Cogeco Amphitheater

What Cogeco Amphitheater does

The Amphithéâtre Cogeco is an outdoor cultural venue located in Trois-Rivières, Quebec, Canada, owned by the Ville de Trois-Rivières and operated by the Corporation des événements de Trois-Rivières (CE3R). It runs two complementary performance spaces: the outdoor Amphithéâtre (May–October) with a 9,000-person capacity comprising 3,300 covered seats, 204 corporate box seats, and a 5,500-person grass esplanade, and the indoor Cabaret (November–May) on the main stage accommodating up to 600 people in standing or seated configurations. Programming centers on an exclusive annual Cirque du Soleil tribute-series residency (via 45 DEGREES) running since 2015 — with the 10th-anniversary production PARADIS PERDUS – Hommage à Jean Leloup in summer 2026 — complemented by approximately 50 multidisciplinary shows per season spanning rock concerts (Bryan Adams, The Tea Party, Cowboys Fringants), comedy (TRIP festival, François Bellefeuille), tribute acts, and family programming.

The business operates a multi-stream revenue model. Primary ticket sales drive consumer income across pricing tiers ranging from approximately $33–$74+ per ticket depending on event, with corporate loges/VIP packages, on-site food and beverage (bistro, multiple bars, partner restaurant dinner-show bundles), facility rentals (Hall Henri-Audet, Cabaret, Marmen space), parking ($9 at Micro Sciences), and gift cards in $25 increments contributing incremental revenue. Distribution is omnichannel: official website with online ticketing and virtual waiting room, a physical box office at the Bureau d'accueil touristique et citoyen, phone sales, and partner platforms (TRIP festival). Marquee partners include Cogeco (naming rights), Desjardins, Loto-Québec, A.B.I./Alcoa (electric shuttles), Hôtel Delta Marriott, six local restaurants for dinner-show bundles, and roughly a dozen beverage and equipment partners.

The venue has attracted approximately 2.5 million cumulative spectators over nine years, hosted close to 1,000 artists, and generated an estimated $16.5 million in regional economic and tourism spin-offs in 2025, with non-local visitors spending an average of $198 per trip. It holds a Scène écoresponsable Platinum-level accreditation (one of only three in Quebec), plus CQEER Vivats, RECYC-QUÉBEC Performance Level 2, Fondation Trois-Rivières Durable highest-tier, Sceau Concilivi work-life balance, and Kéroul accessibility certifications, and operates free electric-shuttle and bike-valet services to reduce transportation footprint.

Name

Cogeco Amphitheater

Legal name

Corporation des événements de Trois-Rivières

Website

https://amphitheatrecogeco.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Cogeco Amphitheater is a municipal cultural venue in Trois-Rivières, Quebec, with 9,000-capacity outdoor amphitheater and 600-seat indoor cabaret. It presents ~50 multidisciplinary shows annually anchored by exclusive Cirque du Soleil residency since 2015, serving regional residents, tourists, and corporate clients.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Arts, Entertainment, and Recreation (71), Performing Arts Companies (7111)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Outdoor Amphitheater & Open-Air Venue Operations (MPAGALAG)

akta.pro secondary industries

Live Music Clubs & Venues (MPAGAIAB), Venue Guest Services & Front-of-House Operations (Ushers, Box Office, Accessibility) (MPAGALAK), VIP, Hospitality & Premium Experiences (Packages, Clubs, Suites) (MPAIAFAK), Performing Arts & Cultural Event Venues (Theaters, Museums) (THAHAAAG)

Keywords

• Outdoor amphitheater venue
• Live entertainment events
• Concert and show ticketing
• Corporate event hosting
• Cultural performances programming

Headquarters

HQ city

Trois-rivières

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D, Others

Revenue model

1. Ticket Sales: Primary revenue stream from ticket sales for amphitheater shows (outdoor season May-October) and cabaret performances (indoor season November-May). Pricing varies by event type and seating category.
2. Corporate Boxes and VIP Experiences: Premium loge rentals with culinary experiences, complimentary beverages, private terrace access, and dedicated parking for groups seeking luxury event experiences.
3. Food and Beverage Services: On-site bistro, multiple bars, and partnership with local restaurants for dinner-show packages. Includes licensed products from local suppliers.
4. Facility Rental: Hall Henri-Audet and Cabaret available for private events including receptions, press conferences, cocktail dinatoires, and corporate events.
5. Parking Services: Parking fees at Micro Sciences ($9), with free options and mobility-reduced parking. Shuttle services from downtown locations.
6. Gift Cards: Gift cards available in denominations of $25, ranging from $25 to $300 total value, redeemable for any show tickets.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Amphithéâtre Cogeco is an outdoor covered amphitheater in Trois-Rivières, Quebec, presenting live cultural performances from May to October across 3,300 covered seats and a 5,500-person grass esplanade (9,000 total capacity), anchored by an exclusive annual Cirque du Soleil tribute series residency. From November to May, the main stage converts into an indoor 600-seat Cabaret for intimate shows. The venue also offers premium Loges et Forfaits Prestige VIP packages, dinner-show bundles with six local restaurants, on-site bars and bistro, event venue rental for private and corporate functions, gift cards, and accessibility-certified services.

