Not A Phase
Not A Phase is a trans-led UK registered charity (founded 2020) that supports trans+ and gender diverse adults through free fitness classes across 14 UK cities, fortnightly online peer support groups, in-person socials, vocal training, trans-led business funding, and corporate diversity and inclusion consultancy.
- Company typePrivate
- Founded2020
- HeadquartersMargate, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Not A Phase does
Not A Phase is a trans-led, nationwide UK registered charity (Charity No 1193381) founded in 2020 to support trans+ and gender diverse adults — positioned as the first UK charity focused exclusively on this population. Its core programs include Misfits (free fitness, wellbeing and self-defence classes across 14 UK cities delivered through partner gyms such as Frame, WOMB, Gym-Box, Uplifted Titans and Jump Studios), Trans+Connect (free fortnightly online peer support groups spanning Later in Life, Early Days, Enby, Intimacy, Neurodiverse, Rural, Men's and Women's editions), and Trans+ Socials (monthly in-person events across 8 UK cities).
Supporting programs include the TRANS+Formation Project (funding, materials and mentorship for trans-led businesses and grassroots initiatives), Trans+ Voice Academy (vocal training video content co-produced with @trans.voice), Diversity & Inclusion consultancy for corporate clients (speaker sessions, training workshops and bespoke multi-year engagements), a curated Trans+ Resources & News content hub, and an Email Your MP advocacy tool with pre-drafted templates. Operational infrastructure is intentionally lightweight: standard web registration, online event management, and calendar integrations with Google Calendar, iCalendar, Microsoft Outlook 365 and Outlook Live.
The revenue model is a hybrid charity stack. Free core services to trans+ adults are funded by individual donations processed via JustGiving and Tiltify, branded merchandise (t-shirts from £30, caps from £25, tote bags from £20, including collaborations with Charles Jeffrey and Dirtee Murfee), and a custom-priced corporate D&I stream. The charity is led by Chief Exec & Trustee Danielle St James (founder), with trustees Dee Humphreys (Chair), Alix Anson-Jones, Glyn Fussell, Hayden Millar, Dr. Jack Lopez and Antonia Belcher. Geographic coverage spans England, Scotland, Wales and Northern Ireland from a registered office in Margate.
Not A Phase firmographics
Firmographics- Name
- Not A Phase
- Legal name
- Not A Phase
- Website
- https://notaphase.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Not A Phase is a trans-led UK registered charity (founded 2020) that supports trans+ and gender diverse adults through free fitness classes across 14 UK cities, fortnightly online peer support groups, in-person socials, vocal training, trans-led business funding, and corporate diversity and inclusion consultancy.
- Ownership category
- akta.pro rank
Not A Phase industry classification
Industry- Product category
- Transgender and LGBTQ+ Community Support Services
- NAICS
- Individual and Family Services (6241), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Disability Services & Independent Living Support (BPAGACAG)
- akta.pro secondary industry
- Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)
Keywords
Where Not A Phase is headquartered
LocationHeadquarters
- HQ city
- Margate
- HQ country
- United Kingdom
- HQ region
- Europe
Offices14 records
Markets served
Not A Phase business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Not A Phase relies on charitable donations from individuals and corporate supporters to fund community projects, awareness campaigns, and trans+ initiatives. The organization runs fundraising events including marathons and challenges, with donations processed through platforms like JustGiving and Tiltify.
- Merchandise Sales: The organization sells branded merchandise including t-shirts, hats, caps, and tote bags through its online shop. Collaborations with artists like Charles Jeffrey and Dirtee Murfee generate additional revenue while promoting the charity's mission.
- Corporate Diversity & Inclusion Training: Not A Phase offers paid consultancy services including speaker sessions, training workshops, and bespoke consultancy for organizations seeking to improve trans+ inclusion in workplaces. Services cover people management, recruitment, policy advisory, and media/communications strategy.
- TRANS+Formation Fund Support: The charity provides funding, materials, and mentorship to trans-led projects and grassroots initiatives through its TRANS+Formation Project, supporting the growth of the UK trans+ economy and community projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Community Fitness Classes |
| Freemium | Monthly | Free Online Peer Support Groups |
| Unit Pricing | Pay-as-you-go | Merchandise Products |
| Other | Multi-year contract | Corporate D&I Training & Consultancy |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Not A Phase product offering
Product offeringCore offering
Not A Phase is a UK-registered trans-led charity that provides free peer support, community fitness (Misfits), social events (Trans+ Socials), and capacity-building programs (Trans+ Voice Academy, TRANS+Formation) for trans+ adults nationwide. It supplements these free community services with paid Diversity and Inclusion consultancy and corporate training delivered to businesses by lived-experience trainers. The charity is funded through a mix of donations, merchandise sales, and corporate D&I revenue, allowing it to keep individual-facing services free of charge.
Product overview
Not A Phase is a trans-led, nationwide UK charity offering a portfolio of community support programmes for trans+ adults. The core offerings include Misfits (a free fitness, wellbeing and self-defence programme running in 14 UK locations), Trans+Connect (fortnightly online peer support groups), and Trans+ Socials (monthly social events across 8 cities). Supporting services include Diversity & Inclusion consultancy for organisations, the TRANS+Formation Project (funding and mentorship for trans-led businesses), the Trans+ Voice Academy (vocal training videos), Trans+ Resources & News (informational content), and an Email Your MP advocacy tool. All programmes aim to uplift trans+ lives through community, joy, and practical support.
