NOSAFOOD JSC

What NOSAFOOD JSC does

NOSAFOOD JSC (Công ty Cổ Phần NOSAFOOD) is a Vietnamese food processor and the corporate entity behind the Ông Chà Và spice and seasoning brand, which traces its origins to 1939. The company manufactures and sells traditional Vietnamese spices (turmeric, cinnamon, ginger powder), seasoning cubes for pho and brisket, soy sauce, vegetarian fish sauce, chili sauce (sa tế), tomato sauce, and dark soy sauce, under the core Ông Chà Và brand and the 2020-launched 'Gia vị Nông Sản' (Agricultural Spices) sub-brand. Its manufacturing backbone is a new 33,000 m² HACCP-certified (BSI) plant in Bến Lức operational since 2023, with bulk SKUs (5kg packaging) signaling food-service supply alongside retail.

The company's go-to-market combines a flagship retail store (Tiệm Gia Vị - Ông Chà Và in Ho Chi Minh City), factory-direct sales, a direct-to-consumer e-commerce platform (nosafood.com) with seven payment integrations, and international distribution across Asia, Europe, and the Americas. It holds HACCP certification from the British Standards Institution and food safety certification from Vietnam's Ministry of Health, and has received industry recognition including APEC Quality Brand and Top 100 Vietnamese clean food enterprises.

Ownership has transitioned from private founder (1939) to state-owned enterprise under Vietnam Food Corporation (1976) to a 70/30 private/state joint stock company after 2004 privatization, with majority control held by Mr. Ho Joong since 2018, who concurrently serves as General Director and Chairman of the Board. The company is privately held with no disclosed institutional funding, no disclosed revenue, and a reported headcount of 9 — a figure that likely understates total workforce given the scale of the manufacturing operation.

Name

NOSAFOOD JSC

Legal name

Công ty Cổ Phần NOSAFOOD

Website

https://nosafood.com

Company type

Private

Founded year

1939

Operating status

Operating

Headcount range

1–10 employees

Short description

NOSAFOOD JSC manufactures and distributes traditional Vietnamese spices and seasonings under the 85-year-old Ông Chà Và brand, selling to domestic consumers, food service operators, and international distributors across Asia, Europe, and the Americas via retail, e-commerce, and wholesale channels.

Ownership category

akta.pro rank

Product category

Spices & Seasonings

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Condiments, Sauces & Dressings (CRADAAAB)

akta.pro secondary industries

Hot Sauce & Chili Sauce Manufacturing (AFAKADAE), Soy Sauce, Tamari & Asian Condiments Manufacturing (AFAKADAF), Chili & Heat Ingredients (Chili Powders, Flakes, Paprika, Capsicum Extracts) (AFAJANAG), Pesto, Cooking Pastes & Concentrated Flavor Bases Manufacturing (AFAKADAN), Ingredient Blends & Systems / Custom Formulation (Seasoning Systems, Functional Blends) (CRADAOAO)

Keywords

• Vietnamese spices
• Seasoning products
• Food manufacturing
• Culinary seasonings
• Traditional spice blends

Headquarters

HQ city

Ho Chi Minh City

HQ country

Vietnam

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Spice and Seasoning Product Sales: Revenue generated from manufacturing and selling traditional Vietnamese spices and seasonings including turmeric powder, cinnamon powder, ginger powder, curry, pho spices, soy sauce, fish sauce (vegetarian), saté, tomato sauce, and seasoning cubes

Go-to-market motion1 record

Distribution channels4 records

Marketing channels2 records

Core offering

NOSAFOOD JSC manufactures and sells traditional Vietnamese spices and seasonings under the "Ông Chà Và" brand, including turmeric powder, cinnamon powder, ginger powder, beef pho seasoning cubes, beef brisket seasoning cubes, general-purpose seasoning cubes, soy sauce, dark soy sauce, vegetarian fish sauce, chili sauce (saté), and tomato sauce. The company also operates the "Gia vị Nông Sản" (Agricultural Spices) sub-brand launched in 2020. Products are sold to consumers via the company's e-commerce platform, a flagship retail store, and to international markets through wholesale distribution.

