Nouveau standard

What Nouveau standard does

Nouveau Standard is a privately held Montreal-based catering company providing turnkey corporate, event, and festival catering services across Quebec. Its service portfolio spans business lunches, strategic meetings, after-work events, galas, conferences, product launches, team-building activities, and festival productions (including backstage catering for production crews and artists). The company operates four revenue streams: Corporate Catering Services, Event Catering Services, Festival and Production Catering, and a consumer-facing retail food service at Terrasse Piknyx (poke bowls, steamed buns, burgers, nachos, salads). Sub-product formats include Lunch Box, Meal Station, Cocktail Receptions, Gala Service, Kiosk, and Cafeteria, all bundled under a Turnkey Service module covering staff, equipment rental, menu design, and on-site logistics.

The underlying operating model is a hybrid culinary-and-logistics platform built on three structural pillars: (1) a 70/30 production model with 70% in-house preparation for quality control and 30% local partner sourcing for specialized items; (2) a 100% compostable and recyclable service model maintained since inception; and (3) custom menu development that adapts to dietary restrictions (vegetarian, vegan, gluten-free, halal, kosher) and brand identity. Interactive culinary stations are positioned as a key experiential differentiator. The company employs approximately 5 core staff (with a broader named leadership team of ~10 including Founder Pierluc, Digital Expert Kevin, Executive Chefs Yannick and Théo, Chef Jérémie, Chef Mostafa, Operations Manager Ezechiel, Event Setup Specialist Chani, HR Alex, and Administration Sarah).

The go-to-market is sales-led and consultative: pricing is quote-based and customized per event, with a stated 24-hour quote turnaround. Nouveau Standard sells directly to B2B decision-makers in corporate marketing/HR departments, event agencies, and festival organizers, leveraging premium venue partnerships (Le Bungalow, Espace CDPQ, PHI Centre, Espace ADISQ, Amphithéâtre Cogeco) as quasi-exclusive distribution channels. Marquee clients include OSHEAGA, Festival International de Jazz de Montréal, Piknic Electronik, International de Montgolfières, Tennis Canada, C2 Montréal, Grand Prix du Canada, and GSoft. Revenue is not publicly disclosed; the company is founder-controlled with no external institutional investors identified in the source material.

Name

Nouveau standard

Legal name

Nouveau Standard

Website

https://nouveaustandard.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nouveau Standard is a Montreal-based turnkey catering company serving corporate clients, event agencies, and festival organizers across Quebec with culinary production, staff, equipment, and 100% compostable service. Its four revenue streams cover corporate events, event catering, festival/backstage production catering, and a retail sub-brand at Terrasse Piknyx.

Ownership category

akta.pro rank

Product category

Catering Services

NAICS

Caterers (72232), Caterers (722320)

akta.pro primary industry

Conference & Convention Center Catering (THAHAKAB)

Keywords

• Corporate catering services
• Event catering
• Festival food service
• Turnkey catering solutions
• Eco-responsible catering

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Corporate Catering Services: One-time project-based catering services for business lunches, strategic meetings, after-work events, company celebrations, and delivered meals. Services include Lunch Box, Meal Station, Cocktail Receptions, and Gala packages with varying price points based on event size and menu customization.
2. Event Catering Services: Catering for galas, conferences, seminars, product launches, team-building activities, and event production. Includes Kiosk, Cafeteria, and custom event packages with full turnkey service.
3. Festival and Production Catering: Backstage catering for production teams, technicians, artists, and on-site staff, as well as public-facing food service at festivals and large-scale events.
4. Terrasse Piknyx Retail Food Service: Direct food sales at Terrasse Piknyx including poke bowls, steamed buns, burgers, nachos, and salads with individual unit pricing ($14.70-$32.70 per item) and group VIP packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Nouveau Standard is a Montreal-based catering company that delivers turnkey corporate, event, and festival catering services across Quebec. It combines restaurant-quality culinary creation with full logistical support, including qualified staff, equipment rental, custom menu design, and on-site delivery of lunches, cocktail receptions, galas, kiosks, cafeterias, and backstage production catering. The company also operates a consumer-facing retail food service at Terrasse Piknyx.

