Novio Metal Packaging
- Company typePrivate
- Founded1920
- HeadquartersAmsterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Novio Metal Packaging firmographics
Firmographics- Name
- Novio Metal Packaging
- Legal name
- Berlin Packaging Italy S.p.A.
- Website
- https://novio.eu
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where Novio Metal Packaging is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Novio Metal Packaging business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Packaging Product Sales: Sale of glass, plastic, and metal packaging and closures to businesses across multiple industries. Products include bottles, jars, drums, flexible packaging, and specialized containers for food, beverages, beauty, healthcare, industrial, and dangerous goods applications.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B packaging solutions - quote-based pricing |
Distribution channels3 records
Marketing channels4 records
Novio Metal Packaging product offering
Product offeringCore offering
Novio Metal Packaging supplies metal packaging products as part of the Berlin Packaging EMEA group, which operates as a hybrid packaging supplier combining glass, plastic, and metal packaging with closures. The company offers metal containers and packaging for industrial applications, dangerous goods storage and transport, and various industrial sector needs. It operates within a broader portfolio spanning food, beverages, beauty, healthcare, and industrial markets.
Product overview
Berlin Packaging EMEA is part of Berlin Packaging, the world's largest Hybrid Packaging Supplier® of glass, plastic, and metal packaging and closures. The company operates as a One-Stop Packaging Shop, bringing together Design & Innovation, Manufacturing Services, and Customer Solutions. The product portfolio spans multiple industry-specific packaging categories including Food, Oil & Vinegar, Drinks, Spirits, Wine, Beer, Beauty, Personal Care, Home Fragrance, Healthcare, Flexibles, Industrial, and Dangerous Goods packaging. The company also operates multiple ecommerce webshops (LeParfait.com, Thepackstock.eu, Stocksmetic.com, ThePackStock.com, Dutchcoffeepack.com, Alpack.ie, Rixius.com) and offers design services through Studio One Eleven. With over 100 years in the packaging industry, 2,100 packaging professionals globally, and operations spanning 50,000+ deliverable items, 900+ suppliers in EMEA, 1,000+ employees in EMEA, and 550K+ m2 warehouse capacity.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Packaging High-quality metal and hybrid packaging to protect products during storage and transport for industrial sector customers.
- Dangerous Goods Packaging UN-Certified metal and hybrid packaging that meets the highest safety and regulatory standards for dangerous goods.
- Rixius.com Ecommerce webshop for industrial packaging products operating as part of the Berlin Packaging EMEA group.
- Metal Packaging Metal containers and packaging for various industries including industrial and dangerous goods applications.
- Closures Caps, lids, and closure systems for metal and other packaging.
Companies that use Novio Metal Packaging
Customer profileNamed customers1 record
Segments8 records
Ideal customer profiles3 records
Novio Metal Packaging technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Novio Metal Packaging partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered major and minor.
- BlueSky (UK acquisition)majorBerlin Packaging expands its presence in EMEA with the acquisition of BlueSky in the United Kingdom, strengthening the company's market position in the UK region.
- LeParfaitminorE-commerce webshop partner for food packaging products, operating as LeParfait.com
- ThePackStockminorE-commerce webshop partner operating at ThePackStock.com and Thepackstock.eu
- StocksmeticminorE-commerce webshop partner for beauty packaging solutions, operating at Stocksmetic.com
- Dutch Coffee PackminorE-commerce webshop partner for coffee packaging, operating at Dutchcoffeepack.com
- AlpackminorE-commerce partner in Ireland operating at Alpack.ie
- RixiusminorE-commerce partner for industrial packaging solutions, operating at Rixius.com
Scale indicators6 records
Recent moves4 records
Expansion highlights4 records
Novio Metal Packaging competitors and assessment
Company assessmentDirect peers
- Berlin Packaging: Global parent of Novio Metal Packaging / Berlin Packaging EMEA and the world's largest hybrid packaging supplier; identical business model spanning glass, plastic, and metal packaging plus closures with design services.
- Veritiv Corporation: Distributor of packaging, facility solutions, and print services in North America, with comparable multi-channel B2B distribution of rigid and flexible packaging to industrial and consumer customers.
- TricorBraun: One of the largest rigid packaging distributors in North America, offering a broad multi-material portfolio (plastic, glass, metal) plus design services — directly comparable to Novio's hybrid supplier model.
Broad incumbents
- Silgan Holdings: Major North American and European supplier of metal food containers, plastic containers, and dispensing closures — overlapping with Novio across metal cans, plastic packaging, and closure systems.
- Smurfit Kappa: Global paper-based packaging giant with an EMEA-heavy footprint; while focused on corrugated and paper packaging, competes with Novio for FMCG packaging budgets across the same European customer base.
- Ardagh Metal Packaging: European-headquartered producer of beverage and food metal cans with a strong EMEA footprint — a direct competitor in metal packaging that supplies many of the same beverage customers Novio serves.
- AptarGroup: Global supplier of dispensing closures, pumps, and sealing solutions plus broad packaging components — comparable to Novio's healthcare, beauty, and home fragrance closure-heavy categories.
- Crown Holdings: One of the world's largest manufacturers of metal packaging (beverage cans, food cans, aerosol containers); competes directly with Novio's metal packaging offering and supplies some of the same FMCG customers.
- Rapak (part of Sealed Air): Supplier of bag-in-box and liquid packaging systems plus flexible packaging — overlaps with Novio's industrial, food, and flexibles packaging categories.
Regional players
- Gerresheimer: European-headquartered specialty packaging manufacturer (glass and plastic) focused on pharma, healthcare, and cosmetics — directly comparable to Novio's healthcare and beauty packaging verticals in EMEA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Novio Metal Packaging social profiles
Digital presenceNovio Metal Packaging financial estimates
Financial estimateRevenue estimate
Valuation estimate
Novio Metal Packaging leadership team
Management profileNumber of profiles
Novio Metal Packaging subsidiaries and ownership
Company hierarchySubsidiaries1 record
Novio Metal Packaging funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Novio Metal Packaging M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Novio Metal Packaging
What does Novio Metal Packaging do?
Novio Metal Packaging supplies metal packaging products as part of the Berlin Packaging EMEA group, which operates as a hybrid packaging supplier combining glass, plastic, and metal packaging with closures. The company offers metal containers and packaging for industrial applications, dangerous goods storage and transport, and various industrial sector needs. It operates within a broader portfolio spanning food, beverages, beauty, healthcare, and industrial markets.
Is Novio Metal Packaging a public or private company?
Novio Metal Packaging is a private company. It is classified as corporate owned and is currently operating.
When was Novio Metal Packaging founded?
Novio Metal Packaging was founded in 1920. It employs 1 to 10 people.
Where is Novio Metal Packaging based?
Novio Metal Packaging is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Novio Metal Packaging make money?
One revenue line is on record: packaging Product Sales.
Who are Novio Metal Packaging's main competitors?
Direct peers on record are Berlin Packaging, Veritiv Corporation and TricorBraun. Broad incumbents are Silgan Holdings, Smurfit Kappa, Ardagh Metal Packaging, AptarGroup, Crown Holdings and Rapak (part of Sealed Air). Gerresheimer is listed as a regional player.
Does Novio Metal Packaging have an API?
No public API is recorded for Novio Metal Packaging.