NOX - Dine in the Dark

What NOX - Dine in the Dark does

NOX - Dine in the Dark operates a single-location experiential restaurant at 83 Club Street, Singapore, offering a prix fixe mystery dinner served in complete darkness by professionally trained visually impaired or blind hosts. The core product is a 3-course mystery menu of 12 unique dishes (4 appetizers, 4 mains, 4 desserts) priced at S$98++ per person, with optional beverage pairings (wine or cocktail tasting at S$48++ each, mocktail tasting at S$30++, and signature cocktails at S$22++). The operational concept is built on a pitch-black dining room equipped with infrared CCTV for safety, free lockers for guests' phones and light-emitting objects, and a separate lit lounge area for pre-dinner welcome cocktails/amuse-bouche and post-dinner menu reveal. The venue seats 50 in the dining room and accommodates up to 100 in the lounge for receptions.

The business model is direct-to-consumer experiential dining, monetized primarily through per-cover dinner revenue, beverage upsells, private party and corporate event packages, and gift card sales via the Giftano.com marketplace. Distribution is dominated by the Chope online reservation platform, supplemented by phone, email, and WhatsApp. The customer base is horizontally segmented across couples and romance seekers, corporate and business event bookers, private celebration hosts, and experience-seeking diners and tourists. The company is privately held by Smart & Innovative Solutions Pte Ltd, employs approximately 10 staff, and operates Tuesday-Sunday for dinner with group lunch bookings available on request. It holds TripAdvisor Travellers' Choice 2022 recognition and positions itself as Singapore's only dining-in-the-dark experience. No external funding, acquisitions, or multi-site expansion are disclosed.

Name

NOX - Dine in the Dark

Legal name

Smart & Innovative Solutions Pte Ltd

Website

https://noxdineinthedark.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

NOX - Dine in the Dark is a single-location Singapore restaurant offering a prix fixe mystery dinner served in complete darkness by visually impaired hosts, targeting couples, corporate groups, private event hosts, and experience-seeking diners with add-on beverage pairings and gift cards.

Ownership category

akta.pro rank

Product category

Specialty Dining Restaurant

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (7224), Caterers (722320), Food Services and Drinking Places (722)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812), Beverages (2080)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Fine Dining Restaurants (THAFACAA), Supper Clubs & Dinner-Theater Restaurants (THAFACAL), Exclusive Dining Access & Chef’s Table Reservations (HSACAMAJ), Cocktail Bars & Speakeasies (THAFAEAE)

Keywords

• Dark dining restaurant
• Sensory dining experience
• Prix fixe fine dining
• Private event catering
• Blind host service

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Prix Fixe Dinner: Fixed-price 3-course mystery dinner at S$98++ per person featuring 12 unique dishes (4 appetizers, 4 mains, 4 desserts) crafted by head chef. Primary revenue driver representing the core dining experience.
2. Wine Tasting Add-on: 3 glasses of specially selected wines at S$48++ per person, paired with dinner courses (1 glass per course). Upsell to enhance dining experience.
3. Cocktail Tasting Add-on: 3 unique cocktail creations at S$48++ per person, paired with dinner courses. Guests encouraged to guess cocktail ingredients.
4. Mocktail Tasting Add-on: 3 non-alcoholic mocktails at S$30++ per person, offering alcohol-free pairing option.
5. Individual Cocktails: Signature cocktails at S$22++ per glass, available in pre-dinner and post-dinner lounge.
6. Private Events & Corporate Functions: Venue rental for private parties and corporate events accommodating up to 50 in dining area and 100 in lounge. Multiple packages available based on day and guest count. Birthday cakes available for S$15++ surcharge.
7. Gift Cards & Vouchers: Gift cards and dining experience vouchers sold via Giftano.com marketplace. Options include 3-Course Mystery Set Menu for 2 and denomination-based gift cards.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

NOX - Dine in the Dark serves a prix fixe three-course mystery dinner of 12 unique dishes (4 appetizers, 4 mains, 4 desserts) in a completely dark dining room at S$98++ per person, guided by trained visually impaired hosts. Guests begin in a lit lounge with cocktails and amuse-bouche, surrender phones and light-emitting devices to lockers, and are served the multi-sensory experience before returning to the lounge for a menu reveal. Beverage pairings (wine, cocktail, or mocktail tastings), seasonal festive menus, private events, corporate events, and Giftano-distributed gift cards complete the offering.

