Giftano

What Giftano does

Giftano is a Singapore-based online gifting marketplace founded in 2014 by Jesper Gustafsson, operating exclusively in Singapore with a 1-10 person team. The platform aggregates gift cards and vouchers from over 250 premium brand partners, alongside a catalogue of 1000+ gift options spanning experience gifts, flowers, hampers, personalised gifts, beauty and wellness, restaurant dining, workshops, and physical gifts. Its core technical proposition is a Digital Gifting system that delivers gifts instantly via email or WhatsApp with personalised greeting cards and unboxing animations — a capability Giftano claims to have introduced first in Singapore across all gift types — supplemented by registered post and same-day courier (for orders placed before 11 AM, with a service fee from S$25). Core products include the Giftano Card (a universal stored-value card redeemable across the merchant network with partial redemption), the Magic Card (a newer offering), and The Ultimate Gift Series (curated bundles of 30+ experiences or products with free delivery and 6-month validity).

Giftano's business model is transaction-based, earning a fee or margin on each gift card sale or product transaction routed through the marketplace. Pricing varies by brand and product, with gifts ranging from S$5 (e.g., Grab Ride, POPULAR book vouchers) to S$2,999 for premium items, and corporate bulk orders supported for 20+ pieces via company invoice, cheque, or bank transfer. The company runs a self-serve, product-led growth motion: customers browse, select, and purchase directly on giftano.com without sales intervention, with a dedicated corporate channel ([email protected]) for enterprise and bulk orders. Distribution is entirely through its owned e-commerce storefront, supported by content marketing (blog.giftano.com), SEO, Facebook, and TikTok. The company is privately held with no disclosed institutional investors, having raised approximately $845,187 in a single funding round dated 2019-11-15 with unknown investors.

Name

Giftano

Legal name

Giftano

Website

https://giftano.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Giftano is a Singapore-based online gifting marketplace founded in 2014, aggregating gift cards from 250+ premium brands and 1000+ gift options for individual consumers and corporate clients, with instant Digital Gifting delivery via email or WhatsApp.

Ownership category

akta.pro rank

Product category

Online Gift Marketplace

NAICS

Greeting Card Publishers (513191), Gift, Novelty, and Souvenir Retailers (45942), Direct Mail Advertising (541860)

SIC

Greeting Cards (2771)

akta.pro primary industry

Gift Sourcing & Procurement (Local & Online) (HSACANAB)

akta.pro secondary industries

Corporate & Client Gifting Programs (HSACANAE), Digital Goods & Gift Card Generalist Marketplaces (CRAFAAAJ), Scheduled/Subscription Gifting (Reminders & Recurring Sends) (HSACANAJ)

Keywords

• Online gift cards
• Experience gifts
• Corporate gifting
• Digital gift delivery
• Gift marketplace

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Gift Card and Voucher Sales: Giftano acts as a marketplace aggregator, selling gift cards and vouchers from over 250 premium brand partners. The company earns a transaction fee or margin on each sale. Pricing varies by product, with some gifts starting from S$5 and reaching S$2,999.
2. Digital and Physical Product Delivery: Sale of physical gift items including flowers, hampers, personalised gifts, and experience vouchers. Revenue is generated per transaction. Delivery options include free email/WhatsApp for certain items, and fee-based courier and post options.
3. Corporate Bulk Purchase: Corporate clients purchase bulk gift cards and vouchers for employee rewards, client appreciation, and promotional purposes. Payment methods include company invoice, cheque, and bank transfer for orders exceeding 20 pieces.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Giftano is an online gifting marketplace that aggregates gift cards, vouchers, experience gifts, flowers, hampers, and personalised gifts from over 250 premium brand partners in Singapore. The platform offers Digital Gifting for instant delivery via email or WhatsApp, alongside physical delivery options through registered post or courier, including same-day options. Giftano also operates corporate bulk-purchase channels for businesses seeking employee rewards, client appreciation gifts, and door gifts, with order thresholds and corporate invoicing.

Product overview

Giftano is a Singapore-based online gifting marketplace offering a unified platform with multiple interconnected product lines. The core offering centers on the Giftano Card (a universal stored-value gift card redeemable across 250+ premium brands) and The Ultimate Gift Series (curated experience bundles with free delivery). Supporting products include Digital Gifting (WhatsApp/email delivery with animations), Corporate Gifting Services (bulk purchase and custom corporate solutions for 20+ items), and a comprehensive marketplace spanning Gift Cards & Vouchers, Experience Gifts, Flower Delivery, Gift Hampers, Personalised Gifts, and Workshop Gifts. The platform also offers Magic Card as a new product variant. Delivery options include email, WhatsApp, registered post, and courier. The ecosystem serves both consumer (individual gifting) and B2B (corporate rewards) segments across Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Giftano Card: A universal gift card that enables the recipient to redeem any gift of their choice through a selection of over 1000+ gifts offered by over 250+ premium brands.
• Magic Card
• The Ultimate Gift

Products and services

• Giftano Card

Quantifiable outcome

• No quantifiable outcomes provided in source material.

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature1 record

Partnerships

27 partnerships are on record, tiered core and minor.

