Nicolândia Parque Urbano

What Nicolândia Parque Urbano does

Nicolândia Parque Urbano is a single-location urban amusement park founded in 1978 in Brasília, Brazil, operating from a concession within the Parque da Cidade Sarah Kubitschek (Estacionamento 12, Asa Sul). The venue serves families and thrill-seeking individuals with a mixed portfolio of radical/extreme rides and family-friendly attractions, including a signature experience branded Roda Capital. Access is sold through day passports (passaportes) with weekday and weekend/holiday pricing tiers, plus a premium VIP Pass add-on at R$120.00 that allows priority queue access. The company also operates dedicated event/birthday hosting (Festas) and a convênios program for corporate and school group bookings. The operation is run by 86 employees, is registered under CNPJ 04.021.270/0001-30, and is LGPD-compliant, with certifications including Cadastur and Turismo Responsável.

The business is built around a hybrid distribution model. Tickets are sold through a proprietary website, dedicated iOS and Android mobile apps, and an on-site box office, with online purchases validated through the Yuupe digital ticket system, replacing physical tickets with codes redeemable for wristbands. Marketing and customer acquisition are digital-first, centered on the website and app storefronts. The company holds memberships in IAAPA and Adibra, the main amusement-park industry associations. Revenue is generated from one-time ticket transactions across consumer and B2B (corporate/school) channels, with no subscription, recurring, or advertising revenue streams disclosed. Ownership is not publicly disclosed; no parent company, institutional investors, or venture funding are mentioned. The company is privately held and operating, with a copyright notice extending to 2025.

Name

Nicolândia Parque Urbano

Legal name

Nicolândia

Website

https://novanicolandia.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Nicolândia Parque Urbano is a single-location urban amusement park in Brasília, Brazil, operating since 1978 within the Parque da Cidade Sarah Kubitschek. It serves families and thrill seekers with day passports, rides, event hosting, and a R$120 VIP queue-skip pass.

Ownership category

akta.pro rank

Product category

Amusement Park Services

NAICS

Amusement and Theme Parks (71311), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro industry

PRIMARYTHAJAEAA

Destination Theme Parks (Large-Scale, Multi-Attraction Parks)

Travel & Hospitality/Tours, Attractions & Experiences/Theme Parks, Water Parks & Family Entertainment Centers

SECONDARYTHAJALAC

VIP Access & Skip-the-Line Experiences

Travel & Hospitality/Tours, Attractions & Experiences/Private & Custom Experiences (VIP, Bespoke Itineraries)

Keywords

• Amusement park operations
• Theme park attractions
• Adventure rides
• Event hosting services
• Group outing packages

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Attraction Passports: Sale of day passports (passaportes) granting access to park attractions. Weekday and weekend/holiday pricing tiers. Primary revenue stream.
2. VIP Pass Upgrade: R$120.00 VIP pass enabling priority access and skip-the-line privileges at attractions. Sold in addition to regular passports.
3. Birthday Party Packages (Festas): Birthday party packages and event hosting services for families and groups.
4. Corporate and School Group Sales (Convênios): Corporate and school group sales through the convênios program, offering discounted passport bundles for organized groups purchased at the on-site box office.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels2 records

Core offering

Nicolândia Parque Urbano operates a single urban amusement park in Brasília offering radical/extreme rides and family-friendly attractions. Customers gain access by purchasing day passports (passaportes) — weekday, weekend, and holiday tiers — which are validated at the on-site box office via the Yuupe digital ticketing system. The park also sells an optional R$120.00 VIP Pass for queue skipping, hosts birthday parties and group events, and runs a Convênios program for discounted corporate and school group packages.

Product overview

Nicolândia Parque Urbano is an urban theme park located in Brasília, operating as a single unified destination offering radical and family-friendly attractions. The portfolio consists of core products including the Atrações (attractions/rides), Passaportes (ticket/passport system), Roda Capital (specific attraction), Festas (event hosting), and a mobile application for both iOS and Android. An optional VIP PASS add-on provides queue-skipping privileges for R$120.00. The park operates a digital passport system integrated with the Yuupe platform for online ticket purchases, with validation at physical box offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Passaportes (Day Passports)

Quantifiable outcome

• Free passport revalidation if attractions interrupted due to bad weather within 2 hours of entry

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor.

• IAAPAminorOthers
• AdibraminorOthers
• CadasturminorOthers
• Turismo Responsável (Responsible Tourism)minorOthers

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Tivoli Gardens: Historic urban amusement park located in a national capital (Copenhagen), operating combined attractions, passport ticketing, and event hosting. Same single-site urban-theme-park positioning as Nicolândia.
• Six Flags: Global multi-park theme park operator. Offers combined attraction passports and paid priority/Flash Pass upgrades that mirror Nicolândia's VIP pass model at significantly larger scale.
• Disneyland Resort: Globally dominant destination theme park. Mirrors Nicolândia's passport + premium add-on (VIP/Genie+) + multi-segment revenue strategy at vastly larger scale, serving as a relevant benchmark for monetization layering.

Direct peers

• Hopi Hari: Major São Paulo-area theme park offering combined thrill and family attractions under a single-day passport. Directly comparable offering mix and ticket-based monetization to Nicolândia.
• Beach Park: Ceará-based destination resort and water/theme park complex with passport-style ticketing, VIP/express passes, and group bookings. Same product structure and family/thrill segmentation as Nicolândia.
• Hot Park: Goiás-based water and amusement park offering combined passport entry to attractions and family-focused programming. Highly comparable to Nicolândia's urban-park + family attraction model.
• Mirabilandia: Pernambuco-based multi-attraction amusement park with family and thrill rides sold via passport/day-ticket entry. Comparable Brazilian regional theme park with similar operating model.
• Beto Carrero World: Brazil's largest destination theme park in Santa Catarina. Closest direct peer: operates a multi-attraction park with bundled passport entry, VIP/express options, and both thrill and family ride segments — the same revenue model Nicolândia runs at a much smaller scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/diversoes-nicolandia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicolândia Parque Urbano