Product overview

NOX - Dine in the Dark operates as a single-concept restaurant offering an immersive dining experience in complete darkness. The core product is the Prix Fixe Dinner (S$98++ per person), a 3-course mystery menu of 12 dishes served by visually impaired hosts. Add-on beverage pairing modules include Wine Tasting (S$48++), Cocktail Tasting (S$48++), and Mocktail Tasting (S$30++). Seasonal sub-products include Christmas Festive and New Year's menus. Gift Cards and Vouchers are available through Giftano. The venue also hosts Private Events and Corporate Events for groups of 10-100 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Prix Fixe Mystery Dinner A 3-course mystery dinner of 12 unique dishes (4 appetizers, 4 mains, 4 desserts) priced at S$98++ per person, served in complete darkness by trained visually impaired hosts. Vegetarian and allergy-specific menus are available on advance request.
• Wine Tasting Pairing Three glasses of specially selected wines at S$48++ per person, with one glass paired to each course of the mystery dinner.
• Cocktail Tasting Pairing Three unique cocktail creations at S$48++ per person, paired one per course, with guests encouraged to guess each cocktail's ingredients.
• Mocktail Tasting Pairing Three non-alcoholic mocktails at S$30++ per person, paired one per course, offering an alcohol-free alternative to the cocktail tasting.
• NOX Gift Cards & Vouchers Gift cards and dining experience vouchers in various denominations, including a 3-Course Mystery Set Menu for 2 package, distributed via Giftano.com with email, WhatsApp, mail, and courier delivery options.
• Christmas Festive Mystery Menu A Christmas holiday dining package featuring 12 unique festive dishes, a welcome cocktail, an amuse-bouche, and still or sparkling water.
• New Year's Eve Mystery Menu A New Year's dining package featuring a signature arrival cocktail, amuse-bouche, and a 3-course mystery menu with optional wine, cocktail, or mocktail tasting pairings.
• Private Events Service Venue rental and custom dining packages for private parties, birthday celebrations, bachelorette parties, proposals, and other exclusive gatherings, accommodating up to 50 guests in the dining area and up to 100 in the lounge.
• Corporate Events Service Custom event packages for corporate networking, team-building, and company lunches or dinners, accommodating up to 50 guests in the dining area with multiple packages based on day and guest count.
• New Menu (Launched 23 June 2026) A new chapter of the prix fixe mystery dining menu featuring 12 unique dishes, served in complete darkness by visually impaired hosts with optional wine, cocktail, or mocktail pairings.

Quantifiable outcome

• Several hundred thousand cumulative visitors across global dark dining locations (Paris, London, Barcelona, Moscow, Bangkok, Warsaw) with very low early exit rates, validating concept appeal

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Giftano.comminorChannel Partner/ Reseller/ DistributorGiftano.com serves as the gift card and voucher marketplace for NOX - Dine in the Dark. They power digital and physical gift card delivery including email, WhatsApp, mail, and courier options. Gift cards include 3-Course Mystery Set Menu for 2 packages and denomination-based options with various delivery methods and personalization options.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Dark Table: Vancouver-based dark dining restaurant serving multi-course surprise meals in complete darkness with visually impaired servers. Closest North American analog of the NOX concept.
• Dans Le Noir: The original global dark dining chain operating in London, Paris, and other cities; uses visually impaired guides and serves surprise tasting menus in pitch black. Directly comparable concept, pricing model, and service architecture to NOX, and represents the international competitive set.
• Blind Cafe: Pop-up style dark dining and sensory deprivation dining experiences in various US cities; operates in pitch-dark venues with surprise plant-based meals served by visually impaired staff.

Regional players

• Tippling Club: Award-winning progressive restaurant and cocktail bar in Singapore's Tanjong Pagar area near Club Street. Comparable on experiential fine-dining positioning, signature cocktail program, and corporate/private event hosting.
• Burnt Ends: Singaporean modern barbecue restaurant with strong chef-led identity and Michelin recognition. Comparable as a chef-driven, experience-forward premium Singapore restaurant courting affluent diners and corporate groups.
• Odette: Three-Michelin-starred fine dining restaurant in Singapore at National Gallery. Comparable as a high-end Singapore dining destination competing for the same affluent couple and corporate event spend, though without the dark-dining gimmick.

Emerging players

• Dinner in the Sky: Global experiential dining event operator hosting meals suspended on cranes. Comparable as a high-priced experiential dining concept targeting tourists and corporate events, though with a different core gimmick.

Broad incumbents

• Ultraviolet by Paul Pairet: Shanghai's iconic single-table multi-sensory fine dining concept by Paul Pairet. Comparable as a pioneering experiential fine-dining concept targeting affluent diners seeking unique sensory experiences, though its multi-sensory approach is technology-driven rather than darkness-driven.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nox-dine-in-the-dark

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOX - Dine in the Dark