Invisible Fence Brand Nova Scotia

What Invisible Fence Brand Nova Scotia does

Invisible Fence Brand Nova Scotia is an authorized regional dealer of Invisible Fence Brand pet containment products, operating from Hantsport, Nova Scotia. The dealership was established in 2004 as a franchisee of the Invisible Fence brand, which was founded in 1973 and is now owned by Radio Systems Corporation, a US-based pet products manufacturer. The business serves residential pet owners across Nova Scotia and parts of New Brunswick, Canada, with a small field-based team of approximately six employees operating on a Monday-through-Thursday schedule.

The product portfolio includes underground wired pet containment systems, GPS-based wireless dog fences, indoor pet containment units, cat-specific fencing solutions, and electronic pet doors. Core technology comprises buried-wire signal transmission paired with proprietary receiver collars for traditional systems, and GPS positioning for newer wireless offerings. Services include professional field installation, pet training programs for animals adapting to the containment system, and ongoing service plans covering replacement batteries, collar components, and system checks.

Revenue is generated through upfront hardware sales priced by quote based on property size and configuration, installation labor, recurring service plan subscriptions for parts and maintenance, replacement batteries and collar components, and training services. The go-to-market is sales-led, with field installation crews handling on-site assessments and deployment. The parent brand claims to have protected over 3 million pets cumulatively, providing brand equity that the dealership leverages at the regional level, though the dealership itself does not own the underlying IP.

Name

Invisible Fence Brand Nova Scotia

Legal name

Radio Systems Corporation

Website

https://novascotia.invisiblefence.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1–10 employees

Short description

Invisible Fence Brand Nova Scotia is a small authorized regional dealer, based in Hantsport, Nova Scotia, that sells, installs, and services Invisible Fence Brand pet containment systems, training, and service plans for residential pet owners across Nova Scotia and parts of New Brunswick.

Ownership category

akta.pro rank

Product category

Pet Containment Systems

NAICS

Pet and Pet Supplies Retailers (459910), Pet and Pet Supplies Retailers (45991), Pet Care (except Veterinary) Services (812910)

akta.pro industry

PRIMARYCRALAHAF

Pet Bedding, Crates & Carriers Retail

Consumer Products & Retail/Specialty Retail (Hobby, Books, Office, Pet, Toys)/Pet Supplies Retail

Keywords

• Pet containment systems
• Underground dog fence
• GPS pet fence
• Electronic pet door
• Professional pet training

Headquarters

HQ city

Hantsport

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Others

Revenue model

1. Fence System Hardware Sales: One-time sales of containment fence systems including transmitter units, receiver collars, and boundary wire. Includes professional installation.
2. Replacement Parts and Accessories: Ongoing sales of batteries, collar straps, system parts, and replacement components for existing installations.
3. Service Plans and Maintenance: Battery and service plans for ongoing maintenance and support of installed systems.
4. Pet Training Services: Professional dog training services including fence boundary training and obedience training. Bundled with installation or sold separately.
5. GPS and Indoor Fence Solutions: Sales of GPS-based wireless fences and indoor containment solutions with associated hardware.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Authorized dealership that sells, professionally installs, and services Invisible Fence Brand pet containment systems for residential dog and cat owners across Nova Scotia and parts of New Brunswick. Core offerings include underground wire-based fences, GPS-based wireless fences, indoor containment and avoidance systems, electronic pet doors, professional pet training (including exclusive Perfect Start Plus), and ongoing battery and service plans with replacement parts and accessories.

Product overview

Invisible Fence Brand Nova Scotia operates as an authorized, full-service dealership offering the Invisible Fence Brand product portfolio. The core offering consists of pet containment systems including the Underground Dog Fence (Boundary Plus), GPS Dog Fence, Indoor Dog Fence, Cat Fence, and Electronic Pet Door. These hardware products are complemented by professional training services including Fence Boundary Training (using the exclusive Perfect Start Plus program) and Dog Obedience Training. The company also provides a comprehensive range of accessories and replacement parts including Batteries, Collar Straps, Shields Barriers & Avoidance systems, System Parts, Remote Trainers, Bark Control devices, Harnesses & Leashes, Fountains & Feeders, Dog Toys, Travel & Ramps, Waste Control products, and Battery & Service Plans. The products work together as an integrated pet containment ecosystem, with professional installation, training, and ongoing service support.

Differentiator

Problem solved

Functional benefit

Products and services

• Underground Dog Fence (Boundary Plus) Underground pet containment system using a buried wire to create a customizable boundary; includes Boundary Plus technology for reliable signal delivery. For residential dog owners seeking yard containment without a visible fence. Professionally installed by the dealer.
• GPS Dog Fence Wireless GPS-based pet containment system that uses satellite positioning to define virtual boundaries without underground wires. For residential property owners who want flexible, wire-free containment.
• Indoor Dog Fence Indoor boundary system that keeps pets from entering restricted areas within the home such as kitchens or specific rooms. For residential pet owners needing indoor access control.
• Cat Fence Specialized containment solution designed to keep feline pets safe within designated boundaries both indoors and outdoors. For residential cat owners.
• Electronic Pet Door Motorized pet door that only opens for pets wearing an authorized collar key, preventing unwanted animals from entering the home. For residential pet owners wanting controlled indoor/outdoor access.
• Fence Boundary Training Professional training service that teaches pets the boundaries of their containment system using the exclusive Perfect Start Plus program. Bundled with installation or sold separately. For residential pet owners who purchased a containment system.
• Dog Obedience Training Manners dog obedience training program that addresses behavioral issues and improves pet compliance. For residential dog owners seeking formal obedience training.
• Battery & Service Plans Subscription service plans that provide battery replacement and maintenance for installed containment systems. For existing Invisible Fence customers wanting ongoing system upkeep.
• Replacement Batteries Replacement batteries for Invisible Fence collar receivers and pet doors. For existing customers needing power supply replacements.
• Replacement Collar Straps Replacement collar straps for Invisible Fence containment collars. For existing customers needing replacement straps.
• Shields Barriers & Avoidance Indoor barriers and avoidance systems that prevent pets from accessing specific areas using signal-based technology. For residential pet owners wanting indoor restriction control.
• System Parts Replacement components and parts for Invisible Fence containment systems including transmitters and receivers. For existing customers needing to repair or replace system components.

Quantifiable outcome

• Over 3 million pets protected across North America

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Radio Systems Corporation (Parent Company)coreOEM/ Whitelabel/ Licensing PartnerRadio Systems Corporation is the parent company and trademark holder for Invisible Fence Brand products. The Nova Scotia dealer is an authorized licensee operating under the Invisible Fence Brand trademark. Radio Systems Corporation also owns related pet safety brands including PetSafe.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Petco: Petco is a broad incumbent pet retailer that offers dog training programs (in-store and online) and sells pet containment and training accessories. It competes with the dealer on training services and accessory purchases as part of a much larger general pet retail offering.
• PetSmart: PetSmart is a broad incumbent in pet retail that also offers in-store dog training services and stocks pet containment and training products. It competes indirectly with the dealer on training services and accessory sales but does not specialize in professionally installed containment systems.
• Garmin (Alpha/Astro and GPS dog products): Garmin is a broad incumbent in GPS technology that offers dog tracking and GPS-based containment products (e.g., Alpha, Astro lines) as part of its wider portfolio. It competes in the GPS dog fence space but as one segment within a much larger consumer electronics and outdoor business.

Direct peers

• PetStop: PetStop (owned by Perimeter Technologies) is a direct competitor offering underground and wireless pet containment systems through an authorized dealer network across North America. It targets the same residential pet-owner segment with the same professional installation model.
• DogWatch: DogWatch is a direct competitor in the hidden pet fence category, offering underground and wireless containment systems through its own authorized dealer network in North America. It competes with Invisible Fence for the same residential pet-owner customers with similar professionally installed solutions.
• Halo Collar: Halo Collar is a GPS-based pet containment and training system sold direct-to-consumer without professional installation. It competes with Invisible Fence's GPS Dog Fence for the same residential customers who prefer wireless, no-dig solutions.
• SportDOG: SportDOG is owned by Radio Systems Corporation and offers pet training collars, remote trainers, and containment accessories. It addresses overlapping customer needs around training and behavioral control, and shares the same corporate parent as Invisible Fence.
• PetSafe: PetSafe is owned by the same parent company (Radio Systems Corporation) and offers a parallel portfolio of pet containment systems, training products, and accessories. It competes head-to-head with Invisible Fence through different retail channels, making it the closest comparable brand in the same family.

Regional players

• Pet Valu: Pet Valu is a Canadian specialty pet retailer with strong presence in Eastern Canada including Nova Scotia and New Brunswick. It sells pet accessories, training products, and offers in-store services, serving as a regional competitor for accessory and training revenue.

Emerging players

• Wagz: Wagz offers a GPS-based smart dog collar with virtual fence functionality and health monitoring, sold direct-to-consumer. It is a smaller emerging competitor that overlaps with Invisible Fence's GPS containment offering for tech-forward pet owners.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/InvisibleFenceBrandNS
• LinkedInlinkedin.com/company/invisiblefencebrandnovascotia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Invisible Fence Brand Nova Scotia