Nova24TV
Nova24TV is a Slovenian alternative news broadcaster operating three TV channels (Nova24TV, Nova24TV 2, Prva TV), a news portal, and social media distribution, serving Slovenian viewers seeking alternative political and current affairs coverage. It funds operations primarily through viewer donations and a supporters club.
- Company typePrivate
- Founded-
- HeadquartersLjubljana, Slovenia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Nova24TV does
Nova24TV is a Slovenian alternative news broadcaster and digital media company operating from Ljubljana under the legal entity NovaTV24.si, informativna televizija, d.d. The company delivers news, political commentary, parliamentary coverage, and lifestyle content across three television channels (Nova24TV, Nova24TV 2, and Prva TV), a main website (nova24tv.si), live streaming, an English-language portal (nova24tv.eu), and an active social media presence on YouTube, Facebook, Instagram, X, and TikTok. Its product portfolio extends beyond broadcasting into a supporters club (KLUB podpornikov), an e-commerce store (Trgovina Nova24TV), and a book publishing arm (Knjigarna Nova obzorja). The company positions itself as an alternative to the perceived mainstream media monopoly in Slovenia, under the mission statement "V službi resnice" (In service of truth).
The company's revenue model is heavily donation- and membership-driven rather than advertising- or subscription-led. Nova24TV solicits voluntary contributions via bank transfer (IBAN) and PayPal, and operates a KLUB supporters club with SEPA direct debit recurring membership. Secondary revenue comes from e-commerce (books, merchandise) and unspecified advertising content. The company is led by director Boris Tomašič and is structured as a joint-stock company (d.d.).
Financial disclosures indicate a sub-scale operation. The 2025 annual report showed a net profit of 998.85 EUR, fully allocated to covering accumulated losses from prior years, with no distributable profit as of December 31, 2025. Social media reach is modest (16,300+ YouTube subscribers, 21,470+ X followers, 4,270+ Facebook fans, 6,069+ TikTok followers, 3,356+ Instagram followers). Operations are confined to Slovenia, with no disclosed headcount, institutional investors, or external funding rounds.
Nova24TV firmographics
Firmographics- Name
- Nova24TV
- Legal name
- NovaTV24.si, informativna televizija, d.d.
- Website
- https://nova24tv.si
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nova24TV is a Slovenian alternative news broadcaster operating three TV channels (Nova24TV, Nova24TV 2, Prva TV), a news portal, and social media distribution, serving Slovenian viewers seeking alternative political and current affairs coverage. It funds operations primarily through viewer donations and a supporters club.
- Ownership category
- akta.pro rank
Nova24TV industry classification
Industry- Product category
- Television News Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Television Broadcasting Stations (516120), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where Nova24TV is headquartered
LocationHeadquarters
- HQ city
- Ljubljana
- HQ country
- Slovenia
- HQ region
- Europe
Offices1 record
Markets served
Nova24TV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Donations: Nova24TV accepts voluntary donations from supporters, accepting contributions via bank transfer (IBAN) and PayPal. Donations are directed to NTV24.si d.d. The company positions itself as an alternative media outlet facing pressure, soliciting donations to continue operations and maintain media pluralism.
- Club Membership (KLUB): The company operates a supporters club (KLUB) with membership applications and SEPA direct debit arrangements, suggesting recurring membership fee revenue from dedicated supporters.
- E-commerce Sales: The company operates an online store (trgovina.nova24tv.si) selling various products including books (such as Boris Tomašič's 'Kdo vam laže') and advertising content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | KLUB supporters club membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Nova24TV product offering
Product offeringCore offering
Nova24TV is a Slovenian news television and digital media company that produces and broadcasts news, political commentary, and current affairs programming through three television program channels (Prvi program, Nova24TV 2, Prva TV) and distributes content digitally via its website, two YouTube channels, and social media platforms. The company also operates a supporters club (KLUB) with recurring membership, an online merchandise and book store (Trgovina Nova24TV), and a publishing imprint (Knjigarna Nova obzorja). Nova24TV accepts voluntary viewer donations to sustain its operations as an alternative media outlet.
Product overview
Nova24TV is a Slovenian television news media company offering a unified news broadcasting platform across three television programs (Nova24TV, Nova24TV 2, and Prva TV) with live streaming capabilities. The company operates supplementary offerings including KLUB podpornikov (supporters club) and an online store (Trgovina Nova24TV), as well as a book publishing operation (Knjigarna Nova obzorja). The product architecture is centered on television broadcasting with digital extensions for community engagement and commerce.
Differentiator
Problem solved
Functional benefit
Brands
- Nova24TV 2: Second program of Nova24TV, primarily focused on live broadcasts from the National Assembly (Državni zbor), recordings of Assembly sessions and its working bodies, recordings of talk shows, book presentations and other cultural events.
Products and services
- Nova24TV (Prvi program) The primary television channel of Nova24TV featuring news programming including Večerne novice (Evening News), Kratke novice (Short News), investigative shows like KDO VAM LAŽE (Who Lies To You), TEMA DNEVA (Topic of the Day), POGOVOR V KAVARNI HAYEK, KOMENTAR, AKTUALNO, INTERVJU, and BEREMO. Targeted at Slovenian viewers seeking current affairs and political commentary.