Product overview

NOSAFOOD JSC operates as a food seasoning company with Ông Chà Và as its primary brand. The product portfolio consists of traditional Vietnamese spices (turmeric, cinnamon, ginger powders) and a comprehensive range of seasoning products including beef pho seasoning cubes (Viên Gia Vị Phở Bò), beef brisket seasoning cubes (Viên Bún Bò), general seasoning cubes (Viên Nêm), soy sauce, vegetarian fish sauce, chili sauce (Sa Tế), tomato sauce, and dark soy sauce. In 2020, the company expanded with the 'Gia vị Nông Sản' (Agricultural Spices) sub-brand targeting e-commerce channels. The company sells directly to consumers through its online store at ongchava.com and supports multiple payment gateways for e-commerce transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Ông Chà Và Traditional Spices (turmeric, cinnamon, ginger powders) Traditional Vietnamese spice powders — turmeric powder, cinnamon powder, and ginger powder — produced under the heritage Ông Chà Và brand for household cooking and food service.
• Viên Gia Vị Phở Bò Ông Chà Và (Beef Pho Seasoning Cubes) Pre-made seasoning cubes specifically formulated for beef pho (phở bò), providing convenient portion control for traditional Vietnamese cooking.
• Viên Bún Bò Ông Chà Và (Beef Brisket Seasoning Cubes) Pre-made seasoning cubes for beef brisket (bún bò) dishes, offering consistent flavor in convenient cube form for traditional Vietnamese cooking.
• Viên Nêm Ông Chà Và (General-Purpose Seasoning Cubes) General-purpose seasoning cubes for various Vietnamese dishes, providing a versatile savory flavor base for household and food service cooking.
• Nước Mắm Chay Ông Chà Và (Vegetarian Fish Sauce) Plant-based vegetarian fish sauce alternative intended for vegetarian Vietnamese cooking and consumers avoiding animal products.
• Nước Tương Ông Chà Và (Soy Sauce) Traditional Vietnamese soy sauce for cooking and seasoning application in household and commercial kitchens.
• Sa Tế Ông Chà Và (Chili Sauce / Saté) Spicy Vietnamese chili sauce (saté) available in various sizes for household use and food service (e.g., 500g packaging).
• Tương Cà Ông Chà Và (Tomato Sauce) Tomato-based sauce for cooking application, available in 5kg commercial packaging suitable for food service operators.
• Tương Đen Ông Chà Và (Dark Soy Sauce) Dark soy sauce for coloring and flavoring Vietnamese dishes, available in 5kg commercial packaging for food service operators.
• Gia vị Nông Sản (Agricultural Spices Product Line) New agricultural-sourced spice product category launched in 2020 under the Gia vị Nông Sản sub-brand, sold primarily through e-commerce channels.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Scale indicators4 records

Recent moves12 records

Expansion highlights5 records

Direct peers

• Cholimex Food JSC: Vietnamese branded food manufacturer producing sauces, seasonings, and condiments. Comparable as a domestic CPG peer with overlapping sauces and seasoning products sold in similar retail channels.
• Masan Consumer: Vietnam's largest domestic CPG company with a broad sauces, seasonings, and instant-noodle portfolio. Directly comparable as a Vietnamese branded food manufacturer selling into overlapping retail and foodservice channels.
• Lee Kum Kee: Hong Kong-based heritage Asian sauce brand (soy, oyster, chili) sold globally. Comparable as a long-established, internationally distributed Asian condiment manufacturer with similar product architecture to NOSAFOOD.
• Huy Fong Foods: Maker of Sriracha chili sauce and other Asian condiments. Closely comparable to NOSAFOOD's saté (chili sauce) line as a single-product-focused Asian hot sauce manufacturer with international distribution.
• Kikkoman: Global soy sauce leader with heritage branding. Closely comparable to NOSAFOOD's soy sauce and dark soy sauce SKUs and its strategy of leveraging brand heritage for international expansion.

Broad incumbents

• Ajinomoto Vietnam: Subsidiary of the global seasoning leader Ajinomoto, dominant in Vietnam with seasoning powders, sauces, and instant noodles. Competes head-to-head with NOSAFOOD's seasoning cubes and sauces.
• Knorr (Unilever): Global packaged seasoning and stock brand under Unilever. Comparable as a multinational seasoning brand competing in Vietnam and emerging markets with similar product formats (cubes, powders, sauces).
• McCormick & Company: World's largest spice and seasoning company with broad branded portfolio. Comparable as a global packaged spice and seasoning manufacturer with similar SKU breadth and foodservice/retail dual-channel model.
• Maggi (Nestlé Vietnam): Global seasoning, stock, and sauce brand widely distributed in Vietnam. Overlaps with NOSAFOOD's seasoning cubes, soy sauce, and taste-enhancer product categories.

Regional players

• Dabur: Large Indian Ayurvedic/culinary spice and condiment brand with global ethnic food distribution. Comparable as a heritage ethnic-spice brand pursuing international growth, though primarily South Asian rather than Vietnamese.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nosafood-jsc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOSAFOOD JSC