November Project, Inc.
November Project, Inc. is a 501(c)(3) nonprofit that runs free, outdoor group fitness workouts in 50+ cities across 10+ countries, serving participants of all fitness levels through volunteer-led city chapters and a virtual workout program funded by donations.
- Company typePrivate
- Founded2011
- HeadquartersThe , World
- Headcount1–10
- GTM typeB2C
- OfferingServices
What November Project, Inc. does
November Project, Inc. is a registered 501(c)(3) nonprofit free-fitness movement founded in 2011 and headquartered in Boston, Massachusetts. The organization operates free, outdoor, weatherproof group workouts held weekday mornings at sunrise in 50+ cities across 10+ countries and 4 continents, with no sign-up requirement and no fees. Its member base ranges from Olympic athletes to self-described "couch potatoes," and the movement is sustained by a verbal accountability system ("verbaling") and a decentralized network of volunteer co-leaders who run each city chapter independently.
The organization's product surface consists of four main offerings: free in-person workouts (the core product), NP WWW (a virtual workout program delivered online and via Zoom), an annual flagship event called SnowGlobe, and a published book (Rodale Books, 2015). Technology infrastructure is intentionally lightweight, comprising Google Forms for waivers, a custom workout tracker, Strava integration for activity tracking and challenges, and Zoom for virtual sessions. There is no proprietary software, no mobile application, and no disclosed AI capabilities.
Revenue is generated entirely through tax-deductible donations processed via PayPal (EIN: 82-3240354). All workouts and community activities remain free in perpetuity, and the organization explicitly cites zero cost as a core principle. Go-to-market is community-led and grassroots, relying on word-of-mouth, member advocacy, and organic social media (Instagram, Facebook, YouTube) rather than paid advertising. Headcount is reported at 1-10 employees, reflecting the volunteer-driven operating model.
November Project, Inc. firmographics
Firmographics- Name
- November Project, Inc.
- Legal name
- November Project, Inc.
- Website
- https://november-project.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- November Project, Inc. is a 501(c)(3) nonprofit that runs free, outdoor group fitness workouts in 50+ cities across 10+ countries, serving participants of all fitness levels through volunteer-led city chapters and a virtual workout program funded by donations.
- Ownership category
- akta.pro rank
November Project, Inc. industry classification
Industry- Product category
- Community Fitness Services
- NAICS
- Civic and Social Organizations (813410), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)
- akta.pro primary industry
- Strength & Conditioning Bootcamps (HSADABAB)
- akta.pro secondary industries
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD), Amateur & Grassroots Tournament Organizers (MPAKADAH)
Keywords
Where November Project, Inc. is headquartered
LocationHeadquarters
- HQ city
- The , World
Offices1 record
Markets served
November Project, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Donations: The organization accepts tax-deductible donations through PayPal. EIN: 82-3240354. Donors can contribute via the website to support the free fitness movement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Free | Free access to all workouts and community events |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
November Project, Inc. product offering
Product offeringCore offering
November Project is a free, grassroots fitness movement that organizes weekly outdoor group workouts in 50+ cities across 10+ countries, held weekday mornings at sunrise in all weather conditions. It also runs a virtual workout program (NP WWW) for global members without a local chapter, and supplements these with annual flagship gatherings (e.g., SnowGlobe) and a published book documenting the movement's origin.
Product overview
November Project, Inc. is a registered 501(c)(3) free fitness movement headquartered in Boston, MA, offering free, in-person outdoor group workouts in 50+ cities across 10+ countries. Its core offering is the free in-person workout program, where members gather weekday mornings at sunrise for weatherproof group fitness. The organization also operates NP WWW (World Wide Web), a virtual workout program delivered online for global accessibility. Supplementary offerings include a published book ('November Project: The Book') and annual flagship events such as SnowGlobe. A web-based workout tracker (The Tracker) enables members to log verbal accountability commitments and track workout statistics.