• Elements Wellness GroupcoreOthersElements Wellness Group is a brand partner on Giftano's platform, offering spa gifts, wellness experiences, and facial treatments. Giftano sells gift cards and vouchers for Elements Wellness' services including massages, facials, and prenatal treatments across their Singapore outlets at ION Orchard, The Centrepoint, and 313@Somerset.
• GrabcoreOthersGrab is a brand partner on Giftano's platform. Gift cards and vouchers for Grab (including Grab Ride and Grab Mart) are available for purchase through Giftano, starting from S$5.
• PS.CafecoreOthersPS.Cafe is featured as a brand partner on Giftano's platform, offering gift vouchers for one of Singapore's favourite local homegrown cafes.
• Lazada SingaporecoreOthersLazada Singapore gift cards are available for purchase on Giftano's platform, providing customers with another popular e-commerce gifting option.
• MothercarecoreOthersMothercare is a brand partner offering gift cards for new parents, promoted as 'the only gift card new parents ever need' on Giftano's platform.
• Sentosa Golf ClubcoreOthersSentosa Golf Club is a premium brand partner featured on Giftano, offering gift cards for golfing experiences at what is described as 'the world's best golf club'.
• NOX - Dine in the DarkcoreOthersNOX - Dine in the Dark is a brand partner on Giftano, offering unique fine-dining gift cards for Singapore's most unique dining experience in complete darkness.
• Axe FactorminorOthersAxe Factor is a brand partner on Giftano, offering axe-throwing experience gifts. Axe Factor is described as Singapore's first axe-throwing range.
• JBL SingaporeminorOthersJBL Singapore is a brand partner on Giftano, offering speakers, headphones, and audio equipment gift cards.
• Nike Stores SingaporeminorOthersNike Stores Singapore is a brand partner on Giftano, offering athletic footwear and apparel gift cards.
• Starbucks SingaporeminorOthersStarbucks Singapore is a brand partner on Giftano's platform, offering gift cards for the popular coffee chain.
• Cold StorageminorOthersCold Storage is a brand partner on Giftano, offering supermarket and specialty mart gift vouchers.
• FairpriceminorOthersFairprice is a brand partner on Giftano, offering online gift cards for Singapore's supermarket chain.
• Best Denki SingaporeminorOthersBest Denki Singapore is a brand partner on Giftano, offering electronics store gift vouchers.
• UNA - Spanish Restaurant & BarminorOthersUNA - Spanish Restaurant & Bar is a brand partner on Giftano, offering Spanish dining gift experiences.
• Aramsa The Garden SpaminorOthersAramsa The Garden Spa is a brand partner on Giftano, offering spa gift vouchers and wellness experiences.
• Foot Locker Gift CardsminorOthersFoot Locker is a brand partner on Giftano, offering global athletic footwear and apparel gift cards.
• TANGS SingaporeminorOthersTANGS Singapore is a brand partner on Giftano, offering department store gift cards.
• Sephora SingaporeminorOthersSephora Singapore is a brand partner on Giftano, offering e-gift cards that can be redeemed at sephora.sg.
• ShopeeminorOthersShopee gift cards are available through Giftano, with instructions provided for redemption on Shopee's website and app.
• Qoo10minorOthersQoo10 gift cards are available through Giftano, with redemption instructions provided for the Qoo10 platform.
• Amazon SingaporeminorOthersAmazon Singapore gift cards are available for purchase through Giftano's platform.
• OSO RistoranteminorOthersOSO Ristorante is a brand partner on Giftano, offering gift cards for the popular Italian fine-dining restaurant in Singapore.
• Royal AlbatrossminorOthersRoyal Albatross is a brand partner on Giftano, offering sunset dinner cruises and tall ship experiences as gift options.
• DECATHLON SingaporeminorOthersDECATHLON Singapore is a brand partner on Giftano, offering sport gear and equipment gift cards.
• Golden VillageminorOthersGolden Village is a brand partner on Giftano, offering movie gift vouchers for cinema experiences in Singapore.
• CapitaLand MallsminorOthersCapitaLand Malls is a brand partner on Giftano, offering eCapitaVouchers redeemable across CapitaLand shopping malls in Singapore.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GrabGifts: Gift card and voucher offering within Grab's Singapore super-app, allowing users to send and redeem gift cards from partner brands. Direct competitor in Singapore's digital gift card space and partly a brand partner of Giftano.
• Raise: Online marketplace for buying and selling gift cards at discounted or face value, operating a multi-merchant aggregation model very similar to Giftano's gift card marketplace. Comparable in catalog aggregation and take-rate economics, though US-focused.
• RedBalloon: Experience-gifts marketplace offering curated experience vouchers (dining, adventures, wellness) redeemable across a network of merchant partners. Highly comparable to Giftano's 'Experience Gifts' category and the Ultimate Gift Series product.
• UrbanStems: Online flower and gift delivery platform combining same-day delivery with curated gift add-ons from partner brands. Comparable to Giftano's flowers + hampers + physical gifts offering, focused on occasion-based gifting.
• Not On The High Street: Curated online marketplace for personalised and unique gifts sourced from independent makers and brands. Comparable to Giftano's curated marketplace model and personalised gifts category, though UK-focused.
• Tinggly: Global experience-gift platform offering redeemable vouchers for activities and experiences across many countries. Comparable to Giftano's Ultimate Gift Series in bundling curated experiences into a single redeemable gift product.

Broad incumbents

• 1-800-Flowers: Established US incumbent in flowers, gift baskets, and gift experiences, operating a multi-brand gifting platform with corporate gifting solutions. Comparable in product breadth (flowers, hampers, gift cards, experiences) and B2B corporate motion, though at much larger scale.
• Lazada Singapore: Major SEA e-commerce platform with its own gift card offering sold through Giftano. Represents the kind of first-party super-app competition that could compress Giftano's aggregator economics in Singapore.
• Shopee Singapore: Leading SEA e-commerce marketplace selling its own gift cards via Giftano. Comparable in gift card distribution, but operates as a broad e-commerce incumbent rather than a gifting specialist.

Regional players

• Carousell: Singapore-headquartered peer-to-peer marketplace used for second-hand goods, gifts, and lifestyle products across SEA. Comparable as a Singapore-born consumer marketplace, though with a horizontal rather than gifting focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/giftanosg
• TikToktiktok.com/@giftanosg
• Xx.com/giftano_com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Giftano