Product overview

Nouveau Standard is a catering company offering corporate and event catering services in Montreal and throughout Quebec. The company provides a unified service model combining culinary excellence with turnkey logistics. Core offerings include Corporate Catering Services (business lunches, meetings, after-work events, delivered meals) and Event Catering Services (galas, conferences, product launches, team-building, festival productions). Key sub-products include Lunch Box, Meal Station, Cocktail Receptions, Gala Service, Kiosk, and Cafeteria formats. The Turnkey Service module provides complete logistical support including staff, equipment rental, and coordination. Additionally, Menu-Terrasse Piknyx is a sub-brand offering poke bowls, steamed buns, burgers, and nachos at a terrace venue with VIP group packages.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Catering Services Full-service catering for corporate clients including business lunches, strategic meetings, after-work events, company celebrations, and delivered meals. Includes qualified staff, equipment rental, and personalized culinary creation with on-site execution.
• Event Catering Services Catering for galas, conferences, seminars, product launches, team-building activities, and festival productions. Includes backstage catering for production teams, technicians, artists, and on-site staff.
• Lunch Box Balanced and personalized meals adapted to specific dietary requirements, delivered directly to businesses. Practical solution for optimizing professional meetings and recurring corporate meal needs.
• Meal Station Interactive culinary stations that transform events into engaging, friendly experiences with entertainment and service adapted to large groups.
• Cocktail Receptions Elegant cocktail-style service for networking events with refined gastronomic creations and qualified staff for hassle-free corporate experiences.
• Gala Service Premium service with dining room staff and careful presentation for prestigious corporate events, including servers and chefs on-site.
• Kiosk Quick and stylish food service for crowds, specially designed for festivals with quality maintained even in high-volume public settings.
• Cafeteria High-volume management with smooth flow for large events, guaranteeing a consistent experience for all guests in public-facing event settings.
• Menu-Terrasse Piknyx Direct food service at the Terrasse Piknyx venue featuring poke bowls, steamed buns, burgers, nachos, and salads. Includes VIP group packages for 6 and 12 people.

Quantifiable outcome

• Quotes delivered in less than 24 hours
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered major, core and minor.

