Novaclima

What Novaclima does

Novaclima is a privately held Chilean e-commerce retailer and multi-brand specialty distributor of heating, ventilation, air conditioning (HVAC), and renewable energy equipment, headquartered at El Rosal 5168, Huechuraba, Santiago, with a regional office in Concepción. The company distributes Japanese-engineered Rinnai products as its core offering — including tankless water heaters (calefones) in 8L–32L capacities, wall-mounted combination boilers (calderas murales) in eco and condensing variants, and gas space heaters (estufas) — alongside Ariston wall-mounted boilers and spare parts, Aux split wall inverter air conditioning units, Wilo circulating pumps, Roth products, and 6kW pellet stoves for renewable heating applications. Supporting the core product lines are extensive spare-parts catalogs for Rinnai (Eco, Lnox, Eco-Lnox, RB series) and Ariston (Cares, BSII, Genus One, Genus Premium Evo HP), plus accessories including valves, fittings, sensors, and water treatment components. The underlying product technology emphasizes energy efficiency and clean combustion through electronic automatic ignition (no pilot flame), proportional flame modulation for constant temperature control, forced draft ventilation, and condensing technology; the 32L condensing model supports cascading up to 24 units with automatic rotation.

The company operates a direct-to-consumer go-to-market model via its novaclima.cl e-commerce storefront with publicly listed pricing in both USD and CLP, supplemented by phone (+56 2 32027490), WhatsApp Business (+56 9 56484825), and email ([email protected]) sales channels. On the commercial side, Novaclima anchors demand through the Nova Instaladores certified installer network and the Capacitaciones training program, providing installers with technical documentation, catalog access, and professional support. Revenue is generated primarily through hardware product sales — tankless water heaters, boilers, gas stoves, air conditioning units, spare parts, and accessories — across a primary residential customer segment (homeowners seeking efficient climate control) and a secondary commercial/installer segment (certified installers and commercial establishments requiring cascade installations). Pricing is unit-based with occasional promotional and volume discounts, and most products include VAT (IVA). The company is privately held with no disclosed ownership structure, funding rounds, or institutional investors, and appears to operate as a distribution and channel-resale business rather than a venture- or PE-backed entity.

Name

Novaclima

Legal name

Novaclima

Website

https://novaclima.cl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Novaclima is a Santiago-based Chilean e-commerce HVAC distributor selling Rinnai tankless water heaters, Ariston boilers, Aux split air conditioning, Wilo pumps, and pellet stoves to residential customers and certified commercial installers across Chile.

Ownership category

akta.pro rank

Product category

HVAC Equipment Distribution

NAICS

Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)

akta.pro primary industry

Water Heating & Treatment Appliance Retail (Water Heaters, Water Softeners, Filtration Systems) (CRACACAF)

Keywords

• HVAC equipment distribution
• Tankless water heaters
• Wall-mounted boilers
• Gas space heaters
• Renewable energy heating

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Novaclima generates revenue primarily through the sale of HVAC equipment including tankless water heaters (calefones), wall-mounted boilers (calderas), gas stoves (estufas), air conditioning units, and associated accessories and spare parts. Products are sold at fixed prices listed on the e-commerce platform in both USD and CLP currencies.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Novaclima distributes and sells heating, air conditioning, and renewable energy equipment to residential and commercial customers in Chile. Core offerings include Rinnai tankless water heaters (calefones) in 8L–32L capacities, Rinnai and Ariston wall-mounted combination boilers (calderas murales) including condensing models, Rinnai gas space heaters (estufas), Aux inverter split air conditioners, and pellet stoves for renewable energy heating. The portfolio is supported by spare parts for Rinnai (Eco, Lnox, Eco-Lnox, RB series) and Ariston (Cares, Genus One, Genus Premium Evo HP) systems, plus accessories such as Wilo circulating pumps, valves, fittings, and water treatment products.

