What DailyOM does

DailyOM is a direct-to-consumer online wellness education platform offering 400+ self-paced courses across six categories: Fitness & Body Self-Care, Self-Discovery & Growth, Mental & Emotional Health, Spiritual & Metaphysical, Relationships & Family, and Live & Virtual Workshops. The platform is operated by Everyday Health, Inc., a subsidiary of Ziff Davis (NASDAQ: ZD), and has been active since 1996, making it one of the longer-established consumer wellness content brands online. Its core technology is a web-based course delivery platform at courses.dailyom.com paired with iOS and Android mobile applications, supplemented by a free content surface (articles, daily inspirations) and interactive tools such as horoscopes, tarot readings, birth chart calculators, moon and rising sign calculators, and numerology calculators that serve as top-of-funnel SEO lead magnets.

The business model is primarily one-time individual course purchases, with a secondary revenue layer from time-limited live and virtual workshops priced as premium experiences and free newsletter subscriptions used to drive course conversions. DailyOM employs a product-led growth strategy: free tools and inspirational content attract organic traffic and build an email subscriber base, which is then converted into paid course enrollments. The platform primarily serves individual consumers seeking at-home wellness, fitness, mental health, spiritual, and personal development content, with course instructors including certified fitness instructors, nutrition specialists, and recognized wellness authors such as Caroline Myss and Lisa Wimberger. Madisyn Taylor, co-founder, also serves as editor-in-chief.

Operationally, DailyOM runs a lean team of 11–50 employees, has no external venture funding, and operates as a brand within the larger Everyday Health Group/Ziff Davis media portfolio. Top-performing courses report enrollment figures in the tens to hundreds of thousands (e.g., 145,870 enrollments for 'Go Sleeveless in 14 Days'), and the platform is currently sustaining a steady release cadence of new courses across fitness, mental health, and spiritual verticals. The business is global in digital distribution but is U.S.-domiciled (Santa Barbara, CA), and no enterprise or B2B customer segment is disclosed.

Name

DailyOM

Legal name

DailyOM (brand of Everyday Health, Inc.)

Website

https://dailyom.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

DailyOM is a direct-to-consumer online wellness education platform offering 400+ self-paced courses across fitness, mental health, spirituality, and personal growth, operated as a brand of Everyday Health, Inc. (a Ziff Davis subsidiary) and serving individual consumers globally since 1996.

Ownership category

akta.pro rank

Product category

Online Wellness Education

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Online wellness courses
• Holistic education platform
• Meditation and mindfulness
• Astrology and numerology
• Self-care content

Headquarters

HQ city

Santa Barbara

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Individual Course Sales: One-time purchase model for individual courses. Courses are priced individually and purchased through the courses.dailyom.com platform. Enrollment data shows varying participation levels, with popular courses having 100,000+ enrollments.
2. Live & Virtual Workshops: Time-limited live workshop sessions offered as premium paid experiences, taught by certified instructors and wellness specialists.
3. Newsletter Subscriptions: Free newsletter subscriptions for horoscopes and inspirations to build audience and drive course conversions. Premium subscription tiers may exist for enhanced content.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

DailyOM is an online wellness education platform that sells self-paced expert-led courses and live/virtual workshops across six categories: Fitness & Body Self-Care, Self-Discovery & Growth, Mental & Emotional Health, Spiritual & Metaphysical, Relationships & Family, and Live & Virtual Workshops. The catalog of 400+ courses is delivered via a web platform (courses.dailyom.com) and native mobile apps on iOS and Android, and is supported by free horoscope, tarot, numerology, and inspirational content used to attract and convert users to paid course enrollments.

Product overview

DailyOM is a wellness learning platform offering 400+ courses and content across six main categories: Fitness & Body Self-Care, Self-Discovery & Growth, Mental & Emotional Health, Spiritual & Metaphysical, Relationships & Family, and Live & Virtual Workshops. The platform includes supplementary content modules including horoscopes and astrology services, tarot and palm readings, wellness calculators (birth chart, numerology, moon sign), daily affirmations, and inspirational articles. The core product is the courses platform, supplemented by a mobile app for on-the-go access. All content focuses on educational and informational wellness topics.

