NOW Productions

What NOW Productions does

NOW Productions (Network of Wisdoms) is the in-house audio and video production arm of The Church of the Movement of Spiritual Inner Awareness (MSIA), a nonprofit religious organization headquartered at 3500 W. Adams Blvd., Los Angeles, CA. The unit is staffed by approximately 15 employees and operates an in-house post-production facility where it records, edits, and packages spiritual seminar content delivered by MSIA's founder, John-Roger, and current Spiritual Director, John Morton. Its product surface is primarily recorded audio and video of live MSIA and Peace Theological Seminary (PTS) seminars, legacy archival material, and supporting content such as daily inspirational quotes and live-streamed programs including "Blessing This Day" and "That Which Is."

The underlying technology stack is conventional media post-production: in-house editing of audio and video captured at live events, with distribution through a direct-to-consumer e-commerce storefront, iOS and Android mobile apps, a Chrome browser extension, and organic social channels (Instagram, Facebook, Twitter/X, YouTube, TikTok, Flickr). Multilingual site support covers English, Spanish, and Portuguese, consistent with a stated global distribution claim. There is no API, no SDK, and no disclosed AI or ML tooling; the operation is content-and-distribution rather than technology-platform in nature.

Commercially, NOW Productions operates as a non-profit religious sub-entity of MSIA rather than an investable company. Revenue mechanics are one-time consumer purchases of audio/video recordings, supplemented indirectly by donations flowing through the parent church. The addressable customer base is the MSIA community of spiritual seekers, initiates, and seminar attendees — a single concentrated segment. There is no external equity ownership, no venture funding, and no disclosed financial data. Operational focus appears to be preservation and global dissemination of MSIA teachings rather than commercial scaling.

Name

NOW Productions

Legal name

The Church of the Movement of Spiritual Inner Awareness (MSIA)

Website

https://nowproductions.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

NOW Productions (Network of Wisdoms) is the 15-person in-house audio and video production arm of the nonprofit Church of the Movement of Spiritual Inner Awareness (MSIA), recording, editing, and selling spiritual seminar content from MSIA founder John-Roger and Spiritual Director John Morton to the MSIA community worldwide.

Ownership category

akta.pro rank

Product category

Religious and Spiritual Media Production

NAICS

Motion Picture and Sound Recording Industries (512), Record Production and Distribution (512250), Broadcasting and Content Providers (516)

SIC

Miscellaneous Publishing (2741), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Spirituality & Personal Growth Publishing (Mindfulness, Contemplative, New Age) (MPAJAHAH)

akta.pro secondary industries

Sermon, Homiletics & Ministry Resource Publishing (Preaching Aids, Pastoral Resources) (MPAJAHAD), Religious Nonfiction & Theology Publishing (Apologetics, Doctrine, Ethics) (MPAJAHAG), Faith & Religious Live Streaming Platforms (MPACACAK), Devotional & Prayer Publishing (Devotionals, Prayer Books, Meditation Guides) (MPAJAHAB)

Keywords

• Spiritual media production
• Audio video recordings
• Seminar content production
• Religious content distribution
• Post-production services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Audio and Video Recording Sales: NOW Productions produces and sells audio and video recordings of seminars by John-Roger and John Morton. Recordings are edited in-house and sold worldwide to individuals seeking spiritual teachings.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

NOW Productions records, edits, and distributes audio and video recordings of live spiritual seminars presented by MSIA founder John-Roger and current Spiritual Director John Morton from around the world. Using an in-house post-production facility, the organization produces content for worldwide sale to individual consumers seeking spiritual teachings, archival legacy content, and ongoing MSIA discourses.

Product overview

NOW Productions is a single, unified audio and video production operation serving The Church of the Movement of Spiritual Inner Awareness (MSIA) and its educational arm, Peace Theological Seminary & College of Philosophy (PTS). As the Network of Wisdoms (NOW), it handles the full production lifecycle: live event recording, in-house post-production editing, and archival of spiritual seminars from around the world. The content is produced for worldwide sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio and Video Seminar Recordings

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Calm: Calm is a mainstream meditation, mindfulness, and sleep app offering original audio/video content and live sessions. It is comparable as a broad incumbent producing and distributing spiritual/wellness multimedia to large consumer audiences.
• Headspace: Headspace is a leading mindfulness and meditation app producing original video, audio, and live content with named teachers. Comparable to NOW Productions as a broader incumbent in the spiritual/mindfulness video space.

Emerging players

• Insight Timer: Insight Timer is a large free meditation and spiritual content platform with mobile apps, live sessions, and a library of teacher-led audio/video. Comparable to NOW Productions' mobile app and live streaming distribution approach.
• Mindvalley: Mindvalley offers online courses, live events, and a content library in personal growth, spirituality, and meditation from various teachers. It is comparable as a digital-first platform for transformative spiritual/personal-growth content.

Direct peers

• Hay House: Hay House is a leading publisher and producer of books, audio, video, and live events in the self-help, spirituality, and New Age space. It is highly comparable to NOW Productions as both produce and globally distribute recorded spiritual/personal-growth content from named teachers.
• Chopra Center / Chopra Global: Chopra produces and sells meditation, spirituality, and wellness video/audio programs, courses, and live events led by a named spiritual teacher. Highly comparable to NOW Productions' model of branded spiritual content anchored to a single teacher lineage.
• Sounds True: Sounds True publishes and distributes audio/video programs, courses, and books on spirituality, meditation, and personal growth. It overlaps directly with NOW Productions' model of selling recorded spiritual teachings to conscious seekers.
• Unity Online Radio / Unity Worldwide Ministries: Unity is a New Thought spiritual organization producing recorded Sunday services, classes, and audio/video teachings distributed online and via apps. Closely comparable to NOW Productions as a religious organization's in-house media production arm.
• Gaia (formerly Gaiam TV): Gaia operates a subscription streaming platform for spiritual, metaphysical, and New Age content including yoga, meditation, and alternative spirituality — directly comparable to NOW Productions' video catalog of MSIA teachings.
• DailyOM: DailyOM publishes daily inspirational content, courses, and books in the New Age/spiritual growth niche. It is comparable to NOW Productions' daily-quote emails and recorded spiritual teachings targeting the same audience persona.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/msiaorg
• YouTubeyoutube.com/msiaorg
• Facebookfacebook.com/msiaorg
• Instagraminstagram.com/msiaorg
• TikToktiktok.com/@msiaorg
• LinkedInlinkedin.com/company/now-productions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOW Productions