Product overview

Novaclima is a Chilean e-commerce platform specializing in heating, air conditioning, and renewable energy solutions. The company operates as a multi-brand distributor offering a comprehensive portfolio of Rinnai products (calefones/water heaters, wall-mounted boilers, space heaters/stoves) and Ariston products (wall-mounted boilers and spare parts). The product range spans tankless water heaters (8L-32L capacities), condensing and non-condensing wall-mounted boilers, gas space heaters, inverter air conditioning split units, and pellet stoves for renewable energy applications. Supporting the core product lines are extensive spare parts catalogs for both Rinnai (Eco, Lnox, Eco-Lnox, RB series) and Ariston (Cares, BSII, Genus One, Genus Premium Evo HP) brands, along with accessories including valves, circulator pumps, fittings, and water treatment products. The company maintains physical retail locations in Santiago and Concepción alongside its online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Rinnai Calefones (8L, 13L, 16L, 17L, 24L, 32L tankless water heaters) Tankless gas water heaters from Rinnai in 8L to 32L capacities (standard and condensing models), featuring forced draft technology and Japanese engineering, sold to residential and commercial customers in Chile.
• Rinnai Caldera Mural Mixta Eco (16/17, 25/28, 30/36) Rinnai wall-mounted combination boiler with eco condensing technology for residential heating and domestic hot water production.
• Rinnai Caldera Mural Mixta Eco Condensación (26/26, 33/38) High-efficiency Rinnai condensing combination boiler with advanced modulation for optimal energy savings in residential applications.
• Ariston Caldera Mural Mixta Cares Ariston wall-mounted combination boiler with efficiency up to 93%, stainless steel sanitary exchanger, and solar compatibility for residential heating and hot water.
• Rinnai Estufa Energy Saver (09FTGN, LPG) Rinnai gas space heater with digital temperature control, programmable timer, and air filtration system, covering areas of 30–80 m².
• Rinnai Estufa Dynamo Heaters Advanced Rinnai gas heater featuring electronic ignition, digital temperature display, timer functions, air filter with saturation indicator, and remote control.
• Rinnai Estufa Enduro Heaters Heavy-duty Rinnai gas space heater designed for demanding residential and light-commercial heating applications.
• Aux Split Muro Inverter (9000, 12000, 18000 BTU) Aux wall-mounted split air conditioner with inverter technology for energy-efficient residential cooling, available in 9000, 12000, and 18000 BTU capacities.
• Estufa a Pellet 6kW 6kW pellet stove for renewable-energy-based residential heating, sold via the Novaclima renewable energy product category.
• Rinnai Spare Parts (Eco, Lnox, Eco-Lnox, RB series) Replacement parts for Rinnai boilers including heat exchangers, pumps, valves, sensors, electronic cards, fans, and transformers across Eco, Lnox, Eco-Lnox, and RB series.
• Ariston Spare Parts (Cares, BSII, Genus One, Genus Premium Evo HP) Replacement components for Ariston boilers including sensors, electrodes, transformers, and valve assemblies for Cares, BSII, Genus One, and Genus Premium Evo HP series.
• Heating System Accessories (valves, circulators, fittings, water treatment) Supporting components for heating system installations including ball valves, Wilo circulator pumps (Top RL monophase, Star RS monophase), DZR fittings, hot water meters, and water treatment products.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• RinnaicoreChannel Partner/ Reseller/ DistributorRinnai is the primary brand partnership for Novaclima. The company distributes a wide range of Rinnai products including tankless water heaters (calefones), wall-mounted boilers (calderas murales), gas stoves (estufas), and associated spare parts and accessories. Rinnai is a Japanese manufacturer known for HVAC technology.
• AristoncoreChannel Partner/ Reseller/ DistributorAriston is a major brand partnership, with Novaclima distributing Ariston wall-mounted boilers, spare parts for Cares, Genus One, and Genus Premium Evo HP series, and associated accessories including coaxial ventilation kits.
• Aux Air ConditionerminorChannel Partner/ Reseller/ DistributorAux is distributed for air conditioning products including split wall units (Split muro Inverter series in 9000, 12000, and 18000 BTU capacities).
• WilominorChannel Partner/ Reseller/ DistributorWilo supplies circulating pumps (bombas circuladoras) for heating systems, including the Top RL monophase model and Star RS monophase models.
• RothminorChannel Partner/ Reseller/ DistributorRoth is a brand partner whose products are distributed by Novaclima, likely for heating or solar thermal solutions.

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Falabella: Chilean department-store and home retailer (including the Sodimac-parent ecosystem) that sells HVAC and home appliances both online and in-store. Indirect competitor for cross-shopped heating/cooling purchases.
• Daikin Latin America: Global HVAC manufacturer with growing presence in Latin America. Competes with Rinnai in residential heating and condensing products — pricing decisions affect Novaclima's core lines.
• Construmart: Chilean construction and home-improvement retailer with HVAC/heating SKUs and trade-desk support. Overlaps with Novaclima on residential and small-contractor buyers.
• Sodimac (Homecenter): Chile's largest home-improvement retailer, sells a broad assortment of water heaters, boilers, and air conditioning units across physical stores and e-commerce. Directly competes with Novaclima in residential HVAC but at a much larger scale and with private-label and financing options.
• Trane Technologies (Latin America): Global HVAC OEM with Latin America distribution; competes with Rinnai/Ariston at the brand level and indirectly shapes the reseller economics for Novaclima.
• Easy Chile: Major Chilean home-improvement chain offering HVAC products (calefones, calderas, aire acondicionado) alongside broad building materials. Competes with Novaclima on residential replacement demand but lacks specialist installation and training infrastructure.
• MercadoLibre Chile: Dominant Latin American e-commerce marketplace listing Rinnai, Ariston, and dozens of competing HVAC brands. Competes on price discovery and assortment breadth, squeezing margins for specialty retailers like Novaclima.
• Bosch Home Comfort (Latin America): Manufacturer of boilers, water heaters, and HVAC systems; competes with Ariston and Rinnai in condensing wall-hung boilers — directly relevant to Novaclima's premium positioning.

Direct peers

• IDM Group: Chilean distributor of HVAC and climate-control brands, focused on commercial and industrial projects. Closest direct comparable to Novaclima's distribution model, though skewing larger-project rather than residential e-commerce.

Emerging players

• Rinnai Corporation (Direct/D2C in Chile): The Japanese manufacturer and Novaclima's most important partner. Any move by Rinnai to enter Chile directly (own e-commerce, additional distributors) would directly alter Novaclima's competitive position.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/novaclimachile

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novaclima