Product overview

The Amphithéâtre Cogeco is an experiential and cultural venue in Trois-Rivières, Quebec, operated by the Corporation des Événements de Trois-Rivières (CE3R). The venue operates two core spaces: the outdoor covered Amphithéâtre (May–October) with 3,300 covered seats plus a grass esplanade for 5,500 standing guests (total 9,000 capacity), and the Cabaret (November–May) indoor venue on the main stage accommodating up to 600 people. The core product is supplemented by the exclusive annual Cirque du Soleil – Série Hommage tribute series, premium Loges et Forfaits Prestige VIP packages, Bars et Bistro food and beverage services, Forfait Souper-Spectacle dinner-show packages with 6 partner restaurants, accessible transportation via Navettes Électriques A.B.I. and Vélo-Valet ÉcoByke, and accessible services for mobility-reduced guests. Additional offerings include venue rental (Hall Henri-Audet and Cabaret), the free outdoor Séries Libres event series, gift cards, and the TRIP comedy festival. The venue also provides a hearing assistance FM system and electronic ticketing.

Differentiator

Problem solved

Functional benefit

Products and services

• Amphithéâtre Cogeco (Outdoor Amphitheater) Outdoor covered amphitheater venue in Trois-Rivières, Quebec, with 3,300 covered seats, 204 corporate box seats, and a grass esplanade accommodating 5,500 additional standing guests (total 9,000-person capacity). Hosts major touring productions, national and international performances from May to October, including the exclusive annual Cirque du Soleil tribute series.
• Cabaret de l'Amphithéâtre Cogeco Indoor cabaret venue situated directly on the amphitheater stage, accommodating up to 600 people and operating from November to May. Offers multiple configurations including standing-room and seated table seating for more intimate shows and diverse performance styles.
• Cirque du Soleil – Série Hommage Annual exclusive tribute series produced by Cirque du Soleil (45 DEGREES), presented each summer exclusively at the Ampitheâtre Cogeco. Each year features a different artistic concept honoring a Quebec music icon, with approximately 20 performances per season. The 10th edition (2026) is PARADIS PERDUS – Hommage à Jean Leloup.
• Loges et Forfaits Prestige (Premium VIP Packages) Premium VIP experience packages offering reserved corporate box seating (204 corporate box seats), private terrace access, complimentary culinary stations by Fraîche Traiteur-Urbain or Nouveau Standard, welcome cocktail, two additional free drinks, reserved parking, and access to private washrooms. Available for groups from 1 to 25+ people.
• Forfait Souper-Spectacle (Dinner-Show Package) Dinner-show package bundling a 3-course meal at six partner restaurants (Aqua at $43, Le Bette at $56, Les Contrebandiers at $56, La Maison de débauche at $43, Le Manoir du Spaghetti at $43, Rouge Vin at $56, plus taxes and tip) with a show ticket.
• Location de Salle (Venue Rental – Hall Henri-Audet, Cabaret, Espace Marmen) Event venue rental services offering Hall Henri-Audet (fully glazed hall available mid-November to mid-April for receptions, press conferences, and cocktail events), the Cabaret stage for private events and receptions, and Espace Marmen for groups of 15–25 people with exclusive terrace views of the amphitheater.
• Carte-Cadeau (Gift Card) Gift cards available in $25 increments with a total value ranging from $25 to $300, redeemable for any show ticket at the Ampitheâtre Cogeco or Cabaret. No expiration, no activation fees, partial use supported.

Quantifiable outcome

• 2.5 million cumulative spectators over 9 years
• +4 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

23 partnerships are on record, tiered flagship, core and minor.