Differentiator

Problem solved

Functional benefit

Products and services

• DailyOM Online Courses Platform An online learning platform offering 400+ expert-led, self-paced wellness courses across fitness, self-discovery, mental health, spirituality, and relationships for individual consumers seeking guided personal development.
• Live & Virtual Workshops Premium real-time interactive wellness workshops and virtual events covering topics such as cortisol management, hormone balancing, and fascia techniques, led by certified instructors.
• DailyOM Mobile App A mobile application available on Google Play Store and Apple App Store that lets consumers access DailyOM courses, lessons, and content on iOS and Android devices.
• Horoscopes & Astrology Content Free horoscope content including daily, personal daily, and monthly horoscopes along with zodiac sign compatibility readings for individual astrology enthusiasts.
• Tarot & Palm Readings Interactive free divination tools including Yes or No Tarot Reading, Single Card Reading, Advanced Tarot Reading, and Free Palm Reading for individual users seeking spiritual guidance.
• Wellness & Numerology Calculators Free astrological and numerological calculators including Birth Chart, Life Path Number, Lucky Number, Zodiac Sign Finder, Moon Sign, and Rising Sign calculators.
• Inspirations Articles Daily inspirational articles on personal growth, mindfulness, and wellness topics used as content marketing and free engagement offerings for individual readers.
• DailyOM Newsletter Subscriptions Free horoscope and inspiration newsletter subscriptions that deliver regular wellness content to consumer email subscribers and drive conversions to paid courses, with possible premium subscription tiers.

Quantifiable outcome

• Top courses achieve over 145,000 enrollments
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Everyday Health GroupcoreOthersDailyOM is a property of Everyday Health, operating as a subsidiary brand within the Everyday Health Group portfolio. Everyday Health Group is part of Ziff Davis. DailyOM benefits from the parent company's brand authority, distribution infrastructure, and corporate resources while maintaining its own content and course ecosystem.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Wanderlust: Wanderlust is a yoga and wellness media and events brand offering online classes, festivals, and instructor-led content. It overlaps with DailyOM's Live & Virtual Workshops and yoga/fitness categories, competing for the same yoga-lifestyle consumer.
• Calm: Calm is a leading consumer meditation, sleep, and wellness app offering guided courses, daily content, and live sessions. It directly overlaps DailyOM in the mindfulness/meditation course and digital wellness content space, with a similar PLG-style freemium model and broader brand reach.
• Yoga International: Yoga International is a digital subscription platform offering expert-led yoga, meditation, and wellness courses. It is a direct competitor in DailyOM's Fitness & Body Self-Care and mindfulness course categories, with comparable instructor-led video content.
• Headspace Health: Headspace is a major meditation and mental health platform offering guided courses, therapy, and employer wellness programs. It competes directly with DailyOM's mental/emotional health and mindfulness content, with a stronger subscription and B2B distribution footprint.
• Simple Habit: Simple Habit is a wellness and meditation app offering on-demand courses and live sessions with expert instructors. It closely matches DailyOM's short-form, expert-led wellness course model and target use case of convenient at-home personal development.
• Gaia (formerly Gaiam TV): Gaia is a subscription streaming platform for yoga, meditation, spiritual, and metaphysical content. It directly overlaps with DailyOM's holistic and spiritual/metaphysical categories and competes for the same conscious-consumer subscription wallet.
• Ten Percent Happier: Ten Percent Happier is a meditation and wellness app with expert-led courses and a strong brand in secular mindfulness. It competes with DailyOM's Mental & Emotional Health and Self-Discovery content for the same pragmatic wellness audience.
• Insight Timer: Insight Timer is a large free meditation app with a marketplace of teacher-led courses, talks, and live events. It is highly comparable to DailyOM's course-driven, expert-instructor model, with significant overlap in content breadth and target user.

Emerging players

• The Chopra Center: Chopra offers meditation, yoga, and mind-body wellness courses and certifications led by Deepak Chopra and other instructors. It overlaps meaningfully with DailyOM's holistic wellness and spiritual courses but leans more toward certifications and structured programs.

Broad incumbents

• Mindbody (ClassPass): Mindbody, now part of ClassPass/Vimana, operates a broad wellness booking and content platform connecting consumers to in-person and online fitness and wellness classes. It serves as a broader incumbent in the same wellness content/discovery space that DailyOM targets with its online courses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/dailyom
• Facebookfacebook.com/dailyom
• LinkedInlinkedin.com/company/dailyom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DailyOM