NOVA PELLE

What NOVA PELLE does

Nova Pelle is a privately held, single-location medical-aesthetic clinic headquartered in Brasília, Distrito Federal, Brazil. Founded in 2015 and led by dermatologist Dra. Virginia Caiado (CRM-DF 21388), the practice operates from the Centro Médico Linea Vitta complex in Asa Sul, with a published schedule of Monday through Friday, 7:30h to 18:30h. The clinic offers an unusually broad portfolio organized around three medical specialties — clinical dermatology, surgical dermatology, and endocrinology — and three procedure categories: facial, body, and hair. Medical services span diagnosis and treatment of skin disease (acne, eczema, psoriasis, rosacea, melasma, vitiligo, warts, hyperhidrosis, skin cancer screening, biopsies, mole removal), endocrine disorders (thyroid, diabetes, obesity, menopause/andropause, osteoporosis, IV iron therapy), and obesity management.

The practice's technology stack is its primary differentiator: it operates premium aesthetic platforms including the Ultraformer MPT (HIFU), Venus Legacy (multipolar RF + PEMF), Etherea MX (six-wavelength laser), CM Slim (HI-EMT electromagnetic muscle trainer), Lavieen (Thulium 1927nm laser), and Mesoject (needle-free pressure infusion), supplemented by a full injectable menu (botulinum toxin, hyaluronic acid fillers, Sculptra, Ellansé, Radiesse, skinboosters, PDRN, exosomes), PDO and APTOS thread lifts, chemical peels, microneedling, LED therapy, and IV vitamin/iron infusions. Despite the device-heavy positioning, no AI/ML capability, proprietary software, or data flywheel is referenced.

Commercially, Nova Pelle runs a direct-to-consumer, sales-led model with appointment-based delivery and accepts more than 50 health insurance operators (Amil, Bradesco, Care Plus, Omint, Unimed, AFFEGO, AFEB BRASAL, Notre Dame, among others). Patient acquisition is digital-first: the clinic maintains active Instagram (@novapelledf) and Facebook (novapelleclinica) presences, a content-rich Portuguese website, and WhatsApp-first booking. Pricing is quote-based and not publicly disclosed. The company has no disclosed investors, subsidiaries, M&A activity, or secondary locations.

Name

NOVA PELLE

Legal name

Nova Pelle

Website

https://novapelle.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Nova Pelle is a single-location medical-aesthetic clinic in Brasília, Brazil, offering clinical and surgical dermatology, endocrinology, and a full menu of facial, body, and hair aesthetic procedures. Founded in 2015 and led by Dra. Virginia Caiado, the physician-owned practice serves individual patients and accepts 50+ health insurance plans.

Ownership category

akta.pro rank

Product category

Dermatology and Endocrinology Clinic

NAICS

Hair, Nail, and Skin Care Services (81211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Medical Spas (Medi-Spas) (HSALAFAB)

akta.pro secondary industries

Medical Spas (Medi-Spa) (HSADAKAB), Pigmentary Disorders (Vitiligo/Melasma) (HLAKACAM)

Keywords

• Clinical dermatology services
• Medical aesthetic procedures
• Endocrinology specialty care
• Laser cosmetic treatments
• Cosmetic injectable services

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Medical Consultations: Initial and follow-up consultations with dermatologists and endocrinologists. Consultation fees may vary based on insurance coverage or private pay arrangements.
2. Aesthetic Procedures: Revenue from various aesthetic procedures including injectables (botox, fillers, skinboosters), laser treatments, body contouring, hair treatments, and surgical dermatology. Procedures are typically charged per session or treatment protocol.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Nova Pelle is a medical-aesthetic clinic in Brasília, Brazil that delivers clinical and surgical dermatology, endocrinology, and aesthetic procedures (facial, body, and hair) using advanced devices such as Ultraformer MPT (HIFU), Venus Legacy (RF), CM Slim (HI-EMT), Etherea MX laser, Lavieen, and Mesoject, combined with injectable treatments (botulinum toxin, hyaluronic acid fillers, collagen stimulators, PDRN, exosomes) and IV therapies. Services are rendered in-person at a single clinic location by appointment.

Product overview

NOVA PELLE is a medical-aesthetic clinic offering three medical specialties (clinical dermatology, surgical dermatology, and endocrinology) along with three categories of aesthetic procedures (facial, body, and hair). The core offerings include advanced aesthetic devices such as Ultraformer MPT (HIFU), Venus Legacy (RF multipolar), CM Slim (HI-EMT), Etherea MX (multi-wavelength laser), and Lavieen (Thulium laser), complemented by injectable treatments including botulinum toxin, hyaluronic acid fillers, collagen stimulators (Sculptra, Ellansé, Radiesse), PDRN (salmon DNA), and exosome therapy. The clinic also provides thread lifts (PDO and APTOS threads), mesotherapy/injectable therapies, laser treatments, chemical peels, and IV therapies (soroterapia, vitamin infusions, iron therapy). The portfolio spans diagnostic and medical treatments for skin conditions (acne, rosacea, melasma, vitiligo, herpes, warts, nail disorders), endocrine disorders (thyroid, diabetes, obesity, osteoporosis), and comprehensive aesthetic services for facial rejuvenation, body contouring, and hair restoration. The clinic accepts over 50 health insurance providers (convênios).

Differentiator

Problem solved

Functional benefit

Products and services

• Clinical Dermatology

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• AFEB BRASALminorOthersHealth insurance plan accepted at Nova Pelle. Patients with this insurance can receive covered dermatological and aesthetic services at the clinic.
• AFFEGOminorOthersHealth insurance plan accepted at Nova Pelle.
• AMILminorOthersMajor health insurance operator accepted at the clinic.
• BRADESCOminorOthersHealth insurance plan accepted at Nova Pelle.
• CARE PLUSminorOthersPremium health insurance operator accepted at the clinic.
• CENTRAL NACIONAL UNIMEDminorOthersMajor national health cooperative accepted at the clinic.
• NOTRE DAMEminorOthersHealth insurance plan accepted at Nova Pelle.
• OMINTminorOthersHealth insurance plan accepted at Nova Pelle.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• LaserAway: US-based chain of medical-aesthetic clinics specializing in laser hair removal, body contouring, skin rejuvenation, and injectables. Comparable service mix and digital-first marketing approach, though focused more heavily on laser than injectables.
• SEV Laser: US-based aesthetic clinic chain offering laser hair removal, injectables, body contouring, and skin treatments. Comparable as a multi-location aesthetic services brand with a similar technology-driven (laser, RF, body contouring) service mix.
• Skin Laundry: US aesthetic clinic chain offering facials, laser treatments, and skin rejuvenation on a recurring-visit model. Comparable as a single-procedure-focused aesthetic clinic brand with strong digital marketing and a limited but high-frequency service menu.
• Thérapie Clinic: Ireland- and UK-based chain of medical-aesthetic clinics offering injectables, body contouring, laser hair removal, and skin treatments. Comparable as a multi-location aesthetic clinic operator with a similar service menu (botox, fillers, HIFU/body contouring, laser) and a comparable direct-to-consumer positioning.
• Ideal Image: Largest US aesthetic services chain offering injectables, laser hair removal, body contouring, and skin rejuvenation. Comparable as a multi-location medical-aesthetics brand with a similar procedure mix and direct-to-consumer marketing model.
• Advanced Dermatology & Cosmetic Surgery: Large US dermatology group offering clinical dermatology, surgical dermatology, Mohs surgery, and aesthetic services. Comparable as a multi-provider dermatology practice integrating medical and cosmetic services, although at substantially greater scale and geographic spread.

Broad incumbents

• Dr. Consulta: Largest chain of affordable outpatient medical clinics in Brazil. Comparable as a multi-specialty ambulatory care provider serving insured and private-pay patients across urban Brazil, although at a vastly larger scale and with a general-practice rather than dermatology focus.
• Hapvida NotreDame Intermédica: Large Brazilian health plan operator and integrated healthcare provider with extensive outpatient clinic networks. Comparable as a major Brazilian ambulatory care operator that accepts a broad base of insurance plans (overlapping with Nova Pelle's 50+ convênios model), though at vastly greater scale and with general rather than dermatology focus.
• Hospital Israelita Albert Einstein (Dermatology Service): Premium São Paulo-based hospital system with a dermatology department offering clinical, surgical, and aesthetic services. Comparable as a Brazilian provider of integrated medical and aesthetic dermatology, though operating at hospital scale with broader institutional backing.
• Grupo Dasa (Ame / integrada): Major Brazilian diagnostic and integrated care network with ambulatory clinics. Comparable as a large Brazilian outpatient services operator, although primarily diagnostics-led rather than dermatology-specialized.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/novapelleclinica
• Instagraminstagram.com/novapelledf
• LinkedInlinkedin.com/company/nova-pelle

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOVA PELLE