Ferretería Novex Costa Rica

What Ferretería Novex Costa Rica does

Ferretería Novex Costa Rica is a private hardware and home improvement retailer operating under the legal entity SABESA S.A. de C.V., Sociedad Anónima, headquartered in Curridabat, San José. The company runs an omnichannel model combining multiple physical retail branches across Costa Rica with an e-commerce platform at novex.cr, offering home delivery within the Greater Metropolitan Area (3-5 business days) and nationwide delivery outside the GAM (1-16 business days), alongside in-store pickup. The product catalog spans 25+ departments including electrical, lighting, plumbing, bathroom, paint, locksmithing, power and hand tools, construction materials, fasteners, industrial safety, appliances, kitchen, automotive, gardening, garden machinery, pumps and heaters, ventilation and heating, finishings, furniture, pet supplies, industrial supplies, and outdoor equipment.

The core technology is a retail e-commerce platform with integrated inventory management, online catalog browsing, and order tracking, supporting multiple payment methods including credit cards, PayPal, and Sinpe Móvil. Pricing is presented in Costa Rican colones inclusive of VAT, with minimum-purchase thresholds for free home delivery (₡15,074 in metropolitan zones) and store pickup (₡6,030), and a 10% first-purchase discount for email-registered customers. The assortment is anchored by recognized international brands such as Milwaukee, Dewalt, Stanley, Bosch, Bticino, and Tecnolite, and the company runs periodic promotional campaigns including Cyber Monday events and zero-interest installment offers (3 and 6 months).

The business model is direct-to-consumer retail product sales across DIY consumers and homeowners (primary segment) and professional tradespeople such as contractors, plumbers, electricians, and automotive repair providers (secondary segment). Revenue is generated through one-time transactional purchases across both physical and digital channels, with no disclosed subscription, contract, or recurring revenue component. The company employs 193 people, was founded in 2019, operates exclusively within Costa Rica, and has no disclosed parent company, subsidiaries, institutional investors, or funding rounds.

Name

Ferretería Novex Costa Rica

Legal name

SABESA S.A. DE C.V., SOCIEDAD ANÓNIMA

Website

https://novex.cr

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Ferretería Novex is a Costa Rican hardware and home improvement retailer operating multiple physical stores and the novex.cr e-commerce platform, serving DIY consumers, homeowners, and professional tradespeople across 25+ product categories.

Ownership category

akta.pro rank

Headquarters

HQ city

Curridabat

HQ country

Costa Rica

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Ferretería Novex generates revenue through retail sales of hardware, construction materials, tools, appliances, and home improvement products both through physical stores and their e-commerce platform. They offer products across multiple categories including electrical supplies, plumbing, paint, tools, automotive, gardening, and home goods.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Ferretería Novex Costa Rica operates a multi-branch hardware retail business and an e-commerce platform (novex.cr) selling hardware, construction materials, electrical and plumbing supplies, power and hand tools, paint, appliances, automotive, gardening, and home improvement products across 25+ product departments. The company serves residential consumers and trade professionals in Costa Rica through in-store purchases, home delivery, and in-store pickup options.

Product overview

Ferretería Novex Costa Rica is a comprehensive hardware and home improvement retail chain operating both physical stores and an e-commerce platform (novex.cr). The core offering is the Novex E-commerce Platform which enables online shopping with home delivery and in-store pickup across 25+ product categories. The product portfolio encompasses construction materials (cement, aggregates, structural iron, roofing, drywall), electrical products (wiring, conduits, switches, automation), plumbing (pipes, valves, fixtures), power tools and hand tools, industrial safety equipment, appliances, automotive supplies, gardening equipment and machinery, bathroom products, paint and finishes, fasteners, locksmithing supplies, furniture, outdoor equipment, and pet supplies. The platform serves both residential consumers and professional contractors through a unified online shopping experience.

Differentiator

Problem solved

Functional benefit

Products and services

• Novex E-commerce Platform Online retail platform enabling customers in Costa Rica to browse, purchase, and manage orders for hardware, construction, and home improvement products with home delivery and in-store pickup options.
• Eléctrico (Electrical Products) Complete range of electrical products including outlets, switches, cables, conduits, testers, automation components, batteries, and audio/video accessories for residential, commercial, and industrial use.
• Iluminación (Lighting) Interior and exterior luminaries, LED lamps, fluorescent lights, flashlights, and lighting accessories for residential, commercial, and industrial applications.
• Fontanería (Plumbing) Iron pipe, PVC and CPVC tubing, valves, pipe sealants, sinks, faucets, water filters, and bathroom plumbing tools.
• Baños (Bathroom Products) Toilets, lavatories, showers, bathroom organization, accessories, dispensers, safety bars, and bathroom extractors.
• Pintura (Paint) Interior and exterior paints, wood finishes, waterproofing products, solvents, painting supplies, adhesives, sealants, ladders, and spray paints.
• Cerrajería (Locksmithing) Locks, padlocks, keys, door accessories, hinges, rods, rails, furniture hardware, closet accessories, brackets, shelving, and security products.
• Herramientas Eléctricas (Power Tools) Cordless and corded drills, rotary hammers, sanders, grinders, saws, screwdrivers, impact wrenches, routers, compressors, welders, and accessories.
• Herramientas Manuales (Hand Tools) Hand wrenches, sockets, screwdrivers, hammers, pliers, tool sets, striking tools, cutting tools, saws, measuring instruments, threading tools, construction tools, carpentry tools, gardening tools, fasteners, pipe tools, and tool organization.
• Materiales de Construcción (Construction Materials) Cement, aggregates, mortars, prefabricated products, structural iron, wire, meshes, structural tubes, sheets, roofing materials, drywall systems, wood, and complementary construction items.
• Tornillería (Fasteners) Fasteners for concrete, wood, and metal applications including anchors, screws, bolts, nuts, washers, pop rivets, drywall fasteners, and stainless steel fasteners.
• Seguridad Industrial (Industrial Safety) Personal protective equipment including body, respiratory, hearing, head, eye, hand, and foot protection, fall protection, and safety signage.
• Electrodomésticos (Appliances) Coffee makers, electric and gas stoves, blenders, processors, juicers, mixers, microwaves, toaster ovens, bread toasters, steamers, slow cookers, and specialty appliances.
• Cocina (Kitchen Products) Kitchen utensils, accessories, knives, pots and pans, food storage, baking supplies, and kitchen textiles.
• Automotriz (Automotive Products) Vehicle maintenance products, cleaning supplies, tire tools, automotive tools, car accessories, automotive safety products, automotive lighting, and towing equipment.
• Jardinería (Gardening) Garden hand tools, irrigation systems, pots and accessories, pest control, fertilizers, sprayers, and miscellaneous garden supplies.
• Maquinaria para Jardín (Garden Machinery) Blowers, lawn mowers, chainsaws, hedge trimmers, and related accessories for garden maintenance.
• Bombas y Calentadores (Pumps and Heaters) Pool pumps, cistern pumps, submersible pumps, water tanks, water heaters, pool filters, pool accessories, and industrial electric motors.
• Ventilación y Calefacción (Ventilation and Heating) Table, ceiling, floor, and wall fans, space heaters for indoor and outdoor use, air coolers, and related accessories.
• Acabados Finales (Finishings) Wall and floor tiles, porcelain, doors and windows, suspended ceiling systems including tiles and plastic panels.
• Muebles (Furniture) Indoor and outdoor furniture including bedroom, living room, kitchen, and office furniture, as well as chairs, benches, and storage units.
• Mascotas (Pet Products) Pet collars, leashes, harnesses, toys, food, feeders, waterers, beds, grooming supplies, waste products, clothing, accessories, and pet houses.
• Industrial Industrial valves, stainless steel accessories, bronze products, industrial hoses for various applications, and industrial plastics including Teflon.
• Outdoors Camping equipment, barbecue grills, patio furniture, sports accessories, and beach accessories including pools and inflatables.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• MilwaukeeminorOthersTool brand featured in Novex's product catalog and promoted through seasonal sales campaigns including Red Sale Milwaukee promotional events.
• DewaltminorOthersPower tools brand carried in Novex's product inventory and featured in brand-specific sections of the online catalog.
• StanleyminorOthersTools brand available in Novex's product catalog, prominently displayed in the brands section of the website.
• BoschminorOthersPower tools and appliances brand sold through Novex stores and online platform.
• BticinominorOthersElectrical components brand featured in Novex's electrical products section.
• TecnoliteminorOthersLighting brand available in Novex's illumination product category.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Ace Hardware: Ace Hardware is a US-based hardware cooperative of independent retailers carrying tools, hardware, construction supplies, and home goods. Its multi-format, multi-brand model is conceptually similar to Novex carrying multiple premium brands (Milwaukee, Dewalt, Bosch, Stanley).
• EPA: EPA (Centroamericana de Productos Ahorrativos) is a large Central American hardline and home goods retailer with stores across Guatemala, El Salvador, Honduras, Nicaragua, and Costa Rica. Its product mix — appliances, hardware, electronics, home goods — closely parallels Novex's 26+ department approach in the same region.
• Do it Best: Do it Best is a US hardware, lumber, and building materials cooperative serving independent retailers. Its broad hardware + construction + lumber assortment parallels Novex's 26+ department approach, both in product mix and branded-supplier strategy.
• Sodimac: Sodimac, part of Falabella, operates home improvement and construction supply stores across Latin America (Chile, Peru, Colombia, Argentina, Mexico). It is one of the closest analogs to Novex's home improvement + construction materials model at a regional scale.
• Cemaco: Cemaco is a Guatemalan home improvement, construction, and lifestyle retailer with stores across Guatemala and Central America. Its assortment across construction, tools, home goods, and decor closely mirrors Novex's catalog breadth.

Broad incumbents

• Lowe's: Lowe's is the second-largest US home improvement retailer with similar category mix to Novex (tools, appliances, hardware, building materials). A relevant comparable for category breadth and omnichannel strategy, though at much larger scale.
• Amazon: Amazon is the global e-commerce incumbent and serves Costa Rica via cross-border shipping. Its assortment, logistics network, and Prime experience represent the structural ceiling Novex's e-commerce platform must compete against.
• Home Depot: Home Depot is the largest global home improvement retailer with broad assortment across construction, tools, appliances, and decor. It sets the benchmark for the category Novex operates in and is a strategic reference for assortment and supplier relationships.
• Mercado Libre: Mercado Libre is the dominant Latin American e-commerce marketplace with broad assortment and Mercado Pago payments. It competes with Novex's e-commerce platform on assortment and price across many overlapping categories.

Regional players

• Monge: Monge is a major Costa Rican retailer operating primarily in appliances, electronics, motorcycles, and furniture. It overlaps with Novex in the appliances and home goods categories and competes for the same Costa Rican household consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/novex-costa-rica

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ferretería Novex Costa Rica