Differentiator
Problem solved
Functional benefit
Brands
- Misfits: A fitness, wellbeing and self defence programme created by Not A Phase, focusing on confidence building whilst breaking down the barriers between the trans+ community and traditional gym spaces with free fitness classes for trans+ adults.
- Trans+Connect
- TRANS+Formation Project
- Trans+ Voice Academy
- Trans+ Socials
- Diversity & Inclusion
Products and services
- Misfits A community fitness program delivered by Not A Phase for trans+ adults across the UK, designed to provide safe, trans-led exercise opportunities and physical wellbeing support.
- Trans+Connect A peer support program that connects trans+ adults with one another for mutual support, community building, and reduced isolation, delivered free of charge by the charity.
- Trans+ Socials In-person social events run nationwide for trans+ adults to build community, reduce isolation, and create safe social spaces outside of clinical or support contexts.
- Trans+ Voice Academy An educational program designed to build skills, confidence, and voice for trans+ adults, delivered as part of the charity's charitable programming.
- TRANS+Formation A business support program run by Not A Phase to help trans+ adults with employment, enterprise, or professional development pathways.
- Diversity and Inclusion Consultancy A paid corporate training and consultancy offering that delivers Diversity and Inclusion training, policy support, and lived-experience sessions to UK businesses and organizations, helping fund the charity's free community programs.
Quantifiable outcome
- 14 UK cities reached with Misfits fitness program
- +3 more outcomes
Companies that use Not A Phase
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles2 records
Not A Phase technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Not A Phase partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered minor and core.
- Tatty DevineminorPartner brand shown in partnerships carousel. Nature of partnership appears to be marketing/brand collaboration supporting Not A Phase's mission.
- TileYardminorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- W-LondonminorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- QRFYminorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- Axel-ArigatominorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- CocominorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- Cos Brand PartnerminorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- CrocsminorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- DiageominorPartner brand shown in partnerships carousel. Partnership supports Not A Phase's community work.
- LVMHminorPartner brand shown in partnerships carousel. Major luxury goods conglomerate partnership supporting Not A Phase's mission.
- NikeminorPartner brand shown in partnerships carousel. Sportswear brand partnership supporting Not A Phase's Misfits fitness program.
- Gym-BoxcorePartner gym space for Misfits fitness classes. Gym-Box provides venue for trans-inclusive fitness sessions, enabling the core Misfits program delivery.
- Frame (London)corePartner gym space for Misfits fitness classes including calisthenics and rebounding. Frame provides venue for trans-inclusive fitness sessions in London.
- Mighty Hoopla FestivalcoreMajor LGBTQ+ festival partnership. Not A Phase runs 'Trans Rights' parade at Mighty Hoopla festival, providing visibility and community engagement.
- TranskatersminorLondon's first trans+ skate collective. Partnership for social events and community activities, specifically mentioned for Transkaters monthly meetup.
- Queer Yoga EdinburghcoreCommunity yoga teaching collective running donation-based LGBTQ+ yoga classes. Partner for Misfits yoga programming in Edinburgh.
- Queer Running ClubcoreLondon-based collective for LGBTQ+ runners. Co-develops and runs 'Queer Running Club X Misfits' running sessions for the trans+ community.
- Rural Trans AlliancecoreWelsh non-profit focused on improving access to services for trans people in rural communities. Collaboration for Trans+Connect Rural Edition online support group.
- Jade ThirlwallminorLittle Mix member contributed to 'Sink The Pink's Manifesto For Misfits' book, providing celebrity support and visibility.
- Charles JeffreyminorDesigner collaborated on TransMission t-shirt collection. Collaboration generates merchandise revenue while promoting trans visibility.
- Dirtee MurfeeminorVisual artist collaborated on ally t-shirt and tote bag collections. Merchandise collaboration supports fundraising.
Scale indicators5 records
Recent moves4 records
Expansion highlights5 records
Not A Phase competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Not A Phase social profiles
Digital presenceNot A Phase financial estimates
Financial estimateRevenue estimate
Valuation estimate
Not A Phase leadership team
Management profileNumber of profiles
Profiles1 record
Not A Phase funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Not A Phase M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Not A Phase
What does Not A Phase do?
Not A Phase is a UK-registered trans-led charity that provides free peer support, community fitness (Misfits), social events (Trans+ Socials), and capacity-building programs (Trans+ Voice Academy, TRANS+Formation) for trans+ adults nationwide. It supplements these free community services with paid Diversity and Inclusion consultancy and corporate training delivered to businesses by lived-experience trainers. The charity is funded through a mix of donations, merchandise sales, and corporate D&I revenue, allowing it to keep individual-facing services free of charge.
Is Not A Phase a public or private company?
Not A Phase is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Not A Phase founded?
Not A Phase was founded in 2020. It employs 1 to 10 people.
Where is Not A Phase based?
Not A Phase is headquartered in Margate, United Kingdom, in the Europe region.
How does Not A Phase make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are merchandise Sales, corporate Diversity & Inclusion Training and TRANS+Formation Fund Support.
Does Not A Phase have an API?
No public API is recorded for Not A Phase.
What industry is Not A Phase in?
Not A Phase's product category is Transgender and LGBTQ+ Community Support Services. Its primary akta.pro industry code is BPAGACAG, Disability Services & Independent Living Support, with a secondary code of HLAFACAN, Peer Support, Recovery Coaching & Sober Living Services. Its NAICS code is 6241 and its SIC code is 8300.