• Piknic ElectronikmajorStrategic or Co-development PartnerFestival partner for major electronic music events in Montreal. Nouveau Standard provides catering services for attendees and staff at Piknic Electronik events.
• OSHEAGAmajorStrategic or Co-development PartnerFestival partner for Canada's premier music and arts festival. Provides comprehensive culinary services for one of Quebec's largest cultural events.
• Tennis CanadamajorStrategic or Co-development PartnerCatering partner for professional tennis tournaments and associated corporate events. Provides high-end culinary experiences for sporting events.
• Festival International de Jazz de MontréalmajorStrategic or Co-development PartnerPartner for the world's largest jazz festival, providing catering services at this internationally recognized Montreal cultural event.
• International de Montgolfières (Saint-Jean-sur-Richelieu)coreStrategic or Co-development PartnerFestival partner for the International Hot Air Balloon Festival, providing food services for the major Quebec event.
• OZ Montréal (C2 Montréal)majorStrategic or Co-development PartnerPartner for innovative business and creativity conferences, providing catering for corporate conferences and creative industry events.
• Le BungalowcoreChannel Partner/ Reseller/ DistributorPremium partner venue in Montreal's Old Port, offering an upscale event space where Nouveau Standard provides exclusive or preferred catering services.
• Espace CDPQcoreChannel Partner/ Reseller/ DistributorPremium partner venue for corporate events and gatherings, providing Nouveau Standard as the preferred or exclusive catering partner.
• PHI CentrecoreChannel Partner/ Reseller/ DistributorPartner venue for arts and culture events, offering Nouveau Standard catering services for exhibitions, performances, and corporate events.
• Espace ADISQcoreChannel Partner/ Reseller/ DistributorPremium partner venue for Quebec music industry events and galas, with Nouveau Standard as catering partner.
• Amphithéâtre CogecocoreChannel Partner/ Reseller/ DistributorPremium outdoor amphitheater venue in Trois-Rivières, with Nouveau Standard providing catering services for concerts and events.
• OPC ÉvénementsminorStrategic or Co-development PartnerEvent planning collaborator providing professional event coordination services alongside Nouveau Standard's culinary offerings.
• SidleeminorStrategic or Co-development PartnerCreative agency collaboration for event design and brand experience projects requiring integrated culinary and creative services.
• EvenkocoreStrategic or Co-development PartnerMajor Quebec entertainment promoter and venue operator, collaborating on event catering for concerts, shows, and festivals throughout the province.
• DottiminorStrategic or Co-development PartnerEvent styling and rental partner for tableware, decor, and event presentation elements.
• KumpanniminorStrategic or Co-development PartnerEvent production and design collaborator for immersive event experiences.
• Immersive ProductionsminorStrategic or Co-development PartnerEvent strategy and production partner for experiential event concepts.
• Oasis ImmersionminorStrategic or Co-development PartnerImmersive experience venue partner for cultural and artistic events requiring specialized catering.
• MulticoloreminorStrategic or Co-development PartnerEvent design and production collaborator for creative events.
• ClarkecoreStrategic or Co-development PartnerCulinary collaborator (Clarke Café) providing additional dining venue access and culinary expertise for corporate events.
• La FincaminorStrategic or Co-development PartnerCulinary partner for farm-to-table and local sourcing collaborations.
• Pâtisserie RhubarbeminorStrategic or Co-development PartnerPastry and dessert collaborator for events requiring specialized pastry services.
• Quebec Producers (Local Suppliers)coreOthersPreferred local sourcing partnerships with Quebec producers for fresh, quality ingredients supporting local economy and reducing carbon footprint.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Regional players

• Eatertainment Special Events & Catering: Toronto-based premium event caterer serving corporate, agency, and private clients across Canada. Comparable on chef-driven menus, turnkey service, and high-end event positioning; relevant as a model for out-of-province expansion.
• Must Catering: Premium Toronto-based event caterer serving corporate, agency, and private events. Comparable in menu customization, dietary accommodation, and turnkey execution; relevant as a benchmark for expansion into English-Canadian markets.

Broad incumbents

• Compass Group Canada: Global foodservice and support services group with Canadian operations spanning corporate dining, events, and venue hospitality. Comparable on enterprise and event catering, though typically embedded in long-term contracts rather than bespoke festivals.
• Aramark Canada: Global contract foodservice and event hospitality provider operating across Canada. Comparable on corporate catering, event production catering, and large-venue partnerships, but at much greater scale and with broader portfolio services.
• Sodexo Canada: Multinational food services and facilities management company with a Canadian presence in corporate and event catering. Comparable on turnkey event services and large-scale venue contracts; competes for the same corporate and festival RFPs.

Emerging players

• Kuze Catering & Events: Montreal event caterer focused on corporate and social events with chef-driven menus. Comparable on Quebec B2B event market, smaller scale, and emphasis on experiential service formats.

Direct peers

• Cater Traiteur: Montreal-based caterer providing corporate and event catering with chef-designed menus and turnkey logistics. Direct competitor for the same corporate and event agency clients in Greater Montreal.
• Traiteur Maison Alcan: Established Montreal event caterer offering corporate, gala, and wedding services across Quebec. Directly comparable to Nouveau Standard on customer segments (corporate marketing/HR, festivals), turnkey model, and premium positioning in the same local market.
• La Maison du Rôti: Long-standing Quebec caterer specializing in corporate and private event catering. Comparable to Nouveau Standard in B2B focus, Quebec-wide service area, and full-service (staff, equipment, menu design) offering.
• La Finca Traiteur: Montreal farm-to-table caterer offering corporate and private event services. Comparable on local Quebec sourcing, premium positioning, and event formats; also a current culinary collaborator with Nouveau Standard.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nouveau-standard

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nouveau standard