Differentiator
Problem solved
Functional benefit
Products and services
- Free In-Person Workouts Free, weekly outdoor group fitness workouts held weekday mornings at sunrise in 50+ cities across 10+ countries and 4 continents. Open to all fitness levels with no sign-up and weatherproof in rain, snow, or shine, sessions include stadium stairs, hills, and circuit-style exercises tracked via verbal accountability.
- NP WWW (World Wide Web)
Companies that use November Project, Inc.
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
November Project, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
November Project, Inc. partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
November Project, Inc. competitors and assessment
Company assessmentOthers
- Strava: Activity-tracking and social-fitness platform that is already integrated with November Project as its official workout tracker. Comparable as an enabling ecosystem participant rather than a direct competitor.
Broad incumbents
- CrossFit: Global community-led group fitness brand organized through licensed affiliate gyms. Comparable grassroots-affiliate structure and group-workout community ethos, but paid-gym-based rather than free and outdoor.
- F45 Training: Global group fitness franchise built around 45-minute functional training classes. Comparable group-training, community-driven positioning, but studio-based and paid rather than outdoor and free.
- Camp Gladiator: Outdoor group fitness bootcamp franchise offering coached sessions in parks. Directly comparable product format (outdoor group bootcamps in local parks for all fitness levels), but a paid model with corporate ownership.
- YMCA of the USA: Large, long-standing nonprofit community fitness and wellness organization. Comparable in mission framing and community/charitable orientation, but operates paid-membership facilities rather than free outdoor workouts.
Direct peers
- Girls on the Run: Nonprofit delivering confidence-building, community-based running programs for youth girls. Similar nonprofit, volunteer-coach, free/low-cost group-fitness model with charitable mission framing.
- GoodGym: UK-based nonprofit combining free community running sessions with volunteering for older adults. Closely aligned as a free, volunteer-led, mission-driven, community-fitness organization.
- Back on My Feet: Nonprofit that uses running and community-based fitness to help individuals experiencing homelessness and poverty. Comparable as a donation-funded, community-led, mission-driven running/fitness movement.
- Parkrun: Free, volunteer-led weekly timed 5K community running events held simultaneously in parks across dozens of countries. Closest functional analog to November Project: free, no sign-up, all-fitness-levels, grass-roots, and global.
- Black Girls RUN!: Community-based running movement aimed at Black women, organized via local running groups and national events. Mirrors November Project's local-chapter, community-led, mission-driven free group-fitness approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
November Project, Inc. social profiles
Digital presenceNovember Project, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
November Project, Inc. leadership team
Management profileNumber of profiles
Profiles2 records
November Project, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
November Project, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about November Project, Inc.
What does November Project, Inc. do?
November Project is a free, grassroots fitness movement that organizes weekly outdoor group workouts in 50+ cities across 10+ countries, held weekday mornings at sunrise in all weather conditions. It also runs a virtual workout program (NP WWW) for global members without a local chapter, and supplements these with annual flagship gatherings (e.g., SnowGlobe) and a published book documenting the movement's origin.
Is November Project, Inc. a public or private company?
November Project, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was November Project, Inc. founded?
November Project, Inc. was founded in 2011. It employs 1 to 10 people.
Where is November Project, Inc. based?
November Project, Inc. is headquartered in The , World.
How does November Project, Inc. make money?
One revenue line is on record: donations.
Who are November Project, Inc.'s main competitors?
Strava is listed as an others. Broad incumbents are CrossFit, F45 Training, Camp Gladiator and YMCA of the USA. Direct peers are Girls on the Run, GoodGym, Back on My Feet, Parkrun and Black Girls RUN!.
Does November Project, Inc. have an API?
No public API is recorded for November Project, Inc..
What industry is November Project, Inc. in?
November Project, Inc.'s product category is Community Fitness Services. Its primary akta.pro industry code is HSADABAB, Strength & Conditioning Bootcamps, with a secondary code of MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras). Its NAICS code is 813410 and its SIC code is 7997.