 January 2026Partnership to introduce the North Stars Family Care Pass program. The Foundation holds reserved tickets and distributes them to individuals and families facing illness, loss, recovery, or mental health challenges, as well as healthcare staff. No application process or public recognition - focused on dignified support and community presence.
• Gold Eagle CasinocoreGTM or Marketing Partner · 1 January 2026Sponsor of the Official Battlefords North Stars Mobile App. Gold Eagle Casino provides app sponsorship, and the app serves as a distribution channel for team content, stats, and fan engagement.
• FloSportscoreGTM or Marketing Partner · 1 January 2026Streaming partner providing live game broadcasts via FloHockey platform. Enables remote viewing of games for fans outside the region.
• Gold Eagle LodgeminorGTM or Marketing Partner · 1 January 2026Preferred hotel accommodation partner for Parent & Billet Weekend, offering discounts and support for visiting families.
• Comfort Inn and Suites North BattlefordminorGTM or Marketing Partner · 1 January 2026Preferred hotel accommodation partner for Parent & Billet Weekend, offering discounts and support for visiting families.
• Better Together SK ClothingminorGTM or Marketing Partner · 1 January 2026Community wellness partner collaborating on Better Together Tuesday messaging about connected communities and health.
• SimplotminorOthersAgricultural sponsor for the Growing with the Stars Ag Project, contributing to the annual community fundraising initiative.
• NutrienminorOthersAgricultural sponsor for the Growing with the Stars Ag Project, contributing to the annual community fundraising initiative.
• Canterra SeedsminorOthersAgricultural sponsor for the Growing with the Stars Ag Project, contributing to the annual community fundraising initiative.
• Access CommunicationscoreOthersNamed sponsor of the Access Communications Centre, the team's home arena and office location.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Yorkton Terriers: SJHL competitor and recent playoff opponent, offering a directly comparable community-based junior hockey franchise structure in a similar Saskatchewan small-city setting.
• Melfort Mustangs: Direct SJHL peer competing in the same league with a comparable small Saskatchewan city market footprint and junior hockey development focus.
• Flin Flon Bombers: SJHL peer with a comparable community-owned junior hockey model, sharing similar player development objectives and small-market sponsorship dynamics in northern Saskatchewan/Manitoba.
• Nipawin Hawks: SJHL competitor operating with a similar small-town Saskatchewan community-owned structure and junior hockey player development focus.
• Kindersley Klippers: SJHL peer in a comparable small Saskatchewan market, sharing the same league competition and community-driven junior hockey franchise model.
• La Ronge Ice Wolves: SJHL competitor with a directly comparable junior hockey franchise model in northern Saskatchewan, sharing similar player development and community engagement dynamics.
• Melville Millionaires: SJHL peer operating a community-based junior hockey franchise in a small Saskatchewan market with the same league structure and competitive format.
• Humboldt Broncos: SJHL peer that directly competes against the Battlefords North Stars within the same Saskatchewan Junior Hockey League, operating a similar community-owned junior hockey model with comparable player development ambitions.
• Weyburn Red Wings: SJHL peer operating in another small Saskatchewan market, sharing the community-owned junior hockey model and comparable sponsorship and billet-driven operations.
• Estevan Bruins: SJHL competitor sharing the same league schedule, player development pipeline, and small-market Saskatchewan community-owned structure as the Battlefords North Stars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/SJHL_NorthStars
• Facebookfacebook.com/BattlefordsNorthStars
• Instagraminstagram.com/battlefordsnorthstars
• LinkedInlinkedin.com/company/battlefords-north-stars

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Battlefords North Stars