- Nova24TV 2 (Drugi program) The second television channel of Nova24TV featuring live broadcasts from the National Assembly (Državni zbor), recordings of Assembly sessions and committee meetings, and cultural programming including panel discussions and book presentations. Targeted at viewers interested in Slovenian parliamentary proceedings and cultural events.
- Prva TV Third television program channel offering additional news and current affairs content as part of the Nova24TV programming lineup.
- TV v živo (Live TV Streaming) Live streaming service allowing viewers to watch Nova24TV programming online in real-time through the company website, extending broadcast reach to digital audiences.
- KLUB podpornikov A supporters club for Nova24TV viewers, providing community engagement and recurring financial support through membership forms and SEPA direct debit authorization, enabling monthly contributions from dedicated supporters.
- Trgovina Nova24TV Online store operated by Nova24TV, featuring merchandise and published books available for purchase by viewers and supporters.
- Knjigarna Nova obzorja Book publishing arm of Nova24TV, featuring works such as "Kdo vam laže?" by Boris Tomašič and "Budnice" by Janez Janša, sold through the Trgovina Nova24TV online store.
Companies that use Nova24TV
Customer profileSegments1 record
Ideal customer profiles1 record
Nova24TV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nova24TV partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Inštitut dr. Jožeta PučnikaminorNova24TV 2 broadcast coverage of the 17th Pučnik Symposium held on March 13, 2026 at Grad in Slovenska Bistrica. The event was organized by Inštitut dr. Jožeta Pučnika in collaboration with Konrad Adenauer Stiftung, Evropska platforma spomina in vesti, and Občina Slovenska Bistrica. The symposium was dedicated to the 35th anniversary of Slovenian statehood.
- Konrad Adenauer StiftungminorCo-organizer of the 17. Pučnikov simpozij along with Inštitut dr. Jožeta Pučnika. Nova24TV 2 provided coverage of this event dedicated to the 35th anniversary of Slovenian statehood.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Nova24TV competitors and assessment
Company assessmentEmerging players
- 24ur.com: Slovenian online news portal affiliated with POP TV, providing digital-first news coverage. Comparable digital news distribution model and Slovenian-language audience, though without a dedicated broadcast line.
- Necenzurirano.si: Slovenian independent investigative news portal producing critical journalism in Slovenian. Comparable politically-engaged editorial positioning and digital-first distribution to a niche audience.
- Siol.net: Leading Slovenian online news and information portal operated by Telekom Slovenije. Competes with Nova24TV for the Slovenian digital news audience with broader general-interest coverage.
Direct peers
- Kanal A: Slovenian commercial television broadcaster part of the same Pro Plus media group as POP TV. Directly competes for Slovenian news audiences with linear TV, on-demand, and digital distribution.
- Planet TV: Slovenian commercial TV network offering news, entertainment, and lifestyle content. Comparable multi-channel, digital-distribution model targeting the same domestic Slovenian viewership.
- POP TV: Slovenia's largest commercial television network, owned by Pro Plus/United Group. Head-to-head competitor in the Slovenian TV news market with similar multi-program architecture and 24/7 news production across TV, web, and social platforms.
- RTL Slovenia: Slovenian commercial broadcaster affiliated with the RTL Group, delivering general-interest and news content to the same Slovenian audience as Nova24TV.
Broad incumbents
- TV Slovenija (RTV Slovenija): Slovenia's public broadcaster, operating multiple TV and radio channels including news programming. Larger and more diversified than Nova24TV but competes in the same Slovenian-language news audience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nova24TV social profiles
Digital presenceNova24TV financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nova24TV leadership team
Management profileNumber of profiles
Profiles2 records
Nova24TV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nova24TV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nova24TV
What does Nova24TV do?
Nova24TV is a Slovenian news television and digital media company that produces and broadcasts news, political commentary, and current affairs programming through three television program channels (Prvi program, Nova24TV 2, Prva TV) and distributes content digitally via its website, two YouTube channels, and social media platforms. The company also operates a supporters club (KLUB) with recurring membership, an online merchandise and book store (Trgovina Nova24TV), and a publishing imprint (Knjigarna Nova obzorja). Nova24TV accepts voluntary viewer donations to sustain its operations as an alternative media outlet.
Is Nova24TV a public or private company?
Nova24TV is a private company. It is classified as unknown and is currently operating.
When was Nova24TV founded?
Nova24TV was founded in -1. It employs 11 to 50 people.
Where is Nova24TV based?
Nova24TV is headquartered in Ljubljana, Slovenia, in the Europe region.
How does Nova24TV make money?
Three revenue lines are on record. Donations are the primary driver. The others are club Membership (KLUB) and E-commerce Sales.
Who are Nova24TV's main competitors?
Emerging players on record are 24ur.com, Necenzurirano.si and Siol.net. Direct peers are Kanal A, Planet TV, POP TV and RTL Slovenia. TV Slovenija (RTV Slovenija) is listed as a broad incumbent.
Does Nova24TV have an API?
No public API is recorded for Nova24TV.
What industry is Nova24TV in?
Nova24TV's product category is Television News Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 51612 and its SIC code is 4833.