• Cirque du Soleil (45 DEGREES)flagshipStrategic or Co-development Partner · 26 September 2017Exclusive annual residency partnership since 2015. Extended in 2017 for 5 additional years (10 total years). Each summer features a unique tribute show at the amphitheater. 2026 marks the 10th anniversary with 'Paradis Perdus' tribute to Jean Leloup.
• CogecoflagshipGTM or Marketing PartnerCogeco serves as the presenter/sponsor of the amphitheater, providing primary media partnership and brand visibility for the venue. This is the naming rights partnership that gives the venue its name.
• DesjardinscoreGTM or Marketing PartnerMajor partner of the amphitheater, providing financial and promotional support for events and programming.
• Salon de jeux de Trois-Rivières (Loto-Québec)coreGTM or Marketing PartnerMajor partner contributing to the amphitheater's operational funding and promotional activities.
• A.B.I. (Alcoa)coreStrategic or Co-development PartnerProvides electric shuttle service transporting 73,000+ spectators annually from downtown locations to the amphitheater, supporting sustainable transportation goals.
• Hôtel Delta Trois-Rivières par MarriottcoreGTM or Marketing PartnerOfficial hospitality partner offering exclusive room upgrades and free parking for show ticket holders. Establishment number 034425.
• Trois-Rivières ChevroletminorGTM or Marketing PartnerOfficial transportation partner for the venue.
• MarmencoreGTM or Marketing PartnerCorporate partner offering exclusive private event space overlooking the amphitheater terrace for groups of 15-25 people.
• ÉcoBykecoreStrategic or Co-development PartnerProvides free bike valet service (Vélo-Valet) transporting 5,700+ spectators annually, supporting sustainable transportation initiatives.
• Fraïche Traiteur UrbaincoreStrategic or Co-development PartnerLocal Trois-Rivières catering partner exclusively providing fresh, local products for corporate boxes, artists, and public dining. Offers vegetarian options.
• Jackson-TriggsminorOthersWine partner supplying products for bars and bistro services on-site.
• Distillerie WabassominorOthersLocal distillery partner supplying spirits for on-site bars.
• Le Trou du DiableminorOthersLocal craft brewery partner supplying beverages for amphitheater bars.
• Alex CoulombeminorOthersBeverage partner supplying Pepsi products and beverages for on-site consumption.
• MolsonminorOthersBeer partner supplying products for amphitheater bars.
• LTR LocationminorOthersEquipment rental partner for venue operations.
• FestiVoix ProductionsminorStrategic or Co-development PartnerFestival production partner contributing to event programming.
• Restaurant AquaminorGTM or Marketing PartnerDinner-show package partner offering 3-course meals at $43+ taxes. Located at 334 rue des Forges.
• Restaurant Le BetteminorGTM or Marketing PartnerDinner-show partner offering 3 tapas at $56+ taxes. Local gourmet cuisine in tapas format.
• Les ContrebandiersminorGTM or Marketing PartnerDinner-show partner with 3-course meals at $56+ taxes. Prohibition-era themed bistro with craft cocktails.
• La Maison de débauche (Le Carlito)minorGTM or Marketing PartnerDinner-show partner with 3-course meals at $43+ taxes. Wood-fired oven restaurant with impressive wine selection.
• Le Manoir du spaghettiminorGTM or Marketing PartnerDinner-show partner with 3-course meals at $43+ taxes. Historic quarter location with sunny terrace.
• Le Rouge VinminorGTM or Marketing PartnerDinner-show partner at $56+ taxes. Waterfront marina location with seafood focus and St. Lawrence views.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Théâtre du Capitole: Heritage theater in Quebec City producing concerts, musicals, and tribute shows — direct comparable in programming style and Quebec cultural positioning to the Amphithéâtre Cogeco's Cabaret and tribute series.
• Place Bell: Indoor arena in Laval serving the Greater Montreal area with concerts, comedy, and sporting events. Closest regional direct competitor for the same touring-artist pipeline and audience base that Cogeco Amphitheater targets.
• Festival d'été de Québec: Massive summer music festival in Quebec City drawing hundreds of thousands of spectators. Comparable as a Quebec summer live-entertainment draw competing for the same touring-artist routing and audience travel patterns that anchor the Cogeco Amphitheater season.
• Salle Wilfrid-Pelletier (Place des Arts): Montreal's premier performing arts venue and home of the OSM, comparable in hosting concerts, comedy, and tribute productions. Competes for the same touring acts and Quebec cultural audience, with stronger urban positioning but a smaller, seated-only configuration.
• Budweiser Stage (formerly Molson Canadian Amphitheatre): Covered outdoor amphitheater in Toronto with comparable capacity (~9,000 covered + lawn) and similar summer concert programming model. Closest architectural and operational analog in the Canadian market.
• Greek Theatre (Los Angeles): Iconic outdoor amphitheater with covered seating and a large lawn area, comparable in capacity, programming (concerts, comedy, tribute shows), and covered-outdoor hybrid design. Useful benchmark for outdoor amphitheater economics.

Broad incumbents

• Evenko / Live Nation Quebec: Quebec's largest concert promoter and Live Nation affiliate, operating multiple venues and producing major festivals. Comparable as the dominant promoter counterpart whose routing decisions shape content availability at the Amphithéâtre Cogeco.
• Red Rocks Amphitheatre: World-renowned outdoor amphitheater-museum venue in Colorado. Comparable as a destination outdoor amphitheater driving tourism spending, premium hospitality (VIP), and year-round event programming, though at significantly larger tourist scale.
• Centre Vidéotron: Major multi-purpose arena in Quebec City that competes with Cogeco Amphitheater for the same touring-producer routing in the Quebec market. Comparable as a large-scale live entertainment venue hosting concerts, comedy, and family shows, but with a much larger indoor capacity and year-round operation.
• Bell Centre: Montreal's flagship arena and the largest live entertainment venue in Quebec. Comparable in concert and event programming, but operates at significantly larger scale and serves as the default routing anchor for major tours that may otherwise consider regional venues like Cogeco.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC3brISxSvwUlsm3zq4qOlhw
• Facebookfacebook.com/amphitheatrecogeco
• Instagraminstagram.com/ampcogeco
• Xx.com/ampcogeco

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cogeco Amphitheater