Sport Dog
SportDOG Brand is a Knoxville-based manufacturer of electronic dog-training equipment—including e-collars, bark-control collars, in-ground fencing, and health-monitoring systems—selling direct-to-consumer via sportdog.com to hunting dog owners, professional trainers, and sporting-dog enthusiasts in the United States and globally.
- Company typePrivate
- Founded2003
- HeadquartersKnoxville, United States
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Sport Dog does
SportDOG Brand is a Knoxville, Tennessee-based manufacturer of electronic dog training equipment founded in 2003. The company designs and sells electronic remote training collars (e-collars), bark-control collars, in-ground containment fencing, and supporting accessories, organized into nine sub-brands (YardTrainer, FieldTrainer, SportTrainer, SportHunter, WetlandHunter, UplandHunter, HoundHunter, FieldSentinel, and Contain + Train) that target different hunting disciplines, dog temperaments, and range requirements from 100 yards up to two miles. Core proprietary technology includes DryTek waterproofing rated submersible to 25 feet, expandable multi-dog control up to six dogs from a single remote, customizable static/tone/vibration stimulation, and the patented BodyGuard Health Alert Technology that monitors canine heart rate and exertion to flag overheating risk.
SportDOG serves primarily individual consumers and SMBs across five segments: waterfowl hunters, upland bird hunters, hound hunters, general pet owners, and sporting-dog enthusiasts, with professional dog trainers as a secondary buyer cohort. Pricing ranges from $110.99 (YardTrainer 100) to $434.99 (UplandHunter 1875) per complete e-collar system, with accessories providing recurring revenue at lower price points ($10.95 contact points through $29.95 batteries).
The business model is direct-to-consumer e-commerce via sportdog.com with phone and live-chat support, free shipping on orders above $89, and content-marketing/education-driven acquisition through YouTube, a training guide, customer reviews, and a ProStaff of professional trainers with 500+ years of combined experience. No retail, wholesale, or third-party distribution channels were disclosed, and the company operates without disclosed external funding, headquarters in Knoxville, Tennessee, and an employee base of 101–250.
Sport Dog firmographics
Firmographics- Name
- Sport Dog
- Legal name
- SportDOG
- Website
- https://sportdog.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- SportDOG Brand is a Knoxville-based manufacturer of electronic dog-training equipment—including e-collars, bark-control collars, in-ground fencing, and health-monitoring systems—selling direct-to-consumer via sportdog.com to hunting dog owners, professional trainers, and sporting-dog enthusiasts in the United States and globally.
- Ownership category
- akta.pro rank
Sport Dog industry classification
Industry- Product category
- Electronic Dog Training Equipment
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)
- akta.pro secondary industry
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL)
Keywords
Where Sport Dog is headquartered
LocationHeadquarters
- HQ city
- Knoxville
- HQ country
- United States
- HQ region
- North America
Markets served
Sport Dog business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel
Revenue model
- E-Collar and Training Equipment Sales: SportDOG generates revenue primarily through direct sales of electronic training collars, bark control collars, in-ground fencing systems, training aids (dummies, whistles, beepers), and replacement parts/accessories. Products are sold at various price points from $110 to $435 for complete systems, with accessory and replacement parts providing additional revenue streams.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | YardTrainer Series - Entry Level E-Collars |
| One time/ perpetual license | Pay-as-you-go | FieldTrainer Series - Professional E-Collars |
| One time/ perpetual license | Pay-as-you-go | SportTrainer Series - Multi-Dog Training |
| One time/ perpetual license | Pay-as-you-go | SportHunter Series - Long Range Hunting E-Collars |
| One time/ perpetual license | Pay-as-you-go | Specialized Hunting E-Collars |
| One time/ perpetual license | Pay-as-you-go | FieldSentinel Series - Health Monitoring E-Collars |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Sport Dog product offering
Product offeringCore offering
SportDOG manufactures and sells electronic remote training collars (e-collars), bark control collars, in-ground containment fencing systems, and training accessories designed primarily for hunting and sporting dogs. Products range from entry-level yard trainers (100 yards) to long-range hunting systems (up to 1 mile) and feature proprietary DryTek waterproofing and BodyGuard health monitoring. The company sells direct-to-consumer through its own website with product prices from approximately $110 to $435.
Product overview
SportDog is a manufacturer of electronic dog training equipment, primarily known for its e-collar (electronic collar) product lines. The core offering consists of remote training collars with customizable static stimulation, tone, and vibration modes. Product families span from basic yard training (YardTrainer series with 100-300 yard range) to long-range hunting applications (SportHunter and WetlandHunter series with up to 1-mile range). The FieldSentinel line incorporates BodyGuard health monitoring technology that tracks canine heart rate and exertion. Additional offerings include bark control collars, in-ground containment fencing systems, and the Contain + Train hybrid system combining fence and training functions. All e-collar systems support expandable multi-dog training with additional Add-A-Dog collar receivers. Accessories include replacement batteries, chargers, antennas, collar straps, and training aids such as dummies and whistles.
Differentiator
Problem solved
Functional benefit
Brands
- FieldTrainer: E-collar product line designed for in-the-field training or hunting with close working dogs. Features 500-yard range, 21 static stimulation levels.
