Novotel Perth Murray Street

What Novotel Perth Murray Street does

Novotel Perth Murray Street is a 4.5-star hotel property located at 388 Murray Street in the Perth CBD, Western Australia, comprising 431 guestrooms and suites distributed across 26 floors. Room categories range from Standard and Superior through Deluxe, Executive, Executive Suites and the flagship Murray Suite, alongside interconnecting and accessible configurations. The property is licensed to Fragrance WA-Perth Murray St Hotel Pty Ltd and operated under the Novotel brand, which is owned by the global hospitality conglomerate Accor.

The hotel runs an integrated hospitality operation spanning five revenue streams: accommodation; food and beverage across five on-site venues (Miss Mi Perth, Third Space Lounge Bar, Gather & Trade coffee shop, Pool Bar and 24-hour in-room dining); meetings and events across six meeting rooms with capacity for up to 200 guests; spa and wellness (Keishi Day Spa plus pool, 24-hour gym, steam room and sauna); and parking (onsite valet at AUD50/day, offsite Wilson Parking at AUD30/24hrs). Pricing is unit-based and varies by season, room type and channel; ALL Accor loyalty members receive a 5% discount. Day delegate packages start from AUD89 per person and Christmas function packages range from AUD54 to AUD121 per person.

Distribution combines direct website booking, Accor's global platform and ALL Accor loyalty program, a domestic corporate sales team, a dedicated events and residential conferences sales function, and third-party OTAs. Customer segmentation is hybrid, with primary personas in business travelers, families and leisure travelers, and secondary use-case segments in sports groups, corporate events/conferences and LGBTQIA+ travelers. The property holds Ecotourism Australia Sustainable Tourism Certification, NABERS 4-star Energy and 3.5-star Water ratings, Welcome with Pride accreditation and Quality Tourism Framework Accessible Tourism certification, won the 2025 AHA WA 'Superior Accommodation' award, and has its Miss Mi restaurant listed in the 2024 WA Good Food Guide Top 100.

Name

Novotel Perth Murray Street

Legal name

Fragrance WA-Perth Murray St Hotel Pty Ltd

Website

https://novotelperthmurraystreet.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Novotel Perth Murray Street is a 4.5-star, 431-room Accor-branded hotel in Perth CBD offering accommodation, five F&B venues, meetings and events for up to 200 guests, and wellness facilities for business, leisure, family and corporate group travelers.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation
• Corporate meetings
• Wellness spa services
• Food and beverage
• Event venues

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Revenue from 431 guestrooms across 26 floors including Standard, Superior, Deluxe rooms and suites. Room rates vary by room type, season, and booking channel.
2. Food & Beverage: Revenue from Miss Mi restaurant, Third Space Lounge Bar, Gather & Trade coffee shop, Pool Bar, room service, and breakfast buffet.
3. Meetings & Events: Revenue from conference venues, corporate events, weddings, and function packages. Includes day delegate packages starting from $89 per person.
4. Spa & Wellness: Revenue from Keishi Day Spa treatments including massages, facials, and beauty services. Also includes access to pool, gym, steam room, and sauna facilities.
5. Parking: Onsite valet parking at AUD50 per day and offsite self-parking at Wilson Parking for AUD30 per 24 hours.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Novotel Perth Murray Street is a 4.5-star CBD hotel offering 431 guestrooms and suites across 26 floors in central Perth, complemented by multiple food and beverage outlets (Miss Mi Asian restaurant, Third Space Lounge Bar, Gather & Trade coffee shop, Pool Bar and 24-hour in-room dining). The property runs a dedicated conference floor with six meeting rooms for up to 200 guests alongside wedding, sports group and residential conference packages, and a level-12 wellness floor with Keishi Day Spa, heated outdoor pool, 24-hour gym, steam room and sauna.

Product overview

Novotel Perth Murray Street is a contemporary 4.5-star hotel offering 431 guestrooms and suites across 26 floors in Perth CBD. The hotel features a comprehensive suite of services including accommodation (Standard, Superior, Deluxe, Executive Rooms, Executive Suites, and the unique Murray Suite), multiple dining venues (Miss Mi Perth Asian restaurant, Third Space Lounge Bar, Gather & Trade Coffee Shop, Pool Bar, and 24-hour In-Room Dining), extensive meetings and events facilities with capacity for 200 guests, and wellness amenities including Keishi Day Spa, heated swimming pool, 24-hour gym, steam room, and sauna. The property participates in Accor's ALL loyalty program and is certified by Ecotourism Australia for sustainable tourism.

Differentiator

Problem solved

Functional benefit

Brands

• Miss Mi Perth: Modern Asian restaurant offering South East Asian cuisine, featured in the 2024 WA Good Food Guide 'Top 100' restaurants
• Third Space Lounge Bar
• Gather & Trade Coffee Shop
• Keishi Day Spa

Products and services

• Accommodation (guestrooms and suites) Hotel guestrooms and suites across 26 floors, including Standard, Superior, Deluxe, Executive Rooms, Executive Suites, the Murray Suite, Interconnecting Rooms and Accessible Rooms featuring Live N Dream bedding, Chromecast-enabled 48-inch Smart TVs, rainfall showers and murals of Perth's coastline; sold to leisure, family and business travelers.
• Miss Mi Perth Restaurant Award-winning modern Asian restaurant on the hotel's ground floor serving South East Asian cuisine for lunch and dinner, including semi-private dining rooms for up to 36 guests and Choose Mi menus starting from $49 per person; open to hotel guests and the public.
• Third Space Lounge Bar Ground-floor lounge bar serving signature cocktails, local craft beers, wines by the glass and light meals, functioning as a co-working space by day and a bar at night with daily happy hour.
• Gather & Trade Coffee Shop On-site coffee shop serving locally roasted Pound Coffee Roastery espresso with grab-and-go and new sit-down breakfast menu, house-made pastries and baked goods, open to guests and the public.
• In-Room Dining 24-hour room service menu of modern Australian, Southeast Asian and international dishes including a kids' menu, ordered in-room by QR code or phone.
• Pool Bar Level-12 poolside bar serving refreshing beverages and light meals between 12pm and 5pm daily, with QR code ordering and biodegradable plastic-free glassware.
• Meetings & Events Purpose-built conference floor with six meeting rooms and capacity for up to 200 guests, offering day delegate packages, AV technology, plastic-free meeting setups and event coordination for corporate conferences, seminars and functions.
• Weddings Perth CBD wedding venue with capacity for up to 150 guests for gala dinners or 180 for cocktail receptions, including on-site catering, dedicated events team and same-property guestroom accommodation for guests.
• Keishi Day Spa Award-winning day spa on level 12 offering massages, facials and beauty treatments using Aromatherapy Associates London products, available to hotel guests and the public Monday to Saturday.
• Wellness & Recreation Facilities Level-12 recreation floor featuring a 16.5m heated outdoor swimming pool with accessibility hoist, a 24-hour gym, steam room and sauna available to in-house guests.
• Gift Vouchers Online gift vouchers redeemable for accommodation and Miss Mi Perth dining experiences, valid for three years.

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Containers for Change WAminorStrategic or Co-development PartnerHotel partners with Containers for Change WA recycling program. All proceeds from container donations go to charity partner Activate Tree Planting, a volunteer-based organization hosting sustainable tree planting festivals combining music, art, food, indigenous culture, and community.
• Activate Tree PlantingminorStrategic or Co-development PartnerCharity partner receiving proceeds from hotel's Containers for Change program. This volunteer-based organisation hosts unique sustainable tree planting festivals to revegetate and repair WA peri-urban and regional landscapes.
• EscabagsminorStrategic or Co-development PartnerHotel is proud stockist of Escabags. Each 'Escape Bag' contains necessities that a victim of abuse and their children might require when leaving a dangerous situation. Hotel provides these bags to guests in need upon request.
• DV Collective - Silly Socks for a Safe HouseminorStrategic or Co-development PartnerUpcoming partnership with DV Collective's 'Silly Socks for a Safe House' program. Guests can purchase Silly Socks during their stay with proceeds going towards essential items for women and children entering women's shelters.
• Whipper Snapper DistilleryminorGTM or Marketing PartnerWhipper Snapper Distillery provides whiskey for special events including the Miss Mi Whiskey Experience and whiskey flights at Third Space bar during Plateful Perth. Western Australian craft distillery partnership for local spirits.
• Pound Coffee RoasterycoreGTM or Marketing PartnerLocal Perth small batch coffee roastery providing carefully curated espresso coffee at Gather & Trade coffee shop. One of the few places in Perth CBD where guests can experience Pound coffee beans. Coffee menu constantly evolves with micro lots.
• Hertz Perth DowntownminorGTM or Marketing PartnerCar hire partner located 4 minutes/280m from hotel. ALL Accor members enjoy special discounts with car hire partners.
• Avis Perth DowntownminorGTM or Marketing PartnerCar hire partner located 5 minutes/400m from hotel. ALL Accor members enjoy special discounts with car hire partners.
• Europcar Perth CityminorGTM or Marketing PartnerCar hire partner located 10 minutes/800m from hotel. ALL Accor members enjoy special discounts with car hire partners.
• Tourism WA Dream PassminorGTM or Marketing PartnerProud partner with Tourism WA's Dream Pass program bringing exclusive limited-time offers to visitors. Part of Western Australian government tourism initiative.
• Accor (Parent Company)coreStrategic or Co-development PartnerNovotel is part of Accor, one of the world's largest and most diverse hotel groups. Hotel operates under Accor's global standards, systems, and the ALL Accor loyalty program with access to millions of members worldwide.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pan Pacific Perth: Direct Perth CBD 4.5-star competitor operating ~480 rooms with comparable conference and F&B infrastructure; serves the same corporate, leisure, and MICE demand in Perth as Novotel Perth Murray Street.
• The Westin Perth: Recently opened 4.5–5-star Perth CBD hotel with comparable room inventory, large ballroom, and dining outlets; directly competes for premium corporate and leisure demand.
• Hyatt Regency Perth: Iconic Perth CBD hotel with similar room count, conference facilities, and F&B venues; competes head-to-head for corporate accounts, conferences, and leisure stays in the same micro-market.
• The Ritz-Carlton, Perth: Luxury Perth CBD hotel at Elizabeth Quay with extensive F&B, spa, and event space; competes at the upper end of the same corporate, incentive, and leisure segment.
• Parmelia Hilton Perth: Heritage Perth CBD hotel recently refurbished under Hilton; competes directly for corporate travel, meetings, and dining in the same Murray Street / CBD catchment.
• Duxton Hotel Perth: Independent 4.5-star Perth CBD hotel with comparable room count, F&B, and event venues; competes for the same corporate and leisure rate.
• Pullman Perth (former Novotel Perth Langley): Sister Accor upscale Perth CBD property; competes within the same Accor distribution system and loyalty program while targeting overlapping corporate and MICE guests.

Regional players

• Crown Towers Perth: Large integrated resort in Burswood rather than the CBD; competes for high-end leisure, F&B, and large MICE demand across greater Perth.

Broad incumbents

• Ibis Perth: Lower-tier Accor brand in the same Perth CBD catchment; competes for budget-sensitive corporate and leisure travelers and shares the ALL Accor loyalty pool.

Others

• Four Points by Sheraton Perth:

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/events
• LinkedInlinkedin.com/company/novotel-perth-murray-street

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Novotel Perth Murray Street