- SportHunter
- WetlandHunter
- UplandHunter
- HoundHunter
- YardTrainer
- SportTrainer
- FieldSentinel
- Contain + Train
Products and services
- E-Collars (Electronic Remote Training Collars) Electronic remote training collars that allow handlers to deliver customizable static stimulation, tone, or vibration cues from a handheld remote transmitter to a dog's collar receiver. Available in product families spanning entry-level yard training (YardTrainer series, 100-300 yard range) to professional field training (FieldTrainer, 500 yards) to long-range hunting (SportHunter, WetlandHunter, up to 1 mile) and tracking hounds (HoundHunter, 2 miles). Most systems are expandable to support multi-dog training from a single remote.
- Bark Control Collars Automatic bark detection collars that sense a dog's barking and deliver automatic corrections without manual remote operation by an owner. Designed for general pet owners seeking to address excessive barking behavior.
- In-Ground Fencing Systems Containment fence systems that use underground wire to define property boundaries and pair with e-collar receivers to keep dogs within a designated area. Add-A-Dog collars allow expansion for multi-dog households.
- Contain + Train System Combination system that integrates in-ground containment fencing with remote e-collar training functionality, allowing owners to use a single collar for both yard boundary containment and field training.
- Parts and Training Accessories Replacement components and supplementary training accessories for e-collar systems, including batteries ($29.95), chargers ($14.95-$24.95), antennas, contact points ($10.95), collar straps ($14.95-$19.95), and training aids such as dummies, whistles, beepers, and beacons.
- Rugged Utility Collar Heavy-duty waterproof collar designed for training and hunting use, made with stink-proof material and coated stainless steel hardware for durability in field conditions.
Quantifiable outcome
- Submersible to 25 feet using DryTek waterproof technology
- +2 more outcomes
Companies that use Sport Dog
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Sport Dog technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sport Dog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RealtreeminorSportDOG licenses Realtree Max-5 camouflage pattern for WetlandHunter products, providing waterproof camouflage design ideal for waterfowl hunting environments.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Sport Dog competitors and assessment
Company assessmentDirect peers
- Dogtra: Dogtra is a focused e-collar manufacturer offering remote trainers, bark control, and containment systems with comparable range, stimulation levels, and multi-dog expandability to SportDOG, targeting the same hunting and pro-trainer customer base.
- PetSafe (Radio Systems Corporation): PetSafe (owned by Radio Systems) sells in-ground fencing, bark control, and remote training systems that overlap heavily with SportDOG's Contain + Train and YardTrainer product lines, though with broader mass-market retail distribution.
- Invisible Fence Brand: Invisible Fence Brand sells professional in-ground containment systems and training services that overlap directly with SportDOG's In-Ground Fencing line, primarily through a dealer-installed service model rather than DTC.
- DT Systems: DT Systems manufactures e-collars, bark control collars, and training accessories for hunting dogs, with overlapping SKUs in remote trainers and multi-dog systems that position it as a close competitor in the pro/hunting segment.
- E-Collar Technologies (Educator): Educator by E-Collar Technologies builds remote e-collars with long range and multi-dog support, selling primarily to professional trainers and hunting dog handlers—a near-identical target customer to SportDOG's ProStaff-aligned buyers.
- Garmin: Garmin's dog product lines (Alpha, Astro, Pro 550+, TT series) directly compete with SportDOG's e-collars and add integrated GPS tracking. Both serve hunting dog owners and professional trainers with rugged, long-range remote training systems.
Emerging players
- Wagz: Wagz offers a smart collar with GPS tracking, activity monitoring, and health insights, partially overlapping with SportDOG's FieldSentinel BodyGuard health monitoring concept but oriented toward general pet owners.
- Halo Collar: Halo Collar offers a GPS-based smart fence and training collar that competes with SportDOG's Contain + Train system, but with a software-first, subscription-supported approach and a focus on general pet owners rather than hunting specialists.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Sport Dog social profiles
Digital presenceSport Dog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sport Dog leadership team
Management profileNumber of profiles
Sport Dog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sport Dog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sport Dog
What does Sport Dog do?
SportDOG manufactures and sells electronic remote training collars (e-collars), bark control collars, in-ground containment fencing systems, and training accessories designed primarily for hunting and sporting dogs. Products range from entry-level yard trainers (100 yards) to long-range hunting systems (up to 1 mile) and feature proprietary DryTek waterproofing and BodyGuard health monitoring. The company sells direct-to-consumer through its own website with product prices from approximately $110 to $435.
Is Sport Dog a public or private company?
Sport Dog is a private company. It is classified as unknown and is currently operating.
When was Sport Dog founded?
Sport Dog was founded in 2003. It employs 101 to 250 people.
Where is Sport Dog based?
Sport Dog is headquartered in Knoxville, United States, in the North America region.
How does Sport Dog make money?
One revenue line is on record: E-Collar and Training Equipment Sales.
Who are Sport Dog's main competitors?
Direct peers on record are Dogtra, PetSafe (Radio Systems Corporation), Invisible Fence Brand, DT Systems, E-Collar Technologies (Educator) and Garmin. Emerging players are Wagz and Halo Collar.
Does Sport Dog have an API?
No public API is recorded for Sport Dog.
What industry is Sport Dog in?
Sport Dog's product category is Electronic Dog Training Equipment. Its primary akta.pro industry code is CRAMAKAE, Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras), with a secondary code of HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 45911 and